Miley Cyrus's "Wrecking Ball" video was intended to promote her new single and establish a more mature artistic persona, targeting older teenagers and those in their early twenties. It featured risqué and promiscuous imagery like Cyrus naked and licking a hammer to portray her character's raw emotion over a broken relationship. The slow building music and direct lyrics about wrecking walls matched the intimate visuals, creating an explicit pop video that drew comparisons to Lady Gaga through its suggestive drama.

1. INTENTIONS Changing Mile’s (star persona)
Before - innocent, clean cut, child
friendly, Hannah Montana - Funny,
Witty, designed to appeal to young
teenagers.
Mile New star persona, Risqué,
promiscuous, raunchy. To promote
the new single, to promote Mile Cyrus
as an artist, to act as a revenue
stream,most watchedvideo on you
tube in a day.
WHO IS THE TARGET
AUDIENCE
Mile Cyrus who has grown up, now older
teenagers /early twenties.
A new audience
WHY WOULD THIS
APPEAL TO TARGET
AUDIENCE
Older Mile Cyrus fans- the fact that is new
different and mature/older emotion and
love experience to the demographic will
enjoy the strong, confident female image.
New Audiences: edgier – gaga influences
shedding of Disney persona.
Heavily promoted.
REPRESENTATION OF
THE ARTIST
Emotional, sad, hurt,angry, licking a
hammer.You see her crying in the video,
she stops lip synching brief.
imagery, literal destruction and facial
expressions.
The song also refers to a real life
relationship.
Naked riding a wicking ball.
RELATIONSHIP
BETWEEN MUSIC AND
VISUALS
Slow soft opening, builds up to a
crescendo, balled, music swells, louder the
verse is softer, guitar, studio produced
digital quality. Close up of her face.
RELATIONSHIP
BETWEEN LYRICS AND
VISUALS
Wrecking ball in the lyrics, relationship
relates to the broken walls.
She is stripped to her raw emotion, she
has no clothes on,
She licks the hammer because she likes
the pain.
VOYEURISM (NOTION OF
LOOKING)
Hammer licking - focuses sexually on this
explicit nature of the video the viewer
being played with ‘where watching
emotion’ raw crying

2. INTERTEXTUALITY Obvious references to Sinead O’Connor’s
‘nothing is compared to you’ video
TYPICAL OF GENRE Typical, song is about love, the show of
emotion is so raw, and imagery relates
directly at the lyrics this Is overly explicit
to what you see within the genre-
performers direction is straight at the
camera.
This is a pop video with many extreme
elements, Abstract imagery and drama
similar to lady gaga, wrecking ball ‘sexual
suggestions’