Tableau is a business intelligence software company that was founded in 2003 in Mountain View, California. It went public in 2013 and has seen significant revenue growth from $62.36 million in 2011 to $653.587 million in 2015. Tableau's main products are Tableau Desktop for data visualization and Tableau Server for deploying visualizations on a server. It competes with products from Oracle and Gooddata. Key aspects that have contributed to Tableau's success include its visual query language VizQL and focus on business users and perfectionism in its products. The document predicts Tableau will continue to be successful due to creating software that is worth the price.

1. Make your data make an impact.
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2. Products

3. Products
Tableau Desktop
• Easy to use
• Tons of visualization
• Scalable

4. History
• Initial aim to commercialize research conducted at Stanford
• Founded in Mountain View, California in January, 2003
• Launched IPO on the New York Stock Exchange on May 17, 2013
(raising more than $250 million USD)

5. Business Model
Product Price
Tableau Desktop
Personal
$999
Tableau Desktop
Professional
$1999
Tableau Server $10000 for 10 users
Tableau Online $500 per user

6. Financial Information
Income Statement 2015 2014 2013 2012 2011
Revenue $653.587 $412.616 $232.44 $127.733 $62.36
Gross Profit $579.902 $375.631 $213.916 $117.371 $59.347
Operating Income $-52.03 $6.324 $3.669 $4.258 $3.918
Net Income $-83.7 $5.873 $7.076 $1.427 $3.379

7. Competition
• Oracle Business Intelligence
• Gooddata

8. SecretSauce
• VizQL (Visual Query
Language)
• Business Oriented
• Perfectionism

9. Prediction
• Success
• Tableau is making the software that’s worth the price.

10. Reference
• http://www.tableau.com/
• https://www.tableau.com/about/press-releases/2016/tableau-
reports-second-quarter-2016-financial-results
• https://www.gooddata.com/
• https://www.oracle.com/solutions/business-analytics/business-
intelligence/index.html