SlideShare a Scribd company logo
Integrated Marketing Communication CAMPAIGN Vikram Chawla 10 GauravRastogi 39 Pratik sangoi  105 Akshaykhandekar
Introduction ,[object Object]
$9.2 billion dollars in sales in 1997.
Brand management is one of Nike’s many strengths
With its “Just Do It” campaign and strong product, Nike was able to increase its share  of the domestic sport-shoe business from 18 percent to 43 percent, from $877 million in worldwide sales to $9.2 billion in the ten years between 1988 and 1998.,[object Object]
Nike later cashed in on the jogging/ fitness craze of the mid 1980s, during which its “Just Do It” campaign expanded to attract the female and teenage consumer, in addition to the stalwart 18 – 40-year-old male consumer
Linking the Campaign to Consumer Needs  Through its “Just Do It” campaign, Nike was able to tap into the fitness craze of the 1980s. Reebok was sweeping the aerobics race and gaining huge market share  in the sneaker business. Nike responded to that by releasing a tough, take-no- prisoners ad campaign that practically shamed people into exercising, and more importantly, to exercising in Nikes.
The “Just Do It” campaign was also effective in reassuring consumers that the brand they picked, Nike, was a quality brand. This was most effectively portrayed by celebrity sports figures such as Bo Jackson, John McEnroe and later, Michael Jordon. If Michael Jordan can play an entire NBA season in a pair of Nikes, certainly the average weekend warrior can trust the shoes’ durability.   By focusing on the aura and image conveyed by the fitness culture, Nike was able to attract those who wanted the image without incurring the pain
“To bring Inspiration and Innovation to every Athlete* in the world. *If you have a body, you are an athlete” Mission STATEMENT
SPORTS
TAIWAN – JUST DO IT ! ,[object Object]
"Just Do It" campaign aimed at inspiring kids with real stories.
Young Taiwanese athletes who were out there taking sport to the next level,[object Object]
FUNNY ADS
LIFESTYLE
SOCIAL INEQUALITY
There are clubs you don’t belong to…. Neighbourhood you cant live in…. Schools you cant get into…. But the roads are always open … JUST DO IT !
WOMEN CENTRIC
And you know when its time to take care of yourself, for yourself… To do something that makes you stronger, faster and more complete.  Because you know its never too late to have a life… And Never too late to change one… JUST DO IT !
BlackBerry Phone Theme
Social Media: Facebook
This is an impressive move by Nike, choosing to priorities social media activity over the traditional medium of TV.  the ad spot breaking on Facebook nearly 3 days before it premiered on TV, during the NBA finals Social Media v/s TV
This is a landmark social media campaign that shows significant investment by Nike into Facebook. The theme of the campaign continues with its video contest, which starts with asking for submissions of videos featuring people’s ‘crews’. The crews are challenged to create as much buzz around their entries as possible, using a variety of social media tools. The finalists then face a vote by professionals within Nike and their athletes to determine the winner, who will then win ‘The Chosen’ lifestyle. Social Media in the Driving Seat
Nike Women
Blogs Related to Women Fitness, concerns,  behaviour  and Habits.
The campaign is designed to target the niche sports areas they wouldn’t typically focus on including BMX, skating and snowboarding. This is Nike's first ever 'Just Do It' campaign featuring all action athletes, exemplifying its commitment to Action Sports and its elevation as a key growth category The film was shot all over the world at night. "The Chosen" campaign also includes a video contest inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew in order to be chosen for an opportunity of a lifetime -- a chance to travel with the Nike team while getting access to exclusive Nike products and experiences. The contest will run within Facebook where winners will be determined by fan support, Nike and Nike athletes. THE CHOSEN

More Related Content

What's hot

Team NIKE Final Presentation
Team NIKE Final PresentationTeam NIKE Final Presentation
Team NIKE Final Presentation
Omar Andazola
 
Nike brand equity
Nike brand equity Nike brand equity
Nike brand equity
neha singh
 
Case study on NIKE
Case study on NIKECase study on NIKE
Case study on NIKE
Ariba Khan
 
NIKE CASE STUDY
NIKE CASE STUDYNIKE CASE STUDY
NIKE CASE STUDY
Shilpa Somasekhara
 
Nike_Marketing Policy
Nike_Marketing PolicyNike_Marketing Policy
Nike_Marketing Policy
leli4ka
 
Presentation on nike
Presentation on nikePresentation on nike
Presentation on nike
Anvesha Bhatt
 
Nike marketing strategies
Nike  marketing strategiesNike  marketing strategies
Nike marketing strategies
shivani sharma
 
Nikes presentation
Nikes  presentation Nikes  presentation
Nikes presentation
tariqmehsud
 
Trendyol presentation
Trendyol    presentationTrendyol    presentation
Trendyol presentation
Omurbek Mamasaliev
 
Presentation nike finance marketing india asia
Presentation nike finance marketing india asiaPresentation nike finance marketing india asia
Presentation nike finance marketing india asia
Shruti Srivastava
 
Nike - Just do it
Nike - Just do it Nike - Just do it
Nike - Just do it
Vaibhavi Padma
 
Athletic Shoes Industry
Athletic Shoes IndustryAthletic Shoes Industry
Athletic Shoes Industry
Nabduan Duangmanee
 
Analysis and Study on Nike
Analysis and Study on NikeAnalysis and Study on Nike
Analysis and Study on Nike
Shubham Hedau
 
Nayk Business Policy
Nayk Business Policy Nayk Business Policy
Nayk Business Policy
cansahan
 
Adidas vs.nike
Adidas vs.nikeAdidas vs.nike
Adidas vs.nike
Colin Benford
 
Nike financial analysis
Nike financial analysisNike financial analysis
Nike financial analysis
SarahAlian
 
Nike company
Nike company Nike company
Nike company
AnnaMariiaParashchak
 
Nike Marketing Analysis
Nike Marketing AnalysisNike Marketing Analysis
Nike Marketing Analysis
Phil Barnes
 
Nike Company Presentation
Nike Company PresentationNike Company Presentation
Nike Company Presentation
LeahChung2
 
nike - the comapny
nike - the comapnynike - the comapny
nike - the comapny
Nileshwari Gajelli
 

What's hot (20)

Team NIKE Final Presentation
Team NIKE Final PresentationTeam NIKE Final Presentation
Team NIKE Final Presentation
 
Nike brand equity
Nike brand equity Nike brand equity
Nike brand equity
 
Case study on NIKE
Case study on NIKECase study on NIKE
Case study on NIKE
 
NIKE CASE STUDY
NIKE CASE STUDYNIKE CASE STUDY
NIKE CASE STUDY
 
Nike_Marketing Policy
Nike_Marketing PolicyNike_Marketing Policy
Nike_Marketing Policy
 
Presentation on nike
Presentation on nikePresentation on nike
Presentation on nike
 
Nike marketing strategies
Nike  marketing strategiesNike  marketing strategies
Nike marketing strategies
 
Nikes presentation
Nikes  presentation Nikes  presentation
Nikes presentation
 
Trendyol presentation
Trendyol    presentationTrendyol    presentation
Trendyol presentation
 
Presentation nike finance marketing india asia
Presentation nike finance marketing india asiaPresentation nike finance marketing india asia
Presentation nike finance marketing india asia
 
Nike - Just do it
Nike - Just do it Nike - Just do it
Nike - Just do it
 
Athletic Shoes Industry
Athletic Shoes IndustryAthletic Shoes Industry
Athletic Shoes Industry
 
Analysis and Study on Nike
Analysis and Study on NikeAnalysis and Study on Nike
Analysis and Study on Nike
 
Nayk Business Policy
Nayk Business Policy Nayk Business Policy
Nayk Business Policy
 
Adidas vs.nike
Adidas vs.nikeAdidas vs.nike
Adidas vs.nike
 
Nike financial analysis
Nike financial analysisNike financial analysis
Nike financial analysis
 
Nike company
Nike company Nike company
Nike company
 
Nike Marketing Analysis
Nike Marketing AnalysisNike Marketing Analysis
Nike Marketing Analysis
 
Nike Company Presentation
Nike Company PresentationNike Company Presentation
Nike Company Presentation
 
nike - the comapny
nike - the comapnynike - the comapny
nike - the comapny
 

Viewers also liked

Tata nano mtv presentation
Tata nano mtv presentationTata nano mtv presentation
Tata nano mtv presentation
Jalaluddin Khan
 
Nike just do it
Nike  just do itNike  just do it
Nike just do it
aNkita SharMa
 
The amazing story of nike
The amazing story of nikeThe amazing story of nike
The amazing story of nike
Gaurav Bansal
 
Diesel 'Be Stupid' Campaign Analysis
Diesel 'Be Stupid' Campaign AnalysisDiesel 'Be Stupid' Campaign Analysis
Diesel 'Be Stupid' Campaign Analysis
Kathy Hoang Nguyen
 
Tata Nano
Tata NanoTata Nano
Tata Nano
rupsha
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
Gurjit
 
Nike Ppt[1]
Nike Ppt[1]Nike Ppt[1]
Nike Ppt[1]
Vishal Wadekar
 
Nike ppt
Nike ppt Nike ppt
Nike ppt
rajnishkumar90
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
ReferralCandy
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
Rand Fishkin
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
HubSpot
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
Bud Caddell
 
How Google Works
How Google WorksHow Google Works
How Google Works
Eric Schmidt
 
Goldilocks story vansh
Goldilocks story vanshGoldilocks story vansh
Goldilocks story vansh
Vansh Sandhu
 
Good citizens (dispositions) (2)
Good citizens (dispositions) (2)Good citizens (dispositions) (2)
Good citizens (dispositions) (2)
International School Manila Elementary
 
Absolut Campaigns Through The Years
Absolut Campaigns Through The YearsAbsolut Campaigns Through The Years
Absolut Campaigns Through The Years
deepudost
 
Mcdonald's: i'm lovin it campaign
Mcdonald's: i'm lovin it campaignMcdonald's: i'm lovin it campaign
Mcdonald's: i'm lovin it campaign
Soumya Mukherjee
 
Nike print ad
Nike print adNike print ad
Nike print ad
ebuchwald
 
Nike advertisements
Nike advertisements Nike advertisements
Nike advertisements
doba148
 
Nike Presentation
Nike PresentationNike Presentation
Nike Presentation
Selc Vancouver
 

Viewers also liked (20)

Tata nano mtv presentation
Tata nano mtv presentationTata nano mtv presentation
Tata nano mtv presentation
 
Nike just do it
Nike  just do itNike  just do it
Nike just do it
 
The amazing story of nike
The amazing story of nikeThe amazing story of nike
The amazing story of nike
 
Diesel 'Be Stupid' Campaign Analysis
Diesel 'Be Stupid' Campaign AnalysisDiesel 'Be Stupid' Campaign Analysis
Diesel 'Be Stupid' Campaign Analysis
 
Tata Nano
Tata NanoTata Nano
Tata Nano
 
Advertising campaign.ppt
Advertising campaign.pptAdvertising campaign.ppt
Advertising campaign.ppt
 
Nike Ppt[1]
Nike Ppt[1]Nike Ppt[1]
Nike Ppt[1]
 
Nike ppt
Nike ppt Nike ppt
Nike ppt
 
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From FailureWhat 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
Digital Strategy 101
Digital Strategy 101Digital Strategy 101
Digital Strategy 101
 
How Google Works
How Google WorksHow Google Works
How Google Works
 
Goldilocks story vansh
Goldilocks story vanshGoldilocks story vansh
Goldilocks story vansh
 
Good citizens (dispositions) (2)
Good citizens (dispositions) (2)Good citizens (dispositions) (2)
Good citizens (dispositions) (2)
 
Absolut Campaigns Through The Years
Absolut Campaigns Through The YearsAbsolut Campaigns Through The Years
Absolut Campaigns Through The Years
 
Mcdonald's: i'm lovin it campaign
Mcdonald's: i'm lovin it campaignMcdonald's: i'm lovin it campaign
Mcdonald's: i'm lovin it campaign
 
Nike print ad
Nike print adNike print ad
Nike print ad
 
Nike advertisements
Nike advertisements Nike advertisements
Nike advertisements
 
Nike Presentation
Nike PresentationNike Presentation
Nike Presentation
 

Similar to Just do it

Nike FIND YOUR GREATNESS Campaign Analysis.pptx
Nike FIND YOUR GREATNESS Campaign Analysis.pptxNike FIND YOUR GREATNESS Campaign Analysis.pptx
Nike FIND YOUR GREATNESS Campaign Analysis.pptx
DalyCleetus
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)
Wajid Ali
 
MRK 634 SFF Nike’s marketing campaign.pptx
MRK 634 SFF Nike’s marketing campaign.pptxMRK 634 SFF Nike’s marketing campaign.pptx
MRK 634 SFF Nike’s marketing campaign.pptx
DavidCastano13
 
social media assignment
social media assignmentsocial media assignment
social media assignment
Dominique Barbagallo
 
Nike Equality Campaign
Nike Equality Campaign Nike Equality Campaign
Nike Equality Campaign
JessicaDiNorcia
 
Advertising Practices: The Case of Nike, Inc.
Advertising Practices: The Case of Nike, Inc.Advertising Practices: The Case of Nike, Inc.
Advertising Practices: The Case of Nike, Inc.
inventionjournals
 
Nike by Herman Jopia
Nike by Herman JopiaNike by Herman Jopia
Nike by Herman Jopia
MKTGatHPU
 
Nike - Strategic Marketing
Nike - Strategic MarketingNike - Strategic Marketing
Nike - Strategic Marketing
Mrudula Kavuri
 
Nike #Equality Campaign.pptx
Nike #Equality Campaign.pptxNike #Equality Campaign.pptx
Nike #Equality Campaign.pptx
SimranjeetKaur618592
 
Digital Marketing of Nike
Digital Marketing of NikeDigital Marketing of Nike
Digital Marketing of Nike
Divyansh Gupta
 
Nike - Rise and Fall of marketing - presented by Sudhangshu Kashyap Saikia
Nike - Rise and Fall of marketing - presented by Sudhangshu Kashyap SaikiaNike - Rise and Fall of marketing - presented by Sudhangshu Kashyap Saikia
Nike - Rise and Fall of marketing - presented by Sudhangshu Kashyap Saikia
sidhansu_kashyab
 
Marketing Excellence NikeNike hit the ground running in 1962. .docx
Marketing Excellence NikeNike hit the ground running in 1962. .docxMarketing Excellence NikeNike hit the ground running in 1962. .docx
Marketing Excellence NikeNike hit the ground running in 1962. .docx
tienboileau
 
Nikefinal
NikefinalNikefinal
Nikefinal
mgrelli
 
Nike ppt
Nike pptNike ppt
Nike ppt
Piyush Halder
 
A report on consumer behaviour in nike
A report on consumer behaviour in nikeA report on consumer behaviour in nike
A report on consumer behaviour in nike
Projects Kart
 
Nike(Ravish Roshan,9968009808),mayur vihar/3
Nike(Ravish Roshan,9968009808),mayur vihar/3Nike(Ravish Roshan,9968009808),mayur vihar/3
Nike(Ravish Roshan,9968009808),mayur vihar/3
Ravish Roshan
 
Relationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKERelationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKE
Manipriya Tyagi
 
A Case of nike under preview of marketing
A Case of nike under preview of marketingA Case of nike under preview of marketing
A Case of nike under preview of marketing
Abhishek Jacks
 
Integrated Marketing Communications at Nike
Integrated Marketing Communications at NikeIntegrated Marketing Communications at Nike
Integrated Marketing Communications at Nike
Karan Mehta
 
Nike
Nike Nike

Similar to Just do it (20)

Nike FIND YOUR GREATNESS Campaign Analysis.pptx
Nike FIND YOUR GREATNESS Campaign Analysis.pptxNike FIND YOUR GREATNESS Campaign Analysis.pptx
Nike FIND YOUR GREATNESS Campaign Analysis.pptx
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)
 
MRK 634 SFF Nike’s marketing campaign.pptx
MRK 634 SFF Nike’s marketing campaign.pptxMRK 634 SFF Nike’s marketing campaign.pptx
MRK 634 SFF Nike’s marketing campaign.pptx
 
social media assignment
social media assignmentsocial media assignment
social media assignment
 
Nike Equality Campaign
Nike Equality Campaign Nike Equality Campaign
Nike Equality Campaign
 
Advertising Practices: The Case of Nike, Inc.
Advertising Practices: The Case of Nike, Inc.Advertising Practices: The Case of Nike, Inc.
Advertising Practices: The Case of Nike, Inc.
 
Nike by Herman Jopia
Nike by Herman JopiaNike by Herman Jopia
Nike by Herman Jopia
 
Nike - Strategic Marketing
Nike - Strategic MarketingNike - Strategic Marketing
Nike - Strategic Marketing
 
Nike #Equality Campaign.pptx
Nike #Equality Campaign.pptxNike #Equality Campaign.pptx
Nike #Equality Campaign.pptx
 
Digital Marketing of Nike
Digital Marketing of NikeDigital Marketing of Nike
Digital Marketing of Nike
 
Nike - Rise and Fall of marketing - presented by Sudhangshu Kashyap Saikia
Nike - Rise and Fall of marketing - presented by Sudhangshu Kashyap SaikiaNike - Rise and Fall of marketing - presented by Sudhangshu Kashyap Saikia
Nike - Rise and Fall of marketing - presented by Sudhangshu Kashyap Saikia
 
Marketing Excellence NikeNike hit the ground running in 1962. .docx
Marketing Excellence NikeNike hit the ground running in 1962. .docxMarketing Excellence NikeNike hit the ground running in 1962. .docx
Marketing Excellence NikeNike hit the ground running in 1962. .docx
 
Nikefinal
NikefinalNikefinal
Nikefinal
 
Nike ppt
Nike pptNike ppt
Nike ppt
 
A report on consumer behaviour in nike
A report on consumer behaviour in nikeA report on consumer behaviour in nike
A report on consumer behaviour in nike
 
Nike(Ravish Roshan,9968009808),mayur vihar/3
Nike(Ravish Roshan,9968009808),mayur vihar/3Nike(Ravish Roshan,9968009808),mayur vihar/3
Nike(Ravish Roshan,9968009808),mayur vihar/3
 
Relationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKERelationship Marketing Campaign for NIKE
Relationship Marketing Campaign for NIKE
 
A Case of nike under preview of marketing
A Case of nike under preview of marketingA Case of nike under preview of marketing
A Case of nike under preview of marketing
 
Integrated Marketing Communications at Nike
Integrated Marketing Communications at NikeIntegrated Marketing Communications at Nike
Integrated Marketing Communications at Nike
 
Nike
Nike Nike
Nike
 

Recently uploaded

Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfGeorgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Eticketing.co
 
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...
Eticketing.co
 
Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...
Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...
Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...
Eticketing.co
 
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEuro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Eticketing.co
 
Sportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platformSportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platform
NathanielMDuncan
 
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Eticketing.co
 
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docxTurkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Eticketing.co
 
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxTurkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Eticketing.co
 
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Eticketing.co
 
The most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docxThe most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docx
Euro Cup 2024 Tickets
 
Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...
Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...
Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...
Eticketing.co
 
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143
dpbossdpboss69
 
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxKylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Euro Cup 2024 Tickets
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asabad1
 
快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样
快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样
快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样
8z10jo1w
 
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A Preview
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A PreviewTurkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A Preview
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A Preview
Eticketing.co
 
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...
Eticketing.co
 
This is an exciting platform game called Geometry Dash
This is an exciting platform game called Geometry DashThis is an exciting platform game called Geometry Dash
This is an exciting platform game called Geometry Dash
Prénom Nom de famille
 
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
apobqx
 
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdfJORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
Arturo Pacheco Alvarez
 

Recently uploaded (20)

Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfGeorgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
 
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...
 
Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...
Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...
Olympic 2024 Esha Singh's Journey to the Olympic a Young Shooter's Rise, Chal...
 
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEuro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
 
Sportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platformSportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platform
 
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...
 
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docxTurkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
Turkey vs Georgia Prospects and Challenges in Euro Cup Germany.docx
 
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxTurkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
 
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
 
The most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docxThe most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docx
 
Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...
Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...
Georgia vs Portugal Historic Euro Cup 2024 Journey, Key Players, and Betting ...
 
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143
 
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxKylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docx
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样
快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样
快速制作加拿大西蒙菲莎大学毕业证(sfu毕业证书)硕士学位证书原版一模一样
 
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A Preview
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A PreviewTurkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A Preview
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A Preview
 
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...
 
This is an exciting platform game called Geometry Dash
This is an exciting platform game called Geometry DashThis is an exciting platform game called Geometry Dash
This is an exciting platform game called Geometry Dash
 
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
 
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdfJORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
 

Just do it

  • 1. Integrated Marketing Communication CAMPAIGN Vikram Chawla 10 GauravRastogi 39 Pratik sangoi 105 Akshaykhandekar
  • 2.
  • 3. $9.2 billion dollars in sales in 1997.
  • 4. Brand management is one of Nike’s many strengths
  • 5.
  • 6. Nike later cashed in on the jogging/ fitness craze of the mid 1980s, during which its “Just Do It” campaign expanded to attract the female and teenage consumer, in addition to the stalwart 18 – 40-year-old male consumer
  • 7. Linking the Campaign to Consumer Needs Through its “Just Do It” campaign, Nike was able to tap into the fitness craze of the 1980s. Reebok was sweeping the aerobics race and gaining huge market share in the sneaker business. Nike responded to that by releasing a tough, take-no- prisoners ad campaign that practically shamed people into exercising, and more importantly, to exercising in Nikes.
  • 8. The “Just Do It” campaign was also effective in reassuring consumers that the brand they picked, Nike, was a quality brand. This was most effectively portrayed by celebrity sports figures such as Bo Jackson, John McEnroe and later, Michael Jordon. If Michael Jordan can play an entire NBA season in a pair of Nikes, certainly the average weekend warrior can trust the shoes’ durability.  By focusing on the aura and image conveyed by the fitness culture, Nike was able to attract those who wanted the image without incurring the pain
  • 9. “To bring Inspiration and Innovation to every Athlete* in the world. *If you have a body, you are an athlete” Mission STATEMENT
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. "Just Do It" campaign aimed at inspiring kids with real stories.
  • 17.
  • 18.
  • 20.
  • 21.
  • 23.
  • 25. There are clubs you don’t belong to…. Neighbourhood you cant live in…. Schools you cant get into…. But the roads are always open … JUST DO IT !
  • 27. And you know when its time to take care of yourself, for yourself… To do something that makes you stronger, faster and more complete. Because you know its never too late to have a life… And Never too late to change one… JUST DO IT !
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 37. This is an impressive move by Nike, choosing to priorities social media activity over the traditional medium of TV. the ad spot breaking on Facebook nearly 3 days before it premiered on TV, during the NBA finals Social Media v/s TV
  • 38.
  • 39. This is a landmark social media campaign that shows significant investment by Nike into Facebook. The theme of the campaign continues with its video contest, which starts with asking for submissions of videos featuring people’s ‘crews’. The crews are challenged to create as much buzz around their entries as possible, using a variety of social media tools. The finalists then face a vote by professionals within Nike and their athletes to determine the winner, who will then win ‘The Chosen’ lifestyle. Social Media in the Driving Seat
  • 40.
  • 42. Blogs Related to Women Fitness, concerns, behaviour and Habits.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52. The campaign is designed to target the niche sports areas they wouldn’t typically focus on including BMX, skating and snowboarding. This is Nike's first ever 'Just Do It' campaign featuring all action athletes, exemplifying its commitment to Action Sports and its elevation as a key growth category The film was shot all over the world at night. "The Chosen" campaign also includes a video contest inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew in order to be chosen for an opportunity of a lifetime -- a chance to travel with the Nike team while getting access to exclusive Nike products and experiences. The contest will run within Facebook where winners will be determined by fan support, Nike and Nike athletes. THE CHOSEN
  • 53. Facebook - Thursday – 2nd June at 7 pm. Television – Sunday – 5th June during Game 3 of the NBA Finals at 8 PM Cinemas (3-D Version) - nationally over the 4th of July Weekend The campaign will be seen in 23 markets including the US, China, Brazil, Western Europe and Australia The campaign will debut globally
  • 54.
  • 55. THE ORIGINAL CAMPAIGN OF ‘JUST DO IT’ IS NOW ENSCONCED IN THE AMERICANA EXHIBIT AT THE SMITHSONIAN NATIONAL MUSEUM. IT BECAME PART OF THE AMERICAN HISTORY ! JUST DID IT ! THANK YOU ! 