4. “Google Analytics is a free Web analytics service that
provides statistics and basic analytical tools for search
engine optimization (SEO) and marketing purposes. The
service is available to anyone with a Google account.
5. Why Do I need Analytics?
✘Understand your customer - Do you know your audience?
✘How do your customers know about your website? AND WHY?
✘Track Content Performance
✘Measure goals to increase revenue and business growth
Analytics is critical to the success of your business strategy
7. Purpose
Why does your website exist?
What product are you trying to sell?
What is your Business Objective?
Goals
Where do you see your business in the
next 6 months, 1 year, or 5 years?
What are your goals? Are they actionable?
Measurable? Understandable?
8. Key Performance Indicators
You should determine what
kind of data you want to
measure as it relates to
your website.
KPIs should align with
business goals and
correspond to trackable
metrics in Google
Analytics:
Examples include:
Revenue
Completed Transactions
Bounce Rate
Session Duration (time of
site)
Landing Pages (content
performance
9. Create a measurement plan
A measurement plan is a document
that clearly identifies the core
objectives of your business and
supports them with the metrics
necessary to communicate how
aligned those objectives are with
reality.
10. What Does Google Analytics Actually DO?
Collects Analyzes Reports
12. thanks!
Let’s Get to Work!
Connect with me @A_Shuler
shulerstrategiesgroup@gmail.com
Editor's Notes
A web analytics measurement plan accomplishes the following for your business:
Defines your company’s objectives; maps those objectives to goals, metrics and key performance indicators (KPIs)
Defines what success looks like; gets buy in from top executives
Provides direction and way ahead for your marketing strategy
Lays the groundwork for proper JavaScript and HTML tagging on your website (for tracking data)
Plans how you will sort through the data: what do we need and why?
Assists in optimization and improvements
A web analytics measurement plan accomplishes the following for your business:
Defines your company’s objectives; maps those objectives to goals, metrics and key performance indicators (KPIs)
Defines what success looks like; gets buy in from top executives
Provides direction and way ahead for your marketing strategy
Lays the groundwork for proper JavaScript and HTML tagging on your website (for tracking data)
Plans how you will sort through the data: what do we need and why?
Assists in optimization and improvements