This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.

1. Google’s TridenteGoogle Analytics, Google Webmaster Tools, Google Website Optimizer

2. RidhoPutradi@idowebidBayuAdhitya@bayuadhityaInbound Marketing Indonesiahttp://inboundmarketing.web.id

3. Why do we care about Website Analytics?

4. "If you can't measureit, you can't manageit."

5. It is cheaperto convert visitors than it is to buy more traffic.

6. Better management through measurementgoogle.com/analytics

7. Google AnalyticsStandard ReportsTag Inbound LinksGoal Tracking Event TrackingEtc

8. Visit and UsageHow do visitors use my site?

9. Visitor GeographyWhere are my visitors?

10. Referring SourcesHow do visitors get to my site?

11. Content PerformanceWhich pages are my visitors viewing?

12. Metrics and KPI’s should be tied to your objectivesBounce RatesPage viewsDownloadsCommentsSignupsShareInvites

13. Tagging LinksAre my online advertising campaigns effectively and efficiently accomplishing my objectives?Which traffic sources generate the highest quality traffic?Where should I invest more money? Less MOney?

14. Tagging Links 5 variables can be added to inbound links (banner ads, sponsored search, tweeted links, product lfeeds, etc.)Source - website, email, partner, etcMedium - cpc, banner, email, tweet, etcTerm - keyword or phrase searchedContent - differentiate ads and creative testingName - campaign name (i.e. Popmaya New Layout)

15. Tagging LinksURL ParamentersSource - utm_sourceMedium - utm_mediumTerm - utm_termContent - utm_contentName - utm_campaign

16. Tagging LinksSample Linkshttp://www.popmaya.com+?utm_source=socialmedia&utm_medium=twitter&utm_campaign=dailytweets=http://www.popmaya.com ?utm_source=socialmedia&utm_medium=twitter&utm_campaign=dailytweets

17. Goal TrackingWhere do visitors abandon the sales funnel?Which steps seem to cause friction?Can the funnel be shortned?What happens if we change something?

18. Goal TrackingSet upAnalytics Settings > Profile Setting > Conversion Goals and Funnel

19. Goal Funnel

20. Goal Tracking

21. Event TrackingTrack visitor interaction separately from pageviewsExamples: Audio plays, file downloads, widget clicks, blog comments, etc.AJAX and Flash interactionsExtremely flecible, can be used to track any event

22. Event TrackingEvents have 3 required components- Onclick JavaScript function- Event Category ("Documents", "Audio", "Video")- Event Action ("Download", "Play")2 components are optional- Event Label ("White Paper", "Product Demo")- Event Value (integer)

23. Event Tracking<a href="/share.php?id=12">Share this content</a>+onClick="pageTracker._trackEvent(...);"=<a href="/share.php?id=12" onClick="pageTracker._trackEvent('Audio','Share','Song');>Share this content</a>

24. Event Tracking Report

25. Custom Reports

26. The Less From Google AnalyticsYour data in other’s serverCan’t export RAW data to switch to other servicesNot really live data

27. Google for WebmastersYour site and Google

28. How Googlediscovers your siteOrganic linksAdd URL toolSitemaps

29. Google Webmaster Tools help Googlediscover more about your site.

30. Google Webmaster ToolsHelps youView which of your pages are included in Google's indexSee any errors encountered while crawling your siteFind search queries that list your site as a resultFind out which sites link to yoursAnd more

31. SitemapsGoogleuse XML SitemapsUseful for:- Dynamic content- Websites with few incoming links- Large archive of content pagesProvides Google with information on:- When the site was last updated- How often it changes- The relative importance of pages on your site.

32. XML Sitemaps<?xml version="1.0" encoding="UTF-8"?><urlsetxmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>2005-01-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url></urlset>

33. SitemapsAlso for Videos

34. Robots.TXTTelling search engine what not to index - Private information - "Under construction" sections

35. AccessibilityEffective crawling by GooglebotBrowsing and interacting on a mobile devicesUnderstanding of content by the sight-impaired

36. GooglebotGooglebot is good at crawling text:- HTML- PDFs, Docs, Txts, etcMore Challenging for Googlebot- Images and movies- Rich content

37. ImagesGoogle Search > ImagesMake it more accessible byDescriptive file namesAlt text

38. Rich ContentDoes Google index Flash? Yes. Using Adobe’s searchable SWFButOnly SWF with text, html and xmlGooglebot does not execute some type of JavaScript. If web page loads a Flash file via JavaScript. Google may not be aware of that Flash file.

39. Fetch as GooglebotLook at your website in the way of search engines.

40. HTML SuggestionBe more searchable

41. Thank you