* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was India’s first & only trade expo dedicated to the Hot Beverages sector. * 2nd edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.

1. Bright Prospects For The Tea & Coffee Sector And The Tremendous Growth Potential
Of The Upscale Independent Café Culture Ensured A Huge Turnout at the recently
concluded World Tea & Coffee Expo 2013
* Show was held from 15th Feb – 17th Feb 2013 at Mumbai, India. * This was
India–s first & only trade expo dedicated to the Hot Beverages sector. * 2nd
edition of the exhibition to be held at a bigger venue in Mumbai in early 2014.
Mumbai, India, April 03, 2013 -- Over 50 Exhibitors from 5 countries displayed
their products and technologies at the World Tea & Coffee Expo– 2013 (WTCE
2013), the only trade show on the Hot Beverage sector in India
( http://www.worldteacoffeeexpo.com ). Held at Mumbai India from 15th Feb – 17th
Feb 2013, this unique and niche trade event attracted over 3500 business
visitors from 8 countries and generated estimated business deals worth Rs 35
crore.
On display were national and international Brands, manufacturing and packaging
technology, storage technology, Flavored Beverages, hi-tech vending machines,
retails chains as well as a variety of products from importers and exporters of
Tea & Coffee. New age products like Herbal tea, Green tea, White tea, Java tea
and Lemon grass tea alongwith a variety of Cappuccino products could be seen for
the first time in India at this trade exhibition. Hi tech machinery for mass-
producing Tea Bags and Plastic based but food grade raw material for tea and
coffee disposable cups were also on display. Trade Buyers and business visitors
were able to acquaint themselves with the trends in the Indian & Global markets
and could decide on the future course of business expansion. A number of
alliances were struck and large business deals took place.
Contiguous Conferences & Seminars by Industry leaders charted out the course for
the modernization, expansion and upgradation of the Global Hot beverage sector
as also predicted the future growth and impact of the Independent Café Culture.
According to Mr Suresh Kotak, Chairman, Kotak Commodities Ltd, who inaugurated
the trade event, –Thriving Independent Upscale Café Culture will ensure huge
growth in domestic Ready to Drink (RTD) Tea & Coffee sectors aided by the health
benefits of Tea & Coffee. The event being first of its kind, where interaction
was so intense, that it is bound to address some real serious issues impacting
the industry.–
According to an Assocham study the domestic tea industry is growing annually at
15%. The study further states that India accounts for nearly 30% of global Tea
output and nearly 25% of tea produced worldwide is consumed in India. Cafe
chains (both Tea & Coffee) are expected to generate a turnover of $410 million
in India by 2017. Internationally, the market for RTD tea and coffee in terms of
revenue is expected to reach US $125 billion by 2017 as against US $69 billion
in 2011 (estimated) signaling an anticipated annual growth of 10.9 % 2012 to
2017.
Mr Ravi Thapa of Manjushree Plantations Ltd, one of the major exhibitors says,
–We were delighted to be part of the World Tea & Coffee Expo 2013
( http://www.worldteacoffeeexpo.com ) in Mumbai on Feb 15-17, 2013. The
experience was enriching and the connects valuable. This was a great opportunity
to interact with organizations and individuals on a common platform. The
exchange of thoughts, ideas and developing relationships for mutual growth and
development was very meaningful. We wish you all success in the second edition
and onwards.–
Another major Exhibitor Mr K V Vishwanathan of dph International Gmbh, Germany
pens his experience in these words –We are into packaged tea bags. Our
Principal–s Managing Director was also here along with our regular buyers whom
we had invited to the Expo. There hasn–t been a single dull moment here at
WTCE.–
Echoing similar sentiments is Mohd. Noor Zaki Yahya of Balung Plantations,

2. Malaysia, “We have displayed some very exciting range of teas here in WTCE like
java teas and lemon grass teas which are very rare teas and organic teas. From
our participation in WTCE, we are sure that there is lot of potential for these
teas here in India as everybody seems to be interested in these high end teas.
We have lot of footfalls to our stall and our participation really went off
well.“
WTCE has thus emerged as the definitive & only business Platform for Hot
Beverages Sector which has prompted the organizers to seek a bigger venue in
Mumbai to accommodate a larger number of Exhibitors and visitors for the 2nd
edition. The 2nd edition will also include a Conference, Workshops and Seminars
which will be addressed by industry leaders from India and abroad.
Says Priti Kapadia, Director, Sentinel Exhibitions P Ltd, the organizers of this
event, “The hot beverage sector has evoked keen interest not only in India but
also in other tea and coffee drinking nations. The biggest need of the hour is
to provide this sector an organized platform from where they can not only trade
but exchange ideas and interact with other players/ buyers and traders in the
industry. WTCE is one such attempt in the direction. “
The Trade exhibition was supported by leading Trade Bodies like Tea Board of
India. (Govt of India), Federation of Indian Tea Traders Association (FAITTA),
Bombay Tea Traders Association (BTTA), India-China Chamber of Commerce &
Industry, Small and Medium Business Development Chamber of India, Confederation
of Indian Small Tea Growers Assoc (CISTA) and Darjeeling Tea Association.
For further information see http://www.worldteacoffeeexpo.com or contact Ms S
Khosla on shalini@sentinelexhibitionsasia.com / +91 99678 88940
Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep
Near Bhanu Park/Seasons Restaurant
Adukia Road, Off S V Road
Kandivli (W), Mumbai 400 067. INDIA
Tel: (91 22) 28625131/32
Cel: +91 98205 03876
Fax: (91 22) 28625133
mitesh@publicrelationindia.com
http://www.publicrelationindia.com
http://www.worldteacoffeeexpo.com
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