Social Media Public Sector: American U Presentation
•Download as PPTX, PDF•
2 likes•556 views
Here are the slides for a presentation I gave at the Executive Management Program at American University on social media in the public sector.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media Public Sector: American U Presentation
Similar to Social Media Public Sector: American U Presentation (20)
Recently uploaded
Recently uploaded (20)
Social Media Public Sector: American U Presentation
- 1. Social Media In Government Pat Fiorenza GovLoop Research Analyst
- 3. Social Media in the Public Sector by the Numbers Agency Adoption of Federal Agencies started using Social Media within the last 2+ years. of Federal Agencies have started using Social Media within the last year. Source: Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011 http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector- 2011.html
- 4. Social Media in the Public Sector by the Numbers: Agency Access to Social Media Channels 2010: 55% of respondents said their agencies were blocking access to Social Media channels 2011: 19% of respondents said their agencies were blocking access to Social Media channels
- 5. Social Media in the Public Sector by the Numbers 26% Federal Social Media 18% No Increase Change Significa Consumption over next 12-18 ntly months 56% Increase Slightly
- 6. Social Media in the Public Sector by the Numbers: Top 5 Federal Uses of Social Media Communicate with Informed Decision Citizens and Other Internal Collaboration Making Agencies Research/Information Marketing and Gathering Promotion
- 7. Social Media in the Public Sector by the Numbers: Top 5 Federal Benefits of Using Social Media Increased Education Information Access Agency Promotion of the Public Increase Cost Savings and Collaboration Other Efficiencies
- 8. Social Media Challenges • ROI • Management • Culture Change & Innovation • Crafting Policy • Legal • Becoming Current + Staying Current
- 12. Impact of Social Media • Citizen Centric • Crisis Communications & Crisis Management • Transparency • Engagement • Governance • Political Arena
- 13. Top 5 Tactics for Government 1. Think Strategically 2. Be Authentic 3. Go where your audience is 4. Don’t Be Afraid to Fail 5. Don’t Just Push Information
- 14. Where are we now with social media? • In the “So What” Phase • Agencies using new mediums, struggle to define what engagement actually means • Sharing and collaborating with resources • Is there such a thing as being too transparent? • Digital Divide • Broader acceptance that government does not have all the answers, needs to collaborate across sectors for solutions. • Impact of culture
- 15. 4 Government Case Studies • Marine Corps • State Department • New York City Public Library • NASA
- 17. Case Study: State Department
- 18. Case Study: New York City Public Library Case Study 3: New York City
- 19. NASA Video
- 20. More Examples! • Tons of Examples Across Government • USGS • IRS
- 21. GovLoop Story Quick history and overview of GovLoop – Knowledge network for government
- 22. GovLoop’s Purpose Indicate a Problem – Millions of government employees working on similar issues without an outlet to communicate. Without communicating with one another a gap in knowledge was created. Provide a Solution GovLoop creates a knowledge network to connect, engage and train government employees.
- 23. Government Challenges: Bridging the Gap • Budget Cuts - government employees are faced with doing more with less. • Retiring workforce – the number of retiring government workers is at an all time high. • Collaboration – increase need for knowledge transfer within and across agencies.
- 24. 4 Pillars of GovLoop COMMUNITY EVENTS TRAINING SERVICE • Insights • Next Gen • Rock Your • GovUps • Federal Resume • Roundtable • State • Mentors Discussions • Local •Directory • Webinars • Industry • Chats • Mentors
- 25. Community: Member Overview Top 10 Agencies on GovLoop Federal Government 1. Dept. of Defense 2. Dept. of Health & Human Services 12.48% State Government 3. Dept. of Agriculture 4. Dept. of Veterans Affairs 9.18% Local Government 5. Dept. of Homeland Security 6. General Services Admin. 14.83% 50.37 % 7. Dept. of Commerce Industry/Gov’t 8. Environmental Protection Agency Contractors 9. Dept. of Transportation 13.14 % Other (i.e. non- 10. Dept. of Labor profit, academia & International Gov’t) Top 3 Purchase Areas: Technology (HW, SW, Services) HR/Training Solutions Average Age: Consulting Services
- 26. Contact Information • Pat Fiorenza • Email: pat@govloop.com • Twitter: @pjfiorenza
Editor's Notes
- An online community connecting nearly 50,000 government innovators from federal, state, and local government.Professional services that help government employees advance their skills, knowledge and career.Informative and educational training opportunities to enhance the governments shared knowledge. Events designed to empower government with the right tools, thinking and motivation.