This topic covers all the “basics of Vlogging” from its introduction to all the software and equipment required and what steps to follow while creating an effective video blog. Also, it includes important tips to remember to make your vlog stand out.

1. SAMIA RAI
SEO COPYWRITER AND VLOGGER

2. MANEELA K.C
SEO COPYWRITER AND VLOGGER

5. INTRODUCTION & HISTORY OF VLOGGING
IMPORTANCE OF VLOGGING IN WORDPRESS
WHAT SHOULD BE IN YOUR VIDEO BLOG? DO’S AND DON’TS
ESSENTIALS (EQUIPMENTS & SOFTWARE)
SUMMARY
5 EASY STEPS TO AN EFFECTIVE BLOG

7. • Vlogging is generally a blog in a video form.
• Video blogs are either self hosted or hosted using free
services like YouTube and Vimeo .
• Viewers can rate, comment and share your videos.

8. HISTORY OFVIDEO BLOGGING
■ The first ever recorded video blog was produced by Adam
Kontras on Jan 2, 2000.
■ His vlog called Journey was created to update and inform
his family and friends
■ It is also the longest -running video blog in history.

10. Increase in Search Engine
Traffic

11. A study by GlobalWebIndex shows that
44% of global internet users watch vlogs
every month.

12. A research by the Cisco
revealed that the video
accounted for a whole 73%
of all internet traffic in 2016
and will reach 82% by
2021.

13. Increase in Search Engine
Traffic
Viral Potential

14. A research on content consumption trends from
HubSpot shows that while 55% of people will
consume an online video in its entirety, only
29% will do the same with a blog.

15. Increase in Search Engine
Traffic
Viral Potential
Increase in Conversion Rate

16. Videos are proven to increase the
conversion rate of a landing page by
more than 80%

17. Increase in Search Engine
Traffic Increase in Product Sales
Viral Potential
Increase in Conversion Rate

18. According to Forbes.com Brands who use video
grow revenue 49% faster than non-video users.

19. Increase in Search Engine
Traffic
Increase in Product Sales
Viral Potential
Increase in Conversion Rate
Easier Teaching

20. Our brain processes visual contents over
60,000 times faster than textual information

21. Increase in Search Engine
Traffic
Viral Potential
Increase in Conversion Rate
Increase in Product Sales
Easier Teaching
Time Management

24.  Define Your Vlogging Purpose
 Be Authentic And Consistent
 Identify Your Target Audience
 Set Up Required Equipment

26.  Be Concise
 Start Interestingly
 Physical
Presentation
 Focus on your
defined purpose

28.  Quality Video and Audio
 Be Creative!
 Call to Action
 Appealing Thumbnail

30.  Use creative and intriguing titles
 Links to relevant posts
 Quick Description with keywords

32.  Branding
 Use of Social Sites
PROMOTION

34. Use of appropriate
equipment/software
Short and to the point
Watch your metrics
Include users point of
view
Invite feedback

35. Disturbed Audio or Video
Only add your perspective
Long Laggy videos
Submit low quality video
Include unnecessary details

37. CAMTASIA
Camtasia is a video editing software that allows you
to easily capture your desktop screen and provides
powerful tools to edit them directly.
 CamStudio
 BandiCam
 FFSplit
 Flashback

38. POWTOON
PowToon is a cloud-based software for creating
professional looking animated videos or slideshows
that you can present on any occasion.
 Moovly
 GoAnimate
 Animaker

39. AUDACITY
Audacity is a free open source digital audio editor and
recording computer software application, available for
Windows, MAc, Linux and other operating systems.
 Wavepad
 Oceanaudio
 Waveosaur

40. A microphone is a hardware peripheral originally
invented by Emile Berliner in 1877 that allows
computer users to input audio into their computers.
There are a lot of choices and ranges available, make
sure you use one that is of high quality.
USB MICROPHONE

41. SUMMARIZATION