Get Social with Me Presentation on Getting Social with Video to Enhance your Sales Marketing Process. Social Selling Video Engagement Tips by Doug Lehman social selling brand ambassador
Get Social with Video August 25 Doug lehmanDoug Lehman
How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)
Get Social with Video August 25 Doug lehmanDoug Lehman
How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Video Marketing Advantage is the PowerPoint (handout) version of my VMA Webinar. (The webinar has audio, but you can still get a lot of good video tips and tools from this presentation!)
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
IN THIS SUMMARY
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Essentially, online video allows for communication between viewers and creators. What sets online video apart from television is the ability of its audience to immediately respond to and get feedback from the video’s producer.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/get-seen
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Guide to Marketing with YouTube: You can use it to: show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
IN THIS SUMMARY
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Essentially, online video allows for communication between viewers and creators. What sets online video apart from television is the ability of its audience to immediately respond to and get feedback from the video’s producer.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/get-seen
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Guide to Marketing with YouTube: You can use it to: show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Video Marketing Rules reveals several quick tips for success with online video marketing.
This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!
You will learn:
• Why video marketing is such a powerful, versatile and effective marketing channel online
• How successful online videos are produced, step by step
• Paid, earned and owned methods of promoting your online video
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
This comprehensive presentation covers all the basics of video marketing, including:
Why use video marketing
Video perception vs. reality
Putting marketing videos within your reach
Video tools, tips and best practices
Easy and affordable ways to get started
Vlogging an innovative addition to word press blogging landscapeman33la
This topic covers all the “basics of Vlogging” from its introduction to all the software and equipment required and what steps to follow while creating an effective video blog. Also, it includes important tips to remember to make your vlog stand out.
Similar to Get social with video marketing June 9 Social Selling Video (20)
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Get social with video marketing June 9 Social Selling Video
1. Get SOCIAL with VIDEO
Enhance your Sales Marketing Process
EMBRACE Social Video Technology
ENGAGE Your Customers with Video
EXECUTE A Video Distribution Plan
EQUIPMENT and Resources
SOCIAL VIDEO SALES
www.douglehman.com
2. About Doug
Let’s Put It In Lehman’s Terms Passionate about Video Engagement
• Sales and Product Trainer
• Online Virtual Sales Facilitator
• Personal Branding Advocate
• Social Media Enthusiast
• Video Blogger Interview Host
• Video Brand Ambassador
• Video Consultant
www.douglehman.com
3. Video is a Duo Player
in Social Media
Social Video Networking is about engaging the community
BE SOCIAL!
Social Video, a distribution channel complimenting social media and
your brand
Video Hosting Sites as a Stand Alone Service for online Content
subscribers, friends, messages, video Inbox, Video Response,
comments
4. Benefits Social Video Marketing
SOCIAL VIDEO = Engaging the Conversation
Your Customer’s Buying Process has changed Today due to the
internet and Social Media.
Buyers have more control now, they have access to instant information by doing
their research on the web and consulting with others. Buyers want and desire
SOCIAL PROOF. We have to adapt our sales and marketing Process.
5. Benefits Social Video
SOCIAL PROOF ARE YOU VISIBLE ONLINE?
If a picture is worth a thousand words what is video worth ?
A quality video can establish advanced credibility.
Video is more engaging , compelling and convincing that plain text
Video is effective for storytelling providing a better connection with audience
Video is a 24 Hour Brand Ambassador
WE are visual learners it’s a natural training method
2nd largest search engine right after Google
Search Engine Friendly
6. Online Video Business Benefits
Two kinds of viewers on the web BROWSERS “Attention” and SEEKERS “Clarity”
Video Testimonials will provide a level of trust and
reputation to your website. Authentic Trust
“Word of Mouth” from their peers
Attracts traffic through SEO & Social Networks
Keeps Viewers on websites longer
Reduce Product Returns
Watch and Listen to what you Online Videos have Infinite Shelf Life
customers and clients are saying
Number one Reason why customers won’t buy
Leverage your audience to be online? They desire to SEE an item in person.
brand ambassadors, word of Use Video, Next best thing to Being There
mouse, word of mouth.
www.douglehman.com
7. Video Statistics: The Impact of Video
According to Cisco, video will increase to 90% of Internet traffic by 2013. (Cisco, 2010)
With proper optimization, video increases the chance of a front-page Google
result by 53x. (Forrester Research , January 2010)
Video placement on your website increases “stickiness” to your site by more that 40%
Zappos reports a 6% to 30% increase in sales for products with Video (ReelSEO) December 2009
44% of universal search results on Google feature video
is 2nd largest search engine
is monetizing over 3 billion video views per week globally
The YouTube player is embedded across tens of millions of websites
100 million people take a social action on YouTube (likes, shares, comments, etc) every week
More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
98 of AdAge's Top 100 advertisers have run campaigns on YouTube
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
8. Myths of Video Use
1. Stereotype just for kids, YouTube video generation
2. Cost too much, Too Expensive
3. Too Difficult, Video is Complicated
4. Time Consuming
5. “Camera Shy” Don’t like being in front of the camera
6. It’s only for entertainment use
7. Where is the ROI?
www.douglehman.com
9. Camera Shy
No Video Camera Required
Online Tutorials Voice Narration
USE Screen Capture Software
• Free – Jing Project, Camstudio, Screenr
• Camtasia , (Mac & PC)
• ScreenFlow (MAC)
Animations and Slideshow Software
• Animoto
• Xtranormal
• Slideshare
Go Animate
www.douglehman.com
10. 4 Steps for Effective Social Video
Get SOCIAL with your VIDEO Engagement
• WATCHABLE – Call to Action, Video/Audio Quality
1 Video Sales Call to Action
• FINDABLE – Video SEO, Metadata, Sales Proposal
2 Video Distribution Plan
• SHARABLE - Embed links, allow comments, sharing, rating
3
Customer Follow Up. Be Accountable
ACCOUNTABLE Be Reactive to your Community Messages
4 Be Responsive to your Customers Comments
ACTIONABLE
www.douglehman.com
11. Make Your Video Watchable
Establish an immediate call to action!
1. Introduce yourself, Company, Product Etc
2. Tell your viewers what the video is about it
3. What’s In It For Me – Customer WIIFM
4. Command your Brand Attention at the start
5. Captivate Viewer Attention – Evoking Curiosity
6. People Online have a very short attention span
7. Focus on the first 15 seconds.
8. Get to the point “BRING VALUE”
Remember to Engage your Customers from the start.
.
12. Make your Video Watchable
1. Be authentic and passionate delivering your presentation
2. Indentify with your audience – look at the camera WIIFM
3. Have a natural conversational tone – Be yourself
4. Act like you are talking to another person
5. Be genuine and confident, know your material as a SME
6. Make sure non verbal gestures compliment your words
7. Speak at a steady pace – cadence and voice inflection
8. Remember online audience has limited attention span
9. High energy engaging pace keeps attention
10. Don’t be too scripted, you will come off as non engaging reader
11. Keep the video simple, short with compelling story content
12. Change Camera Angles and keep it moving.
Enlighten and Engage your customers throughout your sales presentation
.
13. Make Your Video Watchable
Video-Sound-Image Quality
1. Check Video Quality
2. Your Video must be heard Pre Audio Sound Check
3. Video placement should compliment your website
4. Dress the part for your video audience.
Get a decent looking video hosting background to
compliment your videos - YouTube Video Channel
should support and entice your video image -
Remember to Engage your Customers from the start.
.
14. Make Your Video Watchable
Don’t Be This Guy
Avoid Shadowing
Poor Lighting
Bad Product Placement Poor lighting will result in dark, grainy and discolored
Cluttered Background video. Good lighting increases clarity of your video.
Camera Angle Mistake
Nice Trash Cans
.
15. Make your video Findable
Leverage Social Networking Sites
Position your videos on multiple social networking sites, blogs and
websites. More ways to find your content and brand
Post and Host Video on Facebook Profiles and Business Pages
Post Status Updates on Twitter and LinkedIn *Video LinkedIn Profile
Post and Host Video on your company blogs and website
Engagement > Make your Video Sharable and embed code on multiple sites
According to TubeMogul’s and Brightcove’s quarterly research reports, both Facebook
and Twitter are the fastest-growing referrers of video on the web
http://www.tubemogul.com/research Research Reports
www.douglehman.com
16. Make your Video Findable
Leverage multiple video hosting sites
Use multiple Video Distribution Hubs – Video Sharing Websites and Platforms.
Promote, Publish , *Promote across several video hosting Sites.
YouTube is the world's most popular online video community.
Tops for Video embedding: Across several websites, blogs and
social media platforms, like Facebook. Set up a YouTube Channel
Things to Consider when selecting a video sharing and hosting website.
Site Guidelines Commercial vs non-commercial
Storage Size, Costs, Viewership, *Privacy Audience Level
quick capture uploads
www.douglehman.com
17. Make your video Findable
Simple Video SEO Metadata
Title you video with Keywords
Call To Action Enticing Title
OPTIMISE YOUR TITLE
Use YouTube Keyword Tool
Sharing Feature enabled
OPTIMISE YOUR DESCRIPTION
Post URL in Description
http://yoursite.com
Write Content in Description
Key Word Descriptions
Tag Keywords
18. Make your video Findable
Simple Video SEO Tips
Effective Video SEO will help establish brand awareness,
customer traffic and sales engagement
Use backlinks and inbound links to your videos and website.
Embed your URL directly on videos, use captions annotations
Implement Metadata on your video
“Titles, Descriptions, Tags and Keywords”
*keyword research is part of your marketing research
Use YouTube Keyword Tool
Fill out your YouTube Channel Description with Keywords etc
Upload videos on a consistent and regular basis, Create Video Playlists
Optimize your video to be Searchable and Sharable – Engaging Prospects
19. Make your video Sharable
Engage Your Video Community
Video must be Sharable embed links, allow comments, sharing,
rating, video responses etc
Engage and Comment on other business partners videos, blogs
and websites, driving traffic to your site “coattail video response”
Cross-Promotion and Collaboration
Video Response and respond to video comments timely.
Don’t sell help buyers buy. Give Valuable Advice and Content
Optimize your video to be Searchable and Sharable – Engaging Prospects
20. Make your video Sharable
Engage Your Video Community to Share
1. Thank your customers and audience for watching this Video
2. Define your final call to action sales goal? Promotional objectives
3. Don’t assume but communicate to the next step
4. Entice your audience and viewers to take action
5. Establish your closing video credits – Text, Captions, Links, Annotations
Examples of Trial Close Action Statements
Checkout our website or other videos
If you like what you see sign up as a subscriber
Please leave your comments below
Contact us if you have any questions
More information checkout our newsletter
Register for our upcoming webinar or eBook.
Buy Now, Add to the Cart, call now
Engage and thank your customers, entice and deliver value
Understand your audience perspective and point of view
www.douglehman.com
21. Types of Engagement Videos
INFORMATIVE VIDEOS EDUCATIONAL VIDEOS ENTERTAINMENT VIDEOS
• Business Interviews, PSA, Office Tours
• Webinars, Testimonials, Case Studies
• Product Demos & Launches
• How to Videos, Educational
• Office Skits, Mini Documentary
• Live Broadcasts, Contests
• Community Outreach, Video Profiles
• Demo Reels, Event Videos
www.douglehman.com
22. Optimize VIDEO BE SOCIAL – Engaging Prospects
Have a Call to Action
Bring Value
Be Consistent
www.douglehman.com
23. ENGAGEMENT VIDEO CASE STUDIES “Merit Based Video Contest”
Provided a solution “Customer Need” Checked out website great content Became a Fan!
Now I am a brand advocate
MERIT BASED VIDEO CONTEST WITH VIDEO ENTRIES
Searchable, Compelling Video Content
Engaging Value Base Website
Bonus Contest Giveaway – Engaging your audience
http://douglehman.com/videocontest2
www.douglehman.com
24. ENGAGEMENT VIDEO CASE STUDIES “Video SEO Lunch Box”
Checked Out Website YouTube Channel
First Page on Google Search
VIDEO SEO LUNCH BOX
Utilized Key Words, Title, Description
Watchable Engaging Content
Thumbnail Image
Sharable , open comments
http://douglehman.com/lunchboxvideo
www.douglehman.com
26. Social Video Case Studies
Zappos Online Retailer
Videos with Real Staff – Human Trust Element
Video Overviews Product Descriptions
10 % Increase in Sales, Decrease Product Returns
Zappos Experience live video Testimonials
http://on.wsj.com/grhpfH The Wall Street Journal Digital
Network March 17, 2011
Online Video Marketing Research
Leveraging Video for Qualitative Research.
Video Response – Techniques
www.douglehman.com
27. Video Training Resources
Use YouTube as a Search Tool for Visual Learning
- Watch other videos to emulate strategy and tips.
Websites News , Information and Analytics
REELSEO TUBEMOGUL TRAFFIC GEYSER
SOCIAL MEDIA EXAMINER MASHABLE HUBSPOT
Additional Resources Books and Marketers
.
http://salesinfluence.tv/ www.douglehman.com
28. The Future of Video
Mobilize Your Online Video
• The Use of Video Email will increase
– Your Visual Presentations will make an impact.
• Mobile Video is growing force!
- Upgrades and use of smartphones, PC Tablets are increasing significantly
- Mobile Video Applications are among the fastest growing
cell phone applications
- Mobile Optimization – QR Codes, Text Video
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
February 2011 The Cisco Visual Networking Index: Global Mobile Data Traffic
Forecast Update, 2010–2015
29. Connect With Doug
Let’s Put It In Lehman’s Terms Passionate about Video Engagement
www.douglehman.com
doug @douglehman.com
@douglehman
Doug Lehman
(404) 654-0304
Brand Ambassador of Video Engagement
.
30. THANK YOU for Attending
Welcome your Feedback and Comments.
Let’s Engage. Be Social
Get Social with Me Marketing SEMINAR for
Entrepreneurs & After Party Mixer
www.douglehman.com