Download as PDF, PPTX
![GoodData at UTR
• Goals
• introduce GoodData to new audience [same story as AWS Startup Challenge, maybe next chapter]
• explain Cloud BI vision & company execution so far
• talk about the next phase of the company & ask for people to engage (we’re not fundraising, but we are looking for SaaS ISV
partners)
• Cloud BI vision
• GoodData’s story is all about using the cloud to economically disrupt the BI industry [Roman has blogged on this]
• Business need = CRM/Customer Analytics - not your father’s BI - new users, new data, very different velocity
• GoodData Execution
• Phase 1: deliver freely available BI as a cloud-based service [2,500+ trials]
• Phase 2: sell analytics apps for sales/marketing/support [selling these today, prediminantly to Salesforce CRM customers]
• Phase 3: open up GoodData platform - any data, any use case, and user [what we are talking about in 2h2010 and considering
discussing at UTR]
• The Ask
• SaaS ISVs rethink how they deliver analytics to their customers and talk to us about delviering GoodData inside
• Any company that wants to run a metrics-based business ...
2
Tuesday, February 23, 2010](https://image.slidesharecdn.com/gooddata-100224114432-phpapp01/85/Good-Data-2-320.jpg)
More Related Content
![[Partner TechForum] 딥러닝 기반의 챗봇 기술을 활용한 구축 사례](https://cdn.slidesharecdn.com/ss_thumbnails/chatbotaws-171122013303-thumbnail.jpg?width=640&height=640&fit=bounds)
![[창업자&예비창업자] 2018년 사업계획서 작성 방법 및 전략](https://cdn.slidesharecdn.com/ss_thumbnails/businessplan-180313142002-thumbnail.jpg?width=640&height=640&fit=bounds)
![[2017 AWS Startup Day] AWS 비용 최대 90% 절감하기: 스팟 인스턴스 Deep-Dive](https://cdn.slidesharecdn.com/ss_thumbnails/2017awsstartupdayspotdeepdive-171101100514-thumbnail.jpg?width=640&height=640&fit=bounds)
Good Data
- 1. Notes for Underthe Radar prep call • The next slide are rough notes outlining what story we are thinking of telling at UTR • Also included are three separate sets of slides - these are all rough - feel free to ignore or look at them to get a sense of content and style 1. Our company story around economic disruption 2. Roman’s pitch from Amazon Web Services Startup Challenge 3. Our ‘standard’ company presenation - not a real story, just a random assortment of slides 1 Tuesday, February 23, 2010
- 2. GoodData at UTR • Goals • introduce GoodData to new audience [same story as AWS Startup Challenge, maybe next chapter] • explain Cloud BI vision & company execution so far • talk about the next phase of the company & ask for people to engage (we’re not fundraising, but we are looking for SaaS ISV partners) • Cloud BI vision • GoodData’s story is all about using the cloud to economically disrupt the BI industry [Roman has blogged on this] • Business need = CRM/Customer Analytics - not your father’s BI - new users, new data, very different velocity • GoodData Execution • Phase 1: deliver freely available BI as a cloud-based service [2,500+ trials] • Phase 2: sell analytics apps for sales/marketing/support [selling these today, prediminantly to Salesforce CRM customers] • Phase 3: open up GoodData platform - any data, any use case, and user [what we are talking about in 2h2010 and considering discussing at UTR] • The Ask • SaaS ISVs rethink how they deliver analytics to their customers and talk to us about delviering GoodData inside • Any company that wants to run a metrics-based business ... 2 Tuesday, February 23, 2010
- 3. Some notes oncommunications • Roman - Presentation Zen • see http://www.gooddata.com/blog/roman-stanek-gooddata-in-6-minutes/ • BI is just awful to explain • reports, dashboards, performance mangement. metrics, single version of the truth, predictve analytics, data integration, governance, ETL, etc. • 2 decades of broken vendor promises • We have a small number of truly transformational customers • our story is best told through them 3 Tuesday, February 23, 2010
- 4. 1. Economic DisruptionPitch Tuesday, February 23, 2010
- 5. Cloud = EconomicDisruption 5 Tuesday, February 23, 2010
- 6. Disrupting the Economicsof BI Different market Different sales Different than traditional and marketing technology BI methods platform 6 Tuesday, February 23, 2010
- 7. We are notBI as you know it Performance Oversupply Minimum Viable Product The established product exceeds the Set of features needed to learn from needs of the most demanding visionary early adopters customers 7 Tuesday, February 23, 2010
- 8. Disrupting the Economicsof BI Market Sell Deploy • Evangelize metrics- • Velocity sales • Easy to use - driven companies model learn in hours • Find customer • Viral product - no • Fast deployment analytics (marketing, user based pricing in days sales, support) • Low Entry at • Agile iterate • Practice Agile BI $500-$1,000/mo project weekly (unlearn and relearn) 8 Tuesday, February 23, 2010
- 9. Go to Market:Land and Expand Land Expand Simple, repeatable apps marketing (easily addressable segments) service & support sales pipeline analytics customer lifecycle reporting & analytics ISV products (Powered by GoodData) Follow up initial application Partner customization for success with solutions complete solution (land and expand) Internal BI development Upselling from free account 9 Tuesday, February 23, 2010
- 10. Applicaiton Buyer: Enterasys • Network infrastructure & security (division of Siemens) • Sales Pipeline Analytics (pipeline, support cases) 10 Tuesday, February 23, 2010
- 11. ISV: MarketMetrix “Our hospitality customers have an insatiable desire to better understand data around customer satisfaction and loyalty” • SaaS-based customer sat. • Hospitality industry experts • 50+ target accounts 11 Tuesday, February 23, 2010
- 12. Developer: Gazelle 'We have 100 employees at Gazelle, and 90% of them use GoodData every day to understand the metrics that drive our business and more importantly, what their role is in driving those metrics." • reCommerce company • Web analytics & operational reporting 12 Tuesday, February 23, 2010
- 13. 2. Roman’s presentationfrom AWS Startup Challenge Tuesday, February 23, 2010
- 14. Business Intelligence |2009 Tuesday, February 23, 2010
- 15. Adoption rate: 8% Project Success Rate: 35% Market Size: $5.1billion Tuesday, February 23, 2010
- 16.
- 17. Consolidation | Commoditization| Specialization Big data IBM/Cognos Visualization SAP/Business Objects Predictive Oracle/Hyperion Analytics Open Source Appliances Google Tuesday, February 23, 2010
- 18. We make BI: Affordable Flexible Simple Cloud gives us: Elastic Scale Service Orientation Commodity Hardware Tuesday, February 23, 2010
- 19. Complete BI Platform Tuesday,February 23, 2010
- 20. Dashboards & Reports Tuesday,February 23, 2010
- 21. Deep Ad HocAnalysis Tuesday, February 23, 2010
- 22.
- 23. ...and More Visualization Analytics Collaboration ETL Tuesday, February 23, 2010
- 24. Cloud BI Platform True Multi-tenant Architecture : Economics Elastic Scale : BI performance requirements Web 2.0: simple, collaborative, embeddable Tuesday, February 23, 2010
- 25. GoodData 2,500+ customers in public beta 70+ new projects created monthly 50+ production projects 20+ product releases since August 2008 1 instance of GoodData platform 0 servers Tuesday, February 23, 2010
- 26. End Users |Solution Providers | ISVs Applications | Projects | Platform Tuesday, February 23, 2010
- 27. Who Has Signedup for GoodData Tuesday, February 23, 2010
- 28. Entry-level pricing 10 MB data |1-5 users | Free 0.5 GB data | 50 users | $500/month 2 GB data |100 users | $1000/month Tuesday, February 23, 2010
- 29. Market opportunity Investors New data | New audiences | New markets Tuesday, February 23, 2010
- 30. www.gooddata.com /gooddata @gooddata Tuesday, February 23, 2010
- 31. 3. Standard CompanyOverview Slides Tuesday, February 23, 2010
- 32. GoodData Company Overview • The first BI company born in the cloud • Focus on Customer Analytics • Company essentials • Founded by Roman Stanek (NetBeans, Systinet founder) • 40 Employees • $7 million raised from leading VCs Technology Partners • GoodData by the numbers • 2,500+ customers in public trial • 100+ new BI projects created monthly • 50+ production projects • 20+ product releases since August 2008 Investors • 1 instance of GoodData platform • 0 servers 32 Tuesday, February 23, 2010
- 33. A Complete Cloud-BasedBI Platform Dashboards & Reports Visualization Analytics Collaboration ETL & Data Warehousing Libya Liechtenstein 29730 Lithuania 87274 Luxembourg 41366 Macau 3.0.0.0 – 3.255.255.255 4.0.0.0 – 4.255.255.255 48000 Macedonia 6.0.0.0 – 7.255.255.255 50495 Madagascar 8.0.0.0 – 8.255.255.255 93461 9.0.0.0 – 9.255.255.255 10.0.0.0 – 10.255.255.255 13030 11.0.0.0 – 11.255.255.255 94077 12.0.0.0 – 12.255.255.255 64363 13.0.0.0 – 13.255.255.255 78562 33 Tuesday, February 23, 2010
- 34. Who Has Signedup for GoodData 34 Tuesday, February 23, 2010
- 35. Customer Analytics CRM • Moved from a place to capture leads to your customer System of Record • CRM data exists throughout your company Customer Analytics • Access and question the data that surrounds your customer relationships • Track key metrics and ensure that every customer-facing employee lives by them • Report on customer relationships and to dig deeper to analyze the story behind the numbers • The killer app for Cloud BI 35 Tuesday, February 23, 2010
- 36. Success with CustomerAnalytics • Network infrastructure & security • reCommerce company (division of Siemens) • Open source management sw. • Web analytics & operational • Sales Pipeline Analytics • Customer Analytics (lead-to- reporting (pipeline, support cases) opportunity conversation, sales) 36 Tuesday, February 23, 2010
- 37. GoodData for Salesforce • On-demand reporting and analysis • Historically trend sales pipeline over time • Analyze customer data across modules • Visualize results with customized reports and dashboards. • Pre-built modules for • Sales Pipeline Analytics • Marketing Analytics • Sales & Service Analytics 37 Tuesday, February 23, 2010
- 38. GoodData for SalesforceDemo Dashboards & Reports Analytics Collaboration Tuesday, February 23, 2010
- 39. “GoodData has theright architecture to address the analytical needs of our customers. With GoodData, Salesforce users get access to the power of analytics without the typical complexity of BI deployments.” Brett Queener, Senior Vice President, Products, salesforce.com 39 Tuesday, February 23, 2010
- 40. Success with CustomerAnalytics “GoodData shares our passion for making metrics pervasive throughout our people and processes. It’s simple – the more people that access the metrics that drive our business, the better we perform as a company.” Vala Afshar Senior Vice President, Global Technical Services • Network infrastructure & security (division of Siemens) • Sales Pipeline Analytics (pipeline, support cases) 40 Tuesday, February 23, 2010
- 41. Get Started Today • Try GoodData’s customer analytics demo - sign up today at www.gooddata.com • Contact us to schedule a 30-day free trial with your Salesforce data - we can get you live in one week sales@goodata.com (415) 200-0197 41 Tuesday, February 23, 2010
- 42. Customer Analytics examples Tuesday,February 23, 2010
- 43. Customer Analytics: MarketingDashboard 43 Tuesday, February 23, 2010
- 44. Customer Analytics: MarketingDashboard 44 Tuesday, February 23, 2010
- 45. Customer Analytics: Leads 45 Tuesday, February 23, 2010
- 46. Customer Analytics: TechSupport 46 Tuesday, February 23, 2010
- 47. Customer Analytics: Behavior 47 Tuesday, February 23, 2010
- 48. Customer Analytics: CustomerSatisfaction 48 Tuesday, February 23, 2010