Ingmar de Lange
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Personal Information
Organization / Workplace
MountviewLocation
Amsterdam Area, Netherlands NetherlandsOccupation
Brand strategist / MerkstrateegIndustry
Advertising / Marketing / PR
Website
mountview.nlAbout
Ingmar is an innovative brand strategist. He helps brands transforming from an advertising approach ('saying') to building brands with service, innovation and customer centricity ('doing'). He has a solid strategic background and is a thought leader on building brands in the digital age. He positions brands, develops brand propositions and creates promotional strategies. He doesn't believe in Powerpoint. He directly translates a strategy into prototypes. These prototypes can easily be shared, tested and translated into creative concepts. Other keywords: brand utility, growth-hacking, behavioural design and wow factor.