Downloaded 84 times
Uploaded byJeff Sauer
How to Measure Social Media in Google Analytics - Superweek 2014 #spwk
The document discusses various ways to track social media traffic and engagement in Google Analytics, including social reports, plugins, the data hub, and conversations. It emphasizes how these tools can help measure the value of social media and identify top landing pages from social networks. Campaign tracking and directmonster.js are presented as ways to better understand "dark social" traffic that is not tracked via standard methods.
More Related Content
Similar to How to Measure Social Media in Google Analytics - Superweek 2014 #spwk
How to Measure Social Media in Google Analytics - Superweek 2014 #spwk
- 1. Google Analytics forSocial Media Filling in the Blanks Photo Credit: Babreka via Compfight
- 2. Your Guide Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media 2
- 3. Google Analytics isLike Othello Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 4. Google Analytics isLike Othello A Second to Learn A Lifetime to Master Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 5. Inspirational? Is that Inspiring? Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 6. Or Intimidating? Is that Inspiring? Or is it In>mida>ng Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 7.
- 8. My Attempt toSimplify the Complex Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 9. Each Element MeansSomething Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 10. Each Element MeansSomething Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 11. Each Element MeansSomething Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 12. Use it toTell a Story Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 13. TRACKING SOCIAL MEDIAIN GOOGLE ANALYTICS Photo Credit: archer10 (Dennis) via Compfight
- 14. Premature Death “Social Media is Dead” Tweet that Now to Sound Smart in 2016 Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 15.
- 16. Social Reports =Well Guarded Secret “The Social Reports in Google Analy>cs are the Best Thing Nobody is Talking About” Jeff Sauer, 2012 Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 17. Easy Grouping ofSocial Traffic Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 18. Social Reports HelpAnalysis Social Value Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 19. Social Reports HelpAnalysis Social Value Social Plugins Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 20. Social Reports HelpAnalysis Social Value Social Plugins Social Data Hub Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 21. Social Reports HelpAnalysis Social Value Social Plugins Social Data Hub Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media Social Conversa>ons
- 22.
- 23. Measure Value ofSocial Traffic Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 24.
- 25. Track Interaction WithSocial Buttons Select Plugins Under Social Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 26. Track Interaction WithSocial Buttons Then Select Social Source and Ac>on Select Plugins Under Social Track Social Interac7ons: h;ps://developers.google.com/analy7cs/devguides/collec7on/gajs/gaTrackingSocial Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 27.
- 28. Information from DataHub Partners Gain Access to a Wealth of Informa>on from Several Social Networks Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 29. Learn About NewSocial Networks Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 30.
- 31. What is BeingSaid About Your Website? Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 32. Find Conversations andRespond Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 33. Understand Where Youare Popular Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 34. Discover New LinksVia Trackbacks Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 35.
- 36. What Pages DriveSocial Traffic? Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 37.
- 38. Direct Traffic inthe Dark Typical Traffic Source Report, Too much Direct Traffic! Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 39. Direct Numbers areInflated Doub^ul This Many People Know to Type in Website URL Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 40. Use Campaign Tracking! Google Analy7cs URL Builder: h;ps://support.google.com/analy7cs/answer/1033867?hl=en Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 41.
- 42. Dark Social isa Monster Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 43. Add Hash toURL Direcmonster.js Adds Source as a Hash Code to URL Directmonster for Dark Social by Dan Wilkerson/LunaMetrics: h;p://bit.ly/1dtw9GC Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 44. Reduce Direct Percentage Reduce Direct Percentage by over 50%! Directmonster for Dark Social by Dan Wilkerson/LunaMetrics: h;p://bit.ly/1dtw9GC Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 45.
- 46. First Interaction SocialSegment First Interac>on from Social Media 9% of Visitors Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 47. First Visit SocialConversions Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 48. Segment Social TrafficHandily Create Social Network Regular Expression Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 49. Super Easy RegularExpression facebook.com|quora.com|reddit.com|imgur.com| tapiture.com|disqus.com|9gag.com|tumblr.com| plus.google|stumbleupon.com|twiher.com| linkedin|del.icio.us|delicious.com|technora>|digg .com| hootsuite|stumbleupon|myspace|bit.ly|tr .im|>nyurl|ow.ly|reddit|m.facebook.com| youtube|flickr|pinterest.com|^t.co$|tweetdeck Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media Create Social Network Regular Expression
- 50. Better Yet, Usethe Gallery! Google Analy7cs Solu7ons Gallery: h;ps://www.google.com/analy7cs/gallery/ Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 51.
- 52. Group Traffic Sourcesinto Channels Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 53. Enhance Social WithCustom Definitions Default Grouping is Good Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 54. Enhance Social WithCustom Definitions Default Grouping is Good Your Enhancements Are Great! Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 55.
- 56. Real Time forViral Hits Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 57.
- 58. How Social MediaGenerates Revenue Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 59. How Social AssistsSales Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 60.
- 61. Enable Demographics Enable These and Update Your Tracking Code To include dc.js Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 62. Segment Social Visitors Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 63. Understand Behavior byGender Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 64. Understand Conversion byAge Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 65. Determine Interests forTargeting Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 66.
- 67. Run Display Campaigns Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 68. Purchase Targeted FacebookAds Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 69. Social Discovery withStumbleupon Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 70. Social Discovery withStumbleupon Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 71.
- 72. Google Analytics isSocial “I can’t believe how awesome the Social Reports are in Google Analy>cs. Mind Blown! ” Superweek Audience, 2014 Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media
- 73. Thank You! Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer Jeff Sauer | @jeffaly>cs | #SPWK | Google Analy>cs for Social Media 73