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Weight Management Trends in Asia Pacific
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Weight Management Trends in Asia Pacific
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CONSUMER TRENDS IN
WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY VITAFOODS ASIA, SEPTEMBER 2014 MINJI KIM RESEARCH ANALYST
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© Euromonitor International 2CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY About Euromonitor International Chicago Serving North America London Headquarters Serving Western Europe Vilnius Serving Eastern Europe and Scandinavia Santiago Serving Latin America Cape Town Serving South Africa Dubai Serving Middle East and North Africa Bangalore Serving India Singapore Serving Asia bar China, India, Japan, Australasia Shanghai Serving China Tokyo Serving Japan Sydney Serving Australia, New Zealand and the Pacific region Sao Paolo Serving Latin America • Strategic research for over 20 industries • Extensive network of analysts in 80 countries • Global presence, local coverage
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© Euromonitor International 3CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
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© Euromonitor International 4 INTRODUCTION WEIGHT
MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
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© Euromonitor International 5 US$163 of
weight management retail sales globally in 2013 Japan takes the largest value sales with US$5.7 billion in 2013 12% represented by Asia Pacific in 2013; This region achieved 57% value growth between 2008-2013 billion CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
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© Euromonitor International 6 Over
2 billion overweight and obese globally, led by China CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY - 20 40 60 80 100 120 140 160 180 200 India USA Brazil Pakistan Indonesia Russia Mexico Germany Nigeria Japan Turkey Iran Egypt UnitedKingdom Italy Philippines France Spain SouthKorea Thailand Colombia Ukraine Vietnam Poland Argentina Canada Algeria SouthAfrica Venezuela Millionpeopleaged15+ Top 30 Overweight and Obese Countries (BMI>25) 2008 2013 2018
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© Euromonitor International 7 0 10 20 30 40 50 60 Switzerland Norway Australia USA HongKong Sweden Austria Canada Germany Denmark Finland France UnitedArabEmirates Singapore Belgium UnitedKingdom Japan Israel Ireland Italy NewZealand Netherlands Spain Qatar Greece Slovenia Portugal SouthKorea Taiwan Bahrain Kuwait Uruguay Slovakia Chile CzechRepublic Lithuania Argentina US$„000percapita Annual
Disposable Income 2013 2018 Constant Prices, Fixed 2013 Exchange Rates Rising annual disposable income CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
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© Euromonitor International 8 Other
growth driving factors CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Hectic life style Campaigns Social influence Education on health risks of being overweight
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© Euromonitor International 9 INTRODUCTION WEIGHT
MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
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© Euromonitor International 10CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Asian market shows strong outlook 0.0 1.0 2.0 3.0 4.0 5.0 6.0 US$billion,Year-on-yearexchangerate Weight management retail vale sales in 2008/2013 2008 2013
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© Euromonitor International 11 Japan Meal
Replacement Bottled Water Carbonates Concentrates RTD Tea Confectionery Dairy Ice Cream Meal Replacement Oils and Fats Sauces, Dressings and Condiments Spreads Developing countries have high potential to grow CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY India Carbonates Dairy Meal Replacement Other Food Weight Management Retail Value Sales By Product Type 2013 – % share
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© Euromonitor International 12 Reduce unhelpful ingredients Add functional ingredients Consumers
remain interested in keeping a healthier diet CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY
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© Euromonitor International 13 Demand
for balanced nutrition becomes more prominent CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2008 2013 2018 US$billion,Constant2013Prices Meal Replacement Slimming retail value sales - Asia Pacific Meal Replacement Slimming South Korea has the largest market size of US$ 588 million in 2013 Indonesia records the fastest growth rate of nearly 1,000% between 2008 - 2013 Source: http://products.herbalife.com.sg/we ight-management/formula-1
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© Euromonitor International 14 Functional
ingredients in beverages promise faster weight loss CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Source: http://www.philstar.com/health-and- family/2013/01/08/894309/be-fit-not-fat-2013 With L-CarnitineWith Bitter gourd With Ginger Source: http://www.agv.com.tw/index.php?apps=pro duct&action=show&cat_id=13&id=88 With Chlorogenic acid Taiwan Philippines Japan Source: Own photo
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© Euromonitor International 15 Naturally
healthy beverages also register strong demand CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 2013-14 2014-15 2015-16 2016-17 2017-18 Retailvalueyear-on-yeargrowth%,current prices Reduced Sugar Beverages Fortified/Functional Beverages Bottled Water RTD Tea Retail value growth rate % 2013-18
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© Euromonitor International 16 Governments
take the initiative: Hong Kong CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Sources: http://restaurant.eatsmart.gov.hk/eng/home.asp
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© Euromonitor International 17 Governments
take the initiative: Thailand CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY “Balanced nutrition in foods” Sources: http://www.raipoong.com/media/download/leaflet_food_exchange.pdf
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© Euromonitor International 18 Governments
take the initiative: Singapore CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Sources: http://www.hpb.gov.sg/HOPPortal/programmes-article/HPB053006
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© Euromonitor International 19 Technology
developments continue CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY According to Noom Korea, for one year since the application was introduced 1.3 million of people newly registered in Noom Diet Coach 106,276 of Facebook users liked Noom Korea fanpage People lost 17,802,327kg using Noom application https://itunes.apple.com/sg/app/idat/id470823071?mt=8
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© Euromonitor International 20 INTRODUCTION WEIGHT
MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
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© Euromonitor International 21CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Key product developments: Weight loss + Skin Care Source:http://news.naver.com/main/read.nhn?mode= LSD&mid=sec&sid1=101&oid=001&aid=0006956346 Unique selling point • 140ml functional drink and two pills of ‘Panduratin A’, an extract of Kaempferia pandurata • High fibre • Claim to help weight-loss and skin recovery together
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© Euromonitor International 22CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Key product developments: Cola for weight management Source:http://japandailypress.com/adult- drinks-carbonated-soft-drinks-for-the- health-conscious-078483/ Unique selling point • Fortified with indigestible dextrin • Claims to limit absorption of fat with reduced sugar • Certified as ‘FOSHU (Food for Special Health Uses)’ beverage
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© Euromonitor International 23 Key
product developments: Totally reformulated product CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY 0 20 40 60 80 100 120 140 France UK Poland Netherlands US$ million, fixed exchange rates Regular Sprite, now with stevia 2013 2012 2011 2010 2009
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© Euromonitor International 24 INTRODUCTION WEIGHT
MANAGEMENT OVERVIEW KEY PRODUCT DEVELOPMENTS CONCLUSION
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© Euromonitor International 25 US$202 of
weight management retail sales globally in 2018 Emerging countries 13% of this market accounted for by Asia Pacific in 2018 billion CONSUMER TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY will show dynamic growth in the forecast period
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© Euromonitor International 26 Challenges CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Limited growth High price Safety issues Competition Regulation Lack of awareness
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© Euromonitor International 27CONSUMER
TRENDS IN WEIGHT MANAGEMENT ASIA PACIFIC: CHALLENGES AND OPPORTUNITIES FOR THE INDUSTRY Key takeaway Weight management Functional ingredients India/Japan Increasing competition Innovation
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THANK YOU FOR
LISTENING Q&A Minji Kim Research Analyst Minji.kim@euromonitor.com.sg
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© Euromonitor International 29 Health
and wellness food and beverages comprises the following Euromonitor International categories: Weight management: Non-prescription medication as well as packaged foods and beverage positioning as weight management by reducing sugar or far or by adding functional ingredients to help weight lost Better for you (BFY): Items where the amount of a substance considered to be less healthy has been actively reduced, removed or substituted during production. In turn, this forms part of the product's positioning/marketing, like low-fat or low-sugar versions of "standard" products . Products which are naturally free of, for example, fat, salt or sugar, are excluded. Fortified/functional (FF): Products to which ingredients with purported health benefits have been added, and which have a specific physiological function and/or are enhanced to the point where the level of added ingredients would not normally be found. To merit inclusion, the product must have been actively fortified/enhanced during production. As such, inherently healthy products, like 100% fruit/vegetable juices, are only included if additional functional ingredients have been added. Naturally healthy (NH): Products that naturally contain a substance that improves health and wellbeing beyond the product's pure calorific value, eg olive oil, honey, soy- based food and beverages, green tea, 100% fruit/vegetable juice and naturally high-fibre food (eg bread, breakfast cereals, pasta). While many of these products are marketed on a health basis, this need not necessarily be the case. Glossary of terms APPENDIX
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© Euromonitor International 30APPENDIX Food
Intolerance (FI) Organic (O) • O+FF, O+BFY, O+NH Fortified/Functional (FF) • FF+BFY, FF+NH Better For You (BFY) • BFY+NH • Fat(4) SugarCarbsSalt (1) Naturally Healthy (NH) Health and Wellness Taxonomy Exceptions: Yoghurt: - FF most important Spreadable Oils & Fats: - FF most important Breakfast Cereals: - FF least important because all cereals are fortified as the industry standard
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© Euromonitor International 31 Digestive Health Probioti cs Prebioti cs Fibre Weight Control Fibre for satiety Fabuless -
satiety CLA L’Carnit ine - fat burning High protein Green tea extract Konjac mannan Heart Health Plant sterols/ stanols Omega- 3 ALA, DHA, EPA Peptides Beta glucans Soluble fibre Soy proteins Folate Vit K Pectins Bone and Teeth Sugar- free gum Calcium Fluoride Vit D Beauty from Within Collagen CoQ10 Lycopen e Antioxid ants Beta- carotene Vit C Seleniu m Vit B2, B3, B7 Zinc Vit ACoQ10 Vit E APPENDIX Focus on ingredients and prime positioning Aloe Vera Immune Support Vit C Anti- oxidants Probioti cs Vit D Seleniu m Vit B 12 Brain Health Omega- 3 ALA, DHA, EPA Caffeine CoQ10 Vit B1, B3, B6, B7, B12 Magnesi um Energy / Sport Nutrition Whey protein Creatine Magnesi um Electrolit es Proteins Vit B6
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