Study of and marketing strategies for cold pressed oils in India

1. Cold Pressed Edible Oils
Subhashis Das Gupta
sdasgupta444@gmail.com

2. What is cold pressed oil ?
• The modern method of oil extraction involves supplying a lot of heat. The oilseed is first crushed,
and the pulp is heated under pressure. As a result, almost all the oil is extracted.
• The downside is that the oil is heated up to temperatures of 230 degree centigrade. Heating it to
such high temperatures alters the properties of the oil molecules in unfavourable ways (Polycyclic
Aromatic Hydrocarbons are formed at high temperatures which are carcinogenic) – and strips it
off of its nutritional value.
• For optimum extraction of oil, a solvent is added, in this case, hexane. The hazards of exposure
to hexane are many – including dermatitis and CNS depression – depending upon the quantity of
hexane inhaled or ingested.
• The other option of extraction is using a method called “Expeller pressing“, which is a mechanical
process of extraction using a machine called an expeller. No heat is added to the process, but
heat can be produced as a result of the mechanical action on the nut – which could very well
result in high temperatures that alter the chemical composition of the oil.

3. What is cold pressed oil ?
• After subjecting the oil to such high temperatures, manufacturers tend to use
preservatives to prevent the oil from becoming unstable. There is inconclusive
evidence about whether these preservatives are harmful, but toxicology studies
advise that it’s better to stay away from them.
• Oils that have been refined through this process stay longer on the shelves and are
more stable. This, however, is at the cost of its nutritional value.
• The case for cold pressed oils
• In olden times, a long cylindrical contraption called a “ghani” was used. The oilseeds
were placed inside and ground with a pestle until the oil came out. This is the
simplest method for “cold-pressing” the oil out of a seed because it doesn’t involve
the generation or addition of heat. The residue or the oil cake was used as fodder
for cattle.

4. How is Cold Pressing done today
• Today cold-pressed methods of extraction are the same
as the expeller-pressed method, albeit in a temperature-
controlled setting. According to the European Union
regulations, the temperatures for cold-pressing must not
exceed 27 degrees centigrade, though such criteria in
India have not been established.

5. Cold Pressed Oils
• Initially, this concept was used on fruits and vegetables
from which juices were made. Now, the same has been
applied to oils as well. This technique helps to retain the
aroma, flavour and nutritional value of food making it an
ideal choice for cooking. Cold-pressed oils contain the
natural antioxidant of the seed from which they were
produced. Another point to be noted in using and
consuming these cold-pressed oils is the smoking point of
oil, which in most of these cases is low.

6. Olive Oil
• This has been essentially known to be a good source of
antioxidants like Vitamin E and protects our cells and
body tissues from free radical damage. It, hence, has anti-
cancer and anti-bacterial effects too. It is a good source of
oleic acid, which helps in strengthening of the immune
system, which at times gets destroyed due to the heating
procedures.
• Recommended Oil: Borges Olive Oil Extra Light

7. What are the advantages of cold pressed oil?
• 1) They retain healthy anti-oxidants that are otherwise
destroyed by heat. These anti-oxidants fight harmful free
radicals and prevent the growth of tumors.
• 2) Cold pressed olive oil is rich in Vitamin E, which has anti-
inflammatory, healing properties. It is a good source of oleic
acid which strengthens the immune system.
• 3) Cold pressed coconut oil, despite its bad reputation, contains
lauric acid, which fights against harmful pathogens. This
compound is also found in human breast milk. According to this
article, “Coconut oil contains a lot of medium chain triglycerides,
which are metabolized differently and can have therapeutic
effects on several brain disorders.”

8. • 4) Rujuta Diwekar, in her article for Outlook recommends
cold-pressed filtered groundnut oil. “At low temperatures,
the fatty acid bonds in the groundnut don’t get destroyed,
keeping its heart-protecting abilities intact, along with
vitamins and minerals. Groundnuts, with their high Niacin
(of the Vitamin B family) content, help stabilise blood
sugars”, she writes.

9. • Cold-pressing eliminates all the harmful effects that arise
from the conventional methods of oil extraction. The only
problem with cold pressed oils is their short shelf-life.
• However, an organic producer of cold pressed oils said
that if stored in clay utensils, chekku oil lasts for almost a
year. Chekku oil is traditionally supplemented with palm
sugar or jaggery, which heightens its flavor and also its
nutritional value.

10. Coconut Oil
• This oil contains lauric acid – a starter to an anti-microbial
active fat, which helps in protecting against a lot of
infections. It is the same acid present in breast milk too
that helps in protecting the baby against a lot of infections.
This oil is good for healthy gut. Coconut oil is suitable for
cooking too as it has a high heat tolerance.
• Recommended Oil: Organic Veda Virgin Coconut Oil

11. Flax Seed Oil
• This is basically extracted from flax seeds and is a great
source of polyunsaturated fatty acids like omega3 fatty
acids. It helps in decreasing inflammation in the body. In
fact, flaxseed oil is also used as a laxative and for weight
loss purposes.
• Recommended Oil: BNB Virgin Lin Seed Oil

12. Black Currant Oil
• This oil is obtained from the seeds of the blackcurrant
berry, and is a great source of GLA – an important
Omega-6 fatty acid. It is a precursor to hormone like
substances that regulates inflammation, among many
other body functions.
• Recommended Oil: Botanical Beauty Black Currant Seed
Oil

13. Borage Oil
• This oil comes from the seeds of the edible borage
flowering plant. It is also a source of Omega-6 fatty acid,
which is known to lower the age-related symptoms such
as respiratory disorders and eczema. It also helps in
counteracting the effect of free radicals.
• Recommended Oil: Crysalis Borage Oil

14. Walnut Oil
• Walnut oil not only has a high amount of Omega-6, but
also has a decent amount of Omega-3. Several medical
studies have indicated that walnut oil offers a rich source
for antioxidants, specifically ellagic acid. This helps in the
detoxification of several substances linked to the
development of cancers. It is high in manganese and
melatonin, which helps in regulating the body’s clock. This
oil also reduces the risk of heart diseases, improving
cardiovascular strength and also helps in maintaining the
hormonal levels of the body. Here are health benefits of
walnuts.

15. Sesame Oil
• This is a good source of vitamin E, and is also known for
its antioxidant property. It also has a high concentration of
fatty acids, including polyunsaturated omega-6 fatty acids
and monounsaturated omega-9 fatty acids. Its other
constituents include zinc, copper, magnesium, calcium
and iron as well as vitamin B-6. It also lends a number of
cardiovascular as well as beauty benefits.
• Recommended Oil: Kama Ayurveda Organic Sesame Oil

16. Groundnut Oil
• Groundnut oil is naturally sweet and flavoured edible oil.
It’s very high in energy, has a high burning and smoking
point, and contains MUFA, PUFA, Vitamins A, D and E in
appropriate amounts. It helps in lowering the bad
cholesterol and hence maintains heart health. Read:
Mustard oil or groundnut oil – which is healthier?
• Recommended Oil: FreshMill Cold Pressed Ground Nut
Oil

17. Chia Seed Oil
• This oil contains more than 60% omega-3 fatty acid. A lot
of cultures have used chia seeds as a staple food for
thousands of years to increase endurance and strength.
Chia oil can also be used as a massage oil or body oil to
nourish and replenish skin.
• Recommended Oil: Botanical Beauty Organic Chia Seeds
Oil

18. Hemp Seed Oil
• This oil is rich in digestible protein and consists of omega
3 fatty acids and has a typical nutty flavour to it. It has a
fairly limited shelf life. Hemp oil is a great source of
Vitamin A and Vitamin E, along with various other
minerals such as iron, calcium, and magnesium among
others.
• Recommended Oil: Nutiva Organic Hemp Oil

19. Top Cold Pressed Extra Virgin Olive Oils
• 1. Frantoio Muraglia Extra Virgin Olive Oil Capri Ceramic
Bottle (Intense)
• 2. Fumo Smoked Extra Virgin Olive Oil
• 3. Murat Du Carta Extra Virgin Olive Oil
• 4. Nudo Adopt Three Tenors Flavoured Extra Virgin Olive
Oil Trio
• 5. Mr Organic Extra Virgin Olive Oil

20. Which Cold Pressed Oils could work in India
• Coconut
• Sesame
• Ground Nut

21. What are the Business Concerns with CPOs
• Shelf Life of 6 months
• In transit damages
• Sourcing from farmers
• High Cost Production Process
• Hence have your own production eventually

22. Distribution Models
• Kickoff with Internet Selling Model & Amazon tieups
• Have tieups with stores of A Category in major stores
• Setup offline distributors slowly
• Keep expanding based on response

23. Popular Cold Pressed Oils in India

24. Indian Cold Pressed Oils

25. High Value-Almond & Jojoba Oil
HillDews
Jojoba Oil -
100Ml - Cold
Pressed- Rs
410

26. REFERENCES :
• http://www.thealternative.in/lifestyle/cold-pressed-oil-
switch-refined-oil-much-healthier-alternative/
• http://www.thehealthsite.com/fitness/10-best-cold-
pressed-oils-in-india-as-recommended-by-an-expert-
f0817/
• https://retail.franchiseindia.com/interview/retail-
people/startup/India-is-emerging-market-for-cold-pressed-
oils-Thara-Jayan.i1348/