Presentation made to n4a conference - July 2013 - Louisville, KY. Topic: Using social media for advocacy. Presented by Catherine Edwards, Executive Director - MA4. Accompanying remarks available at www.ma4web.org. Direct download remark link: http://www.ma4web.org/wp-content/uploads/2013/08/Social-Media-Presentation7-22.docx

1. First Steps In
Creating A Digital
Footprint

9. Other

11. Who’s Listening Now?
• Journalists – 31%
• Government – 12%
• Senior Services and Organizations – 25%
• Other/Individual – 32%

13. General Protocol
News or
Advocacy
Project Identified
Traditional News
Release Issued to
Media
Position Paper or
Article Posted to
Website
News Release
Posted to Media
Room
Email Action
Alert Issued
Through Mail
Chimp
Tweet Sent With
Links to Web
Content/Video
Posted on You
Tube
Traditional
Web
Social

14. Other

16. Advocacy: Seniors Standing Together