Who's online in Minnesota


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Who's online in Minnesota, a presentation given by Bill Coleman of CTAC for the 2008 Minnesota Government IT Symposium-at-a-Glance.

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Who's online in Minnesota

  1. 1. Who’s Online In Minnesota? 2008 MN Government IT Summit December 17, 2008
  2. 2. Why is this important? <ul><li>Increased ability to serve citizen customers 24 x 7 x 365 </li></ul><ul><li>Budget impact of replacing other more expensive outreach efforts to citizen customers </li></ul><ul><li>Need to serve those who are not online due to geography, economics or demographics </li></ul>
  3. 3. www.pewinternet.org
  4. 4. Home Internet Access Pew Internet 2008
  5. 5. Percentage of citizens who have broadband Internet <ul><li>By income </li></ul><ul><ul><li>Under $20,000 25% </li></ul></ul><ul><ul><li>$20,000 - $40,000 45% </li></ul></ul><ul><li>By age </li></ul><ul><ul><li>50 – 64 50% </li></ul></ul><ul><ul><li>65 + 19% </li></ul></ul><ul><li>By location </li></ul><ul><ul><li>Rural 38% </li></ul></ul><ul><ul><li>Urban 57% </li></ul></ul><ul><ul><li>Suburban 60% </li></ul></ul>
  6. 6. Getting dialer-uppers up to speed <ul><li>62% of dialer-uppers are not interested in broadband </li></ul><ul><li>Why… </li></ul><ul><ul><li>39% Price is too high </li></ul></ul><ul><ul><li>19% Nothing would convince them </li></ul></ul><ul><ul><li>14% No broadband available (24% rural) </li></ul></ul>
  7. 7. People of Color <ul><li>African-American broadband use went from 14% in 2005 to 40% in 2007. Compares to a 31% to 48% rise among whites in same period (July 2007). </li></ul><ul><li>56% of Latinos goes online compared to 71% of non-Hispanic whites and 60% of non-Hispanic blacks (March 2007). </li></ul>
  8. 8. Getting non-users online <ul><li>27% of adult Americans do not use the Internet </li></ul><ul><ul><li>Older </li></ul></ul><ul><ul><li>Lower income </li></ul></ul><ul><ul><li>Only 10% of non-users have interest </li></ul></ul><ul><li>Why </li></ul><ul><ul><li>Not interested, no access, too difficult, too expensive or a waste of time </li></ul></ul>
  9. 9. 2007 Minnesota Internet Survey <ul><li>www.mnsu.edu/ruralmn </li></ul><ul><li>www.mnsu.edu/ruralmn/pages/Publications/reports/2007telecomreport.pdf </li></ul>
  10. 10. Key Findings <ul><ul><li>57% of all MN households have broadband </li></ul></ul><ul><ul><li>52% of rural MN households have broadband </li></ul></ul><ul><ul><li>71% of all MN households have an Internet connection </li></ul></ul><ul><ul><li>68% of rural MN households have an Internet connection </li></ul></ul><ul><ul><li>75% of all MN households have a computer </li></ul></ul><ul><ul><li>73% of rural MN households have a computer </li></ul></ul>
  11. 11. Adoption Rates
  12. 12. Reasons for no broadband
  13. 13. What are people doing online?
  14. 14. Kids are a driver of broadband
  15. 15. Blandin Broadband Initiative Get Broadband Program <ul><li>Evaluation noted positive impact of program on community’s tech vitality </li></ul><ul><ul><li>More subscribers </li></ul></ul><ul><ul><li>More sophisticated use </li></ul></ul><ul><li>Communities created teams to promote broadband and technology </li></ul><ul><ul><li>Schools, chambers, local units of government, ISPs, computer sales and service companies. </li></ul></ul>
  16. 16. Strategies for Overcoming Digital Inclusion <ul><li>Increase public access </li></ul><ul><ul><li>Kiosks in public buildings </li></ul></ul><ul><ul><li>Public wi-fi hot spots </li></ul></ul><ul><ul><li>Libraries, schools, and workforce centers </li></ul></ul><ul><li>Training </li></ul><ul><ul><li>Community education </li></ul></ul><ul><ul><li>Technology events and tech fairs </li></ul></ul><ul><ul><li>Media emphasis (newspapers, radio, newsletters) </li></ul></ul><ul><ul><li>Collaboration with Internet Service Providers </li></ul></ul><ul><ul><li>Social services, Headstart and other programs </li></ul></ul><ul><li>Public service portals </li></ul><ul><ul><li>Increase value of broadband </li></ul></ul><ul><ul><li>Easy for end-users of all skill levels </li></ul></ul>
  17. 17. Digital Resources <ul><li>Digital Inclusion </li></ul><ul><ul><li>www.digitalinclusion.net/ </li></ul></ul><ul><ul><li>www.digitalinclusionforum.com/ </li></ul></ul><ul><ul><li>http://digitalinclusion.pbwiki.com/ </li></ul></ul><ul><li>Blandin Broadband Portal </li></ul><ul><ul><li>http://broadband.blandinfoundation.org/ </li></ul></ul>
  18. 18. Government Application Development and Launch <ul><li>Audience </li></ul><ul><ul><li>Who is the audience? </li></ul></ul><ul><ul><li>Are they online? </li></ul></ul><ul><ul><li>What skills are required to complete the application? </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>What bandwidth is required? </li></ul></ul><ul><ul><li>Will the application work on a kiosk? </li></ul></ul><ul><ul><li>Will it work on a phone? </li></ul></ul><ul><ul><li>What are the other options for delivering the service? </li></ul></ul>
  19. 19. Government Technology Investments <ul><li>How can government investments in network leverage increased public access? </li></ul><ul><li>How can older computers be recycled for digital inclusion purposes? </li></ul><ul><li>How can governments and school districts work together to create a more technologically vibrant community? </li></ul>
  20. 20. Questions/Discussion Bill Coleman Community Technology Advisors 651-491-2551 [email_address] www.communitytechnologyadvisors.com