Allocadia Presents at Under the Radar 2013

•

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The document discusses the key challenges faced by CMOs in managing marketing investments and plans across multiple systems without visibility into marketing ROI. It introduces an enterprise software solution for CMOs that connects to ERP, CRM and other systems to provide visibility into budgets, plans, forecasts and ROI through a centralized CMO dashboard with analytics. The software solution is priced between $10k-$100k per year plus services and $59-$99 per user per month.

Technology Business

Enterprise software for the CMO
KRISTINE STEUART
CEO and Co-Founder
kristine.steuart@allocadia.com

3
Key Challenges
of the CMO
Visibility into:
marketing investments
marketing plans
return on marketing investment
(ROI)!
1
3
2

Investment & plan data  
is in spreadsheets.

Investment & plan data 
is nowhere.
?
RegionsProductsCorporate
Objectives
??

Marketing ROI data is captured
in multiple systems.
Marketing
Automation
CRM
Social

Marketing
Investments
Marketing
ROI
Marketing
Planning
The Marketing ROI problem is  
an information and data problem

input marketing budgets, commits, forecasts

input marketing plans
Corporate Objective

connect to your CRM and marketing systems

connect to your CRM and marketing systems
Salesforce
Campaign Name

see “plan by objective”
Plan by Objective

And ﬁnally….

everyone can see

Return on Marketing Investment

Go
To
Market
–
how
we
are
selling
go-to-market
$10K-$100K / year + Services
$59 - $99 / user / month
Inside
Sales
Partners

Analyst
referrals

Customer
referrals

Lead-‐generaGon

MarkeGng
AutomaGon
vendors

AppClouds

KRISTINE
STEUART
KATHERINE BERRY!
CCO & Co-founder CEO & Co-
Founder

ask!
CMOs, Marketing Leaders
Come talk to us.
KRISTINE STEUART
CEO and Co-Founder
kristine.steuart@allocadia.com

llocadia is marketing cloud-software for marketing operations. Allocadia is a better way to manage your marketing planning, budgeting and marketing ROI. From small teams to global organizations, Allocadia helps you collaboratively manage marketing budgets without relying on spreadsheets. CMOs get visibility into investments and ROI; marketing operations can quickly answer business questions; and marketing managers have an easy-to-use system to help re-allocate investments based on results.

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Allocadia Presents at Under the Radar 2013

1. Enterprise software for the CMO KRISTINE STEUART CEO and Co-Founder kristine.steuart@allocadia.com

2. 3 Key Challenges of the CMO Visibility into: marketing investments marketing plans return on marketing investment (ROI)! 1 3 2

3. Investment & plan data   is in spreadsheets.

4. Invoices are locked in ERP. ERP

5. Investment & plan data  is nowhere. ? RegionsProductsCorporate Objectives ??

6. Marketing ROI data is captured in multiple systems. Marketing Automation CRM Social

7. Marketing Investments Marketing ROI Marketing Planning The Marketing ROI problem is   an information and data problem

8. Enterprise software for the CMO

9. manage marketing investments and plans

10. input marketing budgets, commits, forecasts

11. input marketing plans Corporate Objective

12. invite users

13. connect to your ERP

14. connect to your CRM and marketing systems

15. connect to your CRM and marketing systems Salesforce Campaign Name

16. full BI-analytics, in a CMO dashboard

17. see “budget vs actual” Plan vs Actual

18. see “plan by objective” Plan by Objective

19. see “forecast or commit” Plan vs Commit

20. And ﬁnally…. everyone can see Return on Marketing Investment

21. see “return on marketing investment” Be$er visual of 1 ROI report with SF logo ROMI

22. Go To Market – how we are selling go-to-market $10K-$100K / year + Services $59 - $99 / user / month Inside Sales Partners Analyst referrals Customer referrals Lead-‐generaGon MarkeGng AutomaGon vendors AppClouds

23.

24. KRISTINE STEUART KATHERINE BERRY! CCO & Co-founder CEO & Co- Founder

25. ask! CMOs, Marketing Leaders Come talk to us. KRISTINE STEUART CEO and Co-Founder kristine.steuart@allocadia.com

Allocadia Presents at Under the Radar 2013

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