This document summarizes an online fundraising summit that took place on September 24, 2008 in London. The summit covered using technology and online tools to build relationships with donors and raise funds. Key topics included how online conversations can drive donations, using tools to manage donor information and messages, case studies of testing different approaches, and resources for nonprofit fundraising online. Breakout sessions were also part of the agenda to allow for networking and small group work.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
We live in the 21st century, and volunteerism is shifting and changing to meet the times. More and more volunteers are looking for ways to use technology to support the missions they hold dear.
With the rise of digital volunteers, nonprofits need to have systems and practices that encourage, validate, and support this new trend.
We will review ideas and strategies that other nonprofits have used to capitalize on the digital volunteer. We will have plenty of time for live Q&A, so prepare your largest concerns for discussion.
At the end of this presentation you will have
An idea of what features your volunteer system should have
A good plan for utilizing small aspects of social media for large impact
Ways to engage volunteers with different time requirements.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Social Media - Waste of Time or Winning Ticket?Susan Price
Makes the business case for organizations to invest at least some time and effort in a social media strategy, development of policies, and discusses best practices for beginning to engage with customers, employees, prospects and the community.
Presented by Firecat Studio's CEO and Chief Web Strategist Susan Price to New Braunfels Chamber of Commerce, October 2009.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Make the most of your website | Small charities communications conference | 1...CharityComms
Rebecca Rae-Evans, head of strategy and insight, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Did you know:
17% of visitors to Charity web sites cannot find the donation page.
Up to 90% of people visiting your Non Profit donation page may be leaving without making a donation.
Optimizing your home page and donation page can lead to very large increases in online donations with no marketing spend.
Some studies, tests & results
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Make the most of your website | Small charities communications conference | 1...CharityComms
Rebecca Rae-Evans, head of strategy and insight, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Top Free Tools for Nonprofits, Social Impact Organizations, and Small Busines...Here's My Chance
If you don't utilize Free tools for your business, you are missing out. We put a list together over at Here's My Chance for the best with creating videos, infographics, pro-bono assistance on projects, email creation, survey creation, social media and much much more.
Blog Post with full details - http://heresmychance.com/webinar-free-tools-for-nonprofits-social-impact-organizations-and-small-businesses/#.UrRyXvRDsrW
Also, you can find the recorded webinar here - http://www.youtube.com/watch?v=ukvKQbO_kf0
Any questions, feel free to reach out to us:
http://www.heresmychance.com
@HMCTwit
@KevinColahan
Awesome Google Stuff (grants, google apps, mobile awareness)
http://www.google.com/nonprofits/join/
http://www.youtube.com/nonprofits
http://www.google.com/onetoday/
Project Assistance Tools
http://www.taprootfoundation.org/
http://www.pimpmycause.org/
https://www.catchafire.org/
Team Collaboration Tools
https://www.asana.com/
http://www.meetup.com/
Infographic & Design Tools
http://www.infogr.am/
http://www.easel.ly/
http://www.piktochart.com/
Mobile Infographic & Design Tools
http://www.madewithstudio.com/
http://www.piclabapp.com/
Learning Design
https://www.adobeknowhow.com/
Video Creation Tools
http://www.powtoon.com/
Tool Creation Tools
http://www.wordle.net
http://www.wufoo.com
Survey Creation Tools
http://www.twtpoll.com/
http://www.polldaddy.com
http://www.zoomerang.com/
http://www.surveymonkey.com
Mobile Website Creation Tools
http://www.mobify.com/
Website Creation Tools
http://www.doodlekit.com
http://www.moonfruit.com
http://www.wix.com
http://www.weebly.com
Web Hosting Tools
http://www.hostgator.com
Fundraising Tools
https://www.fundly.com/
https://www.rally.org
Social Media Posting and Measurement Tools
http://www.justcoz.org/
http://www.hootsuite.com
http://www.tweetreach.com
http://www.swayy.co/
https://www.sumall.com/
Email Tools
http://www.mailchimp.com/
Webinar Tools
http://www.anymeeting.com
Build your digital presence by focusing on the big 3frank barry
Search Engine Optimization (SEO), Email Communication and Social media each play a pivotal role in building and maintaining a a well rounded and significant digital presence for your non-profit. This presentation looks at the key building blocks and equips you with actionable insights that you can put into practice today.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Did you know:
17% of visitors to Charity web sites cannot find the donation page.
Up to 90% of people visiting your Non Profit donation page may be leaving without making a donation.
Optimizing your home page and donation page can lead to very large increases in online donations with no marketing spend.
Some studies, tests & results
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Webinar: Seven Strategic fundraising tips for your nonprofit-2016-01-20TechSoup
You dream of a strong, vibrant community and have a sense of how to make it happen. But how can you rally the funds you need to connect your vision to action? Darian Rodriguez Heyman, former Craigslist Foundation E.D. and author of the newly-released handbook Nonprofit Fundraising 101, shares practical, successful, and tactical solutions that can and will help you get dollars in the door.
What Giving Tuesday Data is Telling Us About Effective FundraisingTechSoup
With more than 60 participating organizations in the U.S. and teams in more than 50 countries, the GivingTuesday Data Collaborative is the largest-ever philanthropic data initiative. The work is uncovering important (sometimes surprising) findings about donor behavior. We will discuss the threats and opportunities this work is revealing, and you will hear about the key findings from the U.S. and around the world about how, when, and why people give. Learn about the implications these important shifts in behavior will likely have when it comes to the future of fundraising.
There are a ton of free tools out there...but are they any good?
Why waste the time to figure out what works and what doesn't when you can learn from the experts at Here's My Chance! From marketing to project management, social media engagement to time tracking, we'll walk you through the top tools that we love using with our clients and partnering organizations.
Join Kevin Colahan, COO of Here's My Chance, for this informative and valuable presentation. We'll explore the latest and greatest tools and resources to get a step ahead of the competition.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Simple communications strategy overview presented to nonprofit and community organizations at the 2011 Ohio Clean Water Conference hosted by Ohio Environmental Council
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Fail-Proof Digital Fundraising Ideas That Will Raise At Least $10,000Bloomerang
https://bloomerang.co/resources/webinars/
Rob Wu of CauseVox will equip you with new fundraising ideas, tips, and proven strategies to help you increase giving on your next fundraising initiative!
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Agenda:
• Presentation:
o Conversations = Conversions
o Management = Messages
o Case studies, reports, resources...
• Networking break
• Small group work session
• Small group reports and closing
• Question & Answer
3. Conversations = Conversions
Good tools are those that most easily,
efficiently and effectively enable
conversations between you and your
constituents.
Why is the conversation so important?
7. Conversations = Conversions
We have conversations all day long, right?
Over coffee, on the phone, etc.
Why use social media instead of only face
to face?
17. Software
•
•
•
•
•
•
•
•
•
•
•
The Raiser's Edge
Sage Software – Sage Fundraising 50 Version 7.0
DonorPerfect Visual Edition 8.0 (installed)
DonorPerfect Online (ASP)
Mission Research GiftWorks
eBase Version 2.12
eTapestry
Salesforce.com
Telosa Exceed! Basic
Telosa Exceed! Premier
TowerCare Technologies DonorPro
http://www.techsoup.org/learningcenter/databases/page5961.cfm
18. Management = Messages
We've made lists and categories and ladders
and more; can we be finished?
Why not take a little time to test what you
are doing for success?
23. Case Studies
Testing your website and email messages.
2008 e-Nonprofit Benchmarks Study
http://www.e-benchmarksstudy.com/
Next 11 slides from Benchmarks Study presentation,
NTEN
24.
25. Year-end Homepage Test Results
• Donation form won - brought in 8% more gifts
(number of gifts)
• Raised 8% more dollars in donations $1,000 and
under
• Raised 10% more dollars in donations $500 and
under
• Did not hinder homepage interaction – bounce
rate for the homepage stayed relatively
unchanged
27. We Publish Our Stats
• We send meaningful stats to all staff and provide
analysis to encourage them to focus on:
o
o
o
o
o
List growth: requires extraordinary efforts (paid marketing,
SEO)
Current events and personal stories: actions perform better
w/ either element
Syndication: web traffic and RSS feeds are email
alternatives
Search rankings: dependent on good writing
Fundraising: everyone contributes to our fundraising
success
• By publishing comprehensive meaningful stats for the
entire organization, we spark curiosity and competition
among staff.
28.
29. Action Web Confirmation
• By comparing ourselves to other NGOs, we
get good ideas to test.
• Changing the web confirmation to donation
form raised $46,000+ since December and
tells us which issue inspires donors.
• Top issues: torture, Tibet, Darfur.
o
Our Tibet action went to 450K+ and raised $15K+
via the web confirmation donation page.
• Loser issue: death penalty
o
Best performing action in Feb., raised $0.
30. EXAMPLE ANALYSIS SENT TO STAFF:
Fundraising:
- We continue to monitor actions that inspire our activists to donate. Darfur
consistently tops the list of actions garnering the most donations. This month,
the Shi Tao action and war on terror related actions also performed well. The
death penalty, although it brought in the most actions, did not prompt people to
give. We’ve seen similar results in direct mail.
31. Multivariate testing
• Make the most of your web traffic by
testing variations of your design.
• Tiny changes can have profound affects.
• Doesn’t require you to use precious email
capital and improves overall usability of
your website
• Improved usability leads to greater
confidence in your organization and less
frustrated supporters
32. Big red button
• By changing the standard grey “submit”
on our donation form to a large red
“submit”, we got a 29% lift in our
conversion rate.
33. Utility nav tweak
• changing the order of the utility nav items
and changing “donate” to a bold, green
“donate now” provided a:
70% lift in overall traffic to the donation
form
o 83% lift in total $ raised
o
34. Right pointing arrows
• Adding some right pointing arrows to the
word “Donate” on our homepage donate
button provided a:
o
o
5% lift in overall traffic to the donation form
55% lift in total $ raised
36. Strategy Building
I have heard about lots of cool tools and I'm
sold on using social media - let's go!
Using the POST method will help you
keep your goals in front of cool tools.
38. Resources
• CommonCraft.org - Videos explaining
social media tools in plain English
• TechSoup.org - Reviews, forums,
research and more
• Idealware.org - Reviews and comparisons
of tools/software
• NTEN.org - Community network, reports,
research and more
Jonathan and I are each going to present on the wide range of topics included within our topic today of online fundraising.
My presentation will focus on tools that facilitate conversation and engagement, donor management and strategy, as well as case studies, helpful reports and an overview of possible tools.
When we reconvene after the networking break, we will break into small groups to work on some example scenarios as a way to put into practice some of the ideas and strategies we've presented. Jonathan and I will both be floating between the groups to answer questions, and help with your work.
We'll also spend some time reporting out from our small groups to share the scenarios and what solutions were reached. We have saved time at the end of the session for questions and answers but we want to make sure you feel comfortable asking questions as they arise, as well.
Conversations = conversions
What's a conversion? This means anything from:
- new website vistor signing up for e-newsletter
- new website visitor donating money
- e-newsletter recipient signing a petition
- e-newsletter recipient donating
- donor forwarding information to a friend
well, you get the point.
what's so great about conversions? well, that's all that engagement is! getting people onboard, getting them to the next level of participation, enabling them to recruit for you, and so on.
shouting rarely works!
a conversation means a two-way exchange.
traditional websites and communications on a whole were one-way speaker phones from the organization shouting out at anyone who cared to come by.
two way conversation empowers your constituents and the larger community to:
- give you feedback when things are bad
- give you praise when they are happy
- ask questions
- get involved
two way conversations also turn your staff into real people.
organizations aren't run by robots, so let voices and stories be heard. let people connect with people.
of course this can be done any time in person. but why not use social media to enable those conversations to include a dramatically higher number of people?
why use social media instead of face to face conversations?
people are already talking about you online.
you may not thinks so, but it's true. whether it is your organization specifically or not, people are already using social media to talk about, share ideas, and opinions, and even influence their networks about your field, your services, your needs, or your organization.
if a conversation is taking place online and you aren't there to hear it, does it still happen? YES!
social media tools let your conversations reach everywhere and anywhere.
by putting yourself and your organization online, you can be part of the conversation that is already taking place.
plus, using social media tools online means that people will be able to find your organization and be part of the conversation with you who may have never known you existed.
the conversation prism, from Jesse Thomas and Brian Solis, helps visiualize social media tools by the social actions they are associated with.
tools are developing, changing, and launching every day that will continue to grow this picture more and more.
there are many permutations of the 'ladder of engagement.' what is key is that people usually start at the bottom and with appropriate opportunities for conversations and engagement move up the ladder.
using tools to facilitate back-and-forth participation between the constiuents and the organization will help them step further up the ladder.
Using online tools for donor management, volunteer recruitment, website testing, and fundraising can put your organization at an edge to increase success.
people are all different, even if they are all interested in your organization. what they want to do for you, how they want to hear from you, what they plan to say about you and even how they want to support you.
it's hard to juggle that much in your head or even most "management" practices (excel, notecards, etc.).
we are all unique and beautiful flowers, aren't we? :)
comprehensive donor/volunteer/constituent management software will let you track, trace, separate and sort your members.
this means you have better information about who those members are, as well as how they want to interact with your organization.
not only are you tracking and organizing things better, but you are able to track what you do, what your members do, and evaluate for success.
now that you are sorting your members into lists based on their needs/activities, you can better tailor your messages (both in emails, website, and elsewhere like social networks or offline).
better messages means more messages, but not drastically different. just enough so that your online activists have something they can do when they get an email from you, your donors can donate, your supporters can spread the word, and your lurkers can keep hanging on.
the slightly tailored messages make for a better connection with your members, making them feel like you value them because you are paying attention and giving them what they want.
there are lots of options for donor management tools, here are just some.
techsoup has a comparison between these 11 software systems.
how do you know what they want? how do you know if you are succeeding or still just sending luke warm messages?
testing. you can test anything from an email message all the way to a campaign slogan or messaging.
testing can be small scale to large scale - really just depends on your budget, your time, and your staff capacity.
some people love testing, some hate the process.
i'd suggest starting small, and build from there when it is possible and appropriate.
for example, if you have 1,000 people on your email list to receive messages with action opportunities. create two different messages or two different subject lines, two different calls to action or two different images. send each to 50 random members, and see which one does better (the item being tested will determine your measurement, like, if you try two subject lines, look for which message has a higher open rate). that is the message to send to the other 900 members.
you don't just need to test email messages, but you can test the language on your website or other sites where you have an online presence, like social networks or social media.
if you are using tags (delicious for websites and news, flickr for photos, etc.) you may try using a lot of different tags and then see which ones people are using to find your information. those words may be more common for how people talk about your work or field than the words you use.
try changing headlines on your website or images and see if clickthroughs improve.
there are lots of options for testing, here are just some.
some or free, some aren't. some assume a higher level of knowledge than others.
you can always do in-house though, by simple changes and comparisons. even using different contact email addresses on different pages of the website to guage where people are clicking through from.
In March 2007, two leading women activists in Iran were detained for speaking out publicly in the weeks leading up to International Womens Day.
Amnesty Canada sent out an urgent e-appeal within 48 hours to its list of 20,000+ subscribers, urging people to click-to-take-action to send a protest email to the Iranian Ambassador to Canada.
More than 2,400 emails were sent by Amnesty Canada’s subscribers.
When the 2 activists were released just several days later, Amnesty sent an email update back to the people who participated in the online action with the good news, and explained that this case is an example of how Amnesty is able to respond immediately when there is a human rights crisis - especially in the first 72 hours after an activist has been picked up and is being held in police custody.
The email described that is exactly the role that Amnesty’s Urgent Action network performs - that thousand of people around the world have signed up to receive notices of urgent cases, and who are prepared to react immediately with letters, faxes, emails, phone calls, etc. when there is a human rights emergency. The email closed with an invitation to join Amnesty Canada’s Urgent Action network.
This invitation to “step up” the ladder of engagement picks up directly from the core message that taking urgent action can get positive results, and is a natural way for people to deepen their commitment to help defend human rights.
As a result of the followup invitation, more than 300 new members joined Amnesty Canada’s Urgent Action Network - increasing it’s size by nearly 25% - a hugely positive step forward in building this important action tool for Amnesty Canada.
http://www.shakethepillars.com/?p=56
Changing gray submit to a red submitAdding small arrows next to donate buttonConfirmation of action also produced a donation form
create a random home page assignment to web visitors between the cute animal picture and the donate form
the POST method from forrester is a great way to break down your process into manageable chunks.
Addressing the issue of People means looking first at who the audience is before doing anything else.
After you are confident about who you are reaching and some of their online characteristics, you can move on to Objectives. This is where you really think about what you are trying to do. Think small. Saving the world is on everyone’s list, but probably not quite as doable as provide event participants with collaboration and conversation access.
With your audience and goals in check, start thinking about the Strategy. Strategy doesn’t mean the social media tools, though, don’t rush! In this part, you want to focus on what the technology tools will change for you and your audience. How will things be after you have implemented the tools?
Okay, now you can pick the most applicable technology tools to use. It will be easier to see the right tools from the plethora that exists because you are looking through a specific lens that has the audience, goal and strategy layers. You will now be able to also have a more constructive view of why some and not some other options.
we would love to continue this conversation with you - so contact us any time!