Global Marketing is done in order to improves the effectiveness of your company's products and services. Read this document to know the global marketing and communication strategy of NIKE. https://www.assignmentdesk.co.uk/marketing-assignment-help

2. The chosen brand is NIKE which is American multinational
group focuses upon design, development, manufacturing and
marketing the products in worldwide area. Company aims to
sell quality products in order to attract wide range of
customers.

3. Nike offers wide range of sports product offerings that involves:
• Footwear
• Apparel
• Equipment
• Accessories
• Services

4. The product chosen is Footwear for cricketers.

6. • NIKE focuses upon individual's preferences and thus produces
customized products for its clients i.e. criketers.
• It helps in influencing consumers to enhance customer base and
profitability.
• Here, Footwear as the product offerting has been selected
because firm focuses on the helping sportmen to deliver best
performance within fields.

8. It is the process in which firm or other
businesses develops international influence or
carrying out its operations in in international
market.

9. It is the process in which firm or other
businesses develops international influence or
carrying out its operations in in international
market.

11. It is considered as the practice that conducts
business as per the local and global
considerations so that best results can be
carried out.

12. Nike aims to sell its products around the world and thus it
undertakes globalization strategy. It is useful for firm in order
to influence sports person worldwide and thus enhance the
sales and profitability of firm in market. Thus, adopting
globalised strategy helps Nike to sell its sports shoes
everywhere in the world.

13. The strategies identifies is Globalization which is adopted by
Nike in order to market their footwear in world and thus for such
political macro environmental factor will be adopted in order to
support the chosen strategy. Political factors influences firms
decsiion as it is essential for business to comply with govrnment
rules and regulations so that its products could attain success in
market.

14. • De Mooij, M. (2013). Global marketing and
advertising: Understanding cultural paradoxes. Sage
Publications.
• Lee, K. & Carter, S. (2012). Global marketing
management. Oxford University Press.