Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Combined the attached three papers together to flow into one docum.docxdrandy1
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Combined the attached three papers together to flow into one docum.docxcargillfilberto
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
Combined the attached three papers together to flow into one docum.docxdrandy1
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Combined the attached three papers together to flow into one docum.docxcargillfilberto
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
Running Head NIKE1NIKE6Week 6 Assignment 2E.docxjeanettehully
Running Head: NIKE 1
NIKE 6
Week 6 Assignment 2
Ebony Reid
Strayer University
BUS 499 Business Administration Capstone
Dr. Grizzel
Dr. Gardner
August 18, 2019
Found in the year 1954, Nike is an American multination company that specializes in the manufacture of athletic equipment, accessories, athletic wear, apparel, and providing footwear. The key goal of the company is to supply wearable and exceptional products that come in handy in enhancing better performance in sports (1). This paper will discuss the industry in which Nike operates in based the strategies it can use to build on its strengths and opportunities and those it can use to deal with the threats and weaknesses.
Five forces of competition
The two segments of the general environment that would rank highest in their influence on Nike are threats of new entrants and the level of competitive rivalry.
Threat of new entrants
In case new firms come in the market, they are likely to disrupt the industry environment of Nike, especially due to the company high pricing strategy. With the current technological advancement, it is likely that new companies will be looking to venture in the apparel, sports shoes, and equipment market as a way of making profits (1). Most of these companies may decide to sell their products at a lower price, thus leaving customers with a favorable choice compare to how Nike sells its products. With the U.S. facing hard times in how it deals with other countries politically, other companies may jump in and take advantage. For instance, following the U.S. sanctions on Iran, Nike lost the chance of producing equipment for the Iranian football team, which was a huge deal (2).
Level of competitive rivalry
The company faces tough competition from different brands, especially from Adidas and Reebok. Both of these companies deal with similar goods like Nike, although they have different customers from different parts of the globe (1). In the sports industry, the level of competition is strong. Furthermore, the industry has grown with the current players engaging in tough competition and seek to snatch away the market share from each other.
Evaluation
In the recent past, Nike has successfully been able to deal with the two threats successfully, although much need to be done to deal with them completely. To address these forces, the company has engaged in extensive research and development, whereby it creates more unique products that aid in maintaining its brand image. The company keeps improving its product every year to ensure that it does not lag behind its competitors. Furthermore, Nike has continually engaged in social media marketing, which has worked on its favor, given that their products are well known to their customers (1). For instance, the company recently engaged in the 'Just Do It' campaign where different customers posted their photos with the caption and helping the company to increase its popularity among the consumers.
Future improvements
T ...
Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
Running head PHD IT 1PHD IT 5Written Interview Qu.docxtodd581
Running head: PHD IT 1
PHD IT 5
Written Interview Questions: PhD IT
Student’s name
Professor’s name
Course title
Date
Phd IT
Q 1: Information technology research interests, importance, and inspiration
Information technology must not be underestimated. Organizations now recognize information technology as a first mover advantage over the competitors. The increased desire for smart cities, sophisticated robotics, and now that the society is in the information age requires technology wizards to help in the transition. Notably, increased cyber attacks reports need more research. I am interested in finding out the emerging threats and safety precautions to lend a hand in reducing losses as a result the threats. The other is data breaching. The wide embrace of electronic commerce and storage of information electronically has led to the breach of sensitive information. Studying information technology in-depth will grant insights on how to govern information. Big data is common today. I would wish to know about the analytics of big data and its applications to make sound decisions. Risk is a fact. Knowledge on enterprise risk management is essential for the management of risks. Information technology varieties reflect the need to research about the technologies for a global world. Data is becoming more complex, calling for data science knowledge.
Q 2: Reasons for selecting PhD in information technology including University of the Cumberlands
Now that the world is driven by information technology is a sign of growth. To a student, this implies increased job opportunities which is a plus if one has a doctorate degree. A doctorate person can fit in careers that require high technology such as information technology consultant, strategist, architect, director, and chief information officer over a master’s person. A PhD will therefore, grant me the theories and strategies important to become a leader in technology management. University of the Cumberlands was chosen because it has been certified by the National Security Agency as well as Homeland Security as a center of excellence in the prevention of cyber threats (University of the Cumberlands, 2018). The university also offers the chance to study online and takes into account the student’s schedule to have time for work and home.
Q 3: Strengths verses weaknesses including impacts
More research is expected of a PhD student. The ability to research and write well will be beneficial in delivering the needed content. A thinker is also required to present substantive knowledge. Sacrifice in terms of time and effort is a must to graduate within the allocated duration. I am well-prepared to pursue this study because of the focus that I have. Additionally, I have shared about my interests and goals with my mentor therefore, assured that I am in the correct field. The selected mentor is knowledgeable about information technology and will get to this person when faced by any challenge. I a.
Running head PERSONALITY INVENTORIES1PERSONALITY INVENTORIE.docxtodd581
Running head: PERSONALITY INVENTORIES 1
PERSONALITY INVENTORIES 9
Personality Inventories as Evidence of Personality
Matthew M. Rosario
University of the Rookies
May 15, 2018
Abstract
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Understanding how juror verdict come to be not from a lawyer standpoint by a psychological one can be beneficial as far a juror selection. Juror selection is the most important part during pre-trial services. Being able to use science to investigate juror personality in regards to personality evidence can create a new theory in psychology and law once the research begins and the length and understanding of the topic is better. This paper will outline information of my research topic.
Personality Inventories as Evidence of Personality
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Law does not change in theory, but psychology does which enhances psychological understanding of the world. Being able to identify juror in favor of a particlar postion during “Voir Dire” can be beneficial during legal preceedings. Voir dire is the ability to rehabilitate the jury by allowing the judge and attorney to observe and ask questions to eliminate bias jurors before selecting the final 12 jurors who will preside over the case (Erik, Marek, 2016). Unfortunately, this method can be used in order to evaluate which juror would be most benefical for a particlar lawyer during a trial. In other words, lawyers have the ability to munapluate the selction process in order to gain juror in their favor. According to Schuller, Erentzen, Vo, and Li (2015) it is the right for one to be tried by an impartial and independent jury from one’s peers, but this can be difficult when peers can be prejudice or possibly chosen by attorneys to benefit their position. At this time there is mininal psychological assessement being conducted in order to understand the jurors position outside of their biases. Because this is a new topic emerging in studies, more research needs to be conducted in order to understand the bases of trial science and the annotation of using trial consultant to create mock trials for juror selection for their advantage. Due to trial science being a new specialty this lead to the research topic can personality inventories indicate a juror verdict during trial? Many researchers concluded that juror background demographic information, education and personality could influence a juror verdict, but did not con.
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Running Head NIKE1NIKE6Week 6 Assignment 2E.docxjeanettehully
Running Head: NIKE 1
NIKE 6
Week 6 Assignment 2
Ebony Reid
Strayer University
BUS 499 Business Administration Capstone
Dr. Grizzel
Dr. Gardner
August 18, 2019
Found in the year 1954, Nike is an American multination company that specializes in the manufacture of athletic equipment, accessories, athletic wear, apparel, and providing footwear. The key goal of the company is to supply wearable and exceptional products that come in handy in enhancing better performance in sports (1). This paper will discuss the industry in which Nike operates in based the strategies it can use to build on its strengths and opportunities and those it can use to deal with the threats and weaknesses.
Five forces of competition
The two segments of the general environment that would rank highest in their influence on Nike are threats of new entrants and the level of competitive rivalry.
Threat of new entrants
In case new firms come in the market, they are likely to disrupt the industry environment of Nike, especially due to the company high pricing strategy. With the current technological advancement, it is likely that new companies will be looking to venture in the apparel, sports shoes, and equipment market as a way of making profits (1). Most of these companies may decide to sell their products at a lower price, thus leaving customers with a favorable choice compare to how Nike sells its products. With the U.S. facing hard times in how it deals with other countries politically, other companies may jump in and take advantage. For instance, following the U.S. sanctions on Iran, Nike lost the chance of producing equipment for the Iranian football team, which was a huge deal (2).
Level of competitive rivalry
The company faces tough competition from different brands, especially from Adidas and Reebok. Both of these companies deal with similar goods like Nike, although they have different customers from different parts of the globe (1). In the sports industry, the level of competition is strong. Furthermore, the industry has grown with the current players engaging in tough competition and seek to snatch away the market share from each other.
Evaluation
In the recent past, Nike has successfully been able to deal with the two threats successfully, although much need to be done to deal with them completely. To address these forces, the company has engaged in extensive research and development, whereby it creates more unique products that aid in maintaining its brand image. The company keeps improving its product every year to ensure that it does not lag behind its competitors. Furthermore, Nike has continually engaged in social media marketing, which has worked on its favor, given that their products are well known to their customers (1). For instance, the company recently engaged in the 'Just Do It' campaign where different customers posted their photos with the caption and helping the company to increase its popularity among the consumers.
Future improvements
T ...
Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
Running head PHD IT 1PHD IT 5Written Interview Qu.docxtodd581
Running head: PHD IT 1
PHD IT 5
Written Interview Questions: PhD IT
Student’s name
Professor’s name
Course title
Date
Phd IT
Q 1: Information technology research interests, importance, and inspiration
Information technology must not be underestimated. Organizations now recognize information technology as a first mover advantage over the competitors. The increased desire for smart cities, sophisticated robotics, and now that the society is in the information age requires technology wizards to help in the transition. Notably, increased cyber attacks reports need more research. I am interested in finding out the emerging threats and safety precautions to lend a hand in reducing losses as a result the threats. The other is data breaching. The wide embrace of electronic commerce and storage of information electronically has led to the breach of sensitive information. Studying information technology in-depth will grant insights on how to govern information. Big data is common today. I would wish to know about the analytics of big data and its applications to make sound decisions. Risk is a fact. Knowledge on enterprise risk management is essential for the management of risks. Information technology varieties reflect the need to research about the technologies for a global world. Data is becoming more complex, calling for data science knowledge.
Q 2: Reasons for selecting PhD in information technology including University of the Cumberlands
Now that the world is driven by information technology is a sign of growth. To a student, this implies increased job opportunities which is a plus if one has a doctorate degree. A doctorate person can fit in careers that require high technology such as information technology consultant, strategist, architect, director, and chief information officer over a master’s person. A PhD will therefore, grant me the theories and strategies important to become a leader in technology management. University of the Cumberlands was chosen because it has been certified by the National Security Agency as well as Homeland Security as a center of excellence in the prevention of cyber threats (University of the Cumberlands, 2018). The university also offers the chance to study online and takes into account the student’s schedule to have time for work and home.
Q 3: Strengths verses weaknesses including impacts
More research is expected of a PhD student. The ability to research and write well will be beneficial in delivering the needed content. A thinker is also required to present substantive knowledge. Sacrifice in terms of time and effort is a must to graduate within the allocated duration. I am well-prepared to pursue this study because of the focus that I have. Additionally, I have shared about my interests and goals with my mentor therefore, assured that I am in the correct field. The selected mentor is knowledgeable about information technology and will get to this person when faced by any challenge. I a.
Running head PERSONALITY INVENTORIES1PERSONALITY INVENTORIE.docxtodd581
Running head: PERSONALITY INVENTORIES 1
PERSONALITY INVENTORIES 9
Personality Inventories as Evidence of Personality
Matthew M. Rosario
University of the Rookies
May 15, 2018
Abstract
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Understanding how juror verdict come to be not from a lawyer standpoint by a psychological one can be beneficial as far a juror selection. Juror selection is the most important part during pre-trial services. Being able to use science to investigate juror personality in regards to personality evidence can create a new theory in psychology and law once the research begins and the length and understanding of the topic is better. This paper will outline information of my research topic.
Personality Inventories as Evidence of Personality
It can be difficult to understand law in relations to psychology and the way behavior can be explained in a more practical application. Unfortunately, the advancement of psychology and the perception of law are at a constant struggle with each other because law is specific and psychology is changing. Law does not change in theory, but psychology does which enhances psychological understanding of the world. Being able to identify juror in favor of a particlar postion during “Voir Dire” can be beneficial during legal preceedings. Voir dire is the ability to rehabilitate the jury by allowing the judge and attorney to observe and ask questions to eliminate bias jurors before selecting the final 12 jurors who will preside over the case (Erik, Marek, 2016). Unfortunately, this method can be used in order to evaluate which juror would be most benefical for a particlar lawyer during a trial. In other words, lawyers have the ability to munapluate the selction process in order to gain juror in their favor. According to Schuller, Erentzen, Vo, and Li (2015) it is the right for one to be tried by an impartial and independent jury from one’s peers, but this can be difficult when peers can be prejudice or possibly chosen by attorneys to benefit their position. At this time there is mininal psychological assessement being conducted in order to understand the jurors position outside of their biases. Because this is a new topic emerging in studies, more research needs to be conducted in order to understand the bases of trial science and the annotation of using trial consultant to create mock trials for juror selection for their advantage. Due to trial science being a new specialty this lead to the research topic can personality inventories indicate a juror verdict during trial? Many researchers concluded that juror background demographic information, education and personality could influence a juror verdict, but did not con.
Running head: PHASE 2 1
PHASE 1 16
GenY Xploit Implementation Plan
Ken Wiechert
Robert Varela
Lakisha Trammel
Grand Canyon University: ENT-435
06/9/2019
GenY Xploit Implementation Plan
Innovation is a team activity that involves the intersection of different fields, bringing together diverse ideas, abilities, and/or methods that result in a physical product, a process, or a service that impacts society in a timely manner (National Academy of Engineering, 2015). It is imperative to influence innovation in an organization to stay in existence with other competitors. Before Team B can embrace the final phase of implementing a plan that will captivate the audience buy-in power there are two other phases that need to take place. Phase 1 has already been established and that is to purpose several innovative ideas to nominate for our new product along with a description of the models used to circulate an extensive evaluation of each product. Team B evaluated several innovation ideas mainly using the NOMMAR model which evaluated the customer needs, technology options, potential market, business model, realistic approach, and the relevancy (Miller Competition Series, n.d.). Phase 2 will finalize the name of a product, provide a description of the GenY Xploit gaming console, what value will it provide to our customer needs, utilizing the NOMMAR model a detailed implementation plane that that will include contingency, risks, budget, time frame, target market and visuals to increase readability and professional exploits.
GenY Xploit Gaming Console
Team B unanimously nominated the GenY Xploit gaming console for our new product. Introducing the new GenY Xploit gaming console into the market arena will give gamers a whole new jolt of gaming experience. The gaming console will introduce a unique design of software compatibility that will allow gamers to perform cross-platform gaming to compete with each other online no matter what gaming console they are using.
According to Karlsson, & Nystrom (2003), “The introduction of a new product on the market can basically be made in two different ways. A product can be either totally new to the market or it can be the result of a major change in an existing product” (p 136). The Gen Y Xploit is totally a new gaming console product that has the potential to revolutionize the gaming industry all over the world. Team B is excited and ready to establish this new gaming console to the gaming community world which we feel is hungry and ready for a new gaming console to take center stage. If that is not enough, we are confident that GenY Xploit will fulfill all their desires and needs for centuries to come. Presently, the latest marketing model for the gaming industry consists between two competitors, Microsoft Xbox One X and the Sony PlayStation 4 (PS4), even though the Nintendo Switch is a gaming system they are not equally comparable. It is time to beef up the competit.
Running head PERSONAL MISSION STATEMENT1PERSONAL MISSION ST.docxtodd581
Running head: PERSONAL MISSION STATEMENT
1
PERSONAL MISSION STATEMENT
4
Personal Mission Statement
Name
PSY/699
Instructor name
date
Personal Mission Statement
To begin with, I have set my eyes on becoming a social worker. Further, through my involvement in the realm of social work, I hope to help as many individuals as I can. For a long a time, I have exhibited immense passion and the need to come to the assistance of individuals who are grappling with a vast array of unsavory circumstances. My passion is as a result of my experiences of the suffering of many people whom I have interacted with throughout my life. Notably, the majority of these people had to contend with abuse and neglect for a long time. Moreover, my need is as a result of my comprehension of the fact that transforming the globe commences with the assistance of a just a single individual and having the ability to empathize with individuals. Having witnessed so much suffering throughout my life, I feel that it is right for me to do whatever I can to bring smiles to faces of individuals who have faced diverse challenging situations in their life. In this way, I believe that I will be able to bring much-needed positive contributions to my preferred profession.
Further, I bring various positive and unique qualities to social work, the most prominent of which include empathy, active listening, and persuasion. Firstly, empathy relates to the capability of an individual to identify with the situation in which another individual is. Undoubtedly, empathy is immensely critical in the realm of social work owing to the fact that it aids those partaking in the field to not only comprehend but also assist others in ascertaining solutions to their problems. Apart from this, active listening is equally critical in social work because it helps in establishing trust, opening doors, and coming to the discovery of important details regarding the people seeking the assistance of social workers. In this way, their unique circumstances can be understood. Additionally, the value of persuasion cannot be stressed enough, as it aids in influencing, coaxing, or inviting individuals to take action, for instance, when it comes to the transformation of client behavior.
With respect to how I see my role in the profession evolving through time, I hope that I will start working as a child welfare social worker in a hospital. I intend to offer services to children who are grappling with abuse and neglect owing to the actions of their parents. On top of this, I intend to assist children coming from families that do not earn enough income. In addition, I hope that I will become a hospital manager of child welfare five years after starting my practice of social work. Following the attainment of two to three years’ experience as child welfare social worker, on top of undergoing additional management training, I hope that I will be able to land the position. In addition, I intend to start a non-profit communit.
Running head PERSONALITY DEVELOPMENTPERSONALITY DEVELOPMENT.docxtodd581
Running head: PERSONALITY DEVELOPMENT
PERSONALITY DEVELOPMENT 6
Personality development
Student’s Name
Institutional Affiliation
Introduction
The purpose of this paper is to explain the concepts and theories of personality development. People tend to think widely about personality at the workplace, in schools, and in other social events. People place immediate focus on the personality and make judgments about shyness, helpful people. (Davis & Panksepp 2018) Personality makes each individual the way they are. Researchers in psychology and other fields have overtime in history researched how the personality of individuals developed. The development of personality refers to the organization of human behavior patterns, which brings uniqueness amongst various individuals. Many factors can result in personality changes such as the genetic factors, the environment one is living, styles of parenting, and other very important variables. The development of personality allows individuals to adopt an impressive personality and makes one be unique. Various psychologists have developed various theories that explain the development of human personality. Some of the theories of personality development include the psychodynamic theory, neural biological theory, the traits theory, and cognitive theory. (Rohsenow & Pinkston-Camp 2016)
Psychodynamic theory
The development of personality takes place through a certain series of stages. Each of these stages has unique conflict features in psychology. The development of human personality is developed from a number of components of the human mind. Feud believed that the three components include the id, the ego, and the superego. The id is concerned with the question "want to do that now," it is characterized by the gratification of certain basic needs and has an aspect of urgency. The superego places focus on some essential rules and morals in society. This is closely related to the commonly referred to as the human conscience. The development happens as individuals grow from childhoods to adulthood. The ego is mainly rational and part of our inner personality. A number of psychologists have criticized the feuds ideas about personality development and have rather applied the effect that the child's environment and their culture affect the development of their personality. (Rohsenow & Pinkston-Camp 2016)Alfred explored and developed a very comprehensive theory of psychodynamic personality.
The psychologists focused on the strong drive, which compensates for inferiority feelings. He developed the idea of an inferiority complex which described a situation where an individual lacks their worth and perceive themselves below the standards of other people in the society. Erickson was another psychologist who was very instrumental in the development of psychological development theory. (Brandes 2019) He argued that the development of the human personality was based on t.
Running Head PERSONAL NURSING PHILOSOPHY 1PERSONAL NURSING P.docxtodd581
Running Head: PERSONAL NURSING PHILOSOPHY 1
PERSONAL NURSING PHILOSOPHY 2
Personal nursing philosophy
Student name
Professor
Course
Date of submission
This paper focuses more on nursing paradigms that are comprised of four key elements. These factors include persons/clients, health, environment, and nursing, where each is subjected to own theoretical connotation and has an essential role in enhancing and promoting healthcare. In this regard, the paper outlines and contrast approaches and is in line with these four approaches in efforts to attain modern health care. Various theories in this regard try to give a vivid description of the environment and critical role in healthcare. All the stakeholders are therefore supposed to collectively work together as one of attaining a competitive advantage, healthcare and create a conducive work plan that total defense potential alignment of healthcare. This theory creates a personal definition that applies to the scenario in an exemplifying the applicability in the nursing processes (Warren W. Tryon, 2019).
In my analysis and interpretation, Person metaparadigm focuses more on recipient care and the patient. This facet extends and encompasses factors such as culture, personal spiritual aspects, family friends, and the associate economic status. This fact has been proved by a research hat outlined that the current world view of nursing has existentialism and humanism transcendence, which are based on their own interpretation and perception. The nature of intensive care that is acceded to a patient in some cases is based on the personal attribute and predetermined forces that surround one self. The third part is always crucial in attaining healthcare through could and proviso of essential secondary services that help in the healing processes. This is a closely associated environment metaparadigm; it deals with both external and external factors that relate to competent and reliable patient care. Some of the factors that are defined in this phase include interacting with patients, which changes the cognitive perspective of the subject. Visitors, as well as surrounding, are vital factors that can be used to determine and offer the best services to a patient (Saul McLeod,, 2015).
Am sure that nurse and the integrated practices of theories have established s scope and level of abstraction that has developed a proper framework through the nursing situation. Through capacity building a convinced that nurse intervention is the road map of attaining all phenomena and goals of universal healthcare. In this case, the use of cognitive theory appliance is predominating, arguing that intellectual structure and processes must be followed. The nurse must, therefore, attain a high degree of competency through the use of one's thought, interpretation of the environment, and correct assumption. In my opinion, this is the most critical aspect that requires professional input to attain effective, effi.
Running Head PHILOSOPHICAL WORLDVIEW1PHILOSOPHICAL WORLDVIEW.docxtodd581
Running Head: PHILOSOPHICAL WORLDVIEW 1
PHILOSOPHICAL WORLDVIEW 2
Philosophical Worldview
Kathy Greggs
Liberty University
05/27/2020
1. Which philosophical worldview most closely aligns with your perspective and the way that you view problems in the world? How so?
The approach in which we view greatly affects the approach in which we take for research purposes. I did not have that idea until I read the philosophical worldview and gained a detailed comprehension of that it involves. From this knowledge, I have found out that from the four philosophical worldview one that closely aligns with my perspective and my view of problems in the world is the pragmatic technique. This is because my approach of viewing and handling issues is based on the experience of the vice theory. Based on pragmatic view, reality exist as physical realities, psychological and social realities that involve subjective experience and perception, language, and culture. Knowledge is based on reality of the world and our experiences (Petersen, & Gencel, 2013).
2. How does understanding the connection between philosophical worldview and research methodology assist in your research approach?
The capability to associate philosophical world views to various research methodologies is essential to me. It aids in making it easier to focus on main issue of research thus making the right decision on the type of data collection methods to be used and the type of data analysis to be used. It is essential to note that the connection between the philosophical worldview and the research approach available since it will aid in defining if I implement the quantitative method or the qualitative approach. Based on the research carried out by Robson and McCarran (2016), the quantitative approach is basically focuses on the natural sciences and numerical data; as the qualitative approach is based majorly on non-numerical data and believed to be better suited for social research on individuals. Nevertheless, as pragmatist both approaches could be implemented based on my perspective or basic consensus.
3. Compare/contrast research philosophical worldview with that of a Christian worldview. Are there any areas that are problematic, or do most philosophical worldviews appear to be congruent with a Christian worldview?
A world view is a way in which we comprehend life and the world as well as the reality. The Christian worldview is a great conceptualization of the world based on a Christian view. Based on the philosophical worldviews, positivism according to me of the only one that is problematic to a Christian word view since it disclaims invisible theoretical concepts (Robson & McCarran, 2016). Post-positivism is a new worldview that tends to replace positivism and it is in line to the Christian worldview since it takes into consideration the uncertainties that positivism rejects. The other approaches are inline to the Christian world view since they are more open to the social n.
Running Head PHIL WORKSHOP1PHIL WORKSHOP 2.docxtodd581
Running Head: PHIL WORKSHOP 1
PHIL WORKSHOP 2
Phil Workshop
Name:
Institutional Affiliation:
Phil Workshop
One
According to Kant’s theory, the wrongness or rightness of actions do not rely on their outcomes but on if they tend to fulfill our responsibilities. Kant believed that there has to be a supreme guideline when it comes to morality which he mentioned to be the categorical imperative. Kant mentioned that when looking at categorical imperative, he believed that whether actions are wrong or right relies not on their consequences although on if an individual fulfils their duties (Bowie, 2002). In the philosophy according to Kant, there are diverse aspects that we learn up to date. These include: ethics, utilitarianism, among others (Winch, 2015). The limitations of this aspect are however somewhat severe. According to research, most philosophers tend to know much about several topics although they do not have any tangible mastery of a particular subject in a thorough way (Hossieni, et.al, 2016).
Both Aristotle and Kant argued that an action was classified to be moral it got to be partaken with a moral result in mind. Aristotle breaks with Kant and believes that there are not such things as the Forms or Eidos which are permanent and eternal and real. Whatever feelings one is subjected to, determines how they develop. It is better that we understand the definition of personifications.
Two
FGM, that is, female genital mutilation is a concept which denotes all the processes that involve total or partial removal of parts of the exterior female genitalia or maybe causing other injuries to the organs for non-medical or cultural reasons. According to a report by the World Health Organization on 31st January, 2018, FGM has no health benefits for women and girls. In addition, it is a violation of the women’ and girls’ violation (Reisel & Creighton, 2015). When it comes to the morals and ethical aspects of FGM, there ought to be a reasoned public dialogue regarding how well to get rid of harmful aspects of the mutilation of female genitals via laws, policies and education.
Also, debate is supposed to get encouraged in diverse academies dealing with bioethics on how medical specialists could fulfil both their moral and ethical duties in the acknowledgement of the religious traditions when it comes to their patients. Goodness is whatever promotes the greatest happiness for the greatest number of people. This is because not all actions are morally acceptable despite the positive consequences attained. John Mill explained that the greatest happiness is the pleasure and lack of pain. Happiness is the end desirable thing that either brings pleasure or is a means of pleasure. In that case, FGM is clearly an unethical issue.
When looking at ethical relativism, the theory tends to hold a morality which is relative towards the norms of an individual’s culture. That is, if an action is wrong or right relies upon the moral norms of the c.
Running head PHILOSOPHY OF RELIGION-EXISTENCE OF GOD .docxtodd581
Running head: PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 1
PHILOSOPHY OF RELIGION-EXISTENCE OF GOD 2
Student's name: Emmanuel Domenech
Professor's name: Dr. Tina Wood
Topic: Stage 1: Choosing your Philosophical Question
Institution: University of Maryland University College
Date: April 14, 2019
Final Project Stage 1: Choosing your Philosophical Question
Week Four: Philosopher: Thomas Aquinas, Primary Text: Summa Theologica, Part 1, Question 2, Article 1-3
Q1. Does God really exist?
I am highly interested in supporting the philosophy because it has been a debate that has existed for some millennium. God has been the cause of conflict and the reason for peace in some parts of the world. People who find a reason not to believe in him have always been secluded from the rest. Also, those who trust in him have been seen as hypocrites since their mistakes judge them. This is a philosophy that is interesting since it brings about the relationship between socioeconomic and political aspects of human beings in relation to the influence of a supernatural being. I would like to know that God exists in our world and this starts with the materials presented by the Philosophy of Aquinas. I would not want to choose a side and sound bias, but I would like to use facts to present my findings.
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RUNNING HEAD PERSONAL BRANDING ACTION PLANPERSONAL BRANDING ACT.docxtodd581
RUNNING HEAD: PERSONAL BRANDING ACTION PLAN
PERSONAL BRANDING ACTION PLAN 2
PERSONAL BRANDING ACTION PLAN
NAME
MAY 2019
I) Keywords that best describe myself
a) Strategist
b) Motivator
c) Fitness Consultant
d) Talent enabler
II) Passions and Values
a) Passions
i) Community Service
ii) Healthy and mental fitness living
iii) Mentorship
b) Values
i) Commitment
ii) Integrity
iii) Resilience
III) Value Proposition
I am a servant to my clients. I am entrusted with a task that is vital in personality development. It is paramount that my deeds and speech emulate my training. I am open to criticism and take up challenges easily. This position carries a responsibility to be a custodian of values as well as instill them to those I rub off shoulders with.
IV) Personal Branding/Networking Goals
Develop a blog and post tips twice a week.
Attend organized empowerment talks and apply to become one of the speakers.
Engage in online forums and social media chat rooms.
V) Elevator Pitch
Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Being a personal trainer, I can tell you for a fact that people judge you as fast as they would with a logo. I am interested in building inter-personal skills as well as maintaining one’s mental fitness. My passion is coming up with unique ways to help my clients express themselves by what they say, do and wear. I would be thrilled to help you achieve your personal goals.
References
How to Give an Elevator Pitch (With Examples). (n.d.). Retrieved from Indeed Career Guide: https://www.indeed.com/career-advice/interviewing/how-to-give-an-elevator-pitch-examples
The Definitive Guide to Personal Branding. (n.d.). Retrieved from Brand Yourself: https://brandyourself.com/definitive-guide-to-personal-branding
.
Running head PERFORMANCE1PERFORMANCE2Case Scena.docxtodd581
Running head: PERFORMANCE 1
PERFORMANCE 2
Case Scenario
Case Scenario
The most striking point in this scenario is that the union’s collective bargaining covenant has “decoupled compensation from performance” (Hale, 2007). This means that the worker performance cannot be incentivized through benefits and compensation. This results to the assumption that without anything to gain it would be meaningless to appraise the performance of the workers. Besides, even from the union’s perspective, having performance metrics in hand, especially if they are trending up, can only strengthen their position at the next negotiation of the collective bargaining agreement.
However, it is also clear that the HR director erred in deciding to evaluate the effectiveness of the performance appraisal process by indexing that supposed effectiveness to the number of managers who adopted the process. That metric is useful only if the frequency of adoption is a proxy for gains in performance, a line of reasoning in need of clarification and exposition. One way for the HR director to flesh this out would be to obtain an understanding of why some managers were adopting the new performance appraisal process and why some were not. If the municipality’s managers are in fact concerned with the performance of their units, the survey would presumably point to ways the managers think the new process helps or does not help them get a handle on the productivity of their employees. The advantage of this would be that the survey would provide invaluable feedback, with which the performance appraisal process could be tweaked to address the concerns of the non-adopters and build upon the positives as seen by the adopters. The takeaway is that it is not entirely correct to assert that “the number of managers using the form has no bearing on productivity” (Hale, 2007) – the number of managers adopting the new process could serve to evaluate the process’ effectiveness, but only with some auxiliary development.
As Hale points out, the most straightforward metric for determining the value of the new appraisal process would be to measure “whether performance had improved” (Hale, 202). But, perhaps just as clearly, there seems to be something wrong with the reasoning implicit in that response. It seems shortsighted to apply the broad desideratum of improved performance to the seemingly more fundamental prerequisite initiative of becoming better able to measure performance (Hale, 2007).
Assuming many additional criteria are required to evaluate the value of the HR director’s new appraisal process. Given that the ‘industry’ in question is a municipality, relevant productivity and people performance metrics are to be found in, for example, time-at-task, attainment of objectives, and rework. For example, if the municipality receives a call about a broken water line, the time-at-task involved in repairs, the successful repair, any need for rework, plus response time, all repr.
Running Head PERTINENT HEALTHCARE ISSUE1PERTINENT HEALTHCAR.docxtodd581
Running Head: PERTINENT HEALTHCARE ISSUE 1
PERTINENT HEALTHCARE ISSUE 2
Analysis of Pertinent Healthcare Issue
Students Name:
Institutional Affiliation:
Impact of increasing cost in a health organization
Introduction
The cost of receiving healthcare service is becoming a serious national healthcare concern. It has been established that the United States spend more on healthcare, in relation to the national income than any other industrialized nation. However, achieving minimum cost means having to make certain hard compromises which have never been easy. For example, low expenditure on research and development, limitation in terms of the choices of health coverage or healthcare providers and having to wait for long before using new technologies. The health system has gone through a series of transformational changes that has seen the cost of healthcare provision sky-rocket. The most affected are among the 41 million uninsured Americans who are unable to cater for the cost of insurance as well as the underinsured whose coverage program cannot cater for their overall health needs. The major catalyst behind the rising cost of healthcare has been; the rising number of aging population that take great benefit from the technologies created for lengthening life span, lifestyle choices like adoption of sedentary lifestyle and unhealthy eating habits resulting to obesity and cardiovascular disorders among others.
Cost impact on health organization.
Increasing cost has impacted the national health organization/system in so many ways. The impacts are not only experienced by the patients but the providers, employers, payers (insurance bodies) and even other employees within the health organization. Firstly, an array of transformational changes has been made i.e. payment transformation where a shift has been made from volume-based (fee-for service payment) which has high cost implications to value-based models and also the development of primary care in attempt to counter increasing cost. The turnover of healthcare providers has also faced a fair share of cost impact. The providers burdened by the feeling of denying patients services due to inability to cater for cost or lack of insurance loses meaning of services and morale to continue with the service. Consequently, advancement in training and education improve the providers’ patient service and more enhanced application of Evidence-Based practice appears costly and unaffiliated hence promoting low morale. Morbidity and mortality cases has been on the rise. Advanced technology used in diagnosis/treatment of serious medical conditions has become expensive and some of them are not covered by the insurance (core payments) hence late interventions taken after serious damage. The is also an indication of lowered patient engagement as far healthcare decision making is concerned since patients with financial challenge have limited options and are sometimes forced to comply with the physici.
Running head Patient Safety and Risk Management in Dental Pra.docxtodd581
Running head: Patient Safety and Risk Management in Dental Practice: Are There Enough
Guidelines? An Evaluative Study on The Existing System in a Dental College of Riyadh 1
Patient Safety and Risk Management in Dental Practice: Are There Enough Guidelines? An
Evaluative Study on The Existing System in a Dental College of Riyadh
Introduction
While it is essential to the practice of healthcare professionals to concern about patient
safety, it is relatively current that it has been transformed into a specific body of knowledge and
therefore patient safety may be considered as a relatively ‘innovative’ discipline. Its core ideas
are to prevent the occurrence of avoidable adverse events (errors, complications and accidents)
accompanying the practice of healthcare and to reduce the impact of unavoidable adverse events.
This is a simple definition for the multifaceted, complexed nature and many key elements in the
practice of patient safety. There are economic, financial, social, cultural and organizational
matters of a patient safety environment that makes it unpractical to simply define it as the
practicing safe health care or protecting patients from harm by health care professionals. It is
essential for all health care professionals and health care organizations to become more
acquainted with the overall framework of patient safety, to dynamically contribute in hard work
to apply patient safety procedures in everyday practice and to create a culture of patient safety
culture (Yamalik & Perea Pérez, 2012).
There is a constant concern and interest in dentistry for matters related to patients and
practicing safe and quality care in the everyday dental practice. Yet, like other health
professions, more attention is given to patient related matters and safety-related matters
(Yamalik & Dijk, 2013).
Furthermore, there is an emerging professional consideration of risk management, patient
safety and handling errors. Rather than hiding them, errors are now understood as learning
material and by that, the number of publications on dental errors are increasing. As an example,
Patient Safety and Risk Management in Dental Practice: Are There Enough Guidelines? An
Evaluative Study on The Existing System in a Dental College of Riyadh 2
prescribing errors in dental practice is a potential ground for development in the medication
management process and patient safety (Yamalik & Dijk, 2013).
An empirical data on the attitudes of dental professionals and dental auxiliaries about the
reporting of medical errors was collected in Riyadh, Saudi Arabia by Al-Nomay et al., (2017),
most respondents (94.4% of them) expressed that medical errors should be reported. Yet, insights
of the norm, personal preferences and existing practices regarding which type of error should be
reported were inconsistent. Only 17.9% of respondents perceived that reporting errors that results
in.
Running head PayneABUS738001PayneABUS738001.docxtodd581
Running head: PayneABUS738001
PayneABUS738001
Human Resource Management and Employee Turnover
BUS-7380 Qualitative Business Research Design and Methodology
Week 1
Amenia Payne
Dr. Lawrence Ness
May 17, 2020
Introduction to Problem
How an organization along with its performance is affected by human resource management (HRM) policies that play an important role in the organization for performance and growth of employees and organization is a widely discussed topic (Boudreau 1991; Jones& Wright, 1992; Kleiner 1990). Different sources contend that work rehearses that advance superior, for example, exhaustive representative enrollment and choice methods, motivator pay, and execution the executives frameworks, and broad worker inclusion and preparing, will in general upgrade the capacities of a company's present and future representative's information, aptitudes, inspiration, just as the maintenance of value workers (Jones and Wright, 1992; U.S. Division of Labor, 1993). The human asset strategies of the association will be in general assistance +7. The year 2006 was the year when HR managers noticed that were approximately 46% and considered employee turnover their top post priority in workforce and organization and that took the peak from 2012 that was 25% in that year.
Society for Human Resource Management (SHRM) explained that it has different causes for lessening employee turnover ought to be imperative for any association that involves (1) employee turnover can turn out to be exorbitant rapidly, (2) undesirable turnover influences the presentation of any association, (3) as the accessibility of talented representatives diminishes, it will turn out to be progressively hard to hold looked for after workers. According to a study, it was analyzed that employee turnover can be too costly that annually it can shoot up to 200% of annual salaries that is a great loss for organizations caused mainly due to turnover. Now with these staggering figures, it is very difficult for organizations today to fully understand the concept of employee retention and turnover and how to decrease the overall process and how to handle turnover (Mayhew, 2019). Similarly, trained employees and loyal workforce of the organization get replaced with new employees that take additional time to get trained hence organizations face a loss of time along with loss of resources and money (Iqbal, 2010). Employee turnover should only be done when it is essential for any organization to replace existing employees with new talent and that will only be done when organizations know that this turnover will give benefit and growth to the organization (Meyer, 2011). Employee turnover has termed as a risky choice as it involves the major risks in any organization for current and future project implications by human resource management (Iqbal, 2010).
An organization’s business strategic plans for execution should be contingent on current and potential employees. Throu.
Running head NURSING RESEARCH 1NURSING RESEARCH 7.docxtodd581
Running head: NURSING RESEARCH 1
NURSING RESEARCH 7
Nursing Research
Student's Name
Institutional Affiliation
Nursing research
Obesity and Weight Management Programs
Introduction to the Problem
The problem under investigation in this research is the issue of obesity and weight management. This topic was selected because it the issues is affecting many people today around the world and most significantly in the United States. Thousands of people worldwide are dying from obesity and overweight related illnesses such as diabetes, cancer, high blood pressure among many others (Obesity & weight control: Health risks, weight loss & bariatric surgery, n.d.). Therefore, it has a huge impact on the healthcare system since it has increased the problems that healthcare professionals and facilities are facing. Hospitals are now congested mainly due to diet related illnesses, obesity being at the top of the list, which causes short staffing due to the increasing patients numbers relative to providers’ numbers. The providers, especially nurses, may then suffer from burnout and thus affecting the quality of care that they provide. Several weight management programs have then been created in order to tackle the serious problem of obesity. Therefore, conducting a proper research on obesity and weight management programs is very crucial since it will help in providing in-depth understanding of the whole issue and thus useful in developing and implementing ways that can curb the problem by proper implementation of these programs. This will improve the conditions of healthcare facilities and eventually the quality of care provided.
The Problem
The problem is obesity and weight management programs. Obesity is a medical condition that occurs when an individual has excess body fat or weight that might have some significant effect on his or her health (Hu, 2008). On the other hand, weight management is the process of embracing long-term lifestyle modification to keep a healthy body weight on depending on the age, gender, and height of an individual. They include methods such as eating heathy food and increasing the levels of physical activity. Weight management programs are then the initiatives that are created in controlling the weight of individuals in order to control such conditions as obesity. Managing one’s weight through these programs is very important part of their health because they avoid being overweight and obese to reduce the risks of medical conditions such as heart disease, diabetes, high blood pressure and stroke. The intake of diet considered unhealthy, lack of physical exercise and practicing unhealthy lifestyles such as too much intake of alcohol, smoking may lead to increase in weight, and thus a person is considered overweight. This is when the body contains too much body fat above the required amount. Obesity then occurs after being overweight when the calorie intake of a person goes higher than the amount of energy that .
Running head PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 1 .docxtodd581
Running head: PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 1
Perceived Benefits and Barriers about the MMR Vaccine among the Parents of a Pediatric
Population in South Florida
Florida International University
PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 2
Background
According to the Center for Disease Control and Prevention (CDC), about 1 in 4 people
in the United States will be hospitalized and one out of every 1,000 people with measles will
develop brain swelling that could lead to brain damage. Given the possible severity when
obtaining Measles, the CDC recommends to protect children against measles by obtaining a
vaccine that provides enduring insurance against all strains of measles (Measles, 2018). The
Measles, Mumps, and Rubella vaccine (MMR) is administered in two doses in order to prevent
an individual from obtaining one of those diseases. The first dose was given to children when
they are about 13 months old, which offers 90 to 95% protection against those diseases. The
second dose increases those protection odds to become 99%, which is administered before a
child turns five years old. In order for the vaccine to be immune in our system, we need to
achieve at least 95% of immunity to those diseases (Gardner, 2010).
Side effects of MMR vaccine
There is for all intents and purposes no medication without reactions. Gentle symptoms of MMR
vaccine include the following: fever, mild rash, and swelling of the glands in the cheeks or neck.
Moderate reactions include: febrile seizures, brief joint inflammation, and impermanent
thrombocytopenia. Serious side effects of MMR vaccine are amazingly uncommon, but can
include serious allergic responses. Other serious side effects are rare to the point that it is
difficult to recognize whether they are caused by the vaccine, which includes: deafness, long-
term seizures, coma, lowered consciousness, and lasting brain damage (Mahmić-Kaknjo, 2017).
PERCEIVED BENEFITS AND BARRIES ON MMR VACCINE 3
Barriers
Obtaining immunization has been viewed as one of the best general wellbeing accomplishments
of the twentieth century for their job in killing smallpox and controlling polio, measles, rubella,
and different irresistible ailments in the United States. Regardless of their adequacy in
forestalling and destroying illness, routine youth vaccine take-up remains problematic. Parent
refusal of immunizations has added to flare-ups of vaccine preventable infections, for example,
measles and pertussis (Maglione, 2014). Late episodes of measles in the United Kingdom and
United States have awoken reestablished worry about vaccination dismissal. The rate of
vaccination take-up has fallen. Individuals' view of vaccine protection and effectiveness has
appeared to be an imperative factor for immunization take-up that, in the meantime, can spread
between people (Medus, 2014).
Research has shown that guardians' frames of mind .
Running Head PATHOPHYSIOLOGY 1PATHOPHYSIOLOGY5.docxtodd581
Running Head: PATHOPHYSIOLOGY 1
PATHOPHYSIOLOGY 5
Pathophysiology
Student name
School
Instructor
Date
Rheumatoid Arthritis (RA) is a joint inflammatory disorder that can, at times, extend the effects to other body organs like lungs and blood vessels; The condition complicates the body's immune system with the advancement of the symptoms( explain types of symptoms) and citation needed(>>>>>>>>) Patients suffering from RA are prune to severe conditions that may arise as the condition matures. patients have distinct symptoms expressed outwardly based on the level and stage of the inflammatory disorder, some of which are similar to those expressed by the patients in the case study. The condition is not hereditary or family born but thought to result from genetic risk factors such as…… (citation needed) The patient in the case study was aware that increased inflammatory could result in the highlighted symptoms and thus presented them to identify whether they were emanating from the condition or any other source of infection.
Identify the genes that may be associated with the development of the disease.
A variety of gene pairs are associated with the RA condition as significant risk factors. The causative genes to the condition are suspended in the immune system function ( citation). Change in human Leukocyte antigen genes (HLA) in the significant contributor to Rheumatoid Arthritis ( citation needed). The genes, RLA-DRB1, are highly associated with triggering the Rheumatoid Arthritis condition. It is associated with the production f body proteins. The HLA proteins assist the immune system in distinguishing immune proteins and those proteins produced by body invaders like viruses (Soo P, n.d). Variation in other genes has a little impact on the condition ( citation needed).
Explain the process of immunosuppression and the effect it has on body systems.
Immunosuppression is a process that subdues the human immune system to individuals undergoing organ transplants or those with autoimmune conditions like Rheumatoid Arthritis(>>>>>>>>). The process involves administering drugs to ensure that the immune system does not repel the organs being transplanted (McCance & Huether, 2019). The physicians must first carry an examination of different body organs them makes a prescription to the patient. After the examination, a strict medical plan or therapy session is created, which patients should stickily follow. During the process, the doctor monitors the patients effectively on a close observation. Immunosuppression has different side effects in the body, some of which arise due to the drugs ( citation needed). The effects include; decrease in bony density, a decrease in muscle functioning, effect on the operation of muscle fiber, which reduces muscle protein production and cases of hyperglycemia and severe diabetes. The effects get controlled through regular exercise. This paragraph should lead to the 4th or next paragraph this p
Invasiv.
Running head PASTORAL COUNSELLING ON MENTAL HEALTH1PASTORAL .docxtodd581
Running head: PASTORAL COUNSELLING ON MENTAL HEALTH 1
PASTORAL COUNSELLING ON MENTAL HEALTH 36
Pastoral Counseling on Mental Health
Student’s Name
Course
Institutional Affiliation
Pastoral Counseling on Mental Health
Chapter 4 Results4.1 Introduction
In this chapter, the researcher is going to present the results and findings obtained from the research. The primary objective of the study was to find out the effects of pastoral counseling on mental health. The researcher conducted a research survey to obtain the relevant data that was required to achieve the research objective. The data collection tool that was used in this study was a survey questionnaire that contained a total of 21 questions. The design of the questionnaire was in line with the specific objectives of this study. This chapter will present the respondents' background information, and the findings obtained from the analysis in line with the research objectives.
4.2 Data Analysis
Descriptive statistics were used in the discussion of the findings of the research. The results were explained using percentages. The target respondents of the study were sampled using simple random sampling. However, the primary target sample was that of people who had experienced some form of mental health at a certain point in their lives. The primary criterion for sampling was that the individual participant must have attained the age of 18 years and above.
4.3 Response Rate
Herein the response rate is the total number of people who completed the survey correctly and met the requirements of the researcher. In this study, a total of 106 participants completed the study. Before the survey was conducted, the respondents were taken through the details of the survey before they could give consent or decline. The reason they were chosen to take part in the study was that they were members of the Deliverance Center for all Nations Church and that they were of 18 years and above.
Further, they were informed of the candidate undertaking the research. Additionally, the researcher told the respondents that the objective of the study was to find out whether the church members sought pastoral counseling as a remedy for addressing mental health issues and whether pastoral counseling had a positive impact on the organization. The respondents were made aware that there was no benefit whatsoever of taking part in the research, and it was voluntary. The potential risks that the respondents would experience in the study were made known to them, which were the same risks one would encounter in their daily lives. The participants were informed that the information they gave would be confidential, and no one else will access them apart from the researcher. Possible contacts were availed to the respondents in case they intended to contact a third party regarding the research.
Once the participants had been taken through the details, they were asked whether they were willing to proceed with the survey or .
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1. Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company
across the globe that deals with designing, developing footwear,
equipment, service and accessories. Nike products are sold in
approximately 110 countries with about 20,000 retail accounts.
By the end of 2018, the multinational company operated 1,182
stores globally with 392 of them situated in the United States.
Nike has incorporated various business and corporate level
strategies to ensure that it continues being one of the most
successful companies in the globe. Just like any other
multinational company, Nike experiences a great extent of
competition from other firms thus it is very important for it to
develop new business strategies which will act as a competitive
advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to
describe how it aims at building a sustainable competitive
2. advantage. The nature of competition in various industries has
been changed due to these strategies which have allowed further
developments in products quality and cost. Nike uses a business
level strategy that is similar to a differentiation strategy. When
a company incorporates the differentiation strategy it aims at
being unique by providing products and services that are greatly
valued by customers (Petrie, 2016). The strategy is aimed at
distinguishing products and services with other similar products
offered by competitors in the market. The differentiation
strategy entails paying key attention to various aspects of a
product such as the design, features and brand image in order to
successfully come up with a unique product. Nike has been able
to build the image of their brand and differentiate themselves
from their competitors through product innovation, development
of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great
extent because the products that it produces are higher end
prices that the customers are willing to pay for due to the value
and uniqueness they see in them. A cost leadership strategy is
aimed at maximizing the level of profits by decreasing the
production costs. Through personalization procedures such as
NikeID and college sponsorships, Nike has been able to
convince customers that their products are one of a kind and
have been able to greatly create value for the customer.
However, the company has incorporated the strategy in various
instances such as in the late 1990s whereby it decreased the cost
of its athletic shoes and other sporting equipment’s. Nike does
not also incorporate a focus strategy to a great extent because it
has a wide market segment. They have various products ranging
from shoes to sporting equipment that are sold worldwide.
Instead of using a focus strategy, the company aims at being the
best in all these areas. The attributes such as swoosh that the
company has developed for their products and the ‘Just Do It’
motto create value for customers and differentiates their
products from those of their competitors.
The company has also incorporated a majority of high profile
3. athletes that they sponsor and use them to build their brand.
This has a significant impact on the customer base of the
company’s products. High profile athletes from various sports
such as Michael Jordan, Tiger Woods and Rory Mcllroy have
enhanced the brand image of Nike (Cavaleri, 2018). Nike has
been able to build its reputation to a great extent thus the
products it produces are viewed as valuable which makes it very
difficult for the company to lose their customers.
I think the differentiation strategy is the most important for the
company’s long term success. This is because Nike has focused
on the differentiation strategy to establish the company as the
standard in athletic wear. The company focuses on its product
line thus developing products which meet the customers’
expectations which facilitates customer satisfaction and
retention. The marketing strategy of the company has a key role
to play in its success. The company has been able to establish
itself as a leading fashion brand and brand for athletes. The
company has also achieved its success due to their commitment
to research and development. The commitment has enabled the
company to be highly innovative and develop high quality
products and create value for the customers. The ability to
personalize workout shoes and the partnership with Apple for
fitness training are some of the examples of innovation. Nike
will continue being a leader in the industry if it maintains the
same level of innovation.
Corporate Level Strategies
The company has divided its products in various ways. First
they manufacture products for three demographics: men, women
and children. Each group is carefully evaluated in terms of their
physical appeal and abilities. The company also incorporates
strong diversification to strengthen the differentiation of its
products. Performance equipment, apparel and accessories are
the main methods of developing diversification that other
sporting companies try to recreate.
The wide range of sports that Nike deals is aimed at making
each athlete happy. The different products for different sports
4. helps the company increase its customer base. Nike is
constantly looking for a new product to add to their list with a
view of raising the satisfaction of customers and strengthening
the relationship between the company and the customer. It is
also advantageous to produce a wide range of products because
a high level of product lines reduces the level of risk. The
company has also introduced NikeID for customization which
helps customers to get what they want thus strengthening the
customer satisfaction (Grant, 2016).
Nike has adopted various corporate strategies to ensure that is
maintains its top position in the industry. The strategies
include:
(i) Product development
The primary strategy for Nike’s growth is product development.
The strategy entails constantly introducing new product with a
view of maximizing profits. The company’s mission statement
‘’is to bring inspiration and innovation to every athlete in the
world.” The mission illustrates that the company is committed
to developing new designs and products through innovation. I
think that the strategy is the most important for long term
success because new technologies enhance the quality of
products and separate them from the competition. Through
product development, products are still valued and attractive
despite changing the preferences of the consumers. This
corporate strategy supports the company’s differentiation
strategy through product innovation.
(ii) Market penetration
This strategy entails growing sales in the existing markets to
increase revenue. For instance, the company increased its stores
and retailers in the U.S with an aim of increasing sales to their
American consumers. Market penetration is a secondary growth
strategy because the company has a significant level of
customers across the world. The company aims at penetrating
new markets through product uniqueness and affordability. Nike
aims at increasing the number of its retailers to increase its
market presence.
5. (iii) Market development
This strategy enhances the company’s growth through targeting
new markets. For instance, Nike expanded its operations to
Africa and the Middle East to increase their sales. The company
incorporates this strategy by investing in new technologies to
penetrate new market segments. The financial purpose of Nike
under this strategy is to maximize its profits by increasing its
customer base by penetrating new market segments (Berger-
Walliser, 2016).
(iv) Diversification
This strategy is the least significant in the company’s corporate
strategies for growth. The strategy entails coming up with new
businesses to achieve growth. The company used this strategy in
its early years when it introduced sports equipment’s and
apparel into its product line. Diversification supports the
differentiation strategy through new businesses that supply
materials for product innovation. The strategic financial
purpose under this strategy is to reduces the company’s risk by
entering new industries.
Competition
Nike has a global revenue of 33 billion dollars. Its brand is
valued at 27 billion dollars and is the leading company in the
footwear market. Just like any other top firm or organization,
Nike is faced by top competitors who produce similar products.
The following are the major competitors of Nike:
(i) Adidas
Adidas has a global revenue of 16 billion dollars and its brand
is valued a 7 billion dollars. The key advantage that Adidas has
over Nike is that it operated in both the Adidas and Reebok
brand. The combination of the two makes Adidas the top
competitor of Nike. Adidas competes with Nike not only on the
footwear but also on accessories and clothing (Nayak, 2017).
The major product that Adidas deals with is footwear that comes
with diverse designs and style. Its footwear is athletic and
strong.
(ii) Puma
6. Puma has a global revenue of 3.4 billion dollars and is common
for its running shoes, clothing and apparels. The founder of
Puma and that of Adidas were brothers but had a fallout in1948
which lead to the creation of the two companies. It is evident
that Adidas and Nike are far ahead but based on the revenue
generation of Puma, it is evident that its products are loved by
many. Puma aims at developing its brand by supporting peace,
sustainability and creativity. The company has also invested in
manufacturing watches and other accessories.
(iii) Fila
Fila is also one of the largest footwear companies and also one
of Nikes key competitors. The company uses the pricing
strategy to attract their customers. The company’s products are
of high quality but relatively cheap compared to those produced
by Nike, Adidas and Puma. The company is commonly known
for its cost advantage and the design of its products.
I think that despite the competition that Nike faces, it is most
likely to be successful in the long-term compared to its
competitors. The company has invested heavily in innovation
and technology which is one of the major determinants of the
companies that will succeed in the coming years. The company
has also entered into a partnership with Apple for fitness
training. The company is dedicated to offering value to their
customers thus increasing its customer base and customer
retention.
Conclusion
Nike Inc. is one the largest footwear manufacturing company
across the globe that deals with designing, developing footwear,
equipment, service and accessories. The company uses the
differentiation business level strategy to a great extent and the
cost leadership strategy less. This is because the products that
the company produces are higher end prices that the customers
are willing to pay for due to the value and uniqueness they see
in them. I think the differentiation strategy is the most
important for the company’s long term success because it has
focused on the strategy to establish the company as the standard
7. in athletic wear. The company has adopted various corporate
strategies such as product development, market penetration,
market development and diversification to maintain its top
position in the industry. I think that the product development
strategy is the most important for long term success because
new technologies enhance the quality of products and separate
them from the competition. Nike is faced by major competitors
such as Adidas, Puma and Fila. I think that despite the
competition the company is likely to achieve tremendous
success in the long run due to its heavy investment in
innovation and technology.
References
Berger-Walliser, G., Shrivastava, P., & Sulkowski, A. (2016).
Using proactive legal strategies for corporate environmental
sustainability. Mich. J. Envtl. & Admin. L., 6, 1.
Cavaleri, S., & Shabana, K. (2018). Rethinking sustainability
strategies. Journal of Strategy and Management, 11(1), 2-17.
Grant, R. M. (2016). Contemporary strategy analysis: Text and
cases edition. John Wiley & Sons.
Nayak, T. (2017). " Just Do It"@ Ad Campaign: The Case of
Nike Inc. Globsyn Management Journal, 11.
Petrie, J. G. (2016). U.S. Patent Application No. 29/520,561.
8
8. Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are
influenced by a number of factors. The environment under
which the company operates influence its level of production,
sales and marketing. Additionally, the environment is an
important function of the company’s human resource
management. The industry which the company operates in is
highly competitive due to existence of other companies. The
company has come up with extensive strategies which increase
its ability to compete and increase its customer base. The five
forces of competition are a major ingredient of the company’s
competitive design. The management in the company understand
the importance of adopted a well-structured design to enhance
future improvements and control external threats and
opportunities. The strengths and weaknesses of the company
also influence production and marketing. The available
resources, capabilities and core competencies are integral in
achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components
which directly influence the existing company. The world of
sports has grown in popularity during the last few decades. This
has prompted the growth of a robust industry which focuses on
manufacturing and selling sportswear and other accessories. The
environment in this industry is highly competitive due to
existence of many company which produce similar products.
9. Companies such as Adidas, Puma, and Mikasa among others
offer competition to Nike. Therefore, the existence of a highly
competitive nature within this industry ranks as the most
influential part of the environment. Technological advancement
also plays a huge part in influencing this industry. The world of
sports has embraced application of new and innovative
technologies which improve performance. The company has to
adapt to the change in customer preference in terms of the
choice of technology. This is because a customer influences the
company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company
since they influence its operations. The factors determine how
much the sportswear industry is attractive thereby influencing
the strategies laid out by the company. The forces also
determine the attractiveness of this industry in terms of
favorable competition and likely profit margins. The factors
also directly influence the company’s ability to give good
services to its customers thus gaining loyalty. These
microenvironment forces help the Nike Company to apply core
competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are
almost autonomous creates a threat to the firm. These products
are a good customer substitute. Some customers go these
products since they solve the same economic need. The
availability of such close substitute combined with the
customer’s ability to bargain imposes a threat to the company’s
profits. The company has come up with new strategies to ensure
that prospective customers opt to purchase a Nike brand. The
threat of substitutes is minimized by the company ensuring that
their products are simple and well designed to fully satisfy the
customer needs. Nike has built affordable sportswear with
modern features and easily accessible to potential customers
thus neutralizing the threat of substitutes.
Item 2
10. Among the potential impediments of making profits in the
organization is the threat created by new entrants in the
industry. Within the last two decades, there has been an upsurge
of new sportswear companies. These new companies have led to
the deduction of profits as previously made by the company.
Though there is no perfect competition, profitability must be
above zero so that the business can stay afloat. These factors
has been neutralized by customer loyalty to the Nike Company.
The company has also switched the cost of some products while
ensuring that it takes full advantage on its access to the market
channels. Nike has a strong brand which has been in existence
for decades. The popularity and effectiveness of Nike products
ensure that it enjoys a larger part of the existing customers.
Individuals who have previously used Nike brand remain loyal
to the company thus the threat of new entrants is minimized
(Porter, 2008).
Evaluation
The Porter’s five forces framework is an integral tool used to
look into enhancing completion ability of the organization. The
framework creates an in-depth analysis of the profiting making
ability of any organization therefore painting the goal driven
competition. Profit making is associated with the
microenvironment forces. Unlike the macro environment forces
which are inclusive of the external factors, microenvironment
factors are those factors which surround the firm but these
forces adversely affect the profit making prowess of the firm. A
single alteration of any of these factors prompts the company to
rearrange its marketing strategies so as to reach the profit
ceiling. The Nike Company has dealt with the threat of
substitutes and new entrants by ensuring that its products are
quality, assessable and affordable. The company has intensified
its advertisement with signed deals with major sports
federations such as the NBA together with major athletes. This
makes the brand popular thus attracting more customers.
Future improvements
The company should improve its performance by increasing its
11. production to other sports accessories. Additionally, Nike can
reinforce their dominance in future by fully sponsoring major
leagues such as English Premier League or any other sport
league. The company’s management should work to minimize
competition by buying smaller companies to increase customer
base.
External threats and opportunities
The major external factor affecting Nike Company is its
customers. Individuals who are willing to purchase the
company’s products influence how Nike performs. Additionally,
customers are Nike computer consumers which means that their
preference in consumer sportswear directly affects the company.
Apart from customers, the company operations are affecting by
the market forces. Existence of similar products in the market
results into higher competition. Companies such as Adidas,
Puma among others develop similar consumer electronics. This
lowers Nike’s products consumption resulting into lower
profits.
Threats and opportunities strategies
The company should come up with a feasible design of
satisfying its customers. The company should increase customer
satisfaction and create active online platforms to receive
comments, suggestions and complaints from customers. The
company should also made strides in ensuring that it stays
relevant in the market. The company’s structure, human
resources and management should provide a strong foundation
for operation. The company’s philosophy of creating simple,
unique and reliable products will ensure that Nike remains
dominant in the market even in the future.
Strengths and weaknesses
Nike has been involved in numerous controversies in the past.
Its involvement in such scenarios is the company’s greatest
weakness. The company also has experienced strikes and go-
slows from employees demanding better working conditions.
The greatest strength in this company is existence of a highly
organized management which is able to coordinate production,
12. human resources and marketing. This ensures the company runs
smoothly without major setbacks. The company also enjoys a
robust communication network between all stakeholders.
Threats and opportunities Strategy.
The company should adopt a well-defined organizational
structure so as to maintain effective competition within the
consumer electronic industry. There is a strong product rivalry
in the market propagated by cheaper and more reliable products.
Nike’s success in the market lies within its goal, mission and
structure. The company was founded with a goal of providing
well designed and reliable products. This is should be seen in
the company’s unique products. Additionally, the company
should minimize involvement with controversial characters and
issues in the sports industry. This will ensure that it maintains
all its customers thus maintaining profit margins.
Resources, capabilities and core competencies
Nike Company has the ability of growing its profits to
unimaginable levels. The sports industry is robust with
discovery of new game platforms and an increase in the number
of people participating in sports. The company has numerous
assets includes a stable financial position, competent and
skilled employees, many offices and plants spread across the
world and numerous shops in different countries. With these
resources the company can increase production and improve
marketing. Although the company has been named as the most
robust in sportswear industry, proper utilization of the resources
will increase profits and dominance in the industry (Nike,
2010).
References
Nike. (2010, May 23). Nike Inc.'s Website. Retrieved from
Nike: http://www.nike.org
Porter, M. (2008). The Five Competitive Forces that Shape
Strategy. Harvard Business Review, 78-93.
13. Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose
mission is to produce and market footwear together with other
accessories. Additionally, the company offers services and sells
other equipment. the company is affected by both external and
internal factors. Given that the company is a leading supplier in
athletic apparel and footwear, it records huge revenues. The
company was listed in 2018 as number 89 in the Fortune 500
category of giant companies in the United States. The list is
based on how much revenue a corporation makes. Nike is the
most expensive sportswear company with a net worth of
approximately $29.6 billion as at 2018.the corporation supplies
sportswear worldwide. additionally, the company has embraced
technology which ensures that it maintains its sales. The
company has more than 74,400 employees worldwide. Although
the company makes huge profits, application of industrial-based
model and resource-based model can increase returns to above
average. The company’s vision and mission contribute to its
success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike
14. Corporation. The company has opened a total of 45 offices all
over the world excluding offices located in the United States.
The company has spread it tentacles to other continents
becoming a member of almost all sport events. Nike products
are distributed through the contracted shops spread all over the
world. In total, the company has 700 shops outside United
States. Globalization has expanded the company’s net worth by
increasing sales. This ensures that the company is able to
compete with other similar sportswear firms. The company is
able to reach its customers all over the world due to its
marketing designs. Nike has embraced globalization as a
marketing strategy and this ensures that its products reach all
potential customers. additionally, the company has entered into
marketing agreements with global marketing companies such as
Amazon and Sweatshops. Globalization has also affected the
way this company undertakes its advertisement campaign. The
company has now embraced global trends of advertisement such
as celebrities and international athletic teams. The company has
also entered into official contracts with major leagues such as
the National Basketball Association (NBA) to become their
official uniform supplier.
Technology
Nike has incorporated new technology in its production process.
The company applies new and innovative technology in
manufacturing, marketing and customer services. The company
was among the first global corporations to adopt marketing
using the internet, managing its operations and communications
via email technology and applying advanced communication
technologies such as Broadcast. Application of such
technologies in marketing has been instrumental in increasing
sales. Through internet marketing the company is able to
advertise its brand to potential customers. This advertising
model has also increased the number of purchases since willing
buyers can shop online. The company’s products can be located
and purchased online. The company’s embrace of online
15. shopping is an integral factor in the evident growth in Nike
brand and increased customer satisfaction.
The manufacturing process at Nike adopts new technology.
Most of the merchandize are in line with global trends such as
incorporation of footwear with Bluetooth. The company also
produces products which can be incorporated with a chip that
efficiently controls numerous functions. The products are
incorporated with new technology such that the new features
allow users to perform less functions. The company simply
makes it easier to enjoy sports while ensuring that the products
control user functionality. Embracing such technology has led
to more individuals preferring Nike products. This has
eventually led to growth in customer base thereby increasing
Nike’s revenue.
Industrial-Based Model
The company strategic actions are influenced by external
factors. These are the factors outside the company which
directly affect the company’s operations. Nike company is
highly influenced by its customers. This is the biggest external
factor affecting this company. The company should come up
with new methods of improving customer satisfaction while
ensuring that it attracts more customers. This can be achieved
through an intensive social media campaign advertising its
brand and attracting potential customers. The company also
operates in different countries thus it is highly affected by
different governmental policies. Nike should understand
government policies in different countries to ensure easy ways
of doing business. The company can also fund some government
projects to improve their marketing strategy in those specific
countries. Nike faces huge competition from similar companies
such as Adidas. The company has embraced new technology to
improve customer satisfaction. The decision-makers in the firms
also ensure that all their designs are such that they improve the
corporation’s social and financial position.
Resource-Based Model
16. The resource-based model is purposed to look into how a
company can apply its resources and other internal factors so as
to increase returns to above average (Scott, 2016). The model is
founded on the idea that the company’s strategies are based on
its resources and unique features. additionally, the model
assumes that each company has in the past been involved in
developing unique capabilities and resources which improve its
ability to compete with other similar corporations. Nike
company should employ individuals with unique skills and
knowledge which embrace new innovations to increase
competitiveness. The company has numerous resources in terms
of finances, productions lines, management and human resource.
Nike should use this specialized resources within its internal
environment to increase production. The company should also
contract more firms in its manufacturing and marketing
strategy.
Vision
Nike’s vision is an important ingredient to its success. The
vision is an exact representation of the fact that the company is
a giant athletic sportswear company. Nike’s vision statement is
“to remain the most authentic, connected, and distinctive brand
(Nike, 2010).” Nike works around this vision with its major aim
being to continuously grow its brand. The company’s vision has
particular words which shift focus towards brand development.
This statement poses the idea that Nike’s brand is already
authentic and relevant to the customer needs. The company also
poses to continue producing better products. This has catapulted
Nike into increasing sales since customers are satisfied with its
products. The vision statement is central to Nike’s marketing
strategy.
Mission
The mission statement is important in ensuring that a company
competes well and increases its global reach. Nike’s mission
statement is, “to bring inspiration and innovation to every
17. athlete in the world (Nike, 2010).” the company attracts
individuals into buying its products by positing that every
human being is an athlete. The company’s mission is aimed at
ensuring that individuals are interested in athletics by inspiring
and creative innovative products. This mission statement is
pivotal increasing growth and competition. Nike’s mission is
designed to target every individual as a potential customer
Stakeholders
Company stakeholders determine the level of success. These
individuals are instrumental in supporting the company’s new
and existing policies. Nike’s stakeholders include investors,
management and employees. These individuals act in ways
which favor the growth and development of the company’s
brand (Abiodun, 2010). The stakeholders are also integral in
managing Nik’s resources, marketing finished products and
advertising their Barns. The success in the production process
and marketing is directly proportional to the actions of
stakeholders.References
Abiodun, A. (2010). Interface between corporate vision,mission
and production and operations management. Global Journal of
Management and Business, 10(2), 18-22.
Nike. (2010, May 23). Nice Inc'.s Website. Retrieved from
NIKE: http://www.nike.org
Scott, J. (2016). Empowering your teams will help you
successfully implement your corporate vision. Strategic
Finance, 12-13.