Tea in licensed and non-licensed K-Cups and Nespresso style capsules will account for 10% of all bagged and loose leaf sales in the U.S. in 2015, up from 6.5% in 2013 and growing at a faster pace than coffee. Tea retailers, grocers, wholesalers and distributors need to understand the competitive advantages of offering tea in this format and the limitations it imposes. By Single Serve: Tea in an Instant Speaker: Dan Bolton, managing editor STiR Tea & Coffee International; president, Mystic Media; Editor Tea Biz Blog; contributor World Tea News
Tea is the most versatile, fastest growing beverage category in the world... So why are projections of fast growth by large retail chains not being met?
What if the foot traffic that underpins the billions invested in retail beverage real estate quits walking past your store? The trend first became evident over the holiday season during the recession in North America. It has accelerated despite the recovery.
New truths:
-- Convenience is now essential for beverage retail success on-trade and off.
-- Creating a retail destination is now more important than location alone.
-- Distribution today is less about logistics and more about value.
“The jury is still out on the right tea bar or tea room concept,” explains Jurgen Link, a pioneer who founded Special Teas, Inc. in 1996. His company was later acquired by Teavana.
“The whole bar/tearoom channel is still in flux because no one has yet discovered a concept that is truly scalable — nobody, anywhere. That does not mean it is not possible,” he said, adding that “Once the concept is discovered there will be another big surge in growth.”
Dan Bolton edits STiR coffee and tea, the weekly World Tea News and is the founder of Tea Journey, a digital consumer magazine for tea lovers. Dan has worked as an editor, publisher and newspaper reporter the past 40 years. He is the former editor and publisher of Tea Magazine and former editor-in-chief of Specialty Coffee Retailer in San Francisco. He is also a leading retail beverage and content marketing consultant who speaks frequently at conferences around the globe.
Global State of the Industry: A Review of the Top Tea Trends and Markets Arou...Euromonitor International
This morning, Euromonitor International’s Senior Beverages Analyst Howard Telford presented to World Tea Expo in Long Beach, California on a ‘Global State of the Industry: A Review of the Top Tea Trends and Markets Around the World’. The presentation focused on the largest and fastest growing tea markets on a global basis and offered insights into the top trends that are driving sales from Istanbul to Brazil using Euromonitor’s latest Passport beverages data. The presentation discussed the latest drivers for consumer demand across the globe and what it means for producers and distributors in the upcoming year.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
This is a project report of the demand and supply of coffee in India and around the world. Factors affecting the supply and demand. And a case study on Starbucks.
Tea is the most versatile, fastest growing beverage category in the world... So why are projections of fast growth by large retail chains not being met?
What if the foot traffic that underpins the billions invested in retail beverage real estate quits walking past your store? The trend first became evident over the holiday season during the recession in North America. It has accelerated despite the recovery.
New truths:
-- Convenience is now essential for beverage retail success on-trade and off.
-- Creating a retail destination is now more important than location alone.
-- Distribution today is less about logistics and more about value.
“The jury is still out on the right tea bar or tea room concept,” explains Jurgen Link, a pioneer who founded Special Teas, Inc. in 1996. His company was later acquired by Teavana.
“The whole bar/tearoom channel is still in flux because no one has yet discovered a concept that is truly scalable — nobody, anywhere. That does not mean it is not possible,” he said, adding that “Once the concept is discovered there will be another big surge in growth.”
Dan Bolton edits STiR coffee and tea, the weekly World Tea News and is the founder of Tea Journey, a digital consumer magazine for tea lovers. Dan has worked as an editor, publisher and newspaper reporter the past 40 years. He is the former editor and publisher of Tea Magazine and former editor-in-chief of Specialty Coffee Retailer in San Francisco. He is also a leading retail beverage and content marketing consultant who speaks frequently at conferences around the globe.
Global State of the Industry: A Review of the Top Tea Trends and Markets Arou...Euromonitor International
This morning, Euromonitor International’s Senior Beverages Analyst Howard Telford presented to World Tea Expo in Long Beach, California on a ‘Global State of the Industry: A Review of the Top Tea Trends and Markets Around the World’. The presentation focused on the largest and fastest growing tea markets on a global basis and offered insights into the top trends that are driving sales from Istanbul to Brazil using Euromonitor’s latest Passport beverages data. The presentation discussed the latest drivers for consumer demand across the globe and what it means for producers and distributors in the upcoming year.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
Presentation made at the first Tea & coffee festival on 30th Sep, 2013 in New Delhi
Tea bag market & trends in india 2013 gives the latest figures,data,market share & trends in the value added tea Industry in India
This is a project report of the demand and supply of coffee in India and around the world. Factors affecting the supply and demand. And a case study on Starbucks.
Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
History, scope and present status of beverages industry TEJAS PATEL
Beverages can be defined as any fluid which is consumed by drinking.
It consists of a diverse group of food products, usually liquids that include the most essential drink water to a wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverages, milk, dairy beverages, tea, coffee, chocolate drinks, etc.
The beverages are rarely consumed for its food value but it is vital for life.
Overview of the sector
Develop a marketing campaign and plan to either take an existing product and make it more green, or create a new green product. We chose to alter the existing Red Bull to make it fit into the natural and organic product industry. Project completed for a Green Marketing class.
This presentation comes courtesy of Asia Drinks Conference, held 14 June 2013 at BITEC, as part of ProPak Asia. Organised by Bangkok Exhibition Services and sponsored by Eastern Trade Media
Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
The Wellness Group Tea better known as TWG Tea is a luxury tea brand offering over 800 unique tea blends from more than 200 tea varieties. TWG has retail shops and premium tea salons in Singapore, Japan, Hong Kong, Malaysia, Thailand, Taiwan, China, UAE, Philippines, Korea, Indonesia, United States, United Kingdom and Australia. TWG Tea targets sophisticated tea connoisseurs by creating a unique tea salon experience.
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
History, scope and present status of beverages industry TEJAS PATEL
Beverages can be defined as any fluid which is consumed by drinking.
It consists of a diverse group of food products, usually liquids that include the most essential drink water to a wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverages, milk, dairy beverages, tea, coffee, chocolate drinks, etc.
The beverages are rarely consumed for its food value but it is vital for life.
Overview of the sector
Develop a marketing campaign and plan to either take an existing product and make it more green, or create a new green product. We chose to alter the existing Red Bull to make it fit into the natural and organic product industry. Project completed for a Green Marketing class.
This presentation comes courtesy of Asia Drinks Conference, held 14 June 2013 at BITEC, as part of ProPak Asia. Organised by Bangkok Exhibition Services and sponsored by Eastern Trade Media
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
The purpose of this project was to raise awareness and contribute to sustainability in our communities and the world. The presentation provides information on recycling plastic bottles, conserving energy, and eating locally-grown vegetables.
Case 36 Green Mountain Coffee Roasters and Keurig CoffeeOn Mar.docxtidwellveronique
Case 36: Green Mountain Coffee Roasters and Keurig Coffee*
On March 10, 2011, Starbucks and Green Mountain Coffee Roasters (GMCR) announced the formation of a strategic relationship for the manufacturing, marketing, distribution, and sale of Starbucks and Tazotea branded K-Cup portion packs for use in GMCR’s Keurig single-cup brewing system. The new relationship was designed to provide owners of Keurig single-cup brewers with the additional choice of Starbucks-branded super-premium coffees for their brewers. This strategic relationship furthered Starbucks’s stated goals of expanding its presence in premium single-cup coffee, making its premium coffees conveniently available to consumers whenever, wherever, and however they wanted it. Howard Schultz, president, CEO, and chairman of Starbucks Corporation stated,
Today’s announcement is a win for Starbucks, a win for GMCR and most importantly a win for consumers who want to enjoy Starbucks coffee with the Keurig Single-Cup Brewing system. Our research shows that more than 80 percent of current Starbucks customers in the U.S. do not yet own a single-cup brewer and our relationship will enable Starbucks customers to enjoy perfectly brewed Starbucks coffee at home, one cup at a time.
Jeff Hansberry, president, Starbucks Global Consumer Products Group, added, “We are proud to be the exclusive super-premium licensed coffee brand produced by GMCR for the Keurig Single-Cup Brewing system, and we are looking forward to working with our colleagues at GMCR to further accelerate growth in single-serve coffee.” Lawrence J. Blanford, GMCR president and CEO stated, “This relationship is yet another example of GMCR’s strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system.”1
GMCR appeared on a roll with the Starbucks development following similar news in February with Dunkin’ Donuts announcing a promotion, manufacturing, and distribution agreement making Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use with Keurig Brewers.2 Beginning in the summer of 2011, Dunkin’ Donuts will offer 14-count boxes of Dunkin’ Donuts coffee in single-serve K-Cup portion packs exclusively at participating Dunkin’ Donuts restaurants in the United States and Canada. GMCR will exclusively package the new Dunkin’ K-Cup portion packs using coffee sourced and roasted to Dunkin’ Donuts exacting specifications. Nigel Travis, Dunkin’ Brands CEO and Dunkin’ Donuts president stated,
We believe customers will be delighted to learn that ‘America’s Favorite Coffee’ will soon be able to be prepared in America’s fastest-growing single-cup brewing system. By introducing Dunkin’ K-Cup portion packs and making them available exclusively in our restaurants, we are giving people more occasions to enjoy Dunkin’ Donuts coffee and more ways to enjoy using the Keurig Single-Cup Brewing System. We believe this alliance of two ...
The presentation gives overview of specialty coffee market and highlights Starbucks position in the category and its business strategy with Porter's five forces analysis.
Case 36 Green Mountain Coffee Roasters and Keurig CoffeeOn M.docxtidwellveronique
Case 36: Green Mountain Coffee Roasters and Keurig Coffee*
On March 10, 2011, Starbucks and Green Mountain Coffee Roasters (GMCR) announced the formation of a strategic relationship for the manufacturing, marketing, distribution, and sale of Starbucks and Tazotea branded K-Cup portion packs for use in GMCR’s Keurig single-cup brewing system. The new relationship was designed to provide owners of Keurig single-cup brewers with the additional choice of Starbucks-branded super-premium coffees for their brewers. This strategic relationship furthered Starbucks’s stated goals of expanding its presence in premium single-cup coffee, making its premium coffees conveniently available to consumers whenever, wherever, and however they wanted it. Howard Schultz, president, CEO, and chairman of Starbucks Corporation stated,
Today’s announcement is a win for Starbucks, a win for GMCR and most importantly a win for consumers who want to enjoy Starbucks coffee with the Keurig Single-Cup Brewing system. Our research shows that more than 80 percent of current Starbucks customers in the U.S. do not yet own a single-cup brewer and our relationship will enable Starbucks customers to enjoy perfectly brewed Starbucks coffee at home, one cup at a time.
Jeff Hansberry, president, Starbucks Global Consumer Products Group, added, “We are proud to be the exclusive super-premium licensed coffee brand produced by GMCR for the Keurig Single-Cup Brewing system, and we are looking forward to working with our colleagues at GMCR to further accelerate growth in single-serve coffee.” Lawrence J. Blanford, GMCR president and CEO stated, “This relationship is yet another example of GMCR’s strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system.”1
GMCR appeared on a roll with the Starbucks development following similar news in February with Dunkin’ Donuts announcing a promotion, manufacturing, and distribution agreement making Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use with Keurig Brewers.2 Beginning in the summer of 2011, Dunkin’ Donuts will offer 14-count boxes of Dunkin’ Donuts coffee in single-serve K-Cup portion packs exclusively at participating Dunkin’ Donuts restaurants in the United States and Canada. GMCR will exclusively package the new Dunkin’ K-Cup portion packs using coffee sourced and roasted to Dunkin’ Donuts exacting specifications. Nigel Travis, Dunkin’ Brands CEO and Dunkin’ Donuts president stated,
We believe customers will be delighted to learn that ‘America’s Favorite Coffee’ will soon be able to be prepared in America’s fastest-growing single-cup brewing system. By introducing Dunkin’ K-Cup portion packs and making them available exclusively in our restaurants, we are giving people more occasions to enjoy Dunkin’ Donuts coffee and more ways to enjoy using the Keurig Single-Cup Brewing System. We believe this alliance o ...
Tea Tipping Point: India International Tea Association - Goa 2012Tea Journey Magazine
Tipping Point
Convinced of tea’s health benefits and willing to experiment with different varieties in seeking superior taste, tea drinkers are visiting an expanding number of retail locations serving and selling packaged specialty tea. Rising affluence and the desire for convenience drive sales of hot and iced teas and have prompted Starbucks, DavidsTea, Argo Tea, Teavana and Unilever to open hundreds of new outlets. Middle class residents in urban India are showing a similar desire for tea at branded shops such as Golden Tips, airport shops like Chamraj (UNITEA) and Manjushree Tea and revitalized tearooms such as Cha Bar at OXFORD book store, Dolly’s Tea shop, Camellia bars, Tea Junctions Kolkata, and independent ventures like Chado Tea India in Mumbai.
Premium Switch
In the past year sales overall continued to climb due to the move to premium rather than greater volumes of tea. A tea cup of fresh leaf is six grams and a tea bag is closer to 4 grams. There is even less tea in a K-Cup but the difference in price is 3x to 6x. Last year Canadians drank about the same volume of tea and the same number of cups per capita but sales of specialty tea exceeded conventional (total volume is still greater for conventional). This is happening in the U.S. Sales in grocery are slipping as traditional brands lose ground. The industry is currently $8.7 billion but will quickly grow to $15 billion in three years (and some say sooner) despite the economic doldrums.
Case Study #4 – Spring Tea House 8
MS IN HOSPITALITY MANAGEMENT STUDIES
Case Study #4 – Spring Tea House
RITA SHUNRU ZHANG
MSHMS Foundation #1
Instructor: Willy A. Aroca
Fairleigh Dickinson University
2015-12-08
Introduction
The idea is to open a tea house which provides a unique tea drinking experience. In store, tea service staffs would deliver high quality tea serving, including introducing the different types of tea and different processes of making good teas. The experience in store can give our customers the best taste of tea due to our water purification system, in order to serve the best tea; also, we will provide health snacks or light meals. While they drinking tea and socializing in our tea house, they could slowing down their life tempo and releasing pressure, which also directs them to purchase other products, such as tea leaves and tea sets. In addition, since the modern pace of living is increasing, there is a need of teas to go; therefore, we would also open a tea to-go window. With the measurement of tea leaves and water, we will maintain the good taste of tea.
The idea of opening a tea house was coming up with the increasing demand of tea in Canadian market. More and more tea shops have established, such as Teavana store. The company spent US$620 million to acquire about 300 Teavana stores, there are 59 locations in Canada (Friend, 2013). Canadian’s tea consumption is expected to rise 40% by 2020, according to a government agency report on food trends published by Agriculture and Agri-Food Canada (Friend, 2013). This trend was driven by a soaring interest in health and wellness. “Canadians drink almost 10 billion cups of tea each year (83 litres per person x 4 cups per litre x Canadian population 34,755,634 – those who are 15 and younger 5,644,800). That’s 30 litres (120 cups) more than in 2006 (Food Available in Canada and Canada Population Estimate Statistics Canada) (2014 Canadian Tea Fact Sheet & Trends, 2014)”, according to the data from Tea Associate of Canada, we can see tea market in Canada is growing.
However, the major tea trends in the market place are western tea. Chinese teas has great potential to growth, which needs more advertisements and marketing strategies to increase market awareness. Thus, it can fulfill the needs of health oriented diet, and catch the opportunism on this growing market.
There are six major types of Chinese Tea, see Appendix I & II. The difference are due to: different collecting time (daily or seasonal) of tea leaves, different producing area, different processing methods, and different kinds of tea trees. Different types of tea has different benefit to human body, such as help digestion, reduce fat, and promotes strong bones. See from Appendix III.
Main Decisions on Developing Stage
Where and how to obtain financial resources
· Private investors or Venture capi ...
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
1. Thursday, May 7 (Rm104B)
8:00am - 9:30am - Single Serve: Tea in an Instant
Speaker: Dan Bolton, President, Mystic Media/Tea Biz Blog
Managing Editor STiR Tea & Coffee International
Tea in capsules will account for 10% of all bagged and loose
leaf sales in the U.S. in 2015, up from 6.5% in 2013 and
growing at a faster pace than coffee. Tea retailers, grocers,
wholesalers and distributors need to understand the
competitive advantages of offering tea in this format and
the limitations it imposes.
2. Tea in an Instant
By Dan Bolton
Managing Editor
STiR Tea & Coffee International
How tea in portion packs changed the game
3. Tea Takeaways
Huge potential growth depends on new flavors, formats and function.
Watch for advances in bottles, cans, cold brewers and concentrates.
Portion pack systems have advanced sufficiently to deliver tasty tea.
Sell premium. Use quality ingredients. Sit out the race to bottom pricing.
Tea growth hinges on innovation
Convenience drives sales
Technology triumphs
Profitability is paramount
4. U.S. Tea Market
Tea is narrowing soda’s lead for share of throat.
• Women drink 9 cups (2.2 liters) of total beverages daily. Men average 13
cups (3 liters). Half of their intake was once soda. Today only 29% of adults
reported drinking soda the previous day. Americans have responded
to the advice of medical professionals by also reducing sugary juice.
• To achieve health benefits, studies suggest men and women drink at least
1.5 cups of tea daily. During the past decade per capita consumption of
tea rose annually from 7.8 gallons in 2000 to 8.9 gallons in 2012.
• Tea consumption during the past day is at 43%, surpassing bottled water.
Juice now ranks 6th, with a new low of 28% daily consumption.
• When it comes to drinking coffee or tea, young people are now evenly
divided at 42%. A surprising 51% of full-time workers who drink coffee
daily also report drinking tea at work during the past seven days.
SOURCE: PACKAGED FACTS 2015 OFFICE COFFEE | NATIONAL COFFEE ASSOCIATION 2015 NATIONAL DRINKING TRENDS SURVEY
5. Brewer Insights
About half of brewer owners make hot tea and a quarter iced tea.
• The National Coffee Association in 2014 presented the owners of single-
serve brewers a list of beverages and asked them to indicate which they
make regularly and which occasionally.
• Forty-five percent brew tea. Seventeen percent of single-serve brewer
owners brew hot tea regularly and 28% brew hot tea occasionally.
• Twenty-three percent use the brewers to make iced tea with 16%
indicating they do so occasionally and 7% “regularly.”
• Five years ago single-cup drinkers complained of limited variety and gave
low scores for taste. Today 61% rate single-cup coffee as “excellent” or
“very good” and only 12% call it “fair” or “poor.”
• Those aged 25-39 are most likely to own brewers. Owners often trade up
to better coffee making brewers “the gateway to gourmet.”
SOURCE: PACKAGED FACTS 2015 OFFICE COFFEE | NATIONAL COFFEE ASSOCIATION 2014 SINGLE SERVE REPORT NATIONAL DRINKING TRENDS SURVEY
7. • Single-serve brewers are now
found in 32 million U.S. homes
(27% household penetration)
• Beverage makers will ship 14
billion capsules in 2015 with
about 71% filled with coffee
– and 20% tea
• A 12-ct box of K-Cups filled
with tea sells for an average
$8.78 or about 65 to 75 cents
per capsule. Premium brands
sell capsules for $1 or more
Now…
SOURCE: NATIONAL COFFEE ASSOCIATION 2015 COFFEE DRINKING TRENDS SURVEY | IRI INFOSCAN REVIEWS, TOTAL U.S. MULTI-OUTLET W/ C-STORE (SUPERMARKETS, DRUGSTORES,
MASS MARKET RETAILERS, GAS/C-STORES, MILITARY COMMISSARIES AND SELECT CLUB & DOLLAR RETAIL CHAINS)
8.
9. Keurig Green Mountain Licensed K-Cups
Nespresso
Caffitaly
VueVersimo
Special.T
SolaBev
Dulce Gusto
EcoCup
Unlicensed
Rogers Family
New Formats
10. Keurig sold 40 billion K-Cups between
2009 and 2014. Capsule sales growth
has slowed from 30% to 13%.
1.94
3.28
5.92
8.1
9.88
11.8
0
2
4
6
8
10
12
14
2009* 2010* 2011* 2012* 2013* 2014**
Numberofpacksinbillions
SOURCE: KEURIG GREEN MOUNTAIN; TREFIS.COM; ID 326392 | FURTHER INFORMATION REGARDING THIS STATISTIC CAN BE FOUND ON PAGE 8
11. $5
billion
2014
Sales of Keurig portion packs grew 13% in 2014
2013 – Global sales of tea pods estimated at $300 million
2014 – Starbucks shipped 100m pods in December ($1b in 2015)
2015 – One-third of adults had a single-serve drink yesterday
2015 – 75% know about and 12% expect to buy a home brewer
$8.6
billion
2018
$132
million
2008
SOURCE: TREFIS NCA 2015 NCDT SURVEY | PACKAGED FACTS/MARKETRESEARCH.COM TEA AND READY-TO-DRINK TEA IN THE U.S.: RETAIL & FOODSERVICE MARCH 2014
12. $82
million
2014
Sales of bagged/loose tea grew 3.92% last year
2013 – Capsule sales reached 6.5% share of loose leaf market
2013 – U.S. tea pod sales grew an estimated 20% vs 2012*
2014 – Top 4 tea brands earned $75 million (105 million pods)
2015 – Pods will exceed $150 million** of $2.6 billion dry tea sales
$150
million
2015
$55
million
2013
SOURCE: PACKAGED FACTS/MARKETRESEARCH.COM TEA AND READY-TO-DRINK TEA IN THE U.S.: RETAIL & FOODSERVICE MARCH 2014 | *EUROMONITOR INTERNATIONAL
PROJECTS WHOLESALE TEA SALES AT $10.41 BILLION IN 2014. **THE $150 MILLION SALES ESTIMATE IS BASED ON A RANGE FROM $130 MILLION TO $206 MILLION
(ESTIMATE BY DAN BOLTON). PRECISE SALES FIGURES THAT INCLUDE BOTH KEURIG GREEN MOUNTAIN AND NON-LICENSED CAPSULES ARE UNAVAILABLE.
13. Disruptive…
• Globally 29 million home brewers were sold in 2014 up 11%.
U.S. households now buy 10 million a year.
SOURCE: DANIEL GRIMSEY, SENIOR RESEARCH ANALYSIT, EUROMONITOR INTERNATIONAL
• In the U.K. loose leaf sales have fallen 2% per year since 2009.
Unit sales of kettles fell by 1 million from 2010 to 2014.
Capsule sales are up 26%.
• In Japan kettles are the largest kitchen appliance category.
Sales declined 6% last year while single-serve sales increased.
• U.S. kettle sales declined to fewer than 2 million last year.
Sales of drip coffeemakers peaked in 2006. Capsule sales rose
from $132 million in 2008 to $5 billion last year.
14. SOURCE: PODPACK BATON ROUGE, LA | INTELLIGENT BLENDS, SAN DIEGO
• There are two kinds of capsules: open mesh (ring or cup) and
sealed capsules (generally packed in nitrogen).
• Plastic manufactures such as LBP make billions of empty
capsules sold by the pallet for about15 cents per capsule.
• Co-packers spend millions on equipment that fills hundreds
of capsules a minute, adding 5 cents.
The Basics…
• Capsules are nested in standard boxes
to save space. Standard cartons hold
12, 18 or 24 K-Cups. Mesh capsules
must be individually enclosed in bags.
• Total cost: 30 to 55 cents per capsule
15. Tea Blending for Capsules
SOURCE: Q-TRADE TEAS & HERBS | SOLABEV (ORANGE ILLUSTRATION)| ECODUP | KEURIG GREEN MOUNTAIN (K-CUP DIAGRAM)
• Blenders recommend 500-pound lots,
enough for 28,350 (8-gram) iced tea capsules
or 56,700 (4-gram) capsules used for hot tea
• Inclusions must be fine with uniform density
• Production runs are shorter as a competitive
advantage with minimums as low as 15,000
It is now possible to replicate existing product
offerings and deliver an excellent cup.
- Manjiv Jayakumar, President Q-Trade Tea & Herbs
“ ”
16. Blending Advice Keurig’s brew cycle is 30-45 seconds
which requires adjustments in cut,
throw weight and even packing such as
vacuum conveying instead of augers
that can damage fragile leaves. The
result is cups as close as possible to the
bag teas people have used for years.
Filters have a range of specialized
properties. Choosing the correct
material delivers the best infusion,
aroma, color and flavor. We test many
filter papers for particle retention
properties to get the right dissolvable
solids in the cup.
- Jeff McIntosh, R&D Intelligent Blends
“
”
“
17. • First generation machinery produced
hundreds of capsules a minute and cost
more than a million dollars.
• The latest generation capsule fillers use
augers to deliver the dry tea and pack
with inert gas. These machines fill 100
capsules a minute for less than $100,000
• Manual fill and seal units can now be
purchased for $7,500 to $12,500.
Filling Machines
SOURCE: RYCHIGER . PICTURED IS A FS 200 CAPSULE FILLER (TOP RIGHT) AND CAPSULE SEALER (LEFT) | PBI OFFERS A $7,250 FILLER AND SEALER.
19. Capsule Recycling
SOURCE: MOTHER JONES: “YOUR COFFEE PODS’ DIRTY SECRET,” MARCH 2014 | THE ATLANTIC: A BREWING PROBLEM, MARCH 2015| KILLTHEKCUP.ORG
• Keurig sold 9.8 billion K-Cups last year, enough capsules to circle
the globe 12.5 times. Cumulative totals approach 100 billion.
• K-Cups utilize a four-layer blend of #7 polypropylene which
is BPA-free but most are neither recyclable or biodegradable.
• Non-licensed designs are 60% to 80% recyclable with 5% (Vue
Packs) using a mail-back system.
• The most promising designs are made of #5 polypropylene and
bio-plastics but regardless of plastic used, a formidable challenge
is that in order to be recycled most cups must be disassembled
into components that include tea, paper or nylon filters, plastic
and metal or foil.
• Keurig has pledged to make only recyclable capsules by 2020.
20. Protection from Air and Water
SOURCE: RYCHIGER | TRENDS IN FLEXIBLE PACKAGING APPLICATIONS, BY HENKY WIBAWA, TECHNICAL DIRECTOR, AMCOR FLEXIBLES INDONESIA, MARCH 2012
ALUMINUM
Protective Lacquer
Protective Lacquer
PP - Polypropylene
EVOH (Ethylene vinyl alcohol
PP – Polypropylene
PP – Polypropylene
PP – Polypropylene
PET – Polyester Polyethyleneterephthalate
EVOH - Ethylene vinyl alcohol
Protective Lacquer
ALUMINUM
21. Capsule Compostability
SOURCE: CLUB COFFEE | BPI | SUSTAINABILITY REPORT CARD, CANTERBURY COFFEE ONECOFFEE TM
Compostable capsules are challenging as bio plastics do not
withstand heat and are less efficient barriers. Club Coffee makes
the only 100% compostable bio-based capsule with a ring made
of coffee chaff – the skin shed during roasting. The capsule is
undergoing tests by the Biodegradable Products Institute prior to
certification. Club just opened a $50 million capsule filling plant.
Science shows that composting is an effective and conscientious
solution to this growing environmental problem. Recycling isn’t a
convenient or well-developed solution because hot pods full of
coffee grounds must be carefully separated and cleaned before
collection. And biodegradation is too slow of a process,
taking centuries to break down the billions of pods
in landfills. - John Pigott, CEO Club Coffee
“
”
22. • Are smaller, colorful and more sophisticated
• Steep at temperatures more suitable for tea
• Accept licensed and non-licensed capsules
• Range from $49 to $300 in department stores
• Make many
sizes:
Home Brewers:
SOURCE: FROM LEFT, ONE TOUCH | FLEXBREW | COFFEE BEAN & TEA LEAF | KRUPS |REMINGTON OPUS SPIN BREW | TOP, KEURIG 150
23. Special.T
• Nestle’s tea brewer precisely
adjusts temperatures and steep
times for 25 premium teas.
• The $145 machine filters water
stored in a 1.5 liter reservoir
• Introduced in France in 2010, it
is now sold in Austria, Belgium,
Luxemburg, Switzerland,
Germany and Japan (2013).
24. • The strong majority (78%) of coffee drinkers
who value beverage selection are passionate
about their workplace offering single-serve.
• 51%offull-timedailycoffeedrinkersalsodranktea
atworkinthepastsevendays.
Office Brewers
SOURCE: PACKAGED FACTS 2015 OFFICE COFFEE SERVICE
SOLABEV OFFICE BREWER | INTELLIGENT BLENDS
KEURIG BOLT COFFEE SYSTEM
For office coffee providers this is
good news , as tea can be
positioned as a complement to
coffee service. Beyond wellness,
the tea opportunity in the
workplace should focus on
customization.
–PackagedFacts
“
”
25. Tea in Licensed K-Cups Dollar Sales % Chg Share Units Sold % Chg
Keurig Café Escapes Tea $30,273,848 4.72 2.27 3,423,269 9.04
Celestial Seasonings Tea $23,514,876 (25.43) 1.76 2,863,454 (22.32)
Snapple Tea $10,832,507 (16.60) .81 1,122,356 (14.48)
Bigelow Tea $10,394,118 (16.77) .78 1,234,794 (19.16)
Tea Capsules Total $75,015,349 5.62 8,643.872
Source: TREFIS
Keurig 2014 2015 2016 2017 2018 2019 2020
Capsules 11.8b 13.6b 15.5b 17.4b 19.1b 21.1b 23.2b
Revenue $5.08b $5.96b $6.90b $7.86b $8.62b $9.91b $11.12b
Unit Price 32.3¢ 32.8¢ 33.6¢ 34.4¢ 35.3¢ 36.2¢ 37.1¢
SOURCE: IRI INFOSCAN REVIEWS, TOTAL U.S. MULTI-OUTLET W/ C-STORE (SUPERMARKETS, DRUGSTORES, MASS MARKET RETAILERS, GAS/C-STORES, MILITARY
COMMISSARIES AND SELECT CLUB & DOLLAR RETAIL CHAINS) LATEST 52 WEEKS ENDING MAR 22, 2015
Top Selling Capsule Brands
Keurig Green Mountain (tea & coffee capsules combined)
26. • The slogan made from the best stuff on earth was the focus of a
2009 media campaign shortly after the firm went public. The DPS
brand was one of the first to introduce iced tea in K-Cups (May
2013) and continues to sell at a higher price point than rival teas.
List price is $20.97 for 22-ct (95 cents each on Amazon)
• The teas mix green and black leaves with natural extracts and
sugar. Snapple recently signed a three-year agreement to produce
capsules for Keurig’s cold brewing system.
• During the past 52 weeks Snapple sold $10.8 million
K-Cups in grocery and department stores delivering
1,122,356 (12-ct) units at an average price of $9.65
per unit, down 25 cents from the previous year. The
average price per capsule was 80 cents.
Case Study:
SOURCE: IRI INFOSCAN, TOTAL U.S. MULTI-OUTLET W/ C-STORE (SUPERMARKETS, DRUGSTORES, MASS MARKET RETAILERS, GAS/C-STORES, MILITARY COMMISSARIES
AND SELECT CLUB & DOLLAR RETAIL CHAINS) | LATEST 52 WEEKS ENDING MAR 22, 2015
28. Case Study: True Honey Teas
• To scale up he convinced 180 donors
to contribute $7,000 via Kickstarter.
He designed a filling machine with
the money and with his parents
worked night and day to make and
mail boxes of capsules to donors.
• Chris Savage is a 27-year-old engineer who graduated from George
Mason University in 2011 and went to work for Northrup Grumman
aerospace. In 2013 he launched a tea company with three flavors.
• Initially he made capsules by hand, filling them with tea and locally
sourced honey at a cost of about 50 cents each. He sold them for 83
cents, grossing $1,500 to $3,000 on weekends at farmer’s markets.
29. • Grossed $60,000 during first year on initial
$50,000 investment ($7,000 from Kickstarter)
• Unit sales of 5,000 per month. Currently offering
8 varieties online. Intends to develop 14 flavors.
• ETSY and Amazon are top selling retail sites. The teas are
also sold in local grocery stores. Cartons sell for $18.99 to
$19.99 on Amazon where the teas have a four-star rating.
• Challenges: Made fresh the honey remains liquid and gently
dilutes as hot water enters to sweeten the brew but over
time honey can become hard and will not dissolve.
• Revenue estimate for 2015: $300,000
SOURCE: WORLD TEA NEWS | AMAZON | INTERVIEWS WITH CHRIS SAVAGE
True Honey Teas
30. Summary
SOURCE: PACKAGED FACTS/MARKETRESEARCH.COM TEA AND READY-TO-DRINK TEA IN THE U.S.: RETAIL & FOODSERVICE MARCH 2014
Single-serve pods represent the only category where
sales have grown in supermarkets, drugstores, and
other non-restaurant outlets. Whole-bean, ground,
“
”and jarred instant coffee sales are all flat or falling.
– Ric Rhinehart, President, Specialty Coffee Association of America
Just as coffee has seen whole bean and ground coffee sales
thwarted by single-cups, so, too, may the tea market see declines
in bagged/loose tea—on top of existing declines in instant. While
single-cup margins are a marketer’s dream, this assumes that the
particular marketer has a foot in the single-cup space—or the
dream may become a nightmare. – Packaged Facts
”
“
31. Dan Bolton, Managing Editor
STiR Tea & Coffee International
dan@stir-tea-coffee.com
Thank You
Questions? Feel free to contact me at:
1108-21 Roslyn Road
Winnipeg, MB R3L 2S8
Canada
(204) 788-1359
(204) 230-7125 (cell)
Skype: dwjbolton