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Gov 2.0 in Australia (WebNetowork presentation)

This document discusses the shift from Government 1.0 to Government 2.0 in Australia, enabled by digital technologies and social media. Government 2.0 aims to empower citizens to participate in decision-making, open public data, and involve individuals and organizations not just government. It notes that over 70% of Australian government agencies now use social media for official purposes like engagement and many levels of government are experimenting with online consultations, Twitter, blogs and apps. However, Government 2.0 is not a replacement for existing approaches and will not solve all problems on its own.

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Government 2.0 in Australia Craig Thomler Managing Director Delib Australia 27 April 2012
Who am I?
What is Delib?
Gov 1.0 Magna Carta 1215 AD
to 2.0 Internet 2010 AD
Gov 1.0 to 2.0 Magna Carta – 1215 AD Internet – 2010 AD
Government 2.0 (in my humble opinion) represents a fundamental shift in the relationship between citizens and governments, to the benefit of both.
Government 2.0 includes...  Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent'.  Empowering citizens to be active participants in government decision-making processes and supporting them to do for themselves.  Opening up public data for public reuse to inform and enable new insights, better decisions and more effective policy.  Initiatives from individuals and non-government organisations as well as government.
Australia’s internet use Source: Sensis Social Media Report May 2011
Australia’s internet use Source: Sensis Social Media Report May 2011
Australia’s social media use Source: Sensis Social Media Report May 2011
Social media channels used Source: Sensis Social Media Report May 2011
Level of social media usage Source: Sensis Social Media Report May 2011
Australians and social media Nielsen's Social Media Report Q3 2011: Australians spent 7 hours and 17 minutes per month visiting social networks and blogs. Melanie Ingrey, Research Director Nielsen Online 2010: “...nearly nine in 10 (86%) of Australians online are looking to their fellow Internet users for opinions and information about products, services and brands”
What about Australian governments?
The social media majority 73% of Australian Government agencies reported using social media for official purposes Interim results of research: •Asked 166 Australian Government agencies via FOI whether and how they used social media. •59 responses so far (plus another 10-20 that could not be analysed in this way).
What are they using it for? Answer choice Response Share For stakeholder engagement or collaboration 32 54.24% Operating an information campaign 25 42.37% Responding to customer enquiries/comments/complaints 25 42.37% For engaging with journalists and media outlets 24 40.68% For engagement or collaboration with other government 24 40.68% agencies Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81% activities For a public consultation process 16 27.12% For a stakeholder or other restricted access consultation 13 22.03% Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64% For policy or services co-design 7 11.86%
All levels of Aus government  Over 550 online consultations in last four years  Over 440 Departmental Twitter accounts  Over 120 agency blogs  Over 100 Facebook pages  Over 80 agency mobile apps  Over 40 agency YouTube channels  At least 7 data competitions
Growth in Twitter use
Twitter use by level & state
Government as media
Government as facilitator
Government as collaborator
Government as platform
Gov 2.0 caveats • Doesn't replace existing approaches... it can supplement and amplify them • Doesn't work for all audiences or issues... but does work for some that are otherwise unreachable/intractible • Gov 2.0 doesn't solve problems... people do
Questions? Craig Thomler craig@delib.net @CraigThomler http://eGovAU.blogspot.com www.delib.net/australia/ @Delibaunz