Presentation on Australian government use of social media given to the Kokoda Foundation's Young Strategic Leaders Congress in November 2011.

1. Social media use by government Craig Thomler 19 November 2011

2. Australia’s internet use Source: Sensis Social Media Report May 2011

3. Australia’s internet use Source: Sensis Social Media Report May 2011

4. Australia’s social media use Source: Sensis Social Media Report May 2011

5. Social media channels used Source: Sensis Social Media Report May 2011

6. Level of social media usage Source: Sensis Social Media Report May 2011

7. Australians and social media Nielsen's Social Media Report for Q3 2011 stated that Australians spent 7 hours and 17 minutes per month visiting social networks and blogs. Melanie Ingrey, Research Director for Nielsen’s online business said in 2010: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” [over official sources] Source: Nielsen - 2010-11

8. What about Australian governments?

10. Growth in Twitter use

11. How Twitter is used

13. Government 2.0 represents a fundamental shift in the relationship between citizens and government, to the benefit of both.

15. Gov 1.0 to 2.0 Magna Carta – 1215 AD Internet – 2010 AD

16. Government as media

17. Government as engager

18. Government as convenor

19. Government as platform

23. Build infrastructure Your website Engagement hub Monitoring suite Forums Outreach activities Groups Social media publishing URL shortener File transfer Survey Email Blogs Blogs Forums Idea market Polls Groups Web reporting Social media monitoring Archiving Enabling services Mapping Apps Email Social media presence Storage (image, video, docs) Facebook Twitter YouTube LinkedIn Foursquare Yammer Groups Forums

25. Questions? Craig Thomler 19 November 2011