The document discusses a new startup called Frakture that is building a predictive analytics platform to help marketers better harness data across multiple channels. It notes that integrating and analyzing large amounts of marketing data from different sources is currently challenging for most organizations. Frakture aims to solve this through an automated system that can ingest, analyze, and segment large volumes of customer data in real-time and provide predictive insights. This would allow marketers to more easily turn data-driven insights into targeted, personalized campaigns across various channels. The founders have relevant experience in building technology companies and see an opportunity to disrupt the marketing analytics space by simplifying the process through their prototype platform.