This document provides information on how to create effective video marketing content. It discusses using video on websites, in emails, webcasts and podcasts. Some key points covered include using video to grab attention, add a personal touch, and provide an entertaining experience. Various types of video content are suggested such as tutorials, testimonials, office tours, and video newsletters. Tips are provided on video production, including writing a script, lighting, audio, and taking multiple takes to ensure quality. The document also discusses video SEO best practices like optimizing titles, descriptions and tags to bring more people to videos.

1. Video Marketing How to create an Effective Video

2. What is Video Marketing? The use of video to sell a product or service

3. Where can you add video? Website Email Webcasting Podcasting

4. 5 Reasons why you should add a video on your website 1. Videos make material more believable 2. Video also grabs the viewers attention. 3. It adds a personal touch 4. Video is more precise than text. 5. It is an entertaining multimedia experience, and one that is likely to be shared via viral marketing.

5. Ways to use your video to build your business DIY and Tutorials, How To… Testimonials Tours (Explain what you do, where you are located, office tour) Online demonstrations and video series (can use it as training and customer support) Video Newsletters

6. 10 Reasons Why Video Marketing Works 1. INCREASES BRANDING AND CREDABILITY 2. ACCESSABLE ON-DEMAND 3. POWERFUL SALES TOOL 4. RETAILERS' ”TO-DO-LIST” 5. BLOGGING, VIDEO SHARING & SOCIAL NETWORKING 6. AWARENESS 7. ADVERTISING 8. DEMOGRAPHICS 9. BETTER EDUCATED LEADS 10. RESULTS

7. 5 Rules to video marketing success. 1. Have a great concept and plan of your videos. 2. Relay your message well. 3. Make your videos short but simple. 4. Give them a surprise and twist. 5. Reach out and give what your target audience needs.

8. When creating a video keep in mind: Who is the audience for your video? What do you want them to learn? What do you want them to feel? What do they already know?

9. Spark Your Video Creativity 1. Educate 2. Answer questions 3. Do a product review 4. Grow your list 5. Talk about your case studies and results 6. Tell a story 7. Myths 8.Take your viewers behind the scenes 9. Ask questions and answer them 10. Additional video opportunities

10. Tools to shooting a good video Write a script Make sure you have the right supplies Be mindful of the background Make sure that you have good lighting Use a microphone that is close to the person speaking Take notice of the noise factor Set the camera in a flat surface Take multiple takes

11. 5 Components of a good video 1. Interesting and direct to the target audience 2. Informative and/or entertaining 3. Leaves the viewer wanting more and feeling the need to go to your website. 4. Has good potential to be “viral” 5. Appear professional

12. Video Production Do's: 1. Offer quality content 2. Make it personal and be yourself. 3. Use quality graphics, and background music (if any). 4. Use your own, or at least a live person's voice. 5. Use a clean and simple background. 5. Make a clear and concise call to action.

13. Video Production Don'ts: 1. Don't just pitch your product/service. 2. Don't use a robotic voice-over. 3. Avoid being "cheesy" with your graphics, music and pictures. 4. Don't use a distracting background.

14. WHAT IS VIDEO SEO? Bringing more people to your video

15. Components of Video SEO Title Description Tags

16. 6 Quick Tips to Optimize Your Videos 1. Make your title count 2. Provide excellent content 3. Include your URL in your video 4. Take advantage of video’s branding opportunities 5. Always provide an HTML link 6. Go beyond YouTube

17. Placing video effectively Avoid having your video start automatically when visitors arrive to your website. Make sure it looks professional! . Keep promotional videos short and lots of camera angle changes Smile! Avoid putting too much video up on your site Allow them to see your personality Make sure your video actually has a point! Instruct people to view your video

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