Google Analytics: Understanding Your Users

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You have your Google Analytics account set up, the code is on your website, so now what? Take a look at the basic reporting functions within your GA account to understand your users and begin utilizing that data!

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Google Analytics: Understanding Your Users

  1. 1. Google Analytics Understanding Your Users
  2. 2. •About LunaMetrics
  3. 3. •LunaMetrics Clients
  4. 4. (me)
  5. 5. •(me) Michael Bartholow Sr. Search Project Manager bartholow@lunametrics.com @michaelb3600 • Google Analytics Certified • Google AdWords Certified Marketer
  6. 6. •Today’s Star
  7. 7. Why? •Free! •Annual Reports •Donation/Grants •Improve Marketing
  8. 8. What Can We Do? •Observe •Optimize •Automate
  9. 9. • Giphy.com
  10. 10. Behold! Ready Your Analytics
  11. 11. GA Terminology
  12. 12. Dimension Something. A page. A place. A smartphone.
  13. 13. Metric Quantitative Measurement.
  14. 14. GA! Dimensions + Metrics = Google Analytics Reports
  15. 15. Session A visit to your website, usually containing multiple actions.
  16. 16. User Individual Cookie. A browser on a device.
  17. 17. Me = 9 cookies
  18. 18. Pageview Number of times a page is loaded.
  19. 19. Bounce Rate Percentage of single-hit visits. User hit a page, did nothing, left.
  20. 20. Avg Session Duration Average time sessions last. From first pageview to last pageview.
  21. 21. Observe
  22. 22. Who’s Visiting My Site? •Observe
  23. 23. Who’s Visiting My Site? •Observe
  24. 24. Audience > Overview
  25. 25. Who’s Visiting My Site? •Observe
  26. 26. Audience > Overview
  27. 27. Who’s Visiting My Site? •Observe
  28. 28. Behavior > New vs Return
  29. 29. Who’s Visiting My Site? •Observe
  30. 30. Audience Mobile > Overview
  31. 31. How Did They Get Here? •Observe
  32. 32. Acquisition > Overview
  33. 33. •Observe How Did They Get Here?
  34. 34. Acquisition All Traffic > Source Medium
  35. 35. How Did They Get Here? •Observe
  36. 36. Acquisition > Channels
  37. 37. Are They Doing What I Want? •Observe
  38. 38. Behavior Site Content > All Pages
  39. 39. Are They Doing What I Want? •Observe
  40. 40. Behavior Site Content > Content Drilldown
  41. 41. Optimize
  42. 42. Write Better Content •Optimize
  43. 43. Behavior Site Content > Landing Pages
  44. 44. Take Notes • Optimize
  45. 45. Any Graphed Report!
  46. 46. Goals & Goal Values • Optimize
  47. 47. Admin Views > Goals
  48. 48. Automate
  49. 49. Automate
  50. 50. Email a Report •Automate
  51. 51. Any Report!
  52. 52. Set an Alert •Automate
  53. 53. Admin Views > Custom Alerts
  54. 54. Dashboard View •Automate
  55. 55. Every User
  56. 56. Examples
  57. 57. PPC / AdWords
  58. 58. Technical Check
  59. 59. Top SEO Content
  60. 60. Free Dashboard links! Check your handout
  61. 61. Google Analytics Tune Up
  62. 62. GA Tune Up - Bounces Is your Bounce Rate > 20% and less than 90%? Audience > Overview If yes, something might be set up wrong!
  63. 63. GA Tune Up – Self-Referred Do you see sessions from your domain/subdomains? This can indicate a problem. Acquisition > Referrers If yes, something might be set up wrong!
  64. 64. GA Tune Up – Content Check Do you see sessions from your domain/subdomains? This can indicate a problem. Acquisition > All Pages
  65. 65. GA Tune Up – Content Check Acquisition > All Pages
  66. 66. My Favorite GA Uses
  67. 67. Botch Your New Site?
  68. 68. Site Migration or Redesign Check • Did your Organic Traffic Drop? • Some pages might be hidden from Google! • Are many users getting error pages? • Look at Behavior > All Pages by Title, search “Page not Found” (or whatever your error page is called). • Is your New Site Faster or Slower? • Check site speed in Behavior > Site Speed report, compare before and after dates. •My Favs
  69. 69. Are Your Emails Effective?
  70. 70. Use Tagging Features •My Favs
  71. 71. &
  72. 72. AdWords Monitoring •My Favs
  73. 73. • Linking Instructions Link It!
  74. 74. •FREE AdWords money to promote your 501(c)(3) org. •Easy to apply •Fast approval. • Apply Here Google Grants •My Favs
  75. 75. •Thanks! • All gifs from Giphy.com Michael Bartholow Senior Search Project Manager bartholow@lunametrics.com @michaelb3600

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