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Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup

Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.

This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.

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Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup

  1. 1. WordPress & Google Analytics (with an intro to Google Tag Manager) The Austin WordPress Meetup Group Presented By: Rich Plakas
  2. 2. A Little Bit About Me ★ IT Background going back to the days of DOS & Novell ★ Began “messing” with WordPress in 2007. ★ Switched my focus from IT to WordPress in 2011 ★ I was tired of doing Windoze Updates & changing Printer Toners :-) ★ Joined the Austin WordPress Meetup Group In 2012. ★ I wasn't born in Texas but I got here as fast as I could! ★ I love BBQ & Craft Beer. ★ I founded the beer blog: www.CraftBeerAustin.com
  3. 3. I Have a Day Job! ★ WordPress Websites ★ Analytics and Website Optimization ★ Lead Generation ★ SEO ★ PPC (Paid Ads: Adwords, Facebook Ads, etc) ★ Ecommerce (WooCommerce) ★ Combining Offline Marketing and Online Marketing ★ Social Media & Email Newsletters I run a Website and Digital Marketing Agency
  4. 4. WHY USE GOOGLE ANALYTICS? It’s FREE! Gain insights about visitor traffic on your website. Who is visiting your site (Demographics)? What devices are they using(Mobile vs Desktop)? Where did they come from(Organic, Social Media, Ads, Social)? Where are they visiting from(Geographic)? What pages did they visit(Site Behavior)? How long did they stay on your site? How many pages did they view? Real Time Analytics(Great for parties!)
  5. 5. Visit: https://analytics.google.com/analytics/web/ Use your main Google Account to sign up (if you have one) Setup Google Analytics in Just 3 Easy Steps!
  6. 6. How do I setup Google Analytics? 1. Account Name is Top Level and can contain many Website Tracking IDs 2. Property Name is Second Level and contains the Tracking ID for a particular website. 3. View Name is the Third Level. One website URL can have up to 25 views.
  7. 7. How do I setup Google Analytics?
  8. 8. View Settings
  9. 9. Is Google Analytics Free for Everyone? Property Specific These limits apply to the Web Property / Property / Tracking ID. ● 10 million hits per month per property If you go over this limit, the Google Analytics team might contact you and ask you upgrade to Analytics 360 or implement client sampling to reduce the amount of data being sent to Google Analytics. For monthly total Analytics 360 limits, please contact your account manager or service representative. ga.js or Legacy Libraries This applies to ga.js, mobile snippets, and any other legacy tracking library. ● 500 hits per session If you go over this limit, additional hits will not be processed for that session. This limit applies to Analytics 360as well. Universal Analytics Enabled This applies to analytics.js, Android iOS SDK, and the Measurement Protocol. ● 200,000 hits per user per day ● 500 hits per session If you go over either of these limits, additional hits will not be processed for that session / day, respectively. These limits apply to Analytics 360 as well.
  10. 10. How do I enable Google Analytics on my WordPress site? Install some code in the <Head>
  11. 11. How do I enable Google Analytics on my WordPress site? Or Install a Plugin!
  12. 12. Google Analytics Home
  13. 13. Google Analytics Dashboard
  14. 14. Google Analytics Dashboard You can share Dashboard Templates! Here is a link to Import the Dashboard in the previous slide: https://www.google.com/analytics/gallery/#posts/search/%3F_.term%3Drichp%26_.start%3D0%26_.vi ewId%3Dcosie_X-Q_C1yLRtZLZF8w/ Google has a Gallery of Analytics Dashboards and Templates: https://analytics.google.com/analytics/gallery/#landing/start/
  15. 15. Event/Goal Tracking with Google Analytics Why use Event/Goal Tracking? Track signups to a newsletter. Track button clicks or link clicks on a page. Track downloads of PDFs or other files. Events/Goals are viewable as Conversions in Real Time Analytics view.
  16. 16. Event/Goal Tracking with Google Analytics
  17. 17. Event/Goal Tracking with Google Analytics
  18. 18. Event/Goal Tracking with Google Analytics onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');" <a onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');" href="/signup" class="heartbeat" >Click Here to Sign Up Now! </a>
  19. 19. Event/Goal Tracking with Google Analytics onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');" <a onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');" href="/signup-page/">Click Here to Sign Up Now! </a> Handy Dandy Google Analytics Event Tracking Code Generator http://www.seoweather.com/google-analytics-event-tracking-code-generator/
  20. 20. Custom Reports - Google Analytics ISP Source Report* Show the ISP Name of visitors to your site such as AT&T or Time Warner. Important because larger corporations & entities such as HEB, Apple, City of Austin have their own ISP Service Provider name ;-) Link to Report Template: https://www.google.com/analytics/web/template?uid=JLbjaZTiSCacRcb-rT3kcA *Thanks David Vogelpohl for showing me this report template a few years ago.
  21. 21. eCommerce Tracking
  22. 22. eCommerce Tracking
  23. 23. eCommerce Tracking
  24. 24. eCommerce Tracking
  25. 25. eCommerce Tracking
  26. 26. eCommerce Tracking
  27. 27. NEW Ask Analytics Intelligence! Ask Analytics Intelligence about your data in plain English, and get answers to a wide range of questions. Analytics Intelligence will get smarter over time as it learns the types of questions users are interested in. “How many new users did we get last week on mobile?” https://support.google.com/analytics/answer/7347597
  28. 28. Google Analytics - Annotations
  29. 29. Google Analytics - Annotations
  30. 30. Google Analytics - There’s An App For That!
  31. 31. Discover more about Google Analytics
  32. 32. Chrome Extensions - Google Analytics
  33. 33. Chrome Extensions - Google Analytics
  34. 34. Google Tag Manager https://www.google.com/analytics/tag-manager/
  35. 35. Google Tag Manager Google Tag Manager (GTM) allows you to run multiple tracking services on a website with just piece of code. “Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more.”
  36. 36. Google Tag Manager Once the GTM code is on the website, you can setup additional trackers from the Google Tag Manager Dashboard...aka you do NOT need to touch the website code again! Additional trackers such as Facebook Pixel, AdRoll, Crazy Egg, HotJar, Bing Ads and more! GTM also makes it very easy to track events such as button clicks
  37. 37. Google Tag Manager TAGS
  38. 38. Google Tag Manager TRIGGERS
  39. 39. Google Tag Manager TRIGGERS
  40. 40. Questions? Rich Plakas Connected Systems @RichP on Twitter Rich@ConnectedSystems.US

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