This document discusses the shift from Government 1.0 to Government 2.0 in Australia, enabled by digital technologies and social media. Government 2.0 aims to empower citizens to participate in decision-making, open public data, and involve individuals and organizations not just government. It notes that over 70% of Australian government agencies now use social media for official purposes like engagement and many levels of government are experimenting with online consultations, Twitter, blogs and apps. However, Government 2.0 is not a replacement for existing approaches and will not solve all problems on its own.

1. Government 2.0
in Australia
Craig Thomler
Managing Director
Delib Australia
27 April 2012

2. Who am I?

3. What is Delib?

4. Gov 1.0
Magna Carta
1215 AD

5. to 2.0
Internet
2010 AD

6. Gov 1.0 to 2.0
Magna Carta – 1215 AD Internet – 2010 AD

7. Government 2.0
(in my humble opinion)
represents a fundamental shift
in the relationship between
citizens and governments,
to the benefit of both.

8. Government 2.0 includes...
 Using tools and techniques enabled by digital
technologies to bring citizens 'inside the tent'.
 Empowering citizens to be active participants in
government decision-making processes and
supporting them to do for themselves.
 Opening up public data for public reuse to inform
and enable new insights, better decisions and
more effective policy.
 Initiatives from individuals and non-government
organisations as well as government.

9. Australia’s internet use
Source: Sensis Social Media Report May 2011

10. Australia’s internet use
Source: Sensis Social Media Report May 2011

11. Australia’s social media use
Source: Sensis Social Media Report May 2011

12. Social media channels used
Source: Sensis Social Media Report May 2011

13. Level of social media usage
Source: Sensis Social Media Report May 2011

14. Australians and social media
Nielsen's Social Media Report Q3 2011:
Australians spent 7 hours and 17 minutes per month visiting
social networks and blogs.
Melanie Ingrey, Research Director Nielsen Online 2010:
“...nearly nine in 10 (86%) of Australians online are looking
to their fellow Internet users for opinions and information
about products, services and brands”

15. What about
Australian
governments?

16. The social media majority
73% of Australian Government
agencies reported using social
media for official purposes
Interim results of research:
•Asked 166 Australian Government agencies via FOI
whether and how they used social media.
•59 responses so far (plus another 10-20 that could not be
analysed in this way).

17. What are they using it for?
Answer choice Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government 24 40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81%
activities
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%

18. All levels of Aus government
 Over 550 online consultations in last four years
 Over 440 Departmental Twitter accounts
 Over 120 agency blogs
 Over 100 Facebook pages
 Over 80 agency mobile apps
 Over 40 agency YouTube channels
 At least 7 data competitions

19. Growth in Twitter use

20. Twitter use by level & state

21. Government as media

22. Government as facilitator

23. Government as collaborator

24. Government as platform

25. Gov 2.0 caveats
• Doesn't replace existing approaches...
it can supplement and amplify them
• Doesn't work for all audiences or issues...
but does work for some that are otherwise
unreachable/intractible
• Gov 2.0 doesn't solve problems...
people do

26. Questions?
Craig Thomler
craig@delib.net
@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/
@Delibaunz