Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions

1. Daniel Gonzalez, Web Manager Sage Nonprofit Solutions Nonprofit Web Advice

2. Developing a donor-centric website Understand your donor’s needs Set site objectives Create Donor-centric content Eliminate obstacles and distractions Set and track key performance indicators

10. 5. Don’t want info about other organizations

13. Agenda Check Understand your donor’s needs Set site objectives Create Donor-centric content Eliminate obstacles and distractions Set and track key performance indicators

16. Donor-centric site Donate Services Success Stories Mission & Testimonies Social Media

17. Online Forms and Donations Goal Results

18. Allow others to raise funds Embed this form

19. Agenda Check Understand your donor’s needs Set site objectives Create Donor-centric content Eliminate obstacles and distractions Set and track key performance indicators

20. Visitor interaction with content on a site Visual Impression Initial content Impression Content engagement CTA engagement First 3 seconds – if the page is what they were looking for & if they find it appealing Next 8 seconds – if the content is relevant to what they are interested in Next 60 seconds – they spend being engaged with the content. To see if sufficient content is available for them to make a decision Next Step– if they have made a decision, then they look for their desired next step on the page. Has it been displayed clearly and is easy to locate Yes Yes Yes

26. Agenda Check Understand your donor’s needs Set site objectives Create Donor-centric content Eliminate obstacles and distractions Set and track key performance indicators

28. The Critical Path One click to donation form

29. Effective Forms Giving a clear value proposition can help visitors decide to give their information Remove distractions so donors can focus on the form

30. Agenda Check Understand your donor’s needs Set site objectives Create Donor-centric content Eliminate obstacles and distractions Set and track key performance indicators

32. KPI Dashboards

33. KPI Dashboards

40. Web Metrics 101 High ratio = High visitor engagement Clicks, Impressions, Click-Through Rate

41. Take one step at a time 1. Understand Donor 2. Set Objectives 3. Clear Content 4. No Obstacles 5. Mind KPI's

43. Q & A Additional series webcasts: Motivating Donors to Take Real Action Online - 7/25 @ 2 CDT Enhancing Loyalty in an Online Age - 7/27 @ 2PM CDT Online Fundraising 101 - 7/28 @ 11 AM CDT