This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
How do dutch non profit organizations embrace information technologyPascal Dijkman
Great start of NetSquared, a program of TechSoup meetup in Amsterdam. So much can be done with #Tech4Good. Find TechSoup NL report highlights here https://goo.gl/nPP9jG.
The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.
Why Developing Technology Skills is Essential for NonprofitsTechSoup
As the pace of change accelerates and technology continues to evolve, organizations across all industries are struggling to keep up — and the nonprofit sector is no exception. Technology skills are critical to building the solutions that solve the greatest challenges for nonprofits. But developing technology skills starts by creating a culture of lifelong learners. For enterprise organizations and nimble nonprofits alike, learning is an indispensable element of success.
Join us for this 60-minute webinar with Lindsey Kneuven, head of social impact of Pluralsight, who will cover how you can accelerate the ability to achieve your nonprofit’s mission and give your teams the opportunity to have more meaningful impact.
This guide is designed to support communicators in their own work and in their senior management advisory capacity. It outlines some key principles for ethical decision-making, provides practical advice on using the CIPR’s ethical decision-making tree and the Open Data Institute’s data ethics canvas through the use of real-life examples.
The report follows an intensive 12-month review of nearly 200 global publications including books, academic papers, national reports, think tank studies, research group offerings, company and management consultant pieces and a variety of other sources to create a comprehensive overview of the impact of AI on the professions.
https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
How do dutch non profit organizations embrace information technologyPascal Dijkman
Great start of NetSquared, a program of TechSoup meetup in Amsterdam. So much can be done with #Tech4Good. Find TechSoup NL report highlights here https://goo.gl/nPP9jG.
The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.
Why Developing Technology Skills is Essential for NonprofitsTechSoup
As the pace of change accelerates and technology continues to evolve, organizations across all industries are struggling to keep up — and the nonprofit sector is no exception. Technology skills are critical to building the solutions that solve the greatest challenges for nonprofits. But developing technology skills starts by creating a culture of lifelong learners. For enterprise organizations and nimble nonprofits alike, learning is an indispensable element of success.
Join us for this 60-minute webinar with Lindsey Kneuven, head of social impact of Pluralsight, who will cover how you can accelerate the ability to achieve your nonprofit’s mission and give your teams the opportunity to have more meaningful impact.
This guide is designed to support communicators in their own work and in their senior management advisory capacity. It outlines some key principles for ethical decision-making, provides practical advice on using the CIPR’s ethical decision-making tree and the Open Data Institute’s data ethics canvas through the use of real-life examples.
The report follows an intensive 12-month review of nearly 200 global publications including books, academic papers, national reports, think tank studies, research group offerings, company and management consultant pieces and a variety of other sources to create a comprehensive overview of the impact of AI on the professions.
https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
A new study conducted jointly by Ipsos Public Affairs and the Center for Business Analytics in the McIntire School of Commerce at the University of Virginia shows that U.S. consumers are ambivalent about automation as they express both optimism and concern.
The Workplace Shift: How Can UC Improve the Way We Work?Avaya Inc.
Employee workstyles are changing rapidly, being pushed by the habits and expectations of Millennials (those born in 1980 and after). Indeed, 2/3 of Millennials are frustrated by the technology available to them at work, with 78% of them knowing that better communications can make a big difference to their success. Peruse this survey by BT and Avaya to learn what else workers want and need, communications-wise.
The CIPR's #PRinaPandemic specialist study of the public relations sector authoritatively explores the immediate impact of COVID-19 on the profession, and how it will develop, reflecting on a truly challenging year and what this has meant to those working in the profession.
Presentation at ASAE10 Annual Meeting & Expo in Los Angeles. using the Digital now framework of Inspect, Innovate, Integrate, Hugh Lee & Don Dea cover how senior executives in associations can successfully innovate. Tom Hood from the Maryland Association of CPAs is featured as a case study.
Our ebook 'Communicating in a Crisis' explores how public relations was successfully used in the pandemic and features case studies from agency, in-house and public sector teams shortlisted in our 2021 Excellence Awards.
The Internal Communication function has matured in recent years, and during this growth it has changed shape and taken on new roles and skills. What does this mean for internal communicators and their teams, and for organizations going forward? In this webinar Andrew Blacknell draws on his insight, recent research and case studies to help communicators understand how and why it has changed, and what the role might look like in the future. Andrew also talks with Elaine MacFarlane, VP, Global Internal Communications at GSK, to get a view of internal communications from inside GSK.
What you will take away:
- How Internal Communication is maturing as a function
- How the changing structure of organizational comms impacts IC
- The benefits of comms technology for IC strategies
- The importance of investing in line manager / leadership comms
- Defining benchmarks to measure IC success
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
SolarWinds Application Performance End User Survey (Australia)SolarWinds
The proliferation of BYOD, cloud, SaaS and consumer technologies in the workplace have made the application the disruptive technology that will drive business IT into the coming decades. At the same time, the application delivery chain is becoming more complex to support as applications become more networked, virtualization drives IT infrastructure convergence and abstraction and end users become more mobile. These survey findings highlight the impact of application performance and availability on business end users, and their experiences with and expectations of IT when problems arise. Chief among the findings is that while the application is now the heart of businesses of all sizes and its performance is the lifeblood of success, IT continues to struggle to ensure its performance and availability.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Two major Fortune 500 employers have made headlines recently by announcing that they are eliminating or significantly reducing opportunities for their employees to work remotely. This new ebook authored by Linda Stuit is covering the topic of working remotely and what it means for employers and employees.
In a study carried out in July 2015, MWD Advisors' Angela Ashenden asked participants about the level of interest in – and adoption of – social collaboration technologies within their organisations. As well as exploring the things that had acted as drivers to those who’ve already taken their first steps with social collaboration, the survey aimed to compare the concerns of those who have not yet implemented the technology with the real-life challenges experienced by those who have.
A new study conducted jointly by Ipsos Public Affairs and the Center for Business Analytics in the McIntire School of Commerce at the University of Virginia shows that U.S. consumers are ambivalent about automation as they express both optimism and concern.
The Workplace Shift: How Can UC Improve the Way We Work?Avaya Inc.
Employee workstyles are changing rapidly, being pushed by the habits and expectations of Millennials (those born in 1980 and after). Indeed, 2/3 of Millennials are frustrated by the technology available to them at work, with 78% of them knowing that better communications can make a big difference to their success. Peruse this survey by BT and Avaya to learn what else workers want and need, communications-wise.
The CIPR's #PRinaPandemic specialist study of the public relations sector authoritatively explores the immediate impact of COVID-19 on the profession, and how it will develop, reflecting on a truly challenging year and what this has meant to those working in the profession.
Presentation at ASAE10 Annual Meeting & Expo in Los Angeles. using the Digital now framework of Inspect, Innovate, Integrate, Hugh Lee & Don Dea cover how senior executives in associations can successfully innovate. Tom Hood from the Maryland Association of CPAs is featured as a case study.
Our ebook 'Communicating in a Crisis' explores how public relations was successfully used in the pandemic and features case studies from agency, in-house and public sector teams shortlisted in our 2021 Excellence Awards.
The Internal Communication function has matured in recent years, and during this growth it has changed shape and taken on new roles and skills. What does this mean for internal communicators and their teams, and for organizations going forward? In this webinar Andrew Blacknell draws on his insight, recent research and case studies to help communicators understand how and why it has changed, and what the role might look like in the future. Andrew also talks with Elaine MacFarlane, VP, Global Internal Communications at GSK, to get a view of internal communications from inside GSK.
What you will take away:
- How Internal Communication is maturing as a function
- How the changing structure of organizational comms impacts IC
- The benefits of comms technology for IC strategies
- The importance of investing in line manager / leadership comms
- Defining benchmarks to measure IC success
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
SolarWinds Application Performance End User Survey (Australia)SolarWinds
The proliferation of BYOD, cloud, SaaS and consumer technologies in the workplace have made the application the disruptive technology that will drive business IT into the coming decades. At the same time, the application delivery chain is becoming more complex to support as applications become more networked, virtualization drives IT infrastructure convergence and abstraction and end users become more mobile. These survey findings highlight the impact of application performance and availability on business end users, and their experiences with and expectations of IT when problems arise. Chief among the findings is that while the application is now the heart of businesses of all sizes and its performance is the lifeblood of success, IT continues to struggle to ensure its performance and availability.
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Two major Fortune 500 employers have made headlines recently by announcing that they are eliminating or significantly reducing opportunities for their employees to work remotely. This new ebook authored by Linda Stuit is covering the topic of working remotely and what it means for employers and employees.
In a study carried out in July 2015, MWD Advisors' Angela Ashenden asked participants about the level of interest in – and adoption of – social collaboration technologies within their organisations. As well as exploring the things that had acted as drivers to those who’ve already taken their first steps with social collaboration, the survey aimed to compare the concerns of those who have not yet implemented the technology with the real-life challenges experienced by those who have.
Social Media for Development: Transforming Society and GovernanceRichard Grimaldo
A 2-day seminar (Oct 29-30, 2018) on social media designed for government agencies who wanted to use social media as a development tool for governance. It is designed to introduce social media, its origin and various applications in the development context.
Held at DICT, ICT Literacy and Competency Development Bureau, UP Diliman, Quezon City
This presentations takes you behind the scenes on recent enterprise social projects from corporate and public sector organisations, discussing social business in 2014 and beyond.
In February of 2019, the Policy Lab (of the Digital Government Policy and Innovation branch) reported on the work they've been doing towards finalising an AI Ethics framework.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
The millennial workforce is very comfortable communicating over social media. The millennial workforce is growing quickly. Gen-Y will form 75% of the workforce by 2025.
At the same time, customers seek information about products and services via social media. But this also raises privacy and security concerns in an organization. This could also have implications on data privacy.
The IT Dept. must form Social Media policies about the use of social media in the organization, in the interest of protecting the company’s intellectual property.
The session will provide guidelines on what CIOs and CISOs must consider for inclusion in their Social Media Governance and policies.
Key note speech at INTEROP Sri Lanka September 2013
http://digit.lk/event/interop-conference-colombo-2013/
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Fed ex / Ketchum Social Media Study Findings ReportMauricio Godoy
Findings and insights from the 2010 FedEx/Ketchum Social Media Benchmarking Study—a comprehensive exploration of how social media impacts today’s communications landscape. This document reflects the input of leaders from over 60 top global organizations across most major industries.
Changing how agencies change - Embedding digital transformation in organisati...Craig Thomler
A personal presentation given to the Public Sector Officers Digital Transformation Summit on 20 April 2017, based on several eGovAU blog posts - '
What comes after digital transformation for government?' (http://egovau.blogspot.com.au/2016/02/what-comes-after-digital-transformation.html) and 'Ensuring that digital transformation delivers the right outcomes for Australia's Government' (http://egovau.blogspot.com.au/2016/12/ensuring-that-digital-transformation.html)
Crowdfunding: How to set up a campaign (from my personal experience)Craig Thomler
This is the presentation I gave at BarCamp Canberra 2014 about my experience setting up a crowdfunding campaign.
I launched my Kickstarter at the end of the presentation.
Learn more about it at: www.kickstarter.com/projects/socialmediaplanner/social-media-planner
Transparency in Government - Gov 2.0 and what it means for Science JournalistsCraig Thomler
These are the slides for my presentation at the 8th World Conference of Science Journalists, looking at how Gov 2.0 is changing the way science is funded, data is collected, analysed, reported and used.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How libraries can support authors with open access requirements for UKRI fund...
Social media impacts - Technology in Government Conference, Connected Gov stream
1. Social media impacts
on ICT teams
Craig Thomler
Gov 2.0 Advocate
Managing Director
Delib Australia
When agency business areas start officially using
social media what does it mean for their ICT
teams?
Connected Government
25 July 2013
2. Source: Sensis Social Media Report 2013
95%
89%
86%
84%
60%
84%
97%
98%
98%
100%
82%
91%
86%
ACT
VIC
NSW
QLD
65+ yrs
50-64yrs
40-49yrs
30-39yrs
20-29yrs
14-19yrs
Female
Male
Total
Australian internet use - 2013
5. “We don‟t have a choice on
whether we DO social media,
the question is
how well we DO it.”
- Erik Qualman
6. “The use of Web 2.0 is now
commonplace in APS agencies.
There are hundreds of government social media sites, including Twitter
accounts, Facebook pages and YouTube channels.
Web 2.0 approaches are regularly used in policy development opportunities and
many Australian Government datasets are included on data.gov.au
with more being added regularly.”
- APS State of the Service Report 2011-12
Source: APS State of the Service Report 2011-12
What about Australian Government?
7. What about government?
Australian public
Use internet: 86%
Use social media: 65%
Australian Government
official use of social media
Agencies: 73%
Politicians: 77%
Sources: Sensis 2013, eGovAU 2012-13
8. Twitter use – all levels of Australian governments
Sources: eGovAU 2011-13
888 accounts in
July 2013
9. Answer Share
For stakeholder engagement or collaboration 54.24%
Operating an information campaign 42.37%
Responding to customer enquiries/comments/complaints 42.37%
For engaging with journalists and media outlets 40.68%
For engagement or collaboration with other government agencies 40.68%
Monitoring citizen, stakeholder and/or lobbyist views and activities 28.81%
For a public consultation process 27.12%
For a stakeholder or other restricted access consultation 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 18.64%
For policy or services co-design 11.86%
How the Australian Government uses social media
Sources: eGovAU FOI request 2012
10. HOWEVER:
• Only 8% of Australian Public Servants
reported having full social media access
• Only 28% of Australian Public Servants
reported having some social media access
• Of those (36%), 46% reported using social
media for work purposes.
• 70% of these said it helped them carry out
their work more effectively
(26% were neutral, 4% disagreed).
Source: APS State of the Service Report 2011-12
11. In other words
73% of Australian Government agencies
officially use social media
36% of APS staff report some social media
access at work
However 88% of agencies reported having some
guidelines for staff social media use and 41%
reported providing training.
Source: APS State of the Service Report 2011-12
13. Why? Some of the reasons given…
1. Our staff might spend all day on social media.
2. Staff could breach privacy/confidentiality/security
by providing details they shouldn’t online.
3. Staff might behave inappropriately online.
4. People could hack the agency.
5. We don’t believe social media helps our staff do
their jobs.
6. We have insufficient bandwidth for social media.
14. All are relatively easily addressed
1. Management issue – put guidance in place.
2. Management issue – put guidance in place.
3. Management issue – put guidance in place.
4. Reference experience of other agencies and test.
5. Evidence indicates social media has value in many
cases.
6. Business should justify value of social media with
ICT’s help and source additional funding.
15. Risks of blocking social media
• Loss of intelligence
Staff can’t directly monitor customer, stakeholder,
lobbyist conversations occurring on social channels.
• Loss of response capability
Agency cannot respond quickly where appropriate
online to correct misinformation or provide support.
• Loss of respect
Agency is seen as old-fashioned and out-of-touch, losing
respect and ability to influence audiences to meet goals.
• Lack of experience
Staff don’t gain experience using social media, placing the
agency at a larger disadvantage in using social in future.
16. Risks of blocking social media
• Difficulty meeting some agency goals
Some agency goals may now require that staff
access and interact with audiences via social media.
• Difficulties with Minister‟s office
The Minister’s office may expect social media access and
expect agency to use social media to meet their directives.
• Difficulty recruiting good people
An agency that blocks social media will increasingly not
be considered a good workplace by younger workers.
• Reduction in service capability
Staff who can’t see what the agency publishes via social
media cannot engage effectively with a public who can.
17. Where does an organisation‟s ICT team fit in?
Develop and manage the
organisational social media presence
Have no role in the organisational
social media presence
18. Choose an ICT stance
Leader
Proactively leads the organisation on selecting appropriate
social media channels and operating them
Observer
Remotely monitors what business areas are doing and
steps in to advise if a line is crossed
Supporter
Supports business to achieve its goals through social
media, but allows business to lead approach
19. Stance affects involvement in social media „roles‟
• Access (bandwidth/security/support)
• Monitoring (tracking/reporting)
• Development (custom & web/apps integration)
• Use (acct. creation, operation & management)
• Support (responding to business needs)
• Technical mgmt (servers/systems)
20. Indicative ICT stance: LEADER
Access
Monitoring
Use
Development
Support
Technical Mgmt
ICT Business
21. Indicative ICT stance: OBSERVER
Access
Monitoring
Use
Development
Support
Technical Mgmt
ICT Business
22. Indicative ICT stance: SUPPORTER
Access
Monitoring
Use
Development
Support
Technical Mgmt
ICT Business
23. SUPPORTER approach
Area ICT role Business role
Access Facilitates and manages
access.
Develops staff usage policies
and strategies.
Monitoring Provides input into monitoring
approaches, manages hosted
monitoring.
Investigates, selects and
manages monitoring.
Use Provides input into management
tools.
Manages day-to-day operations
of social accounts.
Development Integrates social into websites &
intranet.
Provides requirements and
guidance.
Support Supports self-hosted services. Supports use and monitoring.
Technical mgmt Manages self-hosted services. Works with third parties to
manage externally hosted
services.
24. Aligning expectations, goals and outcomes
• Clarify ICT’s role in the organisation’s social
media presence – leader, supporter or observer.
• Identify how social media can help meet specific
agency goals (monitoring, communication,
engagement, collaboration, delivery).
• Ensure staff guidance is in place – social media
policy and training (Human Resources), legal
framework (Legal), engagement strategy
(Communications/Engagement).
• Ensure necessary skills are available.
25. How does ICT benefit from social media?
• Knowledge sharing
Staff accessing ICT support forums and groups for
sharing programming tips and tricks, resources and tools.
• Solution sourcing
Finding programs and code that can aid in solving
agency problems, sharing of code across agencies.
• Recruitment
Identifying and attracting top ICT talent, as well as demonstrating
the talent of the team to attract good candidates to apply.
• Early warning
Of emerging security threats and issues.
26. The real social media risks
• Resourcing
Lack of skills/bodies to implement/manage platforms.
• Data control
Who controls the data, how can the agency retain
a copy and minimise misuse by third parties?
• Platform control
If an agency has invested years in building a following
on a platform due to its features, what happens if the
platform removes those features?
• System integration
How much can and should you integrate social media into
core agency systems – and what are the potential impacts?
27. Resourcing social media
Unless ICT is taking a leadership role, most resourcing is needed
in business areas.
What experience and skills are useful for an ICT team?
• Experience using social media – if your team doesn’t use a
platform it’s harder for them to provide expert advice about it.
• Agile methodology – social media is iterative, not waterfall.
• API design and use – many social tools use APIs to integrate.
• Experience with open source platforms – increasingly used.
• Social analytics – what and how to monitor social media from
a technical standpoint.
28. Social media ICT strategy: share, buy, build
Share
‘Build on the shoulders of giants’ by reusing
the hard work of other agencies or open source.
Build
Consider building as a last resort if you have
legitimate unique requirements or must control the code.
Buy
Companies invest many years and dollars into developing
robust solutions – why should gov invest time & money?
29. Eliminating risk is not
practical, and so the public
sector needs to manage risk by
engaging with it.
Additionally, acceptance of manageable risk is a necessary element of
innovation.
When managers do something new, when they work out a better way to
deliver a service to the public, or develop a new policy option, it will involve
risk. Something untried always will.
But, within the right risk framework, this is precisely the innovation we want
to foster in the public sector—it is the approach that will drive performance
and better outcomes.
- Assistant Treasurer David Bradbury
ICT teams must engage with risk
Source: ParlInfo – BILLS : Public Governance, Performance and Accountability Bill 2013