This document outlines strategies for driving adoption of SharePoint and Office 365 through an end user adoption program. It recommends defining a vision and use cases, gaining executive sponsorship, identifying champions, implementing phased releases with end user training, leveraging experts, using gamification to make it fun, measuring success, and iterating based on feedback. Key resources mentioned include the Microsoft Fast Track program and adoption checklist, as well as experts in the field. The overall message is that adoption depends on a strategic, people-focused program to communicate value and make the tools easy to use.