Graphic design keynote

GRAPHIC DESIGN.
SAM KING
Wednesday, 2 July 2014

ENDER’S GAME POSTER ANALYSIS

ENDER’S GAME BOOK ANALYSIS

T-SHIRT GRID

CAPTAIN CHEDDAR
GRAPHICS DESIGN
I HAVE BEEN ASKED TO DESIGN ALL OF THE PROMOTIONAL
MATERIAL FOR CAPTAIN CHEDDAR, IN THIS I WILL BE
CREATING:THE APP ICON, PROMOTIONAL PICTURES,T-
SHIRT DESIGNS & WEB BANNERS.
CAPTAIN CHEDDAR IS A NEW APP BASED ON A
CHARACTER MADE OF CHEESE WHO LIKES TO FISH.THE
TARGET AUDIENCE FOR THIS APP IS YOUNG TEENS.
FOR ALL THE WORK I WILL BE CHARGING £10 P/H AND THE
PRICE FOR EVERYTHING WILL BE IN MY SCHEDULE.

SCHEDULE
Week 1 T-shirts Web banners App Icon Promo picture
Monday 1 hour research
Tuesday 1 1/2 hour pre-production
Wednesday
Thursday 1 hour post-production
Friday
Week 2 1 hour making changes
Monday 2 hours research
Tuesday 2 hours creating banners
Wednesday 2 hours making changes 1 hour research
Thursday 1 hour creating initial idea
Friday 1 hour developing idea
Week 3
Monday
Tuesday 3 hours research
Wednesday 1 hour ﬁnding out prices
Thursday
2 hours creating designs
1 hour developing designs
Friday 1 hour further development
Total Hours: 21.5 8 6 4.5 3
Total costs: £215 £80 £60 £45 £30

APP STORE DESIGN IDEAS
SHAPE: INSURETHATTHE SHAPE ISTHE SAME ASTHE APP STORE REGULATIONS, MAYBEYOU COULD
ADD SHAPES WITHINTHE ICON BADGE.
SIZE: USETHE APP STORE GRIDTO HELP WITH GETTING A GOOD SIZE FORYOUR APPS
FOREGROUND,THIS IS USUALLY KEPT WITHINTHE BIGGEST CIRCLE OFTHE GRID.
COLOUR: USETHE SAME COLOUR SCHEME ASTHE GAMETO KEEP CONSISTENCYTHROUGHOUT
OUR APPS MARKETING SCHEME.THIS MEANS IT IS MORE DISTINGUISHABLE AND PEOPLE WILL
REMEMBERTHE COLOURS ASTHE ‘CAPTAIN CHEDDAR COLOURS’
TEXTURE: INSTEAD OF USING BLOCK COLOURS WE COULD USE DIFFERENT SHADING
TECHNIQUES, DIFFERENTTEXTURES E.G BRUSH STROKES ETC.

CAPTAIN CHEDDAR
IOS APP INITIAL IDEAS
CHARACTER
ICON
TITLE-AS-TEXT
ICON
ABSTRACT
ICON
THEMATIC
ICON
LANGUAGE-AS-IMAGE
ICON
GAMEPLAY
ICON

IOS APP IDEAS
FEEDBACK
CHARACTER ICON
ZOE:
ZOE:
ZOE:
I CHOSE TO GO FOR A SIMPLE DESIGN AS I THINK THIS REFLECTS
THE SIMPLICITY OF THE GAME, I CHOSE TO HAVE THE MAIN
CHARACTER AS HE’S WHAT YOU SEE ON THE MENU SCREEN TOO.
I USED A YELLOW/BLUE COLOUR SCHEME TO FIT THE SAME
COLOUR SHCEME AS THE GAME.
IF THIS GAME WAS WELL KNOWN IT WOULD BE OBVIOUS
THAT IT’S A CAPTAIN CHEDDAR GAME BECAUSE THE
CHARACTER WOULD BE WELL KNOWN. GOOD USE OF THE
MAIN IMAGE, THE COLOURS CONTRAST REALLY WELL.
MAYBE YOU COULD TRY CHANGING THE SIZE OF THE
CHARACTER?
I LIKE THE COLOURS USED, IT’S BRIGHT AND EYE
CATCHING. THE COLOURS USED FOR THE BACKGROUND
WORK REALLY WELL, THE BLUES MATCH THE
REPRESENTATION OF THE SEA.
THE DESIGN IS CLEAN AND CREATED WELL. IT’S SIMPLE BUT
EXTREMELY EFFECTIVE, IF THIS IMAGE WAS AN APP ICON I
WOULD BE DRAWN TO IT. TO IMPROVE I THINK YOU COULD
MAKE THE BORDER A DIFFERENT COLOUR AS THERE’S
QUITE A LOT OF BLUE IN IT.

IOS APP IDEAS
FEEDBACK
TITLE-AS-TEXT ICON
ZOE:
ZOE:
ZOE:
FOR THE TITLE-AS-TEXT ICON I CHOSE THE SAME FONT THAT IS IN
THE GAME, A YELLOW/BLUE COLOUR SCHEME LIKE THE GAME,
AND I CHOSE TO HAVE A TWO COLOUR BACKGROUND TO MAKE
THE IMAGE A LITTLE MORE INTERESTING.
THE TWO SHADES OF BLUE AS THE BACKGROUND WORK
WELL, IT LOOKS LIKE THE SKY AND THE SEA AND THE TITLE
IS SINKING. THIS SIMPLE DESIGN WORKS GREAT.
THE TITLES BLACK OUTLINE WORKS NICELY WITH THE REST
OF THE IMAGE. THE OUTLINES THICKNESS DRAWS EYES
STRAIGHT TOWARDS THIS ICON.
KEEPING WITH THE THEME FOR CAPTAIN CHEDDAR THE
RATIO OF BLUE AND YELLOW USED IS THE SAME AS IN THE
GAME WHICH CARRIES THE THEME NICELY.

ACTION PLAN FOR
IMPROVEMENTS.
COLOUR IMPROVEMENTS: FROM LOOKING ATTHE
FEEDBACK I’VE DECIDED I AM GOINGTO CHANGETHE BORDER
COLOUR. (MYTHOUGHTS ATTHE MOMENT ARETO GOTHE SAME
COLOUR ASTHE MAIN CHARACTER INTHE ICON)
SIZE IMPROVEMENTS: INTHE FEEDBACK IT WAS MENTIONED
THAT MAYBETHE SIZE OFTHE CHARACTER COULD BE PLAYED
ABOUT WITH MORETO SEE IFTHERE’S A BETTER SIZE, SO I’M
GOINGTO DOTHIS WHEN I GO BACK INTO EDITING IT.
TEXT? - I HAD AN IDEATHAT MAYBE I COULD MAKETHE
CHARACTER SMALLER AND INCLUDETHETEXT FROMTHE
SECOND DESIGN IDEATHAT WAS PUT UP FOR FEEDBACK,AND
PUTTHETEXT ABOVE AND BELOWTHE CHARACTER.THIS COULD
WORK WELL AS IT WILL GIVETHE PERSON WITHTHE APP A MORE
MEMORABLE ICON FORTHEIR PHONES.

PROMOTIONAL TWITTER PICTURE
INITIAL IDEAS
(1) (2)
(3)
(4)
Here are a few of my initial ideas that shows a few different formats
and layouts the picture could be, I am going to ask people which of
these they think is best suited before I develop the ideas. I decided to
keep the same colour scheme as the rest of our branding to keep a
standard theme.

FEEDBACK
After doing the chart to ﬁnd the most popular layouts design 1 & 3
were the most popular, so I’m going to develop these ideas further.
1 2 3 4
Zoe x
James x
Scott x
Kaylee x
Josh x
Matt x
Kieran x
Tom x
Tom C x
Connor x
Total: 3 1 5 1

DEVELOPING IDEA
-Developing Ideas.
I have decided to combine both of the most popular designs.
Feedback on Developed Idea:
Zoe: “I really like the colour scheme in this, but I think the ‘Captain
Cheddar’ at the top is too small and should stand out a bit more.
Kaylee: “I think the text on top of your character is good in this, It
stands out really well. I think there should be more info about the
‘Fishing Friday’ on the image though.

PROMOTIONAL TWITTER
FINAL DESIGN.
Final design.
After looking at the feedback from my developed idea I decided to make more
changes and added more information and made the ‘Captain Cheddar’ bigger. I think
these changes really make a difference and will help us with our Twitter campaign.

T-SHIRT DESIGNS BRIEF IDEAS
Character icon
design
(1)
Character + text
behind design
(2)
App badge
design
(3)
Character + text
plain design
(4)
Text + eyes
design
(5)

T-SHIRT DESIGNS BRIEF IDEAS
1 2 3 4 5
Zoe x x
Kaylee x x
Scott x x
Ollie x x
Jacob x x
Ryan x x
Beth x x
James x x
Mel x x
Matt x x
Will x x
Andy x x
Dave x x
Jack x x
Connor x x
Total: 4 7 5 4 10
After creating some initial ideas for
which design(s) should be put on the
t-shirts I then asked a group of 15
people which 2 designs they liked the
most, I then used this information to
decide which designs to develop
further.

T-SHIRT DESIGNS DEVELOPING
IDEAS
- Developing ideas.
Designs 2 & 5 were the most voted when I
asked people for their opinions on which
would look best on a t-shirt so I have decided
to develop these ideas further and see what I
can come up with.

T-SHIRT’S DESIGNS COLOURS
-Colours.
After testing out lots of different text sizes, layer orders, shadows etc, I came up with my two ﬁnalised design ideas
for the t-shirts, I’m now going to test some colours.

T-SHIRT DESIGNS FINAL PRODUCT
-Final Product
After testing out lots of different colours I came up with my ﬁnal designs that I’m going to be putting on the t-
shirts. I think the feedback really helped me get the best designs possible.

YOUTUBE AD
DRAFT & INITIAL IDEA
Draft:
For direct advertising, I chose to make a YouTube advert to play before a YouTube video. This advert
would play before a video to an audience of our choice, we would target users who’s age rating was
between 0 & 18 this is our target audience age. The advert has a sunrise gradient that is slowly spinning,
Captain Cheddar then swooshes on the screen (from very small to the size you can see on the
screenshot) the text then comes from the top of the screen to where it’s placed in the screenshot, it then
minimizes out, and ‘On the App Store now!’ appears on the screen, that then disappears and is left with
the spinning screen that ends after a second.
- Initial Idea

YOUTUBE AD
FEEDBACK & CHANGES
Feedback:
I got two people to look at the advert and this was their feedback:
Zoe: “I really like the colours used in the video, it suits well with the theme, I think there should be some
sound effects when things pop onto screen.”
Kaylee: “I think the video needs some background music like a normal advert would as it seems to be dull
without it.”
- Captain Cheddar YouTube Advert Changes
From looking at the feedback the two people I got to look at the vide suggested there needed to be more
audio aspects to the video, I took this on board and added a backing track to the video that sounded
happy and ﬁtted the style of the video. I then also added some swoosh noises for when things came onto
the screen.

YOUTUBE AD
HTTPS://VIMEO.COM/97326947

GRAPHIC DESIGN EVALUATION

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