Matt Comstock, Vice President Business Intelligence Office, Razorfish, presents at the Big Analytics 2012 Roadshow.
From search to email to social, customers are interacting with your brand across a variety of channels. But what do people do once they view an advertisement or get an email? What common behaviors are displayed once they’re on your site? By combining media exposure/behavior, site-side media, and in-store purchase data, you can understand better the impact media has on driving value to your business. Come to this session to learn how better data-driven multi-channel analysis lets you see what consumers do before they become a customer to understand what content influences which segments of users by media audience. Discover new segmentation and targeting strategies to improve engagement with your brand and increase advertising lift. See how a leader in digital marketing uses a combination of technologies including Teradata Aster, Hadoop, and Amazon Web Services to handle big data and provide big analytics to improve business value.
The Comprehensive Approach: A Unified Information ArchitectureInside Analysis
The Briefing Room with Richard Hackathorn and Teradata
Slides from the Live Webcast on May 29, 2012
The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing.
Register for this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He'll be briefed by Chris Twogood of Teradata, who will outline his company's recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.
For more information visit: http://www.insideanalysis.com
Watch us on YouTube: http://www.youtube.com/playlist?list=PL5EE76E2EEEC8CF9E
Introduccion a SQL Server Master Data ServicesEduardo Castro
En esta presentación hacemos una introducción a SQL Server 2008 R2 Master Data Services.
Saludos,
Ing. Eduardo Castro Martínez, PhD – Microsoft SQL Server MVP
http://mswindowscr.org
http://comunidadwindows.org
Costa Rica
Technorati Tags: SQL Server
LiveJournal Tags: SQL Server
del.icio.us Tags: SQL Server
http://ecastrom.blogspot.com
http://ecastrom.wordpress.com
http://ecastrom.spaces.live.com
http://universosql.blogspot.com
http://todosobresql.blogspot.com
http://todosobresqlserver.wordpress.com
http://mswindowscr.org/blogs/sql/default.aspx
http://citicr.org/blogs/noticias/default.aspx
http://sqlserverpedia.blogspot.com/
The Comprehensive Approach: A Unified Information ArchitectureInside Analysis
The Briefing Room with Richard Hackathorn and Teradata
Slides from the Live Webcast on May 29, 2012
The worlds of Business Intelligence (BI) and Big Data Analytics can seem at odds, but only because we have yet to fully experience comprehensive approach to managing big data – a Unified Big Data Architecture. The dynamics continue to change as vendors begin to emphasize the importance of leveraging SQL, engineering and operational skills, as well as incorporating novel uses of MapReduce to improve distributed analytic processing.
Register for this episode of The Briefing Room to learn the value of taking a strategic approach for managing big data from veteran BI and data warehouse consultant Richard Hackathorn. He'll be briefed by Chris Twogood of Teradata, who will outline his company's recent advances in bridging the gap between Hadoop and SQL to unlock deeper insights and explain the role of Teradata Aster and SQL-MapReduce as a Discovery Platform for Hadoop environments.
For more information visit: http://www.insideanalysis.com
Watch us on YouTube: http://www.youtube.com/playlist?list=PL5EE76E2EEEC8CF9E
Introduccion a SQL Server Master Data ServicesEduardo Castro
En esta presentación hacemos una introducción a SQL Server 2008 R2 Master Data Services.
Saludos,
Ing. Eduardo Castro Martínez, PhD – Microsoft SQL Server MVP
http://mswindowscr.org
http://comunidadwindows.org
Costa Rica
Technorati Tags: SQL Server
LiveJournal Tags: SQL Server
del.icio.us Tags: SQL Server
http://ecastrom.blogspot.com
http://ecastrom.wordpress.com
http://ecastrom.spaces.live.com
http://universosql.blogspot.com
http://todosobresql.blogspot.com
http://todosobresqlserver.wordpress.com
http://mswindowscr.org/blogs/sql/default.aspx
http://citicr.org/blogs/noticias/default.aspx
http://sqlserverpedia.blogspot.com/
This session covers a brief introduction about Fusion Applications and the session progresses into the discussion of some of the highlights of the Fusion MDM for Customer application.
The Briefing Room with Colin White and Composite Software
Live Webcast Feb. 26, 2013
The modern business analyst needs data from all over the place: yes, the data warehouse, but also the Web, big data, production systems, as well as via partners and vendors. In fact, the typical analyst spends more than 50% of the time chasing data, which slows delivery of analytic insights and limits the time available for thorough analysis. Some practitioners refer to this conundrum as "the data problem."
Check out the slides from this episode of The Briefing Room to hear veteran Analyst Colin White of BI Research as he explains why analytical sandboxes and data hubs can be an analyst's best friend. He'll be briefed by Bob Eve of Composite Software who will discuss his company's mature data virtualization platform, which includes a number of capabilities that help organizations leverage agile analytics. He will discuss why time-to-insight is fast becoming the battle cry of analysis-driven organizations.
Visit: http://www.insideanalysis.com
The Business Data Catalogue provides a method of integrating business data from back-end server applications, such as SAP or Siebel or other line of business applications, into Microsoft Office SharePoint Server 2007, without writing any code. Business Intelligence with Office SharePoint Server 2007 provides a framework for accessing that data, and for providing a toolset for business decision makers to turn the raw data into critical business information.
This presentation is designed to provide the audience with an overview of how BI can be used to create visual dashboards that assemble and display business information from multiple sources (e.g. Excel Services, SQL Reporting) using built-in web parts.
This is a business session and does not cover the technical implementation of BDC.
“In Microsoft, we saw a solution that met all our
requirements, that was a better fit with our current
investments and skill sets, and that would deliver a
lower total cost of ownership.”
Saleseffectivity and business intelligencemarekdan
some information about business intelligence second generation (in-memory) Tibco Spotfire and InfomatiX view how to use BI and mobile solutions to increase sales and marketing effectivennes
Operational BI caters to decision making challenges faced by organizations today by enabling exchange of information between decision makers and alerting the right people at the right time, transcending the organizational boundaries.
Database Architechs is a database-focused consulting company for 17 years bringing you the most skilled and experienced data and database experts with a wide variety of service offering covering all database and data related aspects.
How to Use Algorithms to Scale Digital BusinessTeradata
Gartner defines digital business as the creation of new business designs by blurring the digital and physical worlds. Digital business creates new business opportunities, but the amount of data generated will eclipse the human ability to process it. Further, many complex decisions will need to be made in timeframes, and at scales, that are impossible by human actors. Gartner analyst Chet Geschickter will explain share advice on how to leverage algorithmic business principles to drive digital business success.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
This session covers a brief introduction about Fusion Applications and the session progresses into the discussion of some of the highlights of the Fusion MDM for Customer application.
The Briefing Room with Colin White and Composite Software
Live Webcast Feb. 26, 2013
The modern business analyst needs data from all over the place: yes, the data warehouse, but also the Web, big data, production systems, as well as via partners and vendors. In fact, the typical analyst spends more than 50% of the time chasing data, which slows delivery of analytic insights and limits the time available for thorough analysis. Some practitioners refer to this conundrum as "the data problem."
Check out the slides from this episode of The Briefing Room to hear veteran Analyst Colin White of BI Research as he explains why analytical sandboxes and data hubs can be an analyst's best friend. He'll be briefed by Bob Eve of Composite Software who will discuss his company's mature data virtualization platform, which includes a number of capabilities that help organizations leverage agile analytics. He will discuss why time-to-insight is fast becoming the battle cry of analysis-driven organizations.
Visit: http://www.insideanalysis.com
The Business Data Catalogue provides a method of integrating business data from back-end server applications, such as SAP or Siebel or other line of business applications, into Microsoft Office SharePoint Server 2007, without writing any code. Business Intelligence with Office SharePoint Server 2007 provides a framework for accessing that data, and for providing a toolset for business decision makers to turn the raw data into critical business information.
This presentation is designed to provide the audience with an overview of how BI can be used to create visual dashboards that assemble and display business information from multiple sources (e.g. Excel Services, SQL Reporting) using built-in web parts.
This is a business session and does not cover the technical implementation of BDC.
“In Microsoft, we saw a solution that met all our
requirements, that was a better fit with our current
investments and skill sets, and that would deliver a
lower total cost of ownership.”
Saleseffectivity and business intelligencemarekdan
some information about business intelligence second generation (in-memory) Tibco Spotfire and InfomatiX view how to use BI and mobile solutions to increase sales and marketing effectivennes
Operational BI caters to decision making challenges faced by organizations today by enabling exchange of information between decision makers and alerting the right people at the right time, transcending the organizational boundaries.
Database Architechs is a database-focused consulting company for 17 years bringing you the most skilled and experienced data and database experts with a wide variety of service offering covering all database and data related aspects.
How to Use Algorithms to Scale Digital BusinessTeradata
Gartner defines digital business as the creation of new business designs by blurring the digital and physical worlds. Digital business creates new business opportunities, but the amount of data generated will eclipse the human ability to process it. Further, many complex decisions will need to be made in timeframes, and at scales, that are impossible by human actors. Gartner analyst Chet Geschickter will explain share advice on how to leverage algorithmic business principles to drive digital business success.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
A presentation I gave at the Content Strategy Forum 2010, in Paris.
For those who couldn't make it to Paris, I gave this presentation again in Chicago in June, at Web Content 2010.
This is the (slightly) updated Chicago version.
This data is from registrants for the Big Analytics 2012 events. The survey asked participants to classify themselves as “business” or “IT”.
Survey details:
Number of survey respondents and date -
San Francisco (April) = 507
Boston (May)= 322
Chicago (June) = 441
New York (Dec) = 894
TOTAL = 2164
Strategic Digital Marketing with Nottingham Trent University and ImpressionLaura Hampton
Laura Hampton of Impression explains how to use strategic digital marketing techniques to help businesses grow online. Presented as part of a series of workshops for Nottingham Trent University.
Razorfish recently introduced Fluent: The Razorfish Social Influence Marketing (SIM) Report - a simple but groundbreaking index for the social web.
In this webinar presented by Shiv Singh, Razorfish's Global Social Media Lead, he explains this new SIM score, presents highlights from the report and the Razorfish SIM survey, and shows how to apply it to manage your social influence marketing and increase your brand influence.
Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.
This presentation given by Think Big's senior data scientist Eliano Marques at Digital Natives conference in Berlin, Germany (November 2015), details how to go from experimentation to productionization for a predictive maintenance use case.
My talk during the Digital4 Pharma conference, July 2016 in Greece. My talk described the digital transformation of Takeda with our vision and how Takeda Pharmaceutical explore initiatives and trends in order to provide better services to healthcare professionals. Virtual Reality was one of the experiments which Takeda Hellas implemented in the framework of digital new way of thinking. Key findings are cross-functional collaboration, focus on the objectives and needs of our HCPs. Conclusion: if we benefit from the combination of the technology and traditional marketing aspects then the results will be a good mix of creative and quality actions .
Razorfish 2014 Tech Summit - GVP, Social Media, at Razorfish Chris BowlerRazorfish
Chris discusses how Razorfish monitor trending topics via Razorfish Wave. Check out what’s being said around our Tech Summit and the tech industry in real-time.
Digital Strategy for Kosmostrars - Nestle. by "Pretty Fly"Dmitry Zorkin
Презентация команды "Pretty Fly" для кампуса ИКРы 2013г. Данная стратегия была разработана и подготовлена при участии:
Елена Зоркина
Анастасия Шмагина
Максим Корнев
Дмитрий Зоркин
Ролик снятый в поддержку "смерти рекламы" - http://www.youtube.com/watch?v=xBoPeQ0uIOc
Aleksandar Stojanovic shocked and woke up some sleeping marketers, brand directors and communication leaders from the pharma and healthcare industry during his talk at the "Global Pharma Marketing Summit" in 2012, where he enjoed giving some candid real-world advice on "How to crack the corporate piggybank for serious digital investments." On a side note he shared some hints on how to make pharma marketing and brand stories suck less.
The presentation describes what experiential communications does, what a brand touchpoint is, who Mountain Stream Group, and how we work with our clients and the results our clients receive by partnering with us.
The presentation describes what experiential communications, does, what a brand touchpoint is, who Mountain Stream Group is, and how we work with our clients and the results our clients receive by partnering with us.
Oracle has been working hard for several years in building Oracle Fusion Applications which are slated to be released sometime during 2010. In this session, you will learn basic concepts of Fusion Applications, User Experience/UI Shell, features and functionality of Applciations. Present information about the Oracle Fusion Applications Present key concepts and ideas behind Fusion Applications Discuss the key technologies used by Oracle for Fusion Applications
LimeJam is the team of professionals in design, branding and IT.
Our company aims to create a value for the customers providing effective and creative solutions. We appreciate simplicity and accuracy in every matter of concern. We care about emerging markets accompanying them with complete individual solutions. We base our performance on international standards of workflow and usability.
Similar to Razorfish Multi-Channel Marketing: Better Customer Segmentation and Targeting (20)
Gayatri Patel, eBay, presents at the Big Analytics 2012 Roadshow
The wonders of what data can do for an organization is measured in the productivity and competitiveness of their team's decisions. Some believe more data is the key. Agreed...but good decisions require more than just deriving intelligence from big data. In this dynamic market, the need to socialize and evolve ideas with other teams, quickly correlate information across sources, and test ideas to fail fast early are strong enablers to gain competitive footing. eBay¹s analytic and technology advancements garners insights and approaches that continue to help our employees tell their "data stories" and make better decisions.
Using Data to Manage in Today’s Chaotic EnvironmentTeradata Aster
DJ Patil, Data Scientist, Greylock Partners, presents at the Big Analytics 2012 Roadshow in San Francisco.
The ability to manage and leverage data has never been more critical to business. At the same time, the volume and types of data have grown dramatically in the past few years. The choices for technologies, people, and processes are complex. In this keynote session, Dr.DJ Patil will talk about how to manage through all this chaos.
Bill Franks, Chief Analytics Officer, Teradata, presents at the 2012 Big Analytics Roadshow.
As enterprises come to understand the value of analytics, more support and funding is being allocated to build these departments. Managers are now faced with the challenge of who to hire. What exactly makes a great analytic professional? Is a Data Scientist a "must have"? Should a candidate have a PhD? Is prior experience in a specific industry vital? Just what is the right fit when creating a successful team? The answers to these questions are still unclear as the value of analytics continues to grow.
In this session, Bill Franks, author of the book, Taming the Big Data Tidal Wave, addresses these and many more questions as he defines the characteristics of high-performing data scientists and great analytics teams.
Practical Applications of Visual AnalyticsTeradata Aster
Dustin Smith, Community Manager, Tableau Software, presents at the 2012 Big Analytics Roadshow.
Organizations now have the ability to store and process massive amounts of data like never before. And there are huge expectations for turning data into a fundamental driver for business transformation and competitive advantage.
Visual analytics is helping everyday employees gain insight into data in order to solve unexpected problems and challenges, it is changing the way people interact with data and the way business intelligence is defined in organizations. In this presentation, we will share real-world examples of how everyday people can and are using visual analytics to solve some of businesses most challenging issues.
Trust and Influence in the Complex Network of Social MediaTeradata Aster
William Rand, University of Maryland, presents at the 2012 Big Analytics Roadshow.
The dramatic feature of social media is that it gives everyone a voice; anyone can speak out and express their opinion to a crowd of followers with little or no cost or effort, which creates a loud and potentially overwhelming marketplace of ideas. The good news is that the organizations have more data than ever about what their consumers are saying about their brand. The bad news is that this huge amount of data is difficult to sift through. We will look at developing methods that can help sift through this torrent of data and examine important questions, such as who do users trust to provide them with the information and the recommendations that they want? Which tastemakers have the greatest influence on social media users? Using agent-based modeling, machine learning and network analysis we begin to examine and shed light on these questions and develop a deeper understanding of the complex system of social media.
Mohanbir Sawhney, Robert R. McCormick Tribune Foundation Clinical Professor of Technology Kellogg School of Management, Northwestern University presents at the 2012 Big Analytics Roadshow.
Companies are drinking from a fire hydrant of data that is too big, moving too fast and is too diverse to be analyzed by conventional database systems. Big Data is like a giant gold mine with large quantities of ore that is difficult to extract. To get value out of Big Data, enterprises need a new mindset and a new set of tools. They also need to know how to extract actionable insights from Big Data that can lead to competitive advantage. The Big Story of Big Data is not what Big Data is, but what it means for business value and competitive advantage.... read more: http://www.biganalytics2012.com/sessions.html#mohan_sawhney
Big Brands Meet Big Data – The Newest Innovator’s DilemmaTeradata Aster
Marc Parrish, Vice President, Retention & Loyalty Marketing, Barnes & Noble, presents at the 2012 Big Analytics Roadshow.
Big Data is moving too fast for Big Brands. They don't have the ability to technically pivot, to move quickly enough to take advantage of the astounding amount of customer information that's available, and make it part of their everyday practices. This poses a great risk to the world’s great retailers. Well-managed companies often fail because the very same management practices that made them industry leaders also make it difficult to assimilate the disruptive technologies that in the end allow others to steal their market.
With Big Data, the gap between merely sustaining your operations, and adopting disruptive technologies, is the difference between progress, or perish.
Simplifying Big Data Analytics for the BusinessTeradata Aster
Tasso Argyros, Co-Founder & Co-President, Teradata Aster presents at the 2012 Big Analytics Roadshow.
The opportunity exists for organizations in every industry to unlock the power of iterative, big data analysis with new applications such as digital marketing optimization and social network analysis to improve their bottom line. Big data analysis is not just the ability to analyze large volumes of data, but the ability to analyze more varieties of data by performing more complex analysis than is possible with more traditional technologies. This session will demonstrate how to bring the science of data to the art of business by empowering more business users and analysts with operationalized insights that drive results. See how data science is making emerging analytic technologies more accessible to businesses while providing better manageability to enterprise architects across retail, financial services, and media companies.
Evaluating Big Data Predictive Analytics PlatformsTeradata Aster
Mike Gualtieri, Principal Analyst, Forrester Research, presents at the Big Analytics Roadshow, 2012 in New York City on December 12, 2012
Presentation title: Evaluating Big Data Predictive Analytics Platforms
Abstract: Great. You have Big Data. Now what? You have to analyze it to find game-changing predictive models that you can use to make smart decisions, reduce risk, or deliver breakthrough customer experiences. Big Data Predictive Analytics solutions are software and/or hardware solutions that allow firms to discover, evaluate, optimize, and deploy predictive models by analyzing big data sources. In this session, Forrester Principal Analyst Mike Gualtieri will discuss the key criteria you should use to evaluate Big Data Predictive Analytics platforms to meet your specific needs.
Keynote: Cross Industry Lessons from Moneyball AnalyticsTeradata Aster
Ari Kaplan keynote presentation at the Big Analytics Roadshow, 2012 in New York City on December 12, 2012
Presentation title: "Cross Industry Lessons from Moneyball Analytics", by Ari Kaplan, "Moneyball" advisor to Major League Baseball teams and President of AriBall
Ari Kaplan is a leading figure in sports analytics. Known throughout the Major Leagues for revolutionizing and modernizing player assessment, Ari's use of analytics and technology helps coaches prepare for games, players understand their strengths and weaknesses, General Managers forecast future performance and risk of player contracts and draft picks, and more.
In this presentation, Kaplan discusses how professional sports teams and players use analytics and data visualization in the Major Leagues. Through his 23 years of experience in over half of all MLB organizations, he will discuss the changes that took place and where analytics will continue to innovate in the future.
Technology Strategies for Big Data Analytics, Teradata Aster
SAS Presentation delivered at the Big Analytics Roadshow, 2012 in New York City on December 12, 2012
Presentation title: Technology Strategies for Big Data Analytics, by Bernard Blais, Global Strategist and Principal Manager, SAS
The exploding volume, complexity and velocity of big data present an increasing challenge to organizations, but also a significant opportunity to derive valuable insights. As organizations are tasked with managing massive data sets, it’s clear that the value of big data will be derived from the analytics that can be performed on it. Analytics is the key to identifying patterns, managing risks and tackling previously unsolvable problems. This presentation provides an overview of how to comprehensively tackle big data, including emerging strategies for information management, analytics, and high performance analytics.
Using SQL-MapReduce for Advanced AnalyticsTeradata Aster
Industry analyst Rick van der Lans explains how Aster Data's patent-pending SQL-MapReduce programming framework makes new types of analytic queries possible. The main benefits he outlines are: Parallelization of complex operations; Simplification of queries; Predictabile query performance; Efficient data access; and Linear scalability.
Check out Rick's complimentary research report at http://www.asterdata.com/ar_SQL-MapReduce_for_Advanced_Analytics/, in which he provides a very clear technical explanation of SQL-MapReduce and its analytic application use cases.