The document introduces Google Analytics as a free web analytics service that aids businesses in making informed decisions through data analysis. It emphasizes understanding customers, tracking content performance, and setting measurable goals with key performance indicators (KPIs). Additionally, it highlights the importance of creating a measurement plan to align business objectives with relevant metrics.

1. Google Analytics
101
By: Ashley Shuler

2. hello!
I am Ashley Shuler
Are you ready to learn about how Google Analytics can
help you make better business decisions?

3. What is Google
Analytics?

4. “Google Analytics is a free Web analytics service that
provides statistics and basic analytical tools for search
engine optimization (SEO) and marketing purposes. The
service is available to anyone with a Google account.

5. Why Do I need Analytics?
✘Understand your customer - Do you know your audience?
✘How do your customers know about your website? AND WHY?
✘Track Content Performance
✘Measure goals to increase revenue and business growth
Analytics is critical to the success of your business strategy

6. Basic Google
Analytics Concepts

7. Purpose
Why does your website exist?
What product are you trying to sell?
What is your Business Objective?
Goals
Where do you see your business in the
next 6 months, 1 year, or 5 years?
What are your goals? Are they actionable?
Measurable? Understandable?

8. Key Performance Indicators
You should determine what
kind of data you want to
measure as it relates to
your website.
KPIs should align with
business goals and
correspond to trackable
metrics in Google
Analytics:
Examples include:
Revenue
Completed Transactions
Bounce Rate
Session Duration (time of
site)
Landing Pages (content
performance

9. Create a measurement plan
A measurement plan is a document
that clearly identifies the core
objectives of your business and
supports them with the metrics
necessary to communicate how
aligned those objectives are with
reality.

10. What Does Google Analytics Actually DO?
Collects Analyzes Reports

11. Google Analytics Process

12. thanks!
Let’s Get to Work!
Connect with me @A_Shuler
shulerstrategiesgroup@gmail.com