Mate Bros is a sports energy drink company founded by former University of Michigan gymnasts in 2014. They have raised $300,000 from strategic investors and are pursuing retail partnerships. Their secret sauce is an all-natural energy drink formulated for gymnasts using only 5 ingredients that boosts energy without a crash. While Gatorade and Powerade dominate the market, Mate Bros sees opportunity as a natural alternative focused on performance.

1. Mate
Bros
Presented
by:
Dina
Rudelson

2. History
• University
of
Michigan
Mens’
Gymnastics
team
• Californian
2014
• Rapid
growth
in
Gymnastics
2015
-­‐ 2016

3. The
Produce

4. Financial
Info
• Running
currently
off
of
$300,000
from
strategic
investors.
• Chasing
after
retail
spots
• Midwest
retail
stores
woodman’s
groceries
(~17
stores)
• Cost-­‐Co
in
California
just
picked
them
up
• Amazon
prime
subscription
(300
cases
a
day)

5. Business
model
• Use
a
little
bit
of
their
investment,
make
it
back
back
up
in
a
couple
of
days
on
Amazon
Prime.
• Talk
more
to
local
retailor
stores
about
picking
up
their
product
• Run
in-­‐house
fundraisers

6. Secret
Sauce?
• All
Natural
Sports
energy
drink
• Gymnastics
• On
line
subscriptions

7. Competition
Market
share Natural
? Performance boost
Gatorade 77% Carb
intensive,
light
on
possessed
ingredients
Designed
to
quickly rehydrate
and
replace
sodium
loss
Powerade 20% Carb
intensive,
many possessed
ingredients
Fuel
you
during
your
exercise
and
repower
after
Muscle Milk <5% Carb
intensive,
many
processed
artificial
flavors
Builds muscle,
helps
with
workout
recovery
Mate
Bros < 1.0% All
natural
5
ingredients
Gives boost
in
energy
for
performance
while
hitting
no
wall
of
energy.

8. Predictions?

9. Questions?