This is a case study of Nike - how it evolved, their owners, company profile, brands owned by nike, the culture of the brands, focus on going direct,Mrket of sneakers in 2018, how did nike brought sneakers, developing an app and my personal suggestions to grow nike more as a brand.

1. SHIVANGI BHARADWAJ
VAISHNAVI DURAGKAR
NEHA SHARMA
AGNI GANGULY
NIHAL KUMAR

2. THE MARKET FOR SNEAKERS IN
2018
• Demand for Athletic footwear
• Internet played an important role (grailed and
stock X)
• Define stores also played a prominent role

3. NIKE PROCESS FOR BRINGING SNEAKERS INTO
MARKETPLACE
• PROUCING PRODUCT ACCORDING TO THE
CUSTOMERS PREFERENCE.
• RIGHT BALANCE BETWEEN DEMAND AND SUPPLY.
• THEY USED TO INFORM SNEAKERS TEAM 6
MONTHS
BEFORE THEIR LAUNCH.

4. COMPANY
BACKGROUND
• FOUNDED IN 1964
• FOUNDED BY PHILL KNIGHT
(who has been a long runner in college)

5. BILL BOWERMAN
(PHIL KNIGHTS TRADE COACH FROM UNIVERSITY OF
ORGEON)
HIS AIM : TO HELP ATHLETES PERFORM THEIR BEST
ACTIONS PERFORMED TO ACHIVE THEIR AIM :
• THEY GREW BY HAVING A TEAM OF NIKE
SALESPEOPLE TRAVELLING IN VANS TO TRACK
MEETS TO PERSONALLY SAVE THOSE ATHLETES

6. INCORPORATION OF
NIKE
1971
PRODUCTS- ATHLETIC SHOES,APPAREL,OTHER
SPORTS EQUPPMENTS.
HEADQUARTER- BEAVORTON,OREGON LED BY
PRESIDENT, CHAIRMAN & CEO MARC PARKER.

7. FACTS ABOUT NIKE
• EMPLOYED 73000 PEOPLE
• SERVES MILLIONS OF ATHLETES IN MORE THAN 190 COUNTRIES
ACROSS THE CONTINENT.
• GENERATED $34 BILLION IN GLOBAL REVENUE
• OWNED 3 OTHER BRANDS-
-CONVERSE
-HURLEY
-JORDAN

8. BRANDS
• JORDAN-
-IT IS NAMED AFTER MICHAEL JORDAN
-KNOWN FOR JUMPMAN TRADEMARK
-FOCUSED ON BASKETBALL CATEGORY
• HURLEY-
- TARGETED THE SURFING COMMUNITY
• CONVERSE-
-MARKETED LINE OF CASUAL FOOTWEAR
AND APPAREL( BOTH ONLINE AND OFFLINE)

9. NIKE’S FOCUS ON GOING DIRECT
• NIKE’S LEADERSHIP
• NIKE’S APPLICATIONS
• EXECUTIVES
• CUT THE NUMBER OF RETAILERS

10. BENEFITS OF
NIKE PLUS
MEMBERSHIP BY
O’NEILL

11. SERVICE MODEL OF NIKE
“MORE CONSUMERS
FEEL LOVED BY NIKE
PERIOD”

12. THANK YOU