Genimen Pharmacon developed a patented natural kiwifruit extract (KFE) invented by Dr. Asim K Duttaroy that reduces cardiovascular disease risk factors like hypertension, platelet hyperactivity, and improves blood circulation. KFE is proven to lower blood pressure and platelet activity while improving blood flow. It can be consumed daily as a natural product to protect cardiovascular health. Genimen Pharmacon holds the license to manufacture and commercialize KFE in India.

1. GENIMEN PHARMACON PVT LTD
Developed a scientifically proven and patented natural ingredient which
reduces the risk of cardiovascular diseases such as hypertension, and
platelet hyperactivity and improves blood circulation.
Webpage: www.genimen.in
Email: genimen.pharmacon@gmail.com
Mob: 0091 8334080000

2. Cardiovascular Risk Factors
High Blood Pressure
High blood Cholesterol
Platelet hyperactivity
Obesity and Overweight
Diabetes Mellitus
Lifestyle factors
 Smoking
Stress
Alcohol
Bad diet
Ageing
Pollution
12 factors that increase the risk of Heart Disease and Heart Attack:

3. Analytical Purview
Hypertension has been identified as one of the most
significant CVD risk factors.
Fig1 the 10 Leading causes of death in the world (2012)
Fig 2 the projected mortality trend
Global death rates taken from WHO (World Health Organization)

4. In Brief:
 Genimen Pharmacon brings you a scientifically proven patented natural
water-soluble kiwifruit extract (KFE) invented by Dr Asim K Duttaroy of
Oslo university, Norway (https://en.wikipedia.org/wiki/Asim_Duttaroy)
 Being a natural product, KFE does not have any side effects.
 KFE has unique CVD risk-reducing properties :
1) Blood Thinning 2) Anti-Hypertensive 3) Improves Blood flow
 Improved blood circulation and normalized blood pressure are the keys to
maintaining optimal healthy life especially in this post covid 19 era.

5. About Us
Genimen Pharmacon was formed by young Entrepreneurs who
share a common belief that as much as it is crucial in healing
people, it is equally important in preventing disease.
The main motto of Genimen Pharmacon is "Prevention is
better than cure”, and therefore has launched this novel
kiwifruit extract that lowers several CVD risk factors such as
lowering platelet hyperactivity, lowering blood pressure
improving blood flow.

6. Key Facts on Kiwi Fruit Extract (KFE) …..
 Genimen Pharmacon has collaborated and developed KFE with
Inven2, Oslo, and university of Oslo, Norway
(www.inven2.com)
 Genimen Pharmacon has obtained the license to manufacture,
develop and commercialize the internationally patented
cardio-protective factors, Kiwi Fruit Extract (KFE).
Genimen Pharmacon is the only company in India that holds KFE
license.

7. Consumption of KFE daily
 Stress, Air Pollution, smoking, alcohol consumption, Fast food, and physical
inactivity all have a harmful effect on blood flow, platelet function and blood
vessels. KFE is proven to be beneficial as daily consumption protects blood
vessel integrity, lowers blood pressure and reduces platelet hyperactivity.
 KFE, being natural and having these properties, benefit the cardiovascular
system, by ensuring a healthy supply of blood in the body and can be taken
prophylactically on a regular basis in different food and other matrices

8. Inventor: Professor Asim K Duttaroy
Professor Asim K. Duttaroy
Faculty of Medicine,
University of Oslo,
POB 1046 Blindern
0316 Oslo, Norway
Google Scholar: https://scholar.google.com/citations?user=-6j3RrIAAAAJ&hl=en
Research gate: https://www.researchgate.net/profile/Asim_Duttaroy
Personal Website: http://www.asimduttaroy.com
Wikipedia: https://en.wikipedia.org/wiki/Asim_Duttaroy
Bharatpedia : https://en.bharatpedia.org/wiki/Asim_Duttaroy
His scientific work has been published in over 330 original contributions, reviews, book chapters, and
editorials .. He wrote 9 books published by several prestigious publishers, including Elsevier, CRC
Press, Academic Press, VCH Wiley, and Springer). He has successfully supervised 35 Ph.D./MD
students so far.
He is also regularly invited nominator by the Nobel Committee of candidates for the Nobel prize in
Physiology & Medicine. He is also Editor-In-Chief of the prestigious Food & Nutrition Research
journal and editor of the Nutrients journal., Prostaglandins, Leukotrienes, and Essential fatty acids,
Frontiers and many other international journals. He is also a member of the Royal Society of Medicine.

9. European Patent Grant

10. KFE and its uses
 KFE can be used as an additive in the
following sectors, which can be used
in our daily lives
 dairy products, including butter,
cheese, ice cream
 beverages
 breakfast cereals
 Confectionery products
 animal feed

11. Genimen Pharmacon: Contact details
 genimen.pharmacon@gmail.com
 www.genimen.in
 0091 8334080000

12. THANK YOU