This document provides an overview and analysis of Nike's 2012 "MakeItCount" cross-media advertising campaign. It describes the campaign's purpose of promoting Nike's brand and products around major sporting events. Key aspects summarized include the campaign using inspirational quotes from athletes like Mo Farah in print and social media ads. It also discusses the production process, distribution across various media platforms, and regulatory compliance of the campaign.
Analysis of the 2012 Nike campaign aimed to attract female customers, build a community to encourage women to feel independent and overcome social stigma.
This file includes Top 10 Marketing Campaign by NIke which includes Livestrong, Fuel Your Team, The Chance, Times Square billboard, The Chosen, Nike Grid, Free Running, Catch The Flash, Ronaldinho
Analysis of the 2012 Nike campaign aimed to attract female customers, build a community to encourage women to feel independent and overcome social stigma.
This file includes Top 10 Marketing Campaign by NIke which includes Livestrong, Fuel Your Team, The Chance, Times Square billboard, The Chosen, Nike Grid, Free Running, Catch The Flash, Ronaldinho
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
Honored as a SlideShare, "Top Presentation of the Day." We launched an "ambush marketing" campaign during the 2014 World Cup which included promotion of two pieces of primary content that fed smaller "bite sized" pieces of content for our omni-channel marketing campaign. All content and creative completed personally by me without the use of copywriters or designers.
Adidas Originals : Social Media Marketing StrategyMonica Gorantla
This presentation highlights Adidas original's approach to brand engagement, strategies and channels or platforms used to become the most popular sneaker brand on social media.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
Honored as a SlideShare, "Top Presentation of the Day." We launched an "ambush marketing" campaign during the 2014 World Cup which included promotion of two pieces of primary content that fed smaller "bite sized" pieces of content for our omni-channel marketing campaign. All content and creative completed personally by me without the use of copywriters or designers.
Adidas Originals : Social Media Marketing StrategyMonica Gorantla
This presentation highlights Adidas original's approach to brand engagement, strategies and channels or platforms used to become the most popular sneaker brand on social media.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Nike, Inc. is a well-known company that produce branded sport shoes and quality sportswear that has been admired by everybody for their brand. Brand management of Nike, Inc. has play an important role to the company as they are successful in capturing brand minded of consumers in all levels. Although at first Nike, Inc. faced tremendous critics from public about their inconsistent attitude which constantly changing their plans as they wanted, suddenly they realized that they need to come out with something to encounter the perception of public by introducing ―Just Do It‖ campaign which give the spirit of doing something without hesitate. At the time being, Reebok, the biggest competitor of Nike, Inc. trying to compete with them in term of sales but Nike, Inc. has proved that their ―Just Do It‖ campaign has been successfully implemented. The ―Just Do It‖ campaign has become one of the advertising methods by the Nike, Inc. in order to promote their brands until now.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Global Marketing is done in order to improves the effectiveness of your company's products and services. Read this document to know the global marketing and communication strategy of NIKE.
https://www.assignmentdesk.co.uk/marketing-assignment-help
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
2. Contents
• 3-introduction
• 4-Advert content
• 5-purpose
• 6-Form/Style
• 7-Genre
• 8- Comparisons
• 9-Production Process
• 10- Disribution and promotion
• 11-Ad agency introduction
• 12-Ownership
• 13-Operatting model
• 14- Other Campaigns
• 15- Cross platform campaigns
• 16- Market Position
• 17-Impact and effect on auidence research
• 18- Target Market
• 19- Introduction to Legal And Ethical Issues
• 20-Representation
• 21-Regulartory bodies
• 22- Complaints
3. Breif introduction to company and the
goals of the campaign
• Nike is a sports apparel, footwear
and accessories brand. Established in
1964.
• Nike’s 2012 cross media campaign
focuses on the idea of making
pledges for the New Year to inspire
readers and concequently relate their
brand to the Olympics and sports
events, with the aim of selling their
products
4. Photo of Mo Farah looking straight at camera makes a
personal connection and works because it is trying you get
you to participate in the campaign
Black and white photograph makes the red
“#MAKEITCOUNT” stand out because it is the only
coloured part. Which is the main communication of the
advert
Hand written in a chalk style gives the
personal touch to the advert and opposes
the dark grey of the background
Nike logo on vest just in shot, gives an example of
product. Nike tick also inline with the logo on the
right side. Suggests a connection between the
athlete and the brand. Aiming to appeal to fans of
Mo Farah
Link to social media campaign (twitter)
Widening the advertising media the viewer is
exposed to
Content Of Advert
5. Purpose
• The advert is aiming to promote the sports brand
awareness over the Olympic period by showing that
popular athletes like these are supported by Nike.
Mo Farah, Paula Radcliffe and Mark Cavendish. All celebrated athletes and all part of the
Nike #MAKEITCOUNT campaign
6. (Cont.
from
previous
slide)
FORM/STYLE
• Uses the classic style of a sports photo, supposed to look like
an action shot. Using a face looking straight down the camera
because its been proved that faces catch peoples attention. This
is important for the personal connection to audience
Photo is in the style of this sports photographers action shot of Mo Farah at the London
Grand Prix Diamond League
7. Genre And Comparisons
• Perfomace based sportswear advertising comparisons
Similarly to the Nike campaign this
adidas print advert features one
influential sports person, in a mid
action shot wearing the branded
clothing, viewed from the front so
the face is visible. The advert also
includes an inspirational quote
8. Further comparison
Performaced based sportswear advert
(PUMA)
Conventionally includes popular sports
person (Usain Bolt). Although, this
advert is more product based than the
Nike campaign. With the shoe the main
focus. A more vibrant style has been
adopted to suit the sports personality
featured
Streetwear
based
adver2sing
(PUMA)
This advert is focusing on the lifestyle brand
of the company Puma. . They have placed
there products in a photo that a young
audience can identify with, who are not
necessarily aspiring athletes. Therefor
expanding there market and customer base.
This aims to promote a sportswear lifestyle
image where as Nike # make it count are
promoting a high profile brand association
with a particular athlete.
9. Production Process
• Photography
photographer and Subject (Mo farah)
• Editing
Monochrome effect added an cropping of image
• Graphic Design
• Placing the quotes hand written by the athletes over the image. Adding the text including the twitter link
and logos
• PRODUCTION AND DISTRIPUTION
the print based advert needs to be printed and blown up to correct scale needed for bus stop posters,
billboards, and stadium advertising
10. Distribution And Promotion
• The Nike #Makeitcount campaign has been promoted in various different
ways, including physical Out Of Home media for example billboards, bus
shelters and on-premise signs. As well as integrating other forms of media
for the maximum reach and awareness of the campaign. Internet and social
media advertising and print based adverts in Magazines.
11. Name- Wieden + Kennedy
Established- 1982 Portland, Oregon, USA
Headquaters- Portland
Founders- Dan Wieden and David Kennedy
Offices in- Portland, New York, Sao Paulo, London, Amsterdam, Delhi, Shanghai
Tokyo
12. Wieden + Kennedy Owership
Ltd. Company
• W+K is an independently owned advertising agency founded in
Portland, OR, USA. The company has maintained David Kennedy as one
of the founders after 30 years.
They describe themselves as an “independently led communications
agency”
W+K
London
Office
13. Operating model
W+K
London
• London
office
employs
around
200
people
• They
have
diversified
from
adver2sing
to
other
forms,
they
describe
themselves
as
“encompassing
everything
from
building
mobile
apps
to
designing
the
London
Regent
Street
Christmas
lights”
They
operate
cross
plaNorm
adver2sing
media,
including
social
media,
print,
tv
and
outdoor
adver2sing.
15. W+K Cross Platform Campaigns
Micheal Jordan Billboard campaign-
New York
Coca Cola installation - Amsterdam
Coca
Cola
Online
interac2ve
adver2sing
S2ll
from
3
mobile
TV
advert
16. Market
Position
• W+K
is
certainly
one
of
the
largest
independently
owned
agencies
in
the
world.
Some
of
their
global
compe2tors
include
• Interpublic
Group,
New
York
City
$6.693
billion
• Dentsu,
Tokyo
$3.1
billion
• Havas,
Suresnes,
France
1.77
billion
euros
• Hakuhodo
DY
Holdings,
Tokyo
1.2
trillion
yen
• Merkle,
Lanham,
Maryland,
$300
million
• Global
Experience
Specialists,
subsidiary
of
Viad,
$249.3
million
18. Nike Target Market
Nike
describe
there
brand
values
as
to
“Bring
inspira2on
and
innova2on
to
every
athlete
in
the
world”.
Nike
has
a
very
large
and
diverse
target
market.
This
par2cular
media
product
will
be
especially
effec2ve
for
this
demographic:
Age-‐
16-‐35
Gender
-‐
Male
&
Female
Lifestyle-‐
Ac2ve,
spor2ng
lifestyle.
Likely
to
be
employed
and
par2cipates
in
sport
in
their
spare
2me.
An
aspiring
athlete
who
is
exposed
to
popular
media
and
is
aware
of
famous
athletes
such
as
Mo
Farah.
Par2cularly
effec2ve
for
an
aspiring
runner,
but
a
range
of
athletes
are
being
targeted.
Spending
power-‐
Full
2me
job
with
regular
expendable
income
19. Legal And Ethical Issues
• The nike #makeitcount campaign will need to stick to guidelines in place by
the ASA, the Advertising Standards Authority. The aim of this regulation
agency is to make sure every ad is a responsible advert. The ad campaign as
a whole was not met with wide spread complaints.
21. Role of Regulatory bodies
• The
ASA
is
the
adver2sing
regulatory
authority
for
the
UK.
22. Complaints about the campaign
• Wayne
Rooney
was
seen
to
be
breeching
adver2sing
standards
with
this
tweet
The
tweet
was
deemed
as
not
clearly
being
adver2sing
by
the
ASA.
The
tweet
had
to
be
removed