8. Very, very social…
Over 1,200 online consultations in last four years
Over 920 agencyTwitter accounts
Over 120 agency blogs
Over 250 Facebook pages
Over 300 agency mobile apps
Over 200 agency YouTube channels
At least 15 open data competitions
At least 7 open data sites
Source: eGovAU blog
10. (and you can now watch what gov is doing)
View top fifty government tweets daily at: oztweets.measuredvoice.com
11. Australian Government versus ASX 200
Use at least one social media channel
90%
82%
Australian Government
agencies
78%
ASX 200 companies
Sources: BRR Services Social Media Report, eGovAU blog
Federal politicians
12. What is government using social media for?
Use by Australian Government agency
Share
For stakeholder engagement or collaboration
54.24%
Operating an information campaign
42.37%
Responding to customer enquiries/comments/complaints
42.37%
For engaging with journalists and media outlets
40.68%
For engagement or collaboration with other government agencies
40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities
28.81%
For a public consultation process
27.12%
For a stakeholder or other restricted access consultation
22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff)
18.64%
For policy or services co-design
11.86%
Source: eGovAU blog
13. What can business learn from government?
• Monitor conversations
• Go mobile – when appropriate
• Offer opportunities to influence
• Frame conversations carefully
• Train your staff to manage potential issues
• Encourage community innovation
• Involve communities in creation
• Play!