Automating Analytics - Jeff Sauer (GAUC16)

Time
All links availableat
end of presentation

@jeffalytics
My first internationalflightto Amsterdam

@jeffalytics
Look at howhappyI wasto be there
That’s me!

@jeffalytics
Photographicevidence,justin case
That’s me!
That’s Schiphol!

@jeffalytics
This wasmeantto entertain5 people

@jeffalytics@jeffalytics Photo via: http://www.airliners.net/photo/1924679/
The plane was a little cramped

@jeffalyticshttp://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
Measuringthe web was also simple back then

@jeffalytics@jeffalyticshttps://www.gartner.com/technology/research/digital-marketing/transit-map.jsp?prm=gml-tm
There are so manydigital marketingtouchpoints

@jeffalytics Found via google.com/trends
It’s OK to be overwhelmed.Weall are.

Andyes, for you analystsout there,I did
investigatethespike in 2013

@jeffalytics@jeffalytics
It is due to a music video with4+ million views

@jeffalytics
So I downloadedtheraw data

@jeffalytics
Anddid somenormalization

@jeffalytics
Then re-createdachart

@jeffalytics
Then tried to plot how manypeople have
becomeoverwhelmed

@jeffalytics
Then I realized Excelwon’tlet me format
numbersEuropean style (sorry)

@jeffalytics
Google Releases70+Updates Per Year

@jeffalytics http://blog.clicktale.com/2010/11/17/a-brief-history-of-web-analytics/
Updatesare necessaryforevolvingecosystem

@jeffalytics https://www.jeffalytics.com/google-analytics-guide/
Periodic Table of Google Analyticsjustupdated!

@jeffalytics Source: http://www.motaen.com/wallpapers/view/id/996
Three Stagesof EvolvingWeb Analytics

@jeffalytics
Stage1: Data Collection
Data Collection

@jeffalytics
Data collectionis ubiquitous

@jeffalytics
Simply put someJavaScript on your site

@jeffalytics
Or GoogleTag Manager
@jeffalytics

@jeffalytics https://www.jeffalytics.com/website-survey/
Or automateddata collection

@jeffalytics https://www.fiverr.com/categories/online-marketing/web-analytics-services/
Or five dollar web analytics

@jeffalytics https://www.fiverr.com/search/gigs?query=user+testing
Or five dollar user testing

@jeffalytics
Andyou’re rolling in data

@jeffalytics https://reaktor.com/blog/10-truths-about-data/
There are manytruths about data

@jeffalytics
Data is just the beginning

@jeffalytics
Data hasno connections,patternsor paths

The ugly side of
data collection and
sharing

In
Intelligence
without
context

@jeffalytics
AutomatedIntelligence

@jeffalytics
Send your companyunnecessaryemails

@jeffalytics
Andpeople canreceive hundredsof reports
from you

But Jeff, your
presentation is
about automation!

Automation is not
sending more
email

@jeffalytics https://www.iperceptions.com/en/4q
WebsiteSurvey Data is Great

@jeffalytics
But the output needsstructure to be useful

@jeffalytics
Social mentionsare great

@jeffalytics
But the datais too difficult to maintain

“The best analytics
tool is common sense
combined with
context”
-Jeffalytics

Automate only
proven processes
Focus on insights
Work to give
context to data
Only share the truly
useful
Phase 1 Graduation Requirements

@jeffalytics
Stage2: FormingKnowledge
Data Collection
Forming Knowledge
Data Collection

Now we can start to
talk about
automation

@jeffalytics
Movingto informationand knowledge

@jeffalytics
Automateknowledgetransferwith
annotations

@jeffalytics
Alert whenwebsiteis down(or analyticsis
broken)

@jeffalytics
AddThisTraffic Spikes

@jeffalytics@jeffalytics
Jetpack:https://jetpack.com/support/monitor/

@jeffalytics@jeffalyticsJetpack:https://jetpack.com/support/monitor/

Monitor.us Site 24x7
PingdomUptime Robot
Many alternativetools too

Just make sure to filter
these tools from GA

@jeffalytics Sign up: https://www.quillengage.com/
Quill Engageoffers a Free Account

@jeffalytics
AutomatedWeeklyandMonthly Reporting

@jeffalytics
Gettingsetup is very easy

@jeffalytics
Chooseyour GA View andthey do the rest

@jeffalytics
Weeklyand MonthlyInsightsin5 minutes

@jeffalytics
Forminga narrative of whathappened

@jeffalytics AutomatedInsights: https://automatedinsights.com/
Also worth checkingout Wordsmith

Start to automate
proven processes
Share knowledge
with organization
Save time for
yourself & others
Focus only on the
actionable
Phase 2 Principles

@jeffalytics
Stage3: AutomatedandActionable
Data Collection
Forming Knowledge
AcceleratedInsights
Data Collection
Forming Knowledge

Accelerating
insights and
finding wisdom

@jeffalytics
Connectingthedots, quickly

@jeffalytics
ExtendingGoogle Analytics
@jeffalytics

@jeffalytics
Compareall advertisingside by side

Google AdWordsIntegrationRocks
Cost Data in GoogleAnalytics

Google AdWords Integration Rocks
No Datafrom Bing, Facebookor Other Systems

@jeffalytics
In Settings,ChooseDataImport
!"##$%&'()(&
*+,#-)
.(/0&'()(&
*+,#-)&
1,)2#/$

@jeffalytics
ChooseCost DataImport Schema

@jeffalytics
Chooseto upload 1xor overwrite data

Google AdWords Integration Rocks
No Data from Bing, Facebookor Other Systems
AutomaticallyImportThis Datainto GA!

@jeffalytics http://supermetrics.com/product/supermetrics-uploader/
Automatethis process

@jeffalytics https://www.google.com/analytics/partners/search/apps
Google AnalyticsAppGallery

There are 8 pagesof apps for automation

Oneof my favorites is Klipfolio

@jeffalytics https://www.klipfolio.com/
Bring marketingdatatogetherin one place

@jeffalytics
Choosefrom several popular systems

@jeffalytics
Select from pre-definedtemplate

@jeffalytics
Create a dashboardwith automaticdata

@jeffalytics
Edit the data for accuracyandcontext

@jeffalytics
Annotateto shareinsightswith others

@jeffalytics
Or Create Your Own

@jeffalytics https://zapier.com/zapbook/klipfolio/
Some custom integrationideas

@jeffalytics http://www.cyfe.com/
Cyfe for Free API baseddashboards

@jeffalytics
Sample CyfeDashboard

@jeffalytics
ConnectCyfewith other tools using Zapier

@jeffalytics https://www.zapier.com/
My favorite technologyin theworld rightnow

@jeffalytics
Choosethe product you wantto integrate

@jeffalytics
Create your ownrecipe or choosefrom
recommendedlists

@jeffalytics
Understandall of the possible actions

@jeffalytics
Set up your trigger criteria

@jeffalytics
Then chooseyour action

@jeffalytics
Automatedeliveryof every step of the way

@jeffalytics Vote here:bit.ly/gaplease
Vote for Google AnalyticsIntegration

@jeffalytics https://zapier.com/zapbook/quickbooks/
Quickbooks

@jeffalytics https://zapier.com/zapbook/facebook-lead-ads/
FacebookLead Ads

@jeffalytics https://zapier.com/zapbook/geckoboard/
Geckoboard

@jeffalytics https://zapier.com/zapbook/kissmetrics/
KISS Metrics

@jeffalytics https://zapier.com/zapbook/analytic-call-tracking/
Call Tracking

@jeffalytics Vote here:bit.ly/gaplease
Now imagineall of this with Google Analytics!

@jeffalytics
Evolvingour analyticsfocus (and automating
the good)
Data Collection
Forming Knowledge
AcceleratedInsights

Let’s stop beingoverwhelmed

@jeffalytics
Let’s start beingempowered

@jeffalytics
My flight over wasn’tnearlyas cramped

@jeffalytics
My UberX Driver was a MercedesE Class

Time
EverythingI talked about is
here: bit.ly/jeffsterdam

Outsource the easy
stuff
Focus on
knowledge and
insights
Provide data with
context
Start with manual
processes (it’s OK)
ActionItems

Setup an automatic
dashboard in
Klipfolio
Sign up for a Zapier
Account and install
Zaps
Build a killer
dashboard… then
fill it with APIs
Get a free Quill
Engage account
ActionItems

Dank Je!
Jeff Sauer
Analytics Teacher and Consultant
Email: jeff@jeffalytics.com
Links: bit.ly/jeffsterdam
New for 2016:
www.analyticscourse.net

Automating Analytics - Jeff Sauer (GAUC16)

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