It is widely accepted that governments need to embrace the opportunities presented by Web 2.0 and social networking but the question is often how. In this presentation Craig uses case studies to outline how governments around the world have used social media to enhance and extend their engagement with the public, improving policy outcomes and service provision.

1. Transforming public engagement
through social media
Craig Thomler
Managing Director
Delib Australia
8 August 2012

2. Who am I?

3. What is Delib?

4. Australia’s social media experience
Use internet: 97%
Use social media:
• 62% of Australians
• 73% of Federal
agencies
• 72% of Federal
politicians

5. Why do agencies use social media?
Answer Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government 24 40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81%
activities
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%

6. All levels of Australian governments
 Over 600 online consultations in last four years
 Over 570 Departmental Twitter accounts
 Over 150 agency blogs
 Over 140 Facebook pages
 Over 120 agency mobile apps
 Over 55 agency YouTube channels
 At least 7 data competitions

7. Growth in Twitter use

8. Twitter use by govt. level & state

9. Government as media

10. Government as convenor

11. Government as platform

12. Crowdsourcing

13. The more things
change, the more
they stay the
same…

15. The goals have not changed
Inform
Consult
Involve
Collaborate
Empower
Source: IAP2.org

16. Processes need to reflect the goals
People
Objectives
Strategy
Technology

17. Inform http://www.alert.sa.gov.au/

18. Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx

19. Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm

20. Consult http://speakupaustin.org/

21. Involve http://my2050.decc.gov.uk/

22. Involve http://www.challenge.gov

23. Collaborate http://www.galaxyzoo.org/

24. Collaborate http://trove.nla.gov.au/newspaper?q=

25. Empower http://data.gov.sg

26. Empower http://app.monitor.abares.gov.au/

27. Empower http://http://theopenbudget.org/

28. Empower http://govmonitor.org

29. Zombies….

30. Questions?
Craig Thomler
craig@delib.net
@CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/
@Delibaunz