This presentation was originally given at Superweek, Hungary (#spwk), but is relevant for all audiences interested in Google Analytics and SEO. Seeing your Keyword (not provided) in Google Analytics SUCKS, but it doesn't have to be the end of the world! Learn how to do a great job with SEO, even if you don't have keyword data available. This presentation is chocked full of actionable tips, tools and valuable information to help you do a better job of analyzing your search performance. Not provided is NOT the end of the world. It's the beginning of you becoming a better analyst!