Google Analytics for Bloggers

Hi, I’m Jeff and
I’m a blogger

@Jeffalytics #EFC2018
My Two Blogs
http://www.jeffalytics.com http://www.jeffsetter.com

@jeffalytics
I’ve been traveling full time since 2015

I love Google Analytics

Why should
bloggers care
about Google
Analytics?

There are other stats programs, like
Jetpack

The home screens look pretty similar

On the surface they
look the same

One shows stats right inside WordPress

The other asks you to put code on your
site!

Google Analytics can be as scary as
clowns

But it’s actually a
lot easier than
you think

And has hundreds
more
opportunities for
growing your blog
than Jetpack

It’s like comparing a Prius to a Tesla

How do you
learn Google
Analytics?

@jeffalytics https://www.jeffalytics.com/google-analytics-
Check out the Periodic Table of Google
Analytics

@jeffalytics https://www.youtube.com/c/jeffalytics
Subscribe to my YouTube Channel

And of course,
listen closely
today!

What You Will Experience Today

Don’t Worry
All the resources I share
are available to you here:
jeffalytics.com/foodi
e

Getting clean data
Setting goals to
measure your
success
How to get the GA
code on your site
How to set up your
Google Analytics
Account
In this session, you will learn

Google Data
Studio
Dashboards
Tracking Code
Upgrades
Tracking SEO
results and
reducing (not
provided)
keywords
How to measure
content
performance

Advanced SEO
Analytics
techniques
Automated
reporting for when
you get busy
How to use
advanced
segments for
analysis
How to annotate
your account

Setting up your Google
Analytics Account

@jeffalytics
Setting up your Google Analytics
Account

@jeffalytics
Start by putting JavaScript on your site

@jeffalytics
Agree to Google’s Data Sharing Settings
Link AdWords, AdSense, and
Search Console

@jeffalytics
Compare your metrics to other
blogs

@jeffalytics
Let Google provide troubleshooting

@jeffalytics
Hmm….

@jeffalytics
And you can generate meaningful
reports

Pro tip: You can
make this data
even better!

Placing Google
Analytics On Your Site

WordPress Blogs
can use Monster
Insights plugin
Google Tag
Manager
(advanced)
Add Google
Analytics in Your
Theme Settings
You Can Put the
Code In Your
Template
Several Methods for adding GA to your
site

Add Code to Your Template File

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-34782300-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-34782300-1');
</script>

Configuring GA in Your Theme

Using a Plugin for WordPress
Monster Insights: https://www.monsterinsights.com/

Using a Plugin for WordPress
Monster Insights: https://www.monsterinsights.com/
Jeffalytics
Recommended

Advanced: Google Tag Manager
Google Tag Manager - https://www.google.com/analytics/tag-manager/

Getting Clean Data on
your website

Don’t be Fooled By Your Traffic
Your
Actual
Traffic
How
You
Think
About
Your
Traffic

Stop Tracking Yourself

Discover Your IP
Go To http://www.whatismyip.com to learn Your IP Address

Filter Your IP in Google Analytics
Go to
your
admin
settings

Create a New Filter
Choose
Filters

Enter Your IP Address

Or… Filter in MonsterInsights

Setting Goals For Your
Website

Set Strategic Goals
Macro Goals
(Affiliate Clicks, AdSense, Course Sales)
Macro Goals = Top Line
Revenue
Micro Goals
(Downloads, Podcast, Video Views, etc.)
Micro Goals = Engaged
Visitors
Configure your goals in
Google Analytics settings

Goal Templates in Google Analytics

Choose How to Track Your Goal

Enter Goal Details

Caution with Goals
Multiple Goals
May Create
Unrealistic
Revenue $ in
Reports
Assigning a
Goal Value to
Revenue
Related Goals
is Highly
Recommended

What Content is Performing Best?

Average Time on Page
Average Time on Page
Indicates How Long
Visitors are Engaging with
Content
Generally, more time is
better

Average Time on Page Bounce Rate Shows the
Percentage of Visitors That
Leave Your Site Having Only
Viewed This One Page
Lower is better (but can be
misleading)

Average Time on Page Page Value Indicates the
Relative Value This Page
Contributed to Your Goals
Goals Must be Configured
to Work

Learn more about Page Value
Learn more here: https://www.analyticscourse.net/page-value-google-analytics/

Tracking SEO Results in
Google Analytics

@jeffalytics
This is how my keyword report used to
look
99% (not
provided
)

We need a hero
to bring our
keyword data
back

Keyword Hero
https://keyword-hero.com/

@jeffalytics
Choose the account you want to track

@jeffalytics
Connect Search Console

@jeffalytics
Create a new property

@jeffalytics
Get your keyword data back,
automatically

@jeffalytics
Keyword data for the first time in 5 years!
Now just 2.6%!

@jeffalytics
Google Search Console also works OK

@jeffalytics https://datastudio.google.com
Pre-defined Google Analytics templates

@jeffalytics https://www.jeffalytics.com/google-analytics-seo-
Create SEO Reports right in Data Studio

Combine data
sources in data
studio

@jeffalytics https://supermetrics.com/pricing/data-studio#connectors
Supermetrics third-party connectors for
GDS

@jeffalytics
Combine Search Console + Keyword Hero
Data
Search Console Keyword Hero

Google Data Studio SEO Dashboard
Tutorial
See the post and video: https://www.jeffalytics.com/google-analytics-seo-dashboard/

These can be done in Monster Insights

@jeffalytics https://www.google.com/analytics/tag-manager/
Or in Google Tag Manager

Track downloads in Monster Insights
Any extension you like

@jeffalytics
Automatically track downloads in GTM
Any extension you like

@jeffalytics
Track any file extension you like

@jeffalytics
View event download reports

Link Tracking in Monster Insights
Multiple link types

@jeffalytics
Using GTM to track external links
Outside your domain

@jeffalytics
External link tracking for Jeffalytics

@jeffalytics
Tracking video plays and completes

Not available in
Monster Insights

@jeffalytics https://wordpress.org/plugins/duracelltomi-google-tag-
I use DuracellTomi’s GTM for WordPress

@jeffalytics
It helps you track just about everything

@jeffalytics
Automatically track video views

@jeffalytics
Easy video tracking reports

Annotate your reports in two steps
Share knowledge
with account
annotations

@jeffalytics
Transfer knowledge with annotations

@jeffalytics
Create segments for comparison

@jeffalytics
Marketing Audience vs Non Marketing

@jeffalytics
Here’s how to build segments

@jeffalytics
Organic search results by content length

@jeffalytics
Pageview metrics by content types

@jeffalytics https://moz.com/blog/content-analysis-google-
You can see these techniques on Moz

@jeffalytics
Who has sent/received a report like this?

That was
written by a
computer

@jeffalytics Sign up: https://www.quillengage.com/
You can get human quality reports for
free

@jeffalytics
Automated Weekly and Monthly
Reporting

Your analytics are there
to support your
blogging

Learn from the past to
drive more future
visitors

Actions you can take
with your analytics

Filter your primary
IP address
Set up at least one
website goal
Install the Monster
Insights Plugin
Install Google
Analytics (if you
haven’t already)
Action Items

Upgrade your
tracking code
Create an
annotation
Create a free
Google Data
Studio account
Set up Keyword
Hero for a new
property
Action Items

Automate reports
with a free Quill
Engage account
Don’t be afraid to
explore!!
Upgrade your
SEO reporting and
build a dashboard
Build an advanced
segment
Action Items

Thank You
Jeff Sauer
Teacher and Traveler
jeffalytics.com/foodie

Google Analytics for Bloggers

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