This document summarizes a presentation about Zatak, a leading FMCG brand in India that manufactures healthcare and personal care products. Some key points: - Zatak was founded in 1980 by Mr. Girish Patel and was later acquired by Marico. - It has become a popular deodorant brand in India through aggressive marketing campaigns featuring slogans like "Just zatak her". - Zatak has a wide distribution network across India and in over 40 countries, reaching over 10 million outlets through distributors and wholesalers. - The company focuses on innovation, quality products at affordable prices, and prioritizing consumer feedback to drive growth.

1. Presented by :-
Aniket Jadhav
Roll No. : 102
S.Y.B.M.S.(B)

2. Leading FMCG brand.
Zatak manufacturer under…
 Formed by Mr. Girish Patel
In 1980
 Develops and Manufactures,
healthcare and personal care products.
 Acquired Paras Pharma. By Marico

3. -:Founder & chairman of co,
Mr. Girish Patel
-:MD & CEO of the co,
Mr. Raghunandan

4. Features:-
• 2006 Zatak launch by Paras
• Useful
• International look
• Sufficient verities
• For both Gender
• Turn yourself into a Casanova, Just Zatak her.
• Strategy to attack on “AXE”.

5. Subsidiaries:-
• Zatak Talc
• Zatak Perfume
• Zatak Deo’s
• Hair Gel

6. Product Price:-
• Convenience to all
• Cheaper than others
• Made for all classes
• Discount
• Price differentiation

7. Quality:-
• For longer Period
• Less gas contain
• Absorb sweat
• Create coolness & freshness.
• Different varieties

8. Coverage:-
• across the length & breadth of India
• reaches out to consumers in over 40 countries.
• Spread up to all over india
• National Coverage:-
i. 2 Manufacturing Plants
ii. 1 Central warehouse
iii. 5 Zonal Office
iv. 22 CFAs
v. 1800 Distributors
vi. 6000 wholesalers
vii. 10,00,000 Outlets Reach (Direct + Indirect)

9. National Network:-

10. Distribution Channel:-
• Head Quarters:-
Ahmadabad Dubai
U.A.E.
Delhi

12. Strategy:-
• Frontal attack
• “Just zatak her”
• Attraction
• International look
• Aggressiveness help to face competition
• Wildness help to maintain brand name
• Journals & magazine

13. Innovation :-
• Identify unanswered or,
neglected consumer needs.
• Discovery of a consumer need.
• Good faith of consumer
• Opportunity to improve their self
• Planning for increasing their Varity

14. Consumers Direction & Involvement
• Think on consumer feedback
• Giving opportunity to consumer
• Feedback is vital for them
• Direct contact
• Consumer oriented

15. Existence:-
• Advertisement
• Tag line
• Consumer
• Co profile

16. Consumer Smile:-
• Inspired by consumer
• Consumer oriented
• Good faith on co
• Since from 30 year

17. Employees Satisfaction:-
• Asset
• Behind every innovation
• Personal contact
• Employee opinion
• Health & safety measures
• Working condition
• Training

18. Attitude Of Employee:-
• Participation
• Motivation
• Commitment
• Behind our success