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Source: http://www.internetlivestats.com/google-search-statistics/
Source: http://www.internetlivestats.com/google-search-statistics/
Source: http://www.internetlivestats.com/google-search-statistics/
Source: https://blog.google/products/search/our-latest-quality-improvements-search/
https://moz.com/google-algorithm-change
https://moz.com/google-algorithm-change
https://backlinko.com/google-ranking-factors
https://www.semrush.com/ranking-factors/
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
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https://keywordseverywhere.com/
https://keywordseverywhere.com/
https://keywordseverywhere.com/
https://keywordseverywhere.com/
https://backlinko.com/keyword-research
Gather all your findings and data in an Excel sheet.
• Use avg monthly search volum...
Listen and talk to your customers, ask them to describe
Page Keyword Map Title Tag Meta Description H1 Heading
/jeans jeans (9,900)
/jeans/skinny skinny jeans (1,600)
/jeans/boot...
It is the first interaction a user has with your website in the
SERPs.
An opportunity to elevator pitch and encourage them...
https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Source: Backlinko
Make sure that every page on your website is the best landing
page on the planet.
Demonstrate strong E-A-T
• Unique write ...
Answerthepublic.com
SEMrush.com
SEMrush.com
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
https://docs.google.com/spreadsheet/ccc?key=0AlgVNSddFpwxdEJrZmpQaFpQZFVTUHVLZ0psWjVNeUE#gid=22
Conduct a technical audit ...
https://search.google.com/search-console
Google Search Console (GSC) helps you understand how your
website is performing –...
https://backlinko.com/google-search-console
https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html
• HTTPS is a ranking signal for Google
• Improved s...
Links/mentions from one site to another are a vote of
confidence and trust. It’s like an endorsement.
Links also pass Page...
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorgui...
Look after your users and your employees, they will look after
you.
If you provide a good service and generally an all-rou...
@jasonmun
http://au.linkedin.com/in/jason-mun-8698a13
Overdose Digital // Digital Commerce Agency
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
Overdose / The Left Bank / WeWork - What Does Google Want
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Overdose / The Left Bank / WeWork - What Does Google Want

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A lunch and learn session about SEO in conjunction with The Left Bank @ WeWork Melbourne. Covering the basics of how Google works and basic SEO tips.

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Overdose / The Left Bank / WeWork - What Does Google Want

  1. 1. Source: http://www.internetlivestats.com/google-search-statistics/
  2. 2. Source: http://www.internetlivestats.com/google-search-statistics/
  3. 3. Source: http://www.internetlivestats.com/google-search-statistics/
  4. 4. Source: https://blog.google/products/search/our-latest-quality-improvements-search/
  5. 5. https://moz.com/google-algorithm-change
  6. 6. https://moz.com/google-algorithm-change
  7. 7. https://backlinko.com/google-ranking-factors
  8. 8. https://www.semrush.com/ranking-factors/
  9. 9. https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
  10. 10. https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
  11. 11. https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
  12. 12. https://www.cnbc.com/2018/09/17/google-tests-changes-to-its-search-algorithm-how-search-works.html
  13. 13. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
  14. 14. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
  15. 15. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
  16. 16. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
  17. 17. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
  18. 18. • • • • • • •
  19. 19. https://keywordseverywhere.com/
  20. 20. https://keywordseverywhere.com/
  21. 21. https://keywordseverywhere.com/
  22. 22. https://keywordseverywhere.com/
  23. 23. https://backlinko.com/keyword-research Gather all your findings and data in an Excel sheet. • Use avg monthly search volume as barometer • Be realistic, be relevant, be specific • Don’t discount low search volume keywords • Pick keywords for every “transactional” page on your website
  24. 24. Listen and talk to your customers, ask them to describe
  25. 25. Page Keyword Map Title Tag Meta Description H1 Heading /jeans jeans (9,900) /jeans/skinny skinny jeans (1,600) /jeans/bootcut bootcut jeans (1,300) /jeans/coloured coloured jeans (210) /jeans/ripped-distressed ripped jeans (6,600) distressed jeans (1,000) /hats hats (14,800) /hats/beanies beanies (9,900) /hats/fedoras fedoras (12,100) /hats/snapback snapback hats (1,300)
  26. 26. It is the first interaction a user has with your website in the SERPs. An opportunity to elevator pitch and encourage them to click- through • Target keyword in the title tag • Title tag limit: 70 characters • Meta description limit: 155 characters • Include unique selling propositions • Have strong call-to-actions • Communicate intent
  27. 27. https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
  28. 28. Source: Backlinko
  29. 29. Make sure that every page on your website is the best landing page on the planet. Demonstrate strong E-A-T • Unique write up of product / service • Detailed description of what to expect • Include testimonials or reviews • Good quality images and videos • Answer most commonly asked questions DO NOT deliberately increase content length
  30. 30. Answerthepublic.com
  31. 31. SEMrush.com
  32. 32. SEMrush.com
  33. 33. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf Real businesses and websites take customer service and users seriously. Do NOT ignore these pages: • About Us • Contact Us • Terms & Conditions • Privacy Policy • Refund Policy • Trust & Security Signals • Include any awards or association badges
  34. 34. https://docs.google.com/spreadsheet/ccc?key=0AlgVNSddFpwxdEJrZmpQaFpQZFVTUHVLZ0psWjVNeUE#gid=22 Conduct a technical audit of your website to ensure Google can crawl, index and rank pages.
  35. 35. https://search.google.com/search-console Google Search Console (GSC) helps you understand how your website is performing – data, hints & tools
  36. 36. https://backlinko.com/google-search-console
  37. 37. https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html • HTTPS is a ranking signal for Google • Improved security • Users need to feel safe • Not having it will be labelled as “NOT SECURE” • Discuss with your web developer to implement
  38. 38. Links/mentions from one site to another are a vote of confidence and trust. It’s like an endorsement. Links also pass PageRank or “authority” to the destination page/website. Pages with more links are said to be more “authoritative” 3 links from other websites 5 links from other websites = more authority
  39. 39. https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf External mentions and reviews of the business and website needs to be positive. Mentions and links from high authority website such as Wikipedia and News outlets carry a lot of weight.
  40. 40. Look after your users and your employees, they will look after you. If you provide a good service and generally an all-round good business, positive reviews will start happening. Give your users and subscribers a gentle nudge every now and then to leave a review.
  41. 41. @jasonmun http://au.linkedin.com/in/jason-mun-8698a13 Overdose Digital // Digital Commerce Agency

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