World: Tea - Market Report. Analysis And Forecast To 2025IndexBox Marketing
IndexBox has just published its report: "World: Tea - Market Report. Analysis And Forecast To 2025". The report provides an in-depth analysis of the global tea market It presents the latest data of the market value, consumption, domestic production, exports and imports, price dynamics and food balance. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be transformed in the medium term. Profiles of the leading producers are also included.
Global State of the Industry: A Review of the Top Tea Trends and Markets Arou...Euromonitor International
This morning, Euromonitor International’s Senior Beverages Analyst Howard Telford presented to World Tea Expo in Long Beach, California on a ‘Global State of the Industry: A Review of the Top Tea Trends and Markets Around the World’. The presentation focused on the largest and fastest growing tea markets on a global basis and offered insights into the top trends that are driving sales from Istanbul to Brazil using Euromonitor’s latest Passport beverages data. The presentation discussed the latest drivers for consumer demand across the globe and what it means for producers and distributors in the upcoming year.
Tea in licensed and non-licensed K-Cups and Nespresso style capsules will account for 10% of all bagged and loose leaf sales in the U.S. in 2015, up from 6.5% in 2013 and growing at a faster pace than coffee. Tea retailers, grocers, wholesalers and distributors need to understand the competitive advantages of offering tea in this format and the limitations it imposes. By Single Serve: Tea in an Instant Speaker: Dan Bolton, managing editor STiR Tea & Coffee International; president, Mystic Media; Editor Tea Biz Blog; contributor World Tea News
This presentation presents an market entry analysis and recommendations for Indian tea companies looking to expand into the growing Russian tea market.
The document discusses innovations and trends in the retail tea industry. It notes that convenience is now the decisive factor for success, as retailers turn to quick-serve concepts, mobile ordering, and self-serve options. While some specialty tea retailers and chains are finding success, no scalable tea bar or tearoom concept has been discovered yet. The growth of coffee shops internationally shows that combining coffee and tea under one roof can be very profitable. New partnerships and distribution models are also helping to create value across the global tea trade.
The document discusses the coffee sector in India. It notes that India is the 6th largest producer of coffee in the world. The main coffee growing states are Karnataka, Tamil Nadu, and Orissa, which contribute about 80% of total production. It also discusses India's exports and imports of coffee, identifying key markets. It analyzes opportunities for India to expand exports and diversify products to higher value markets. Government policies to promote the coffee sector are also summarized.
The document provides information about the demand and supply of coffee. It discusses factors that affect coffee demand and supply in India and overseas. On the demand side, it outlines factors like income levels, lifestyle, health concerns, and competing drinks that influence coffee consumption. On the supply side, it discusses coffee production in India and key producing countries overseas as well as factors impacting global supply like weather conditions in Brazil. The document concludes by noting that lower production in Brazil and Indonesia may lead to a global coffee supply deficit and higher prices in the coming year.
The global food and beverage industry is experiencing significant growth, driven by increasing incomes, consumer behavior changes, and economic expansion. Beverage sales are growing rapidly in Asia and Latin America. Machinery demand is also increasing to meet needs for sustainability, quality and safety, and variety in food production. Exports of food processing and packaging machinery have steadily increased in recent years, with major supplier countries being Germany, Italy, and the United States. Thailand imports food machinery primarily from Japan, Germany, China, and Italy.
World: Tea - Market Report. Analysis And Forecast To 2025IndexBox Marketing
IndexBox has just published its report: "World: Tea - Market Report. Analysis And Forecast To 2025". The report provides an in-depth analysis of the global tea market It presents the latest data of the market value, consumption, domestic production, exports and imports, price dynamics and food balance. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be transformed in the medium term. Profiles of the leading producers are also included.
Global State of the Industry: A Review of the Top Tea Trends and Markets Arou...Euromonitor International
This morning, Euromonitor International’s Senior Beverages Analyst Howard Telford presented to World Tea Expo in Long Beach, California on a ‘Global State of the Industry: A Review of the Top Tea Trends and Markets Around the World’. The presentation focused on the largest and fastest growing tea markets on a global basis and offered insights into the top trends that are driving sales from Istanbul to Brazil using Euromonitor’s latest Passport beverages data. The presentation discussed the latest drivers for consumer demand across the globe and what it means for producers and distributors in the upcoming year.
Tea in licensed and non-licensed K-Cups and Nespresso style capsules will account for 10% of all bagged and loose leaf sales in the U.S. in 2015, up from 6.5% in 2013 and growing at a faster pace than coffee. Tea retailers, grocers, wholesalers and distributors need to understand the competitive advantages of offering tea in this format and the limitations it imposes. By Single Serve: Tea in an Instant Speaker: Dan Bolton, managing editor STiR Tea & Coffee International; president, Mystic Media; Editor Tea Biz Blog; contributor World Tea News
This presentation presents an market entry analysis and recommendations for Indian tea companies looking to expand into the growing Russian tea market.
The document discusses innovations and trends in the retail tea industry. It notes that convenience is now the decisive factor for success, as retailers turn to quick-serve concepts, mobile ordering, and self-serve options. While some specialty tea retailers and chains are finding success, no scalable tea bar or tearoom concept has been discovered yet. The growth of coffee shops internationally shows that combining coffee and tea under one roof can be very profitable. New partnerships and distribution models are also helping to create value across the global tea trade.
The document discusses the coffee sector in India. It notes that India is the 6th largest producer of coffee in the world. The main coffee growing states are Karnataka, Tamil Nadu, and Orissa, which contribute about 80% of total production. It also discusses India's exports and imports of coffee, identifying key markets. It analyzes opportunities for India to expand exports and diversify products to higher value markets. Government policies to promote the coffee sector are also summarized.
The document provides information about the demand and supply of coffee. It discusses factors that affect coffee demand and supply in India and overseas. On the demand side, it outlines factors like income levels, lifestyle, health concerns, and competing drinks that influence coffee consumption. On the supply side, it discusses coffee production in India and key producing countries overseas as well as factors impacting global supply like weather conditions in Brazil. The document concludes by noting that lower production in Brazil and Indonesia may lead to a global coffee supply deficit and higher prices in the coming year.
The global food and beverage industry is experiencing significant growth, driven by increasing incomes, consumer behavior changes, and economic expansion. Beverage sales are growing rapidly in Asia and Latin America. Machinery demand is also increasing to meet needs for sustainability, quality and safety, and variety in food production. Exports of food processing and packaging machinery have steadily increased in recent years, with major supplier countries being Germany, Italy, and the United States. Thailand imports food machinery primarily from Japan, Germany, China, and Italy.
This document provides an overview of coffee production and the global coffee market. It discusses the origins and species of coffee, major coffee growing regions including India, the production process, specialty coffees, facts and figures on global and Indian coffee production and exports. It outlines the role of the Coffee Board of India in regulating the domestic coffee industry and facilitating exports. Key points are that Brazil is the largest producer, India accounts for 4.5% of global production, 70% of Indian coffee is exported to Europe (mainly Italy and Germany), and specialty coffees are a growing market segment.
This document summarizes trends in the Indian tea bag market from 2010. It notes that tea bags account for 12% of global tea consumption by volume but more by value. Tea bag consumption is growing globally and in India at 18% annually. Major players like HUL and Tata dominate the Indian packaged tea market. Tea bags are a small category in India but growing. The document outlines tea bag production, exports, leading brands, value-added products, retail prices, and consumer drivers. It forecasts strong growth in the Indian tea bag market to 15,400 tons by 2013 driven by health, convenience, flavors, and packaging innovations. Private label and modern trade formats are also expected to boost the category.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
The document discusses a business idea to import coffee products from Ethiopia and transform them for sale in Spain. The company would create multiple products from coffee grounds, including canned brewed coffee, tiramisu cakes, and coffee husks. Organic coffee is growing in popularity globally while non-organic is decreasing. The company plans to subcontract roasting and find a recipe for an energy drink using lower quality coffee grounds to appeal to young consumers. Coffee husks would be sold as biofuel to reduce overall product prices.
Pakistan imported 8,178 metric tons of black tea worth $16.1 million in March 2009, a 10% decline from the previous year. International tea prices had risen in recent months, and domestic inflation also increased costs, limiting import quantities. However, domestic tea consumption patterns did not decline significantly due to the availability of smuggled tea. Pakistan relies almost entirely on tea imports, with over half of imports from Kenya. The tea industry faces challenges from rampant smuggling, which costs the government $5-5.5 billion annually in lost revenue. Increasing domestic tea production could help address trade deficits and revenue losses.
This document discusses the Assam tea industry in India. It provides statistics on India's production and export of tea over time, showing that Assam accounts for about 50% of India's tea production. It analyzes the industry using Porter's 5 forces, PESTLE, SWOT and identifies major concerns like climate change, small tea growers, infrastructure and policies. The document recommends ways forward like export competitiveness, focus on plantations, culture/empowerment, R&D, and rationalizing taxes and support for small tea growers to improve the industry.
Tea Blending and Packaging Industry. Blending and Packaging of Tea
Tea is an important beverage in India. Simply, tea as a refreshing energy booster. Additionally, the tea comes with several health benefits too. Basically, the antioxidants help to eliminate toxins and free radicals from the blood.
Indian tea is among the finest in the world owing to strong geographical indications, heavy investments in tea processing units, continuous innovation, augmented product mix and strategic market expansion. The main tea-growing regions are in Northeast India (including Assam) and in north Bengal (Darjeeling district and the Dooars region). Tea is also grown on a large scale in the Nilgiris in south India. India is one of the world’s largest consumers of tea, with about three-fourths of the country’s total produce consumed locally.
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History, scope and present status of beverages industry TEJAS PATEL
Beverages can be defined as any fluid which is consumed by drinking.
It consists of a diverse group of food products, usually liquids that include the most essential drink water to a wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverages, milk, dairy beverages, tea, coffee, chocolate drinks, etc.
The beverages are rarely consumed for its food value but it is vital for life.
Overview of the sector
Sugar Candy Manufacturing Business. Production of Soft & Hard Boiled Candy. Business Opportunities in Confectionery Industry
Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities.
Candy is made by dissolving sugar in water or milk to form a syrup, which is boiled until it reaches the desired concentration or starts to caramelize. Candy comes in a wide variety of textures, from soft and chewy to hard and brittle.
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China's juice market has grown rapidly in recent years with a CAGR of 7.6% from 2006 to 2010. However, consumption per capita remains low at 0.7 liters compared to developed countries. Diluted juices dominate the market, while fruit drinks are the most popular segment. Huiyuan Juice Group leads the market with a 19.9% share. The market is forecast to continue strong growth in coming years as living standards and health awareness increase in China. Key strategies for success include emphasizing promotion, building brand image, innovating regularly, and choosing effective distribution channels.
The Complete Technology Book on Alcoholic and Non-Alcoholic Beverages (2nd R...Ajjay Kumar Gupta
The Complete Technology Book on Alcoholic and Non-Alcoholic Beverages (2nd Revised Edition)
(Fruit Juices, Sugarcane Juice, Whisky, Beer, Microbrewery, Rum and Wine)
At the most basic level, a beverage (a drink) is a type of liquid that you can consume for sustenance, energy or hydration. For hundreds of years, the idea of a beverage was likely restricted to water or milk and perhaps juice squeezed from fruits. Then came alcohol, wine, various teas, coffees, cocktails, cocoas, ciders, and sodas. The vast variety of beverages that we now have available to us means that we can satisfy our thirst or cravings in countless different ways.
Depending on the lifestyle or health profile you want to lead, you may lean more towards certain beverages than others, but before you make any decisions about the types of beverages you consume, you should know a few things about each of them, as well as their benefits or possible harmful effects.
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The literature review discusses how the Tea Board of India provides financial and technical support to various tea research institutes and organizations. It outlines the research centers and sub-centers located across major tea growing regions in India. The Tea Board sponsors various research projects and schemes focused on improving tea cultivation, quality standards, and supporting the small tea growers sector.
The world tea production has increased by 4.2% since 2009, with black tea output rising 5.5% and green tea 1.9%. Kenya and Sri Lanka have increased output efficiently, while China remains the largest producer. The international tea market is highly competitive, with world exports growing 8.5% in 2009. However, rising costs and prices have negatively impacted tea industries in countries like Sri Lanka and Kenya. Comparative studies show industries declining due to increased competition and poor management.
This document provides an overview of the chocolate industry in India. It includes chapters on research methodology, the global and Indian markets, product profiles, demand determinants, distribution channels, trends, PEST analysis, Porter's five forces model, portfolio models including BCG matrix and GE nine cell, financial analysis, opportunities and threats. Key findings are that the Indian chocolate market is growing at 15% annually, milk chocolate dominates sales, and dark chocolate shows potential for growth. The analysis identifies rising incomes, health awareness, and festive gifting traditions as driving demand.
Bright Prospects For The Tea & Coffee Sector And The Tremendous Growth Potent...flashnewsrelease
* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was India’s first & only trade expo dedicated to the Hot Beverages sector. * 2nd edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.
Packaging trends in the beverage industry in Thailand are moving towards more sustainable options. The fruit juice market is growing, with premium juices in cartons showing particular strength. Consumer preferences are also shifting towards healthier beverages with natural ingredients. On the packaging front, plastic bottles still dominate the market, though cartons are increasingly popular for juices and nectars. Smaller package sizes below 1 liter remain most common. Looking ahead, packaging is expected to emphasize sustainability, authenticity, and wellness claims, with cartons and plastic bottles innovating to meet these trends.
This document provides an overview of the Indian food processing industry and grain processing sector. It then discusses plans to establish a new grain processing company called Heritage Foods near Pune. The company will initially produce premium wheat flour and semolina, with plans for future diversification. A market research study was conducted among 100 respondents in Hyderabad to understand consumer preferences for atta brands. Elite Atta was found to be the top brand based on affordability, availability, quality, color, and advertising. The document outlines Heritage Foods' vision, product strategy, pricing, distribution channels, and promotional plans involving a brand ambassador. It emphasizes positioning the new brand as providing high quality nutrition at an affordable price.
How to Start Beverages Manufacturing Industry with Packaging (Grape, Citrus, ...Ajjay Kumar Gupta
Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking.
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Alcoholic & Nonalcoholic Beverages - Food Products & Beverages, Alcoholic and Non-Alcoholic Beverages, Alcoholic and Non-Alcoholic Beverages Based Small Scale Industries Projects, Alcoholic and Non-Alcoholic Beverages Processing Industry in India, alcoholic and nonalcoholic drinks, alcoholic beverage formulation, alcoholic beverage manufacturing, best small and cottage scale industries, Beverage Industry, Beverages Business, Profitable Small Scale Manufacturing, country liquor project report, different types of beverages, Get started in small-scale Alcoholic and Non-Alcoholic Drinks manufacturing, How is alcohol made?, How to start a successful Alcoholic and Non-Alcoholic Drinks business, How to Start Alcoholic and Non-Alcoholic Beverages Production Business, imfl bottling plant project report, Juice and Soft Drink Projects, list of non alcoholic beverages, modern small and cottage scale industries, Most Profitable Alcoholic and Non-Alcoholic Beverages Processing Business Ideas, new small scale ideas in Alcoholic and Non-Alcoholic Beverages processing industry, Non-Alcoholic Beverages & Alcoholic Drinks, Pre-Investment Feasibility Study on Alcoholic and Non-Alcoholic Beverages, Production of a non-alcoholic beverage from sweet potato, Production of alcoholic & soft beverages, production of nonalcoholic beverages, profitable small and cottage scale industries, Flavoured Drinking Water, Setting up and opening your Alcoholic and Non-Alcoholic beverages Business, Small Scale Alcoholic and Non-Alcoholic Beverages Processing Plants, Small scale Commercial Alcoholic and Non-Alcoholic Drinks production, soft drink manufacturing process, soft drinks project report, Starting Alcoholic and Non-Alcoholic Beverages Processing Business, Techno-Economic feasibility study on Alcoholic and Non-Alcoholic Drinks, types of alcoholic beverages pdf, types of non alcoholic beverages, what are beverages ?, Alcoholic Beverages: Beer, Wine and Liquor, Fruit Juices, Whisky, Beer, Rum and Wine, Business guidance for beverages industry, beverages packaging industry, Alcoholic drinks packaging, non-alcoholic drinks packaging, book on beverages industry, technology book on Alcoholic and Non-Alcoholic Beverages
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
This document discusses consumer trends in weight management in Asia Pacific. It notes that while Asia Pacific currently only accounts for 12% of the global weight management market, it achieved 57% value growth between 2008-2013. Key factors driving growth in the region include rising incomes, changing lifestyles, health education campaigns, and social influence. The weight management market in Asia is led by Japan and shows strong overall growth prospects, with developing countries like India having high potential. Product developments reflect demand for functional ingredients, balanced nutrition, and naturally healthy options. Governments in countries like Hong Kong, Thailand, and Singapore are also taking initiatives to promote healthy eating.
Market Research Reports, Inc. has announced the addition of “Global Tea Market 2016 - 2020” research report to their offering. See more at - http://mrr.cm/J5C
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
This document provides an overview of coffee production and the global coffee market. It discusses the origins and species of coffee, major coffee growing regions including India, the production process, specialty coffees, facts and figures on global and Indian coffee production and exports. It outlines the role of the Coffee Board of India in regulating the domestic coffee industry and facilitating exports. Key points are that Brazil is the largest producer, India accounts for 4.5% of global production, 70% of Indian coffee is exported to Europe (mainly Italy and Germany), and specialty coffees are a growing market segment.
This document summarizes trends in the Indian tea bag market from 2010. It notes that tea bags account for 12% of global tea consumption by volume but more by value. Tea bag consumption is growing globally and in India at 18% annually. Major players like HUL and Tata dominate the Indian packaged tea market. Tea bags are a small category in India but growing. The document outlines tea bag production, exports, leading brands, value-added products, retail prices, and consumer drivers. It forecasts strong growth in the Indian tea bag market to 15,400 tons by 2013 driven by health, convenience, flavors, and packaging innovations. Private label and modern trade formats are also expected to boost the category.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
The document discusses a business idea to import coffee products from Ethiopia and transform them for sale in Spain. The company would create multiple products from coffee grounds, including canned brewed coffee, tiramisu cakes, and coffee husks. Organic coffee is growing in popularity globally while non-organic is decreasing. The company plans to subcontract roasting and find a recipe for an energy drink using lower quality coffee grounds to appeal to young consumers. Coffee husks would be sold as biofuel to reduce overall product prices.
Pakistan imported 8,178 metric tons of black tea worth $16.1 million in March 2009, a 10% decline from the previous year. International tea prices had risen in recent months, and domestic inflation also increased costs, limiting import quantities. However, domestic tea consumption patterns did not decline significantly due to the availability of smuggled tea. Pakistan relies almost entirely on tea imports, with over half of imports from Kenya. The tea industry faces challenges from rampant smuggling, which costs the government $5-5.5 billion annually in lost revenue. Increasing domestic tea production could help address trade deficits and revenue losses.
This document discusses the Assam tea industry in India. It provides statistics on India's production and export of tea over time, showing that Assam accounts for about 50% of India's tea production. It analyzes the industry using Porter's 5 forces, PESTLE, SWOT and identifies major concerns like climate change, small tea growers, infrastructure and policies. The document recommends ways forward like export competitiveness, focus on plantations, culture/empowerment, R&D, and rationalizing taxes and support for small tea growers to improve the industry.
Tea Blending and Packaging Industry. Blending and Packaging of Tea
Tea is an important beverage in India. Simply, tea as a refreshing energy booster. Additionally, the tea comes with several health benefits too. Basically, the antioxidants help to eliminate toxins and free radicals from the blood.
Indian tea is among the finest in the world owing to strong geographical indications, heavy investments in tea processing units, continuous innovation, augmented product mix and strategic market expansion. The main tea-growing regions are in Northeast India (including Assam) and in north Bengal (Darjeeling district and the Dooars region). Tea is also grown on a large scale in the Nilgiris in south India. India is one of the world’s largest consumers of tea, with about three-fourths of the country’s total produce consumed locally.
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Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#Tea_Blending, Blending of Tea, #Tea_Blending_Process_Pdf, Tea Blending Formula Pdf, #Tea_Packaging_Industry, #Tea_Blending_and_Packaging, Tea Blending Unit, Blending & Packaging of Tea, Tea Blending Process, Tea Packaging Business Plan, #How_to_Start_Tea_Packaging_Business_in_India, Tea Business Plan, How to Start Tea Packaging Business, Tea Packaging Business, Tea Processing and Packaging, #Tea_Packaging_Unit_(Blending_and_Packing), Tea Processing, Set Up Tea Packaging Unit, #How_to_Start_a_Packaging_Business, Tea Packaging Industry, Tea Packaging Process, Tea Packing Process, Tea Packaging Factory, Setting Up a Tea Packaging Unit, Tea Packing and Processing, Start a Tea Business, #Project_Report_on_Tea_Blending_and_Packaging_Industry, Detailed Project Report on Tea Packaging, Project Report on Tea Blending and Packaging, Pre-Investment Feasibility Study on Tea Blending and Packaging Business, Techno-Economic feasibility study on Tea Blending and Packaging, #Feasibility_report_on_Tea_Packaging_Industry, Free Project Profile on Tea Blending and Packaging, Project profile on Tea Packaging Business, #Download_free_project_profile_on_Tea_Packaging_Business, How to Start a Tea Business, How to Start Tea Processing Business, Tea Packaging Project Profile, Project Report on Tea Packaging Unit Pdf, Project Report on Tea Packaging Pdf, Tea Packaging Business Plan, Project Report on Tea Business, Tea Blending Formula Pdf
History, scope and present status of beverages industry TEJAS PATEL
Beverages can be defined as any fluid which is consumed by drinking.
It consists of a diverse group of food products, usually liquids that include the most essential drink water to a wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverages, milk, dairy beverages, tea, coffee, chocolate drinks, etc.
The beverages are rarely consumed for its food value but it is vital for life.
Overview of the sector
Sugar Candy Manufacturing Business. Production of Soft & Hard Boiled Candy. Business Opportunities in Confectionery Industry
Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities.
Candy is made by dissolving sugar in water or milk to form a syrup, which is boiled until it reaches the desired concentration or starts to caramelize. Candy comes in a wide variety of textures, from soft and chewy to hard and brittle.
See more
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Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
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China's juice market has grown rapidly in recent years with a CAGR of 7.6% from 2006 to 2010. However, consumption per capita remains low at 0.7 liters compared to developed countries. Diluted juices dominate the market, while fruit drinks are the most popular segment. Huiyuan Juice Group leads the market with a 19.9% share. The market is forecast to continue strong growth in coming years as living standards and health awareness increase in China. Key strategies for success include emphasizing promotion, building brand image, innovating regularly, and choosing effective distribution channels.
The Complete Technology Book on Alcoholic and Non-Alcoholic Beverages (2nd R...Ajjay Kumar Gupta
The Complete Technology Book on Alcoholic and Non-Alcoholic Beverages (2nd Revised Edition)
(Fruit Juices, Sugarcane Juice, Whisky, Beer, Microbrewery, Rum and Wine)
At the most basic level, a beverage (a drink) is a type of liquid that you can consume for sustenance, energy or hydration. For hundreds of years, the idea of a beverage was likely restricted to water or milk and perhaps juice squeezed from fruits. Then came alcohol, wine, various teas, coffees, cocktails, cocoas, ciders, and sodas. The vast variety of beverages that we now have available to us means that we can satisfy our thirst or cravings in countless different ways.
Depending on the lifestyle or health profile you want to lead, you may lean more towards certain beverages than others, but before you make any decisions about the types of beverages you consume, you should know a few things about each of them, as well as their benefits or possible harmful effects.
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Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Mall ST,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886
Mobile: +91-9097075054, 8800733955
Website: www.entrepreneurindia.co , www.niir.org
The literature review discusses how the Tea Board of India provides financial and technical support to various tea research institutes and organizations. It outlines the research centers and sub-centers located across major tea growing regions in India. The Tea Board sponsors various research projects and schemes focused on improving tea cultivation, quality standards, and supporting the small tea growers sector.
The world tea production has increased by 4.2% since 2009, with black tea output rising 5.5% and green tea 1.9%. Kenya and Sri Lanka have increased output efficiently, while China remains the largest producer. The international tea market is highly competitive, with world exports growing 8.5% in 2009. However, rising costs and prices have negatively impacted tea industries in countries like Sri Lanka and Kenya. Comparative studies show industries declining due to increased competition and poor management.
This document provides an overview of the chocolate industry in India. It includes chapters on research methodology, the global and Indian markets, product profiles, demand determinants, distribution channels, trends, PEST analysis, Porter's five forces model, portfolio models including BCG matrix and GE nine cell, financial analysis, opportunities and threats. Key findings are that the Indian chocolate market is growing at 15% annually, milk chocolate dominates sales, and dark chocolate shows potential for growth. The analysis identifies rising incomes, health awareness, and festive gifting traditions as driving demand.
Bright Prospects For The Tea & Coffee Sector And The Tremendous Growth Potent...flashnewsrelease
* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was India’s first & only trade expo dedicated to the Hot Beverages sector. * 2nd edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.
Packaging trends in the beverage industry in Thailand are moving towards more sustainable options. The fruit juice market is growing, with premium juices in cartons showing particular strength. Consumer preferences are also shifting towards healthier beverages with natural ingredients. On the packaging front, plastic bottles still dominate the market, though cartons are increasingly popular for juices and nectars. Smaller package sizes below 1 liter remain most common. Looking ahead, packaging is expected to emphasize sustainability, authenticity, and wellness claims, with cartons and plastic bottles innovating to meet these trends.
This document provides an overview of the Indian food processing industry and grain processing sector. It then discusses plans to establish a new grain processing company called Heritage Foods near Pune. The company will initially produce premium wheat flour and semolina, with plans for future diversification. A market research study was conducted among 100 respondents in Hyderabad to understand consumer preferences for atta brands. Elite Atta was found to be the top brand based on affordability, availability, quality, color, and advertising. The document outlines Heritage Foods' vision, product strategy, pricing, distribution channels, and promotional plans involving a brand ambassador. It emphasizes positioning the new brand as providing high quality nutrition at an affordable price.
How to Start Beverages Manufacturing Industry with Packaging (Grape, Citrus, ...Ajjay Kumar Gupta
Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking.
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Alcoholic & Nonalcoholic Beverages - Food Products & Beverages, Alcoholic and Non-Alcoholic Beverages, Alcoholic and Non-Alcoholic Beverages Based Small Scale Industries Projects, Alcoholic and Non-Alcoholic Beverages Processing Industry in India, alcoholic and nonalcoholic drinks, alcoholic beverage formulation, alcoholic beverage manufacturing, best small and cottage scale industries, Beverage Industry, Beverages Business, Profitable Small Scale Manufacturing, country liquor project report, different types of beverages, Get started in small-scale Alcoholic and Non-Alcoholic Drinks manufacturing, How is alcohol made?, How to start a successful Alcoholic and Non-Alcoholic Drinks business, How to Start Alcoholic and Non-Alcoholic Beverages Production Business, imfl bottling plant project report, Juice and Soft Drink Projects, list of non alcoholic beverages, modern small and cottage scale industries, Most Profitable Alcoholic and Non-Alcoholic Beverages Processing Business Ideas, new small scale ideas in Alcoholic and Non-Alcoholic Beverages processing industry, Non-Alcoholic Beverages & Alcoholic Drinks, Pre-Investment Feasibility Study on Alcoholic and Non-Alcoholic Beverages, Production of a non-alcoholic beverage from sweet potato, Production of alcoholic & soft beverages, production of nonalcoholic beverages, profitable small and cottage scale industries, Flavoured Drinking Water, Setting up and opening your Alcoholic and Non-Alcoholic beverages Business, Small Scale Alcoholic and Non-Alcoholic Beverages Processing Plants, Small scale Commercial Alcoholic and Non-Alcoholic Drinks production, soft drink manufacturing process, soft drinks project report, Starting Alcoholic and Non-Alcoholic Beverages Processing Business, Techno-Economic feasibility study on Alcoholic and Non-Alcoholic Drinks, types of alcoholic beverages pdf, types of non alcoholic beverages, what are beverages ?, Alcoholic Beverages: Beer, Wine and Liquor, Fruit Juices, Whisky, Beer, Rum and Wine, Business guidance for beverages industry, beverages packaging industry, Alcoholic drinks packaging, non-alcoholic drinks packaging, book on beverages industry, technology book on Alcoholic and Non-Alcoholic Beverages
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
This document discusses consumer trends in weight management in Asia Pacific. It notes that while Asia Pacific currently only accounts for 12% of the global weight management market, it achieved 57% value growth between 2008-2013. Key factors driving growth in the region include rising incomes, changing lifestyles, health education campaigns, and social influence. The weight management market in Asia is led by Japan and shows strong overall growth prospects, with developing countries like India having high potential. Product developments reflect demand for functional ingredients, balanced nutrition, and naturally healthy options. Governments in countries like Hong Kong, Thailand, and Singapore are also taking initiatives to promote healthy eating.
Market Research Reports, Inc. has announced the addition of “Global Tea Market 2016 - 2020” research report to their offering. See more at - http://mrr.cm/J5C
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
- Black tea accounts for 83% of global tea production, with Orthodox tea accounting for 44% of the world market and CTC catering 39%.
- Orthodox tea production increased by 1.88% globally while CTC tea increased by 0.56%.
- Domestic tea consumption is growing in countries like India by 3.5% annually, Kenya by 8.8%, and Sri Lanka by 1.5% per year.
This document provides an overview of the history and production of tea. It begins with the origins of tea in China in the 4th century AD and discusses how it spread to other parts of Asia and Europe. It then focuses on the introduction and cultivation of tea in India in the 18th century. The rest of the document details the major tea growing regions in India, the types of tea produced, factors that affect tea quality, grading standards, marketing and exports of Indian tea. It concludes with information about the Tea Board of India.
Tea is an infusion prepared from the leaves, flowers, or roots of the Camellia sinensis plant. It originated in China but was introduced to Europe by the Portuguese in the 16th century. Portugal pioneered tea cultivation and consumption in Europe beginning in 1750 on the Azores islands. The traditional British "tea party" was introduced by Catherine of Braganza, a Portuguese princess, when she married King Charles II of England. While tea contains substances like fluoride and caffeine that can be harmful in excess, it also contains beneficial antioxidants and polyphenols that promote health. The document discusses the history and cultivation of tea in Portugal and the Azores as well as its various types and health effects.
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
The document provides information about tea processing at Rathnayaka Tea (Pvt) Ltd in Sri Lanka. It discusses the history of the company and details each step of tea processing, including plucking, withering, rolling, and fermentation. The summary concludes with key facts about the company's current operations and export of black tea to Russia.
Tea originated in China in the 4th century AD when a man named Shen Nung drank tea leaves and found it had medicinal properties. The first written record of tea was in 350 AD. Tea cultivation spread across China to meet increasing demand. Tea was introduced to Europe in the 16th century and public tea sales began in England in 1657. Tea cultivation began in India in the late 18th century after British officials experimented with importing Chinese tea seeds. India's three main tea growing regions - Darjeeling, Assam, and Nilgiri - produce distinct teas due to differing elevations, soils and climates.
The Yogkshem Foundation is an NGO established to spread legal awareness in society. It conducts seminars and village council meetings to educate people, especially in rural areas, about their legal rights and entitlements. The organization collects funds through donations from lawyers, judges, and families to support its work without charging fees. A survey of seminar participants found that the events helped increase people's knowledge of laws related to women's rights, family issues, and what recourse is available from the government. Participants felt the booklets provided were informative. The NGO thus appears effective at raising awareness about laws through its educational seminars.
The document provides an overview of the history and marketing of tea. It discusses how tea was first discovered in China by Emperor Shennong in 2737 BCE. It was introduced to India by the British to compete with Chinese monopoly, and the first tea industry was launched in Assam. Today, India is the world's largest consumer and producer of tea. The document also summarizes tea production, exports, popular brands, and the future prospects of the tea industry.
John Google lives in China and tours the country in search of the best tea. He visits Taiwan and is approached by a seller named Yahoo Realy, who sells him two bags of tea for $3,000 that turn out to be fake. John calls his friend Billy Chiu in Taiwan for help investigating. Three years later, John returns to Taiwan to learn more about tea and visits an old tea shop in Tainan recommended by his Taiwanese friend. There, he finds a tea that transports him back in time with its heritage and taste.
What Manufacturers Need to Know About Gluten Free FoodKim Koeller
Learn what gluten and wheat free customers want from food manufacturers and how you can manufacture safe gluten free food products. You will understand considerations such as cross contamination and ingredients as well as leading edge market research trends. Learn how to increase profits of your gluten and wheat free products. Become empowered to market your safe products to loyal gluten free customers.
As President and CEO of GlutenFree Passport®, Kim Koeller is an internationally recognized speaker, consultant and author of the 9-time award winning book series Let’s Eat Out with Celiac/Coeliac and Food Allergies! Kim and her team are also the creators of innovative iPhone, iPod touch and iPad applications – iEatOut Gluten & Allergen Free and iCanEat OnTheGo Gluten & Allergen Free purchased in over 60 countries worldwide.
GlutenFree Passport consults with businesses worldwide to deliver innovative and safe gluten free business solutions.
The document outlines the four main stages of tea production: 1) Withering removes moisture from freshly picked tea leaves, 2) Rolling bruises the leaves to allow enzymatic reactions, 3) Oxidation changes the color and flavor of the leaves through exposure to oxygen, and 4) Drying halts the oxidation process and preserves the leaves for packaging and distribution.
The document lists the names of various artists, including Mary Cassatt who is listed twice, William McGregor Paxton who is listed twice, and Greg Harris and Michael Carter who are each listed twice. Several other artists are listed such as Jean-Baptiste Siméon Chardin, James Tissot, and Sir John Everett Millais. The document ends abruptly with the letters "F I N".
This document discusses the performance of the tea cluster in Nilgiris District of Tamil Nadu, India. It provides details on global and national tea production scenarios. In Tamil Nadu, tea production is around 170 million kg annually, accounting for 15% of India's production. The Nilgiris District has around 63,000 small tea growers. State-run INDCO tea factories in the district purchase green leaves and produce made tea, with production and sales increasing annually in recent years. The tea sector plays an important economic role for small tea growers in the region.
VIETNAM TEA INDUSTRY: AN ANALYSIS FROM VALUE CHAIN APPROACHijmvsc
Over the past two decades, there has been an increasing trend in analyzing international trade from the perspective of “value chains”, particularly in agro industry. For many countries, particularly developing countries including Vietnam, agriculture is the backbone of economic development and the main source of income. Together with rice production, Vietnam is also known as one of the most ancient home of tea. Tea industry in Vietnam has a history of up to three thousand years and tea plays a vital role in income improvement and poverty alleviation in rural areas, especially in the Northern Uplands and North East South. In addition, tea is a high-value product that Viet Nam is already exporting to many other countries and territories worldwide. Having all these importance, there are still challenges facing the Vietnam tea industry including high fragmentation, small-scale operation and weak linkage among participants in the tea manufacturing process. This paper, hence, seeks to investigate the roles and benefits of participants in this single crop through value chain analysis to help them upgrade their position in the tea chain.
Vietnam Tea Industry: An Analysis from Value Chain Approachijmvsc
Over the past two decades, there has been an increa
sing trend in analyzing international trade from th
e
perspective of “value chains”, particularly in agro
industry. For many countries, particularly develop
ing
countries including Vietnam, agriculture is the bac
kbone of economic development and the main source o
f
income. Together with rice production, Vietnam is a
lso known as one of the most ancient home of tea. T
ea
industry in Vietnam has a history of up to three th
ousand years and tea plays a vital role in income
improvement and poverty alleviation in rural areas,
especially in the Northern Uplands and North East
South. In addition, tea is a high-value product tha
t Viet Nam is already exporting to many other count
ries
and territories worldwide. Having all these importa
nce, there are still challenges facing the Vietnam
tea
industry including high fragmentation, small-scale
operation and weak linkage among participants in th
e
tea manufacturing process. This paper, hence, seeks
to investigate the roles and benefits of participa
nts in
this single crop through value chain analysis to he
lp them upgrade their position in the tea chai
Over the past two decades, there has been an increasing trend in analyzing international trade from the
perspective of “value chains”, particularly in agro industry. For many countries, particularly developing
countries including Vietnam, agriculture is the backbone of economic development and the main source of
income. Together with rice production, Vietnam is also known as one of the most ancient home of tea. Tea
industry in Vietnam has a history of up to three thousand years and tea plays a vital role in income
improvement and poverty alleviation in rural areas, especially in the Northern Uplands and North East
South. In addition, tea is a high-value product that Viet Nam is already exporting to many other countries
and territories worldwide. Having all these importance, there are still challenges facing the Vietnam tea
industry including high fragmentation, small-scale operation and weak linkage among participants in the
tea manufacturing process. This paper, hence, seeks to investigate the roles and benefits of participants in
this single crop through value chain analysis to help them upgrade their position in the tea chain.
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This document proposes a concept for studying Nepal's tea industry with a vision toward 2020. It outlines Nepal's suitable climate and geography for tea cultivation. The prospects for Nepal's tea industry are positive due to private sector growth, high returns, employment opportunities, and demand for organic tea. The document sets targets for 2020, including cultivating tea in 23 districts, reaching 54.7 million kg of total production, and 62,800 hectares of cultivated area. Strategies to meet these targets include effective implementation of tea policies, private sector involvement, improving yields, expanding processing capacity, and brand promotion in international markets to position Nepal as an organic tea producer.
Thailand has long been called “the kitchen of the world” with its
abundant natural resources, highly-skilled workforce, and strength in research. The food industry contributed roughly 23% of the country’s GDP....
Thailand has a large and growing food industry, contributing roughly 23% of GDP. It is one of the world's largest exporters of many food products, including canned pineapple, rice, sugar, and canned tuna. The Thai government supports the food industry through initiatives like food-optimized industrial parks. Thailand has abundant agricultural resources and is a top global producer of crops like rice, cassava, and palm oil. It is also a major exporter and producer of processed foods like canned and frozen seafood, ready meals, and food ingredients. The food processing industry is expected to reach $102 billion in value in 2017.
The document discusses sugar production in Pakistan. It notes that Pakistan is the 5th largest sugarcane producer globally and sugar is the 2nd largest agro-industry. Sugar production employs over 1.5 million people. At independence in 1947, there were only 2 sugar mills but now there are 81 mills producing over 3 million tons annually. Sugarcane is grown on over 1 million hectares providing raw material for the mills. Byproducts include bagasse, molasses and ethanol. The industry contributes 0.7% to GDP but faces challenges of meeting domestic demand.
The document discusses sugar production in Pakistan. It notes that Pakistan is the 5th largest sugarcane producer globally and sugar is the 2nd largest agro-industry. Sugar production employs over 1.5 million people. At independence in 1947, there were only 2 sugar mills but now there are 81 mills producing over 3 million tons annually. Sugarcane is grown on over 1 million hectares providing raw material for the mills. Byproducts include bagasse, molasses and ethanol. The industry contributes 0.7% to GDP but faces challenges of meeting domestic demand.
Productivity and Its Determinants in Smallholder Tea Production in Kenya: Evi...Premier Publishers
The smallholder tea sub-sector makes an important contribution in the Kenyan economy. Although subsector has enjoyed relative growth in terms of acreage, output and number of growers, productivity has remained low. Industry trends show that there are wide differentials between actual and potential yields, indicating underlying production inefficiencies and considerable potential to improve the farmers’ income and livelihoods. This study used a semi–log productivity regression model to investigate the determinants of productivity in smallholder tea production in Kenya. The study used survey data of a random sample of 525 tea farming households collected from two leading production regions in Kenya. The results show that location specific heterogeneities, farm size, the intensity of family labor applied in tea farming, access to extension through the farmer field schools, credit utilization and the tea marketing arrangements have significant influence on tea productivity. In order to exploit the existing potential, we recommend policies that focus on correcting imperfections in the agricultural labour markets, consolidation of small tea farms, and expansion of credit and extension programs. Additionally, the policy formulation and implementation process should take into account the existent regional heterogeneities in the different tea growing areas of Kenya.
Human Resource Management Practices in Tea Gardens of Bangladesh: A Case Stud...Masum Hussain
An attempt has been made in this assignment to understand the human resource management practices of tea gardens in Bangladesh. In fact, human rights of the tea gardeners as a whole are yet to be exposed in our country. This assignment deals with different aspects of human resource management practices of the tea gardeners, focusing on some significant issues of social, economic, political and cultural life of those people. Special attention has been paid on the knowledge of the people regarding gender equity, importance of education, good governance, labor law etc. The assignment also investigates the attitude of mainstream people towards the tea gardeners and the way tea gardeners think of the people of mainstream society. It has been suggested in the assignment that all out efforts must be made to raise awareness among the tea gardeners about human rights and related matters.
Generally, it is assumed that the people working in different tea gardens all over our country have been leading a life of untold misery. But the life of these working people has not yet been investigated much. At present there are lots of population are involved with this industry in Bangladesh. The most of the labors are illiterate. Sometimes they don’t know how to write their name. The company arranges some training for them in very less time. The training and development programs in case of labors are not in satisfactory level. They learn by doing their work. The labors are not conscious about their different facilities also. Sometimes some organizations come to make them inform about different conscious facilities. But most of the times they are not attend in the seminar or program. Labors health conditions are not also in a satisfactory level, because of high drinking of alcohol. But they are getting the free medical facilities from the company. Labors are also getting some other benefits such as Residential facility, Food, Education facility, Job Security and Entertainment facility. On the other hand to be a managerial level employee it is highly education is needed and sometimes it is needed to do some other courses with this high education.
This document discusses the history and development of tea production in India. It notes that tea was discovered in 2700 BC by Emperor Shen Nung and that the first shipment of tea arrived in England in the 17th century. It then discusses the establishment of tea cultivation in India, beginning with experiments in Assam in 1835. It provides statistics on historical and current global tea production levels, with China, India, Kenya, Sri Lanka and Turkey being the top producers internationally.
Drought conditions have reduced tea production in major producing countries like Kenya, Sri Lanka, and India in recent years. This has caused the global supply of tea to decline, while demand has continued to rise as consumption increases. As a result, tea prices have surged, rising over 30% between 2007 and 2008. They have continued climbing in 2009 as production shortfalls are expected to worsen due to ongoing drought. The short supply and high demand have shifted the supply curve leftward, causing prices to increase. Tea importers and retailers may be forced to pass these higher costs onto consumers through increased prices.
Global sugar production is forecast to reach a record 185 million tons in MY 2017/18, up 13 million tons from the previous year. This record production is driven by large increases in Brazil, India, the EU, and China and will support record global consumption of 174 million tons and exports of 62 million tons. China has implemented a safeguard measure limiting sugar imports, causing China to drop from the largest sugar importer to the second largest behind Indonesia.
The literature discusses how the Tea Board of India provides financial and technical support to various tea research institutes and organizations. This includes the Tea Research Association and United Planters' Association of Southern India - Tea Research Foundation. The Tea Board also directly operates the Darjeeling Tea Research and Development Centre and sponsors various research projects and schemes related to tea cultivation, quality standards, and technology development.
The document discusses Indonesia's economic growth and potential by 2030. It notes that Indonesia has experienced strong and consistent GDP growth in recent decades, but will need to boost productivity by 60% to achieve its 7% annual GDP growth target. Key opportunities for Indonesia's economy include growing domestic consumption as the middle class expands to 135 million, capitalizing on its young workforce, and developing industries like agriculture, energy, and education. However, Indonesia also faces challenges like improving infrastructure, distributing growth more evenly, and building technical skills in its workforce.
This document discusses tea production and exports in Bangladesh. It provides statistics on annual tea production from 2007 to 2016, showing a rise from 58 million kg to 85 million kg. It also notes that Bangladesh earned over 360 million taka exporting 23.89 million kg of tea in the last fiscal year. The document outlines some of the health benefits of different types of teas such as white, black, oolong, and green tea. It concludes that the Bangladeshi tea industry faces problems like natural disasters, land disputes, and lack of infrastructure and capital that need to be addressed for successful tea cultivation.
This document provides an overview of the Indian coffee market including its history, production regions, consumption trends, major players, and challenges. Some key points include:
- India is the 6th largest global producer of coffee with the states of Karnataka, Kerala, and Tamil Nadu accounting for over 90% of production.
- Domestic consumption has risen to 1.9 million bags in 2013 with urban areas and southern states dominating consumption.
- Major retail chains include Café Coffee Day with over 1500 outlets, Barista Lavazza with 160 outlets, and Costa Coffee with 100 Indian locations.
- Challenges to growth include coffee's bitter taste, high price compared to tea, and low awareness in some regions
The document provides an overview of the Indian sugar industry. It discusses the history and manufacturing process of sugar production. It then analyzes the current state of the Indian sugar industry, including sugar production cycles, government policies around sugarcane pricing, demand trends, exports and imports. The document examines opportunities and challenges for the industry, including the potential for ethanol production from sugarcane.
Similar to Global tea production & consumption trends (20)
The document discusses tea as a beverage, including:
- Caffeine content varies between tea and coffee depending on origin, type, and preparation, with brewed coffee generally containing more caffeine than tea.
- Black, green, and white teas come from the same plant but differ in harvest time and oxidation level, affecting caffeine content and flavor.
- The preparation method, including steeping time and water temperature, impacts the caffeine in tea, with longer steeping producing more caffeine.
Genimen Pharmacon developed a patented natural kiwifruit extract (KFE) invented by Dr. Asim K Duttaroy that reduces cardiovascular disease risk factors like hypertension, platelet hyperactivity, and improves blood circulation. KFE is proven to lower blood pressure and platelet activity while improving blood flow. It can be consumed daily as a natural product to protect cardiovascular health. Genimen Pharmacon holds the license to manufacture and commercialize KFE in India.
The document provides 5 non-business school tips for success. It advises that the best investors take a long term outlook of 5 years or more when evaluating companies. It also notes that we underestimate what can be achieved in a decade. Additionally, it recommends avoiding burnout by not getting overly stressed and planning the next holiday after returning from one. The document also suggests not being cheap about education and self-improvement by focusing on audio books, online lectures, and reading many books on successful business people. Finally, it states that those who are generous with their time and mentor others are more successful than those who do not and that helping others achieve their goals can help one achieve their own.
Karma yoga and positive psychology both emphasize focusing on the work or action itself rather than the desired results or fruits of the action. Karma yoga teaches detachment from outcomes while maintaining excellence and full engagement in any task. Practicing karma yoga can enhance happiness and well-being by cultivating intrinsic motivation and flow states through dedicated, selfless service and surrender to God's will in all actions. Nine keys are outlined for achieving excellence in karma yoga, such as offering all work to God, acting selflessly while doing one's best, and maintaining focus, effort, and enjoyment in any task.
This document summarizes Peter Drucker's ideas on managing oneself from his book "Managing Oneself". It discusses identifying one's strengths and weaknesses, figuring out one's preferred work style, focusing on opportunities that match one's strengths and values, building on others' strengths through communication, and providing feedback to help with application. The overall message is on self-awareness, continuous self-development, and contributing value through leveraging one's strengths in a way that is consistent with one's values.
Sir Isaac Newton first presented his three laws of motion in his work "Philosophiae Naturalis Principia Mathematica" in 1686. Newton's first law states that an object remains at rest or in uniform motion unless acted upon by an external force. The second law defines force as the product of mass and acceleration. It relates an object's change in motion to the forces acting upon it. Newton's third law states that for every action there is an equal and opposite reaction. These laws describe the motion of objects and are applied to understand phenomena like flight.
This document discusses different types of coffee makers from around the world. It begins by covering the global market shares of various coffee maker types, with traditional filter coffee machines having the highest share at 55%. It then shifts to listing and briefly describing 5 popular Italian coffee machine brands - Gaggia, La Cimbali, Elektra, Lavazza, and illy. The document also includes a brief section on Turkish coffee makers, listing and outlining 3 Turkish coffee maker options available on Amazon.
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2. 2
India - 22.5%
China - 20.1%
Russia -5.4%
Japan -4.5%
Pakistan -4%
UK – 3.8%
USA – 3%
Others – 36.8%
3. 3
Tea
http://www.fao.org/docrep/006/y5143e/y5143e0z.htm
Introduction
The production and trade projections presented in this section are derived
from a dynamic times series model of the world tea market. This model
quantifies key market relationships on the basis of observations on the past
behaviour of volumes produced and traded, prices, and population and
income growth. This projection methodology is a development of a former
one used to provide projections for the FAO Intergovernmental Group
meetings. By exploiting additional information concerning the economics of
market behaviour, the revised methodology should provide a sounder basis
for projections, and allow a wider range of alternative scenarios to be
explored.
The projections presented here also include a first attempt at providing
separate results for black and green tea. While the differences in demand
and price trends make this a useful distinction, data limitations mean that
the analysis of green tea markets is less detailed.
Black tea production
World black tea production is projected to increase to 2.4 million tonnes in
2010, an annual average growth rate of 1.2 percent from 2.15 million
tonnes in 2000. This growth would result largely from the improvement in
yields.
Most African producers are likely to see significant production growth as
tea bushes reach optimum production age, and production skills of small
growers improve. For example, production in Kenya would grow by 2.3
percent a year from 236 300 tonnes in 2000 to 304 000 tonnes in 2010,
while growth rates in Tanzania and Uganda are expected to be 1.7 percent
and 2.7 percent, respectively.[15]
4. 4
Most producers in Asia would experience a steady growth in production.
Indonesia is expected to achieve an annual growth of 1.1 percent, from 130
600 tonnes in 2000 to 147 000 tonnes in 2010. Over the same period,
production in India, the world’s largest black tea producing country, is
projected to grow by 2.5 percent to 1.07 million tonnes, accounting for
nearly 44 percent of global production, compared to 38 percent in 2000.
Tea production in Sri Lanka is projected to reach 329 000 tonnes by 2010,
an annual average growth rate of 0.7 percent. Black tea production in
China is expected to continue to decline to 54 000 tonnes as the balance of
production shifts to other teas with stronger market prospects.
The three largest black tea producing countries, India, Kenya and Sri
Lanka, are expected to account for 70 percent of the world tea production
in 2010, compared to 63 percent in 2000.
Black tea exports
World black tea exports in 2010 are projected at 1.14 million tonnes,
reflecting an average annual increase of 1.1 percent from 1 million tonnes
in 2000.
Most of this increase would take place in Africa, where production is likely
to continue to grow while domestic consumption remains small. Exports
from Kenya would increase by 2.6 percent annually from 208 200 tonnes in
2000 to 275 000 tonnes in 2010, giving Kenya 32 percent of global exports.
Over the same period, export availability in Malawi would remain
unchanged at 38 000 tonnes.
Most major tea exporting countries in Asia are expected to experience
slight declines in exports in line with expected growth in income and
population that would foster domestic consumption. For example, exports
from India and Indonesia would decrease by 2.4 percent to 150 890 tonnes
and by 1.1 percent to 87 000 tonnes, respectively. Conversely, exports
from Sri Lanka would increase from 281 000 tonnes to 293 400 tonnes, an
annual average growth rate of 0.4 percent.
5. 5
Black tea consumption
In 2010 world net imports of black tea, a proxy for consumption, would
amount to 1.15 million tonnes, reflecting an average annual increase of 0.6
percent from 1.08 million tonnes in 2000. Net imports in the countries of the
former Soviet Union would increase from 223 600 tonnes to 315 200
tonnes, an annual average growth rate of 3 percent. Pakistan would
increase its net imports by 2.9 percent per year from 109 400 tonnes to 150
000 tonnes. The United States is expected to increase net imports by 1.4
percent a year to 94 300 tonnes, while Japan would increase its net imports
from 18 000 to 22 000 tonnes, an annual average growth rate of 1.8
percent. On the contrary, net imports by the United Kingdom are expected
to decrease by 0.6 percent annually to 125 500 tonnes. These major
importers together would account for about 60 percent of global net
imports.
The model does not take into account stock levels. Hence, the difference
between production and exports is treated as a proxy for domestic
consumption in producing countries. In 2010, the quantity of black tea
production that would be consumed in these countries is expected to reach
1.27 million tonnes, or 52 percent of global black tea production, compared
to 1.14 million tonnes in 2000. Domestic consumption of black tea in India
is expected to increase by an average annual rate of 3.7 percent to 919
300 tonnes by 2010, or 86 percent of the black tea produced in the country.
During the same period, Indonesia is expected to increase its domestic
consumption at an average annual rate of 4.0 percent from 33 100 tonnes
to 51 000 tonnes. Domestic consumption in Bangladesh and Sri Lanka
would grow by 2.0 percent and 3.8 percent to reach 45 000 tonnes and 36
000 tonnes, respectively.
Green tea market trends
Projections for green tea are provided only for production and exports due
to data limitations. World green tea production is forecast to increase from
680 700 tonnes in 2000 to 900 000 tonnes in 2010, reflecting an annual
average growth rate of 2.6 percent. During this period, production in China
would grow by 2.7 percent per annum from 500 000 tonnes to 671 000
6. 6
tonnes, accounting for 75 percent of global green tea production in 2010,
compared to 73.5 percent in 2000. Production in Japan would grow by an
average rate of 0.1 percent to 90 800 tonnes, while production in Viet Nam
is expected to increase by an average rate of 2.5 percent to 50 000 tonnes.
Output in Indonesia would grow by 2.3 percent annually to reach 49 000
tonnes.
Green tea exports are expected to exhibit a significant upward trend in
keeping with production. Total exports would increase by 2.8 percent
annually from 186 800 tonnes in 2000 to 254 000 tonnes in 2010. China
would continue to be the world’s dominant green tea exporter, with
shipments reaching 210 000 tonnes by 2010, reflecting an annual average
growth rate of 2.7 percent. During the same period, exports from Indonesia
are expected to increase by 3.8 percent per annum to 12 000 tonnes, while
exports from Viet Nam would increase by 2.5 percent a year to 25 000
tonnes. Japan would consume most of its domestic production.
Morocco, the world’s leading green tea importer, is expected to increase
imports from 35 200 tonnes in 2000 to 57 100 tonnes in 2010, an annual
average growth rate of 4.5 percent.
Issues and uncertainties
The projections indicate that over the next decade exports of black tea
would increase at an annual growth rate of a little over one percent,
mirroring a similar growth in production. However, the world market is
expected to remain broadly in balance. In consequence, price levels should
be maintained.
In contrast, with consumption outstripping the production of green tea, an
upward trend would persist in the medium-term.
Several actions can be taken to enhance returns from black tea production.
On the supply side, by reducing unit costs through productivity gains,
building capacity of small growers, streamlining marketing channels and
improving infrastructure, improved returns to growers may result.
7. 7
On the demand side, consumption can be raised through effective
marketing. Variations in demand among countries suggest that marketing
activities need to be tailored to individual markets. Successful market-
specific activities require in-depth knowledge and understanding of the
target market, including consumers’ preference and market structures. In
addition, worldwide marketing efforts, such as the generic promotion of tea
using the Tea Mark, could have a significant impact, if planned and
implemented appropriately.
It is important that any action taken is done holistically to improve longer-
term price prospects. Forming such a strategy requires better
understanding of markets. Exchanging information and views between
producers and consumers, as well as public and private sectors, could
promote greater market transparency.
8. 8
Table 2.32. Black tea: actual and projected production
ACTUAL PROJECTED GROWTH RATES
2000 2010 1990 to 2000
2000 to 2010
000 tonnes Percent per year
WORLD 2 145 2 443 0.9 1.2
AFRICA
Kenya 236 304 1.7 2.3
Malawi 42 42 0.7 0
Uganda 29 39 14.3 2.7
Tanzania 24 29 2.4 1.7
ASIA
India 815 1 070 1.2 2.5
Sri Lanka 305 329 2.5 0.7
Indonesia 131 147 0.3 1.1
China 65 54 -6.2 -1.7
Bangladesh 54 62 1.7 1.3
Table 2.33. Black tea: actual and projected exports
ACTUAL PROJECTED GROWTH RATES
2000 2010 1990 to 2000
2000 to 2010
000 tonnes Percent per year
WORLD 1 008 1 139 0 1.1
AFRICA
Kenya 208 275 1.9 2.6
Malawi 38 38 -0.6 0
Uganda 26 38 16.8 3.5
Tanzania 22 28 3.8 2.2
ASIA
Sri Lanka 281 293 2.5 0.4
India 198 151 -0.4 -2.4
Indonesia 98 87 -1 -1.1
China 28 21 -10.1 -2.6
Bangladesh 18 17 -3.6 -0.5
9. 9
Table 2.34. Black tea: actual and projected consumption
ACTUAL PROJECTED GROWTH RATES
2000 2010 1990 to 2000
2000 to 2010
000 tonnes Percent per year
WORLD 1 2 214 2 413 2.2 0.8
Net imports 1 077 1 146 2.5 0.6
ASIA
Pakistan 109 150 0.7 2.9
Japan 18 22 2.2 1.8
EUROPE
United Kingdom 134 126 -0.6 -0.6
Germany 10 22 -3.4 7.4
France 9 7 -2.2 -2.3
Netherlands 15 17 2.2 1.1
Ireland 11 11 -0.4 0.0
Italy 4 4 0.2 0.0
Former USSR/CIS 224 315 2.7 3.1
NORTH AMERICA
United States 81 94 0.4 1.4
Canada 15 19 1 2.2
OCEANIA
Australia 14 11 -1.5 -2.2
Domestic consumption2 1 137 1 267 1.9 1.0
AFRICA
Uganda 3 1 3.9 -9.5
Tanzania 1 1 0 0.0
Malawi 4 4 0 0.2
Kenya 28 29 0.2 0.3
ASIA
India 617 919 1.8 3.7
Indonesia 33 51 6.1 4.0
China 37 31 -1.1 -1.6
Bangladesh 36 45 2.4 2.0
Sri Lanka 24 36 2.6 3.8
1/ Net imports plus domestic consumption
2/ Production minus exports
10. 10
Table 2.35. Green tea: actual and projected production and exports
PRODUCTION EXPORTS
Actual Projected Growth rates Actual Projected Growth rates
2000 2010 1990 to 2000 2000 2010 1990 to 2000
2000 to 2010 2000 to 2010
000 tonnes Percent per year 000 tonnes Percent per year
World 681 900 2.5 2.6 187 254 6.3 2.8
China 500 671 3.8 2.7 156 210 5.8 2.7
Japan 90 91 0.0 0.1 1 1 8.0 0.0
Viet Nam 38 50 4.3 2.5 19 25 11.0 2.5
Indonesia 38 49 1.0 2.3 8 12 14.4 3.8
11. 11
Black Tea
Key Production Points :
Asia –India, Sri Lanka, Indonesia , China , Bangladesh
Africa – Kenya, Uganda, Malawi , Tanzania
Key Consumption Points:
Asia - India , Pakistan , Japan ,Indonesia , China , Bangladesh , Sri Lanka
Europe – UK, Germany, France , Netherlands , Ireland , Italy
North America – USA, Canada
Africa – Kenya
India- India has also consistently been a major hub of tea production in the
world. Amounting to 23% of global production, India produces 966,733 metric
tonnes of tea every year, and exports around 203,207 metric tonnes of tea,
worth $867,143,000, annually – a 12% share in the international market.
Several farmlands in Darjeeling and Assam have become famous all around
the world thanks to Tata tea; one of the major commercial tea brands in India.
Indian tea is considered by some to be the best in the world, thanks to good
processing and strategic market expansion.
China - Tea is incredibly important in China, which is the largest tea-
producing country in the world. China dominated the international market in
tea exports until the 1880s, and ranks third on the list today. However, most
of the tea grown in China is consumed within the country, and so only a small
portion is exported internationally. With annual production of 1,640,310
metric tonnes annually, only 299,789 metric tons, worth $965,080,000, are
12. 12
exported in the international market. All told, China contributes about 35% of
the total amount of tea grown around the world.
Sri Lanka - Tea production and export has been the major source of this
Asian country’s economy, and accounts for around 2% of the GDP of Sri
Lanka. The tea industry got its commercial start in the country in 1847,
thriving in Sri Lanka’s cool and humid environment. Overally, it’s the fourth-
largest tea producing country in the world, and second on the list of the largest
exporters. Producing a total of 327,500 metric tonnes of tea, 318,329 tonnes
are exported to the international community, accounting for roughly $1.48
billion annually. About 23% of the total export of tea in the international
market is provided by Sri Lanka alone, and the product accounts for roughly
60% of Srilanka’s export profit.
Kenya - With more than 111,000 hectors of land for tea production, Kenya
ranks highest on the list of the largest exporters of tea around the world.
Contributing from 17-20% of the country’s total export revenue, Kenya exports
396,641 metric tonnes of tea annually, a number that has grown by about 39%
over a decade. 80% of the total tea produced in Kenya comes from small scale
farmers, with the remaining a product of large scale operations. The product is
collected, processed, and refined for exports worth $858,250,000, a
contribution of around 28% of the total tea exported in the international
market.
13. 13
Green Tea
Key Production Points :
China, Japan, Vietnam , Indonesia
Vietnam - Tea in Vietnam is produced mostly on a commercial and industrial
scale, and around 174,900 metric tonnes of tea is produced each year, worth
$204,018,000 in the international market. The average price of tea exported
from Vietnam is worth $1,340 per tonne, which is very high in comparison to
other countries. However, Vietnamese tea is exported to 61 countries in the
world, of which a very low amount is exported to European and American
nations. Taiwan and Pakistan import almost all of their tea supplies from
Vietnam.
14. 14
TEA CONSUMPTION :
Egypt ranks among the top importers of tea in Africa, and imports around
23% of its tea supply from Kenya. Tea is the national drink of Egypt, which
makes it one of the most highly-imported goods in its economic market. About
107,586 metric tonnes of tea, worth $308,452,000, is imported annually in
the country, mostly from Kenya and Sri Lanka. The Egyptian government
considers it a strategic crop, and runs tea plantations in Kenya as well. With
the increasing demand of high quality and low priced tea in Egypt, India
marketers have stepped up in exporting CTC tea to Egypt.
The United Arab Emirates ranks fourth on the list of the biggest tea
importers, but is also the world’s leading country in tea re-exporting. Tea is
brought into the country in raw form, and the industries in the country refine,
polish, package and sell the product back to the international market at a
higher price. Around 108,575 metric tonnes of tea is imported annually in this
country – about 10% higher than the imports in the last decade. Annually, an
amount of tea worth $485,768,000 is brought into the country, mostly from
India and China, and then re-exported to countries like Iran and Oman after
the product is refined and packaged.
Tea, in various sweetened and unsweetened forms, is one of the most popular
drinks in the United States and the consumption has been increasing at a
very high rate after the 90s. With the invention of tea bags, consumption in
the United States has grown. Several varieties of tea, flavored and unflavored,
blended and premium, have been imported from various parts of the world.
The United States imports a total of 116,746 metric tonnes of tea every year to
supply its demand, and also as part of the tea bag packaging industry. About $
318,535,000 worth of tea is brought in every year.
Since the British Empire was at its peak, tea has been regarded as a very high
class drink in the United Kingdom. Because of that, the United Kingdom
has been one of the largest tea-consuming countries in the world, with an
average person consuming around 1.9 kg of tea per year. The invention of tea
bags further increased the consumption of tea in the country. Around 165
15. 15
million cups of tea is consumed each day in the United Kingdom, and around
157,593 metric tonnes of tea is imported annually, mostly coming from China
and India. The country imports tea to the tune of $367,564,000.
Russia is one of the global leaders in tea consumption, and the country that
imports the highest amount of tea in the world. According to KPMG analysts,
people in Russia drink around four cups of tea daily, driving up the domestic
value of the tea industry to $510,872,000 each year. Russia imports around
181,859 metric tonnes of tea annually from several international tea traders.
Kenya and Srilanka have been the major countries to export tea to Russia,
while the high cost of tea in India has caused a minimum amount of tea to be
imported from India.
16. 16
Japan
Japanese green tea consumption
Japanese green tea has took root in Japanese society as taste drink as well as
indispensable product.
Consumed green teas are various.These teas are different dependent on production
areas and plantation as well as production method and distribution
Therefore kinds of Japanese green teas are countless. However, these teas are judged
by same 4 criteria, appearance, taste, aroma, color. Green tea consumption in Japan
was 500g per capita in 1910th and increased from 1950th and achieved 1kg from
1970th.
After that, Japanese green tea consumption was gradually decreased because of life
style's change and other drink's rise.
Present Japanese green tea consumption is 700g per capita.
Green tea consumption is stable because price and income elasticity area small so
that ratio of food cost is 0.7%.
A unit of family purchase Japanese green tea at amount of 6000yen per year and unit
price is 500 yen per 100g and unit amount is approximately 1300g.
17. 17
Consumer's purchasing unit is small, 100g to 200g. Purchasing frequency is one
time in three weeks.
Over half of consumers buy Japanese green tea specialized shops. Next 30% of
consumers buy Japanese green tea in supermarkets.
Recently Tokyo Japanese green tea association has made campaign that " Let
customer buy Japanese green tea in Japanese green tea specialized shop.
http://www.japan-guide.com/e/e2041.html
Tea is the most commonly drunk beverage in Japan and an important part
of Japanese food culture. Various types of tea are widely available and
consumed at any point of the day. Green tea is the most common type of
tea, and when someone mentions "tea" (お茶, ocha) without specifying the
type, it is green tea to which is referred. Green tea is also the central
element of the tea ceremony. Among the most well-known places for tea
cultivation in Japan are Shizuoka, Kagoshima and Uji.
The following is a list of the main varieties of tea that are popularly
consumed in Japan:
Tea from tea plant
Ryokucha (green tea): gyokuro, sencha,
bancha
Various grades of green tea are cultivated,
differing on the timing of harvest and on the
amount of sunlight the tea leaves are subjected
to. The highest grade is gyokuro, which is
picked during the first round of harvest and
shaded from the sun for some time before
harvest. Next is sencha, which is also picked
during the first round of harvest but whose
leaves are not protected from the sun. Finally,
18. 18
bancha is a lower grade of green tea whose
leaves are obtained from the later rounds of
harvesting.
Matcha (powdered green tea)
Only the highest quality leaves are used for
matcha, which are dried and milled into a fine
powder which is then mixed with hot water.
Matcha is the form of green tea that is used in
the tea ceremony.
Konacha (residual green tea)
Konacha consists of tea dust, tea buds and
small tea leaves remaining after processing
gyokuro or sencha. Although considered a
lower grade of tea, konacha is thought to
complement certain foods well, such assushi. It
is often provided for self-service at inexpensive
sushirestaurants.
Hojicha (roasted green tea)
Hojicha is processed by roasting the tea
leaves, which gives the leaves their
characteristic reddish-brown color. The heat
from the roasting also triggers chemical
changes in the leaves, causing hojicha tea to
have a sweet, slightly caramel-like aroma.
19. 19
Genmaicha (green tea with roasted brown rice)
Genmai is unpolished, brown rice. Genmai
grains are roasted and mixed with tea leaves to
produce Genmaicha. The roasted genmai give
the tea its yellowish color and special flavor.
Genmaicha is popularly served as an
alternative to the standard green tea.
Oolongcha (a type of Chinese tea)
Oolongcha involves allowing the tea leaves to
oxidize, and then steaming or roasting them to
stop the oxidization process. Oolongcha is
popularly served hot and cold at virtually all
types of dining establishments across Japan.
The tea is brown in color.
Kocha (black tea)
Kocha leaves are even more oxidized than
oolongcha, which gives the tea its dark color.
In the Japanese language, "kocha" actually
means "red tea", referring to the reddish-brown
color of the tea. Kocha is widely available at
Western style cafes and restaurants.
Jasmine-cha (tea with jasmine flowers)
Jasmine tea is widely consumed in Okinawa,
where it is known as sanpincha, but not so
much in the other parts of Japan. The tea is
made by combining jasmine flowers with a
green tea or sometimes oolong tea base.
Tea not from tea plant
20. 20
Mugicha (barley tea)
Mugicha is made by infusing roasted barley
into water. The drink is popularly served cold in
summer, and some consider it more suitable
for consumption by children because it does
not contain caffeine from the tea leaves.
Kombucha (kelp tea)
Kombucha is a beverage made by mixing
ground or sliced kombu seaweed into hot
water. The drink has a salty taste and is
sometimes served as a welcome drink
at ryokan.
Where tea can be found
Tea of one kind or another, hot or cold, can be found practically at
all restaurants, vending machines, kiosks,convenience
stores and supermarkets
At restaurants, green tea is often served with or at the end of a meal for free.
At lower end restaurants, green tea or mugicha tend to be available free for
self-service, while konacha is commonly provided at
inexpensive sushirestaurants. Kocha is usually available alongside coffee at
cafes and Western restaurants.
At some temples and gardens, tea (usually ryokucha or matcha) is served to
tourists. The tea is typically served in a tranquil tatami room with views onto
beautiful scenery, often together with an accompanying Japanese sweet.
While the tea is sometimes included in the temple's or garden's admission
fee, it more often requires a separate fee of a few hundred yen.
21. 21
Last but not least, many types of tea are sold in PET bottles and cans at
stores and vending machines across Japan. They are available both hot or
cold, although hot tea is less widely available during the summer months,
especially at vending machines.
Having tea with a garden view at Tottori's Kannonin Temple
Japanese tea and a brief history
Tea was first introduced to Japan from China in the 700s. During the Nara
Period (710-794), tea was a luxury product available in small amounts to
priests and noblemen as a medicinal beverage.
Around the beginning of the Kamakura Period (1192-1333), Eisai, the
founder of Japanese Zen Buddhism, brought back from China the custom of
making tea from powdered leaves. Subsequently, the cultivation of tea
spread across Japan, notably at Kozanji Temple in Takao and in Uji.
During the Muromachi Period (1333-1573), tea gained popularity among
people of all social classes. People gathered in big tea drinking parties and
played a guessing game, whereby participants, after drinking from cups of
tea being passed along, guessed the names of tea and where they came
from. Collecting and showing off prized tea utensils was also popular among
the affluent.
At about the same time, a more refined version of tea parties, with Zen-
inspired simplicity and a greater emphasis on etiquette and spirituality
developed. These gatherings were attended by only a few people in a small
room where the host served the guests tea, allowing greater intimacy. It is
from these gatherings that the tea ceremony has its origins.
23. 23
Pakistan - Tea
In Pakistan, tea is popular all over the country and holds an integral significance in
local culture; it is one of the most consumed beverages in Pakistani cuisine. The
local name for tea, in Urdu, is Chai. While Pakistan does not produce tea, it is a
major tea-consuming country, being ranked as the third largest importer of tea in the
world. In 2003, as much as 109,000 tons of tea was consumed in Pakistan, placing it
as the seventh largest tea-consuming country in the world.
Doodh pati
Masala chai
Green tea
Kawah
Varieties
Different regions throughout the country have their own different flavours and
varieties, giving Pakistani tea culture a diverse blend. In Karachi, the strong
presence of Muhajir cuisine has allowed the Masala Chai version to be very popular
while the thick and milky Doodh Pati Chai is more preferred in Punjab. Biscuits and
paan are common delicacies and staples enjoyed with tea. In the northern and
western parts of the country, including Khyber Pakhtunkhwa, Balochistan and much
of Kashmir, the popular green tea Kahwah is predominant. In the further north
Chitral and Gilgit-Baltistan regions, Central Asian variants such as salty buttered
Tibetan style tea are consumed.
24. 24
Tea in the United Kingdom
http://en.wikipedia.org/wiki/Tea_in_the_United_Kingdom
From Wikipedia, the free encyclopedia
Teapot with a teacup full of tea with milk
Since the 18th century the United Kingdom has been one of the largest per capita tea consumers in the world,
with each citizen consuming on average 1.9 kg per year.[1]
The popularity of tea occasioned the furtive export of
slips, a small shoot for planting or twig for grafting to tea plants, from China toBritish India and its commercial
culture there, beginning in 1840; British interests controlled tea production in the subcontinent. Tea, which was an
upper-class drink in Europe, became the infusion of every class in Great Britain in the course of the 18th century
and has remained so.
In Britain, the drinking of tea is so varied that it is quite hard to generalise, but usually it is served with milk and
sometimes with lemon. Strong tea can be served with milk and occasionally one or two teaspoons of sugar in
a mug, and is commonly referred to as builder's tea. The expression "cream tea" does not refer to cream mixed
into the beverage but to a meal in which tea is taken along with scones and clotted cream, and usually strawberry
jam as well. (This tradition originated from Devon and Cornwall.)
Much of the time in the United Kingdom, tea drinking is not the delicate, refined cultural expression that some
might imagine: a cup (or commonly a mug) of tea is something drunk often.
25. 25
History[edit]
Tea with milk that has not yet been stirred
Before it became Britain's number one drink, China tea was introduced in the coffeehouses of London
shortly before the Stuart Restoration (1660); about that time Thomas Garraway, a coffeehouse owner in
London, had to explain the new beverage in pamphlet and an advertisement in Mercurius Politicusfor 30
September 1658 offered "That Excellent, and by all Physicians approved, China drink, called by
the Chinese, Tcha, by other nations Tay alias Tee, ...sold at the Sultaness-head, ye Cophee-house in
Sweetings-Rents, by the Royal Exchange, London". [2] In London "Coffee, chocolate and a kind of drink
called tee" were "sold in almost every street in 1659", according to Thomas Rugge's Diurnall.[3] Tea was
mainly consumed by the fashionably rich: Samuel Pepys, curious for every novelty, tasted the new drink in
1660: [25 September] "I did send for a cup of tee, (a China drink) of which I had never had drunk before".
Two pounds, two ounces were formally presented to Charles II by the British East India Company that
same year.[4] The tea had been imported to Portugal from its possessions in Asia as well as through the
trade merchants maintained with China and Japan. In 1662 Charles II's Portuguese queen, Catherine of
Braganza, introduced the act of drinking tea, which quickly spread throughout court and country and to the
English bourgeoisie. The British East India company, which had been supplied with tea at the Dutch factory
of Batavia imported it directly from China from 1669.[5] In 1672, a servant of Baron Herbert in London sent
his instructions for tea making, and warming the delicate cups, to Shropshire;
"The directions for the tea are: a quart of spring water just boiled, to which put a spoonful of tea, and
sweeten to the palate with candy sugar. As soon as the tea and sugar are in, the steam must be kept in as
much as may be, and let it lie half or quarter of an hour in the heat of the fire but not boil. The little cups
must be held over the steam before the liquid be put in."[6]
Between 1720 and 1750 the imports of tea to Britain through the British East India Company more than
quadrupled.[7] Fernand Braudel queried, "is it true to say the new drink replaced gin in England?"[8] By 1766,
exports from Canton stood at 6 million pounds on British boats, compared with 4.5 on Dutch ships, 2.4 on
26. 26
Swedish, 2.1 on French.[9] Veritable "tea fleets" grew up. Tea was particularly interesting to the Atlantic
world not only because it was easy to cultivate but also because of how easy it was to prepare and its
ability to revive the spirits and cure mild colds:[10]"Home, and there find my wife making of tea", Pepys
recorded under 28 June 1667, "a drink which Mr. Pelling the Pottecary tells her is good for her colds and
defluxions".
The earliest English equipages for making tea date to the 1660s. Small porcelain tea bowls were used by
the fashionable; they were occasionally shipped with the tea itself. Tea-drinking spurred the search for a
European imitation of Chinese porcelain, first successfully produced in England at the Chelsea porcelain
manufactory, established around 1743-45 and quickly imitated.
Between 1872 and 1884 the supply of tea to the British Empire increased with the expansion of the railway
to the east. The demand however was not proportional, which caused the prices to rise. Nevertheless, from
1884 onward due to new innovation in tea preparation the price of tea dropped and remained relatively low
throughout the first half of the 20th century. Soon afterwards London became the centre of the international
tea trade.[11] With high tea imports also came a large increase in the demand for porcelain. The demand for
tea cups, pots and dishes increased to go along with this popular new drink.[12] Now, people in Britain drink
tea multiple times a day. As the years passed it became a drink less associated with high society as people
of all classes drink tea today which can be enjoyed in many different flavours and ways.
British style tea[edit]
In the mid-18th century, tea still had exotic connotations: salt-glazed stoneware teapot, Staffordshire, ca.1750 (Victoria and
Albert Museum)
See also: Tea party
27. 27
This section does not cite any references or sources. Please help improve
this section by adding citations to reliable sources. Unsourced material may be
challenged and removed. (March 2011)
This section possibly contains original research. Please improve
it by verifying the claims made and adding inline citations. Statements consisting
only of original research may be removed. (March 2011)
Even very slightly formal events can be a cause for cups and saucers to be used instead of mugs. A typical
semi-formal British tea ritual might run as follows (the host performing all actions unless noted):[13]
1. The kettle, with fresh water, is brought to a rolling boil.
2. Enough boiling water is swirled around the teapot to warm it and then poured out.
3. Add loose tea leaves, (usually black tea) or tea bags, always added before the boiled water.
4. Fresh boiling water is poured over the tea in the pot and allowed to brew for 2 to 5 minutes while
a tea cosy may be placed on the pot to keep the tea warm. If the tea is allowed to brew for too
long, for example, more than 10 minutes, it will become "over-steeped",or "stewed", resulting in a
very bitter, astringent taste.
5. Milk may be added to the tea cup, the host asking the guest if milk is wanted, although milk may
alternatively be added after the tea is poured.
6. A tea strainer is placed over the top of the cup and the tea poured in, unless tea bags are used.
Tea bags may be removed, if desired, once desired strength is attained.
7. Fresh milk and white sugar is added according to individual taste. Most people have milk with their
tea, many without sugar.
8. The pot will normally hold enough tea so as not to be empty after filling the cups of all the guests. If
this is the case, the tea cosy is replaced after everyone has been served. Hot water may be
provided in a separate pot, and is used only for topping up the pot, never the cup.
Whether to put milk into the cup before or after the tea is, and has been since at least the late 20th century,
a matter of some debate with claims that adding milk at the different times alters the flavour of the tea.[citation
needed] The heating of milk above 75 degrees Celsius (adding milk after the tea is poured, not before) does
cause denaturation of the lactalbumin and lactoglobulin.[14] This may affect the flavour. In addition to
considerations of flavour, the order of these steps is thought to have been, historically, an indication of
class. Only those wealthy enough to afford good qualityporcelain would be confident of its being able to
cope with being exposed to boiling water unadulterated with milk.[15]
There is also a proper manner in which to drink tea when using a cup and saucer.[citation needed] If one is
seated at a table, the proper manner to drink tea is to raise the teacup only, placing it back into the saucer
in between sips. When standing or sitting in a chair without a table, one holds the tea saucer with the off
28. 28
hand and the tea cup in the dominant hand. When not in use, the tea cup is placed back in the tea saucer
and held in one's lap or at waist height. In either event, the tea cup should never be held or waved in the
air. Fingers should be curled inwards, no finger should extend away from the handle of the cup.[13]
Drinking tea from the saucer (poured from the cup in order to cool it) was not uncommon at one time but is
now almost universally considered a breach of etiquette.
Tea as a meal[edit]
Main article: Tea (meal)
Tea is not only the name of the beverage, but of a late afternoon light meal at four o'clock, irrespective of
the beverage consumed. Anna Russell, Duchess of Bedford is credited with the creation of the meal circa
1800. She thought of the idea to ward off hunger between luncheon and dinner, which was served later and
later. The tradition continues to this day.
There used to be a tradition of tea rooms in the UK which provided the traditional fare
of cream and jam on scones, a combination commonly known as cream tea. However, these
establishments have declined in popularity since World War II. In Devon and Cornwall particularly, cream
teas are a speciality. A.B.C. tea shops and Lyons Corner Houses were a successful chain of such
establishments. In Yorkshire the company Bettys and Taylors of Harrogate, run their own
Tearooms. Bettys Café Tearooms, established in 1919, is now classed as a British Institution. In America it
is a common misconception that cream tea refers to tea served with cream (as opposed to milk). This is
certainly not the case. It simply means that tea is served with a scone with clotted cream and jam.
An English tea caddy, a box to store loose tea leaves
Industrial Revolution[edit]
Some scholars suggest that tea played a role in British Industrial Revolution. Afternoon tea possibly
became a way to increase the number of hourslabourers could work in factories (e.g. trolley service); the
29. 29
stimulants in the tea, accompanied by sugary snacks (such as cream horns) would give workers energy to
finish out the day's work. Further, tea helped alleviate some of the consequences of the urbanization that
accompanied the industrial revolution: drinking tea required boiling one's water, thereby killing water-
borne diseases like dysentery, cholera, and typhoid.[16]
Tea cards[edit]
In the United Kingdom, and to a certain extent, Canada, a number of varieties of loose tea sold in packets
from the 1940s to the 1980s contained tea cards. These were illustrated cards roughly the same size
as cigarette cards and intended to be collected by children. Perhaps the best known wereTyphoo
tea and Brooke Bond (manufacturer of PG Tips), the latter of whom also provided albums for collectors to
keep their cards in. Some renowned artists were commissioned to illustrate the cards including Charles
Tunnicliffe. Many of these card collections are now valuable collectors' items.
A related phenomenon arose in the early 1990s when PG Tips released a series of tea-based Pogs, with
pictures of cups of tea and chimpanzees on them. Tetley's tea released competing pogs but never matched
the popularity of the PG Tips variety.
Tea today[edit]
In 2003, DataMonitor reported that regular tea drinking in the United Kingdom was on the decline.[17] There
was a 10.25 percent decline in the purchase of normal teabags in Britain between 1997 and 2002.[17] Sales
of ground coffee also fell during the same period.[17] Britons were instead drinking health-oriented
beverages like fruit and/or herbal teas, consumption of which increased 50 percent from 1997 to 2002.[17] A
further, unexpected, statistic is that the sales of decaffeinated tea and coffee fell even faster during this
period than the sale of the more common varieties.[17] In 2011, espresso sales were higher than tea
sales.[18]
See also[edit]
A Nice Cup of Tea
Brown Betty (teapot), an iconic type of teapot made from British red clay, known for being rotund and
glazed with brown manganese
Cube teapot, a heavy duty type of teapot invented for making tea on ships
Earl Grey tea, a classic English blended tea, flavored with Bergamot citrus oil
English breakfast tea
Gunfire (drink), a cocktail made of tea and rum served in the British Army
List of tea companies#United Kingdom
London Tea Auction
Prince of Wales tea blend
Rich tea, an early form of tea biscuit, created as a light between meal snack to be served with tea
30. 30
Teacake
Tea sandwich
Teasmade, an English appliance that combines a kettle and a teapot to make tea automatically by
alarm clock
TV pickup, a daily spike in power consumption in the UK due to the use of electric kettles
http://www.tea.co.uk/page.php?id=237
With 66% of the British population drinking tea every day there is an understandable thirst for knowledge on all aspects
of tea. Here are a few answers to some of the most popular questions asked about tea. If your question is not answered
here then drop us an e-mail.
A: 165 million cups daily or 60.2 billion per year.
A: No, the number of cups of coffee drunk each day is estimated at 70 million.
A: Republic of Ireland followed by Britain.
A: China with 1,359,000 tonnes, India is second with 979,000 tonnes (2009 production).
A: 96%
A: 98%
A: Simply by "washing" the tea leaves towards the end of the production process in an organic solvent. The method is
strictly governed by legal limits.
31. 31
Britain’s growing appreciation for green and herbal tea
hits sales of builder’s brew
http://www.mintel.com/press-centre/food-and-drink/britains-growing-appreciation-for-green-and-herbal-tea-hits-sales-of-
builders-brew
“Once a cup of builder’s tea was enough to drown the nation’s sorrows, but new research from Mintel finds Brits are
increasingly turning to alternative varieties, as sales of green tea bags have shot up an impressive 83% in past two
years alone.
Indeed, the strain is showing for good old-fashioned English Breakfast tea. Although accounting for the biggest share of
the tea market (70%), sales of ordinary English Breakfast tea bags dropped by 1.5% from £470 million to £463 million
between 2010 and 2011. Since 2009, the share of ordinary bags as a percentage of all in home tea sales has declined
from 73% in 2009 to 70% in 2011. What is more, the number of Brits using English Breakfast tea in the past 12 months
has fallen from 87% in 2010 to 83% in 2011.
Meanwhile, other more exotic varieties have shown more positive performances, indeed, between 2009 and 2011,
sales of”"Fruit and Herbal bags”"(valued at £54 million in 2011) increased 10%, while”"Speciality bags”"(£52 million)
and”"Decaffeinated bags”"(£36 million) grew by 8% and 16% respectively. But it was the”"Green bags”"sector which
was the real star performer of the home tea sector. Sales of Green bags grew a sensational 83% between 2009 and
2011, the market almost doubling from £12 million in 2009 to £22 million in 2011. Today, as many as 12% of Brits drink
Green tea on a weekly basis.
Alex Beckett, Senior Food Analyst at Mintel, said:
“”While English Breakfast tea is fondly regarded, the expansion of coffee chains and the exotic flavours of fruit, herbal
and green teas are encouraging consumers to diversify their consumption habits, prompting fewer cups of standard tea
to be drunk. Though the segment continues to play only a niche role in the market, Green tea, like Fruit and Herbal
teas, has benefited from positive associations with healthiness. Green tea extracts are increasingly found in cosmetic
beauty products, raising the profile of Green tea among women in particular.”"
Overall, retail value sales of tea in the UK jumped by 22% to £655 million between 2006 and 2011. Annual sales growth
had rapidly accelerated to 11.9% in 2009 when the market was valued at £610 million. This was largely fuelled by price
inflation, which also remained high in 2010 when the total value hit £660 million. The tea market then declined in 2011,
when value fell 1% to £655 million. Today, tea is drunk by almost nine in ten (87%) Brits.
“”When faced with adversity, Britons have historically reached for a cup of tea. And the state of the current economic
32. 32
climate should in theory provide bountiful times for tea brands, considering three quarters of users describe it as
comforting. However, diversity appears to be impacting tea consumption more than adversity these days. With usage
rates falling and value sales growth all but reliant on commodity inflation, it could be forgiven for disregarding the long-
established motto to ‘Keep calm and carry on’.”"Alex continues.
Meanwhile, sales of loose leaf tea dropped by 11% between 2009 and 2011, to record £16 million, accounting for just
2% of overall tea sales. While usage of loose leaf remained flat over the period, with 9% of tea users choosing this
format, sales have declined slightly in recent years, with the higher price of loose tea making it more vulnerable to
consumer cut backs in the recession. Surprisingly, the biggest users of loose tea are aged between 25-34 at 12%
rather than those aged 65 and over (10%) who were more likely to have grown up using loose leaf rather than tea bags.
“”Most people would think over-55s are the biggest users of loose leaf tea, but it is actually those aged 25-34. Tea has
an increasingly cool image. With many of the nation’s younger consumers’ having a keener interest in food, as well as
quality coffee, this group are more likely to be more open to discovering the benefits of loose leaf, such as the full
flavour of the larger leaves.”"adds Alex.
With a strong possibility that the economy will head back into a recession, the outlook for consumer confidence in the
UK is bleak. However, as a household staple rather than a luxury item, tea sales are unlikely to be strongly adversely
affected. The overall tea market is forecast to grow by 8% to £708 million between 2011 and 2016, as global wholesale
tea prices rebound, forcing manufacturers to pass on the costs. “
33. 33
TEA CONSUMPTION PATTERN IN THE NETHERLANDS
Coffee and tea drinkers may not need to worry about indulging -- high and moderate
consumption of tea and moderate coffee consumption are linked with reduced heart
disease, according to a study published in Arteriosclerosis, Thrombosis, and Vascular
Biology: Journal of the American Heart Association.
Researchers in The Netherlands found:
Drinking more than six cups of tea per day was associated with a 36 percent lower risk of heart disease
compared to those who drank less than one cup of tea per day.
Drinking three to six cups of tea per day was associated with a 45 percent reduced risk of death from
heart disease, compared to consumption of less than one cup per day.
And for coffee they found:
Coffee drinkers with a modest intake, two to four cups per day, had a 20 percent lower risk of heart
disease compared to those drinking less than two cups or more than four cups.
Although not considered significant, moderate coffee consumption slightly reduced the risk of heart
disease death and deaths from all causes.
Researchers also found that neither coffee nor tea consumption affected stroke risk.
"While previous studies have shown that coffee and tea seem to reduce the risk of heart disease,
evidence on stroke risk and the risk of death from heart disease was not conclusive," said Yvonne T. van
der Schouw, Ph.D., study senior author and professor of chronic disease epidemiology, Julius Center for
Health Sciences and Primary Care, University Medical Center Utrecht, The Netherlands. "Our results
found the benefits of drinking coffee and tea occur without increasing risk of stroke or death from all
causes.
Van der Schouw and colleagues used a questionnaire to evaluate coffee and tea consumption among
37,514 participants. They followed the participants for 13 years for occurrences of cardiovascular
disease and death.
Study limitations included self-reported tea and coffee consumption, and the lack of specific information
on the type of tea participants drank. However, black tea accounts for 78 percent of the total tea
consumed in The Netherlands and green tea accounts for 4.6 percent. Coffee and tea drinkers have very
different health behaviors, researchers note. Many coffee drinkers tend to also smoke and have a less
healthy diet compared to tea drinkers.
Researchers suggest that the cardiovascular benefit of drinking tea may be explained by antioxidants.
Flavonoids in tea are thought to contribute to reduced risk, but the underlying mechanism is still not
known.
Co-authors are: J. Margot de Koning Gans, M.D.; Cuno S.P.M. Uiterwaal, M.D., Ph.D.; Joline W.J.
Beulens, Ph.D.; Jolanda M.A. Boer, Ph.D.; Diederick E. Grobbee, M.D., Ph.D.; and W.M. Monique
Verschuren, Ph.D. Author disclosures and funding sources are in the study.
Story Source:
The above story is based on materials provided by American Heart Association.Note: Materials may be
edited for content and length.
34. 34
Drinking Tea and Coffee in France
http://www.livinglanguage.com/blog/2013/01/24/tea-and-coffee-in-france-and-italy/
By Sev
It would be difficult to argue that coffee and tea do not hold a similar
importance for French people. After all, cafés are commonplace in cities,
towns and villages of France; and while these establishments serve tea,
the most common (and often cheapest) drink indeed is the café (kah-fay)
– a plain coffee brewed like espresso. A café sérré is especially strong.
For a little more sophistication, there exists some variations:
35. 35
Café au lait (kah-fay oh-lay) is a very popular French coffee with steamed milk. At
home, it is often served in a bol (bowl). To the dismay of foreigners, some French people like to dip their bread (a slice of
baguette, spread with butter) in it.
Café crème (kah-fay khremm) is a coffee served in a large cup with hot cream. Of course, you can always ask for
a Café décafféiné (kah-fay day-kah-fay-uhn-ay) - decaffeinated coffee.
French also drink tea occasionally, but later in the day, and especially in the evening, people enjoy a tisane (herbal tea). The
most common ones are verveine (verbena), camomille (chamomile), tilleul (tilia, linden), menthe (mint).
Tea in Italy (What?)
By Max
Notwithstanding its ancient ties to China — remember Marco Polo and
the Jesuits-educated Chinese elite of the Middle ages? — Italy is not
exactly known for tea consumption or culture. Even the uber-
Italian spaghetti seems to have been imported from China via Marco
Polo, however Italy has remained a little resistant to tea so much so that
36. 36
the Italian spelling for tea is in itself is mysterious: the. Italy is a coffee-
importer and consumer powerhouse, with leading brands like Illy (from
Trieste), Lavazza (Torino), Segafredo (Bologna), and Kimbo
(Napoli). Espresso is possibly the most Italian of all beverages.
Of course you can buy tea almost everywhere
and there are people who drink it regularly, but it is not a staple
beverage like coffee. In Italy, tea is mostly associated with the flu
(influenza) or a cold (raffreddore). Hot tea and honey (miele) are popular
during flu season, but that is it. Italians do however enjoy tea while in the
UK, Asia, Middle East, and North Africa. For instance, the author of this
post — an Italian — still recalls that, while living in Morocco, he would
sip about ten glasses a day of hot tea with mint while lazily watching
people walking in the socco.
- See more at: http://www.livinglanguage.com/blog/2013/01/24/tea-and-coffee-in-france-and-italy/#sthash.95kt52EE.dpuf
37. 37
TEA CONSUMPTION IN THE U.S.
http://www.teausa.com/14655/tea-fact-sheet
Tea is the most widely consumed beverage in the world next to water, and can be found in almost 80% of
all U.S. households. It is the only beverage commonly served hot or iced, anytime, anywhere, for any
occasion. On any given day, over 158 million Americans are drinking tea.
Annual Consumption:
(U.S.)
In 2012, Americans consumed well over 79 billion servings of tea,
or over 3.60 billion gallons. About 84% of all tea consumed was
Black Tea, 15% was Green Tea, and a small remaining amount
was Oolong and White Tea.
Daily Consumption:
(U.S.)
On any given day, over one half of the American population
drinks tea. On a regional basis, the South and Northeast have the
greatest concentration of tea drinkers.
Iced Tea Consumption: Approximately 85% of tea consumed in America is iced.
Ready-To-Drink Iced Teas:
Over the last ten years, Ready-To-Drink Tea has grown more
than 15 fold. In 2012, Ready-To-Drink sales were conservatively
estimated at $4.8 billion and this trend continues in 2013.
Tea Bags, Loose Tea & Iced Tea
Mixes:
In 2012, over 65% of the tea brewed in the United States was
prepared using tea bags. Ready-to-Drink and iced tea mix
comprises about one fourth of all tea prepared in the U.S., with
instant and loose tea accounting for the balance. Instant tea is
declining and loose tea is gaining in popularity, especially in
Specialty Tea and coffee outlets.
Current Sales:
2012 continued the trend of increased consumer purchases of
tea. Retail supermarket sales alone surpassed the $2.25 billion
dollar mark. Away-from-home consumption has been increasing
by at least 10% annually over the last decade. Total sales have
increased 16% since over the last 5 years.
Anticipated Sales:
(U.S.)
The industry anticipates strong, continuous growth over the next
five years. This growth will come from all segments driven by
convenience, interest in the healthy properties of tea, and through
the continued discovery and appreciation of unique, flavorful and
high-end Specialty Tea.
Varieties:
Black, Green, Oolong and White teas all come from the same
plant, a warm-weather evergreen named Camellia sinensis.
Differences among the four types of tea result from the various
degrees of processing and the level of oxidization. Black tea is
oxidized for up to 4 hours and Oolong teas are oxidized for 2-3
hours. As a result, the tea leaves undergo natural chemical
reactions, which result in taste and color changes, and allow for
distinguishing characteristics. Green & White teas are not
oxidized after leaf harvesting, so they most closely resemble the
look and chemical composition of the fresh tea leaf. Oolong tea is
midway between Black and Green teas in strength and color.