1. Google Analytics for SEO
In a (not provided) World
Photo
Credit:
Romeodesign
via
Compfight

2. Your Guide
Jeff
Sauer
Marketer
and
Entrepreneur
Jeffaly>cs
Minneapolis,
MN,
USA
google.com/+JeffSauer
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO
2

3. It Was Cold Earlier This Month
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

4. From the Land of the Polar Vortex
I’m
From
Here
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

5. Cold in Any Measurement System
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

6. This is my Warm Weather Vacation
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

7. Google Analytics is Like Othello
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

8. Google Analytics is Like Othello
A Second to Learn
A Lifetime to Master
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

9. A Mile Wide and a Mile Deep
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

10. Each Element Means Something
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

11. Each Element Means Something
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

12. Each Element Means Something
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

13. USING THE PERIODIC TABLE TO
LEARN SEO IN GOOGLE ANALYTICS
Photo
Credit:
dleiva
via
Compfight

14. FIRST, (NOT PROVIDED)

15. Once Upon a Time I Said…
“SEO
is
Analytics”
Jeff
Sauer
in
2009
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

16. Rich Keyword Reports in 2009
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

17. Rich Data Going Away
~50%
of
Keywords
Not
Provided
in
2013
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

18. (Not Provided) Soon to be 100%
100%
of
Keywords
will
be
(Not
Provided)
in
>me
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

19. What Causes (Not Provided)?
Should
we
move
to
an
all
HTTPS
web?:
h=p://yoast.com/web-­‐h=ps/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

20. (Not Provided) Hurts SEO
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

21. We Are All Mad, But Life Goes On
“Initially,
I
was
a
little
conflicted
about
the
whole
not
provided
affair…
I'm
a
lot
less
conflicted
now…
While
not
provided
is
not
an
optimal
scenario,
you'll
see
that
things
are
not
as
bad
as
initial
impressions
might
indicate”
Avinash
Kaushik
October
2013
bit.ly/1a0L8HH
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

22. In Other Words
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

23. WAYS AROUND (NOT PROVIDED)
Photo
Credit:
One_Penny
via
Compfight

24. ORGANIC SEARCH REPORTS

25. Organic Search Still a Channel/Medium
Organic
Search
Traffic
is
S>ll
Available
as
a
Channel
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

26. Organic Search Still a Channel/Medium
Organic
Search
Traffic
is
S>ll
Available
as
a
Channel
Organic
S>ll
Available
as
a
Medium
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

27. You Can Still Measure Traffic Trends
Traffic
Comparison
by
Date
S>ll
Works
Great!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

28. LANDING PAGES

29. Now I Am Saying…
“If
your
Organic
landing
page
metrics
are
bad,
then
the
keyword
doesn’t
maeer”
Jeff
Sauer,
Today
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

30. Organic Landing Pages
Not
Exactly
a
Keyword,
but
S>ll
Preey
Awesome!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

31. SECONDARY DIMENSIONS

32. Landing Page as Secondary Dimension
No
Keyword
Provided?
No
Problem
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

33. FILTER YOUR DATA

34. Ugly Not Provided Keywords
What
Does
it
Mean?
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

35. Filter Data to Include Landing Page
How
to
steal
some
'not
provided'
data
back
from
Google:
h=p://econsultancy.com/blog/8342-­‐how-­‐to-­‐steal-­‐some-­‐not-­‐provided-­‐data-­‐back-­‐from-­‐google
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

36. Landing Page As Keyword Proxy
Not
Perfect,
but
Much
Beeer!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

37. MULTI CHANNEL FUNNELS

38. How Organic Search Contributes Sales
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

39. How Organic Assists Sales
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

40. WEBMASTER TOOLS

41. Google Webmaster Tools Reports
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

42. Google Webmaster Tools Reports
BeauLful
(and
Increasingly
More
Accurate)
Search
Data!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

43. Setting Up Google Webmaster Tools
Set
Up
Webmaster
Tools
Data
Sharing
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

44. Edit Webmaster Tools Settings
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

45. Select Webmaster Tools Property
Select
Your
Site
Save
Progress
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

46. GWT Data Accuracy Improvements
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

47. GWT Data Accuracy Improvements
More
detailed
search
queries
in
Webmaster
Tools:
h=p://googlewebmastercentral.blogspot.com/2014/01/search-­‐queries-­‐not-­‐rounded.html
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

48. DEMOGRAPHICS

49. Enable
These
and
Update
Your
Tracking
Code
To
include
dc.js
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

50. View ABC Reports by Demographic
Performance
by
Age
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

51. Add a Secondary Dimension
Only
Show
Organic
Search
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

52. Add a Secondary Dimension
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

53. Understand Key Search Demographics
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

54. ADWORDS PAID AND ORGANIC
REPORT

55. View AdWords and Organic Side by Side
How
to
Use
Google
AdWords
Paid
&
Organic
Report
(Lunametrics):
h=p://www.lunametrics.com/blog/2013/09/16/adwords-­‐paid-­‐organic-­‐report/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

56. DASHBOARDS

57. Not Provided Kit
Not
Provided
Kit:
h=p://notprovidedkit.com/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

58. Install Segments, Reports, Dashboards
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

59. Custom (not provided) Dashboard
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

60. Google Analytics Gallery
Google
AnalyLcs
SoluLons
Gallery:
h=ps://www.google.com/analyLcs/gallery/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

61. STEPPING OUTSIDE OF GOOGLE
ANALYTICS FOR MEASUREMENT

62. Utilize Rank Tracking
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

63. Google Trends
Gauge
Keyword
Interest
Over
Time
Google
Trends:
h=ps://www.google.com/trends/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

64. Thank You!
Jeff
Sauer
Marketer
and
Entrepreneur
Jeffaly>cs
Minneapolis,
MN,
USA
google.com/+JeffSauer
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO
64