The document highlights the importance of using data in storytelling, emphasizing transparency and accountability in communication. It outlines key aspects such as defining the target audience, identifying data sources, and offers resources like Excel tips for data preparation. Additionally, it introduces tools like Livestories and Haiku Deck for transforming data into engaging narratives and presentations.

1. STORYTELLING USING DATA
Marketing Manager
& Data Nerd
@AndersMaul

2. WHY USE DATA?
• Appeal to the mind, not just the heart, in your
communication.
• Global trend of transparency across all industries
• Foundation are becoming investment funds that require
accountability and proof of return on investment.
• Government agencies are opening up thousands of
datasets t can inform and support your cause.

3. AGENDA
1. Scope
2. Data Sources
3. Preparing Your Data - Excel Tips
4. Discovering Insights
5. Sharing Your Story

4. SCOPE

5. 1. Who are you writing for?
2. What are you trying to communicate?
3. Why is this important?
Scope
– Questions to ask before you start on your story

6. ACTIVITYWhat’s your scope?

7. DATA SOURCES

8. 1. Portal: data.wa.gov , data.gov , data.seattle.gov
2. Health: countyhealthrankings.org
3. Housing: http://www.realtor.org/research-and-
statistics/housing-statistics
4. Education
http://www.ofm.wa.gov/hied/dashboard/index.html
5. You will be surprised to see how much data is
available at government agencies.
Great Sites To Find Data

9. DISCUSSIONWhat data would you use?

10. PREPARING DATA

11. 10 Excel Tips - Video
• https://youtu.be/sVaIOi6MpE8

12. DISCOVERING INSIGHTS &
SHARING YOUR STORY
LiveStories helps you turn spreadsheets into engaging stories or reports with
charts, images and videos.
www.LiveStories.com
HaikuDeck is a faster and better way to create presentations and slide decks.
www.haikudeck.com

13. https://youtu.be/jKTehdbxHK4
LIVESTORIES DEMO

14. QUESTIONS
ANDERS@LIVESTORIES.COM