This document summarizes information about the athletic company Nike. It discusses that Nike was founded in 1964 and is now the largest supplier of athletic shoes and apparel worldwide. It generates over $34 billion in revenue annually. Nike promotes its brand through high-profile sponsorship deals and advertising campaigns featuring star athletes and motivational slogans like "Just Do It". However, the company has also faced controversy over its endorsement of Colin Kaepernick, a football player who knelt during the national anthem to protest racial injustice.

1. Business
Communication
SUBMITTED TO: MS. SEEMA AKHTAR
SUBMITTED BY:
1. NIMRA NAEEM (31)
2. SARAH SHARIQ (46)
3. SEHER NAZ (47)
4. ZEHRA JABEEN (60)
5. USMAN IKRAM (59)

2. NIKE
JUST DO IT.

3. INTRODUCTION:
An American Multi National Company which is the largest supplier of athletic
shoes and apparel in the world.
FOUNDATION:
It was founded on 25th January 1964 by Bill Bowerman and Phil knight. At
time it was named as ‘Blue Ribbon Sports’ later it was changed to NIKE in
1971.
NIKE’S SWOOSH:
The word “Nike” is inspired from the Greek Goddess of Victory and its logo
represents the wings of her statue, designed by Caroyln Davidson in 17.5
hours at that time she was paid 35$ and now it has a worth of $26 billion.

4. • Sports Shoes
• Sneakers
• Jerseys
• Jackets
• Caps
• Shorts
• Wrist bands
• Balls
• Bags
• Slippers
Products:

5. Why NIKE is a leader:
It operates in 163 countries around the globe and has captured 62%
market of the sports shoes and apparel.
It generated the revenue of $34.35 billion in 2018.

6. How NIKE Effectively Communicates?
Campaigns
Brand Ambassadors
Advertising

7. Nike’s Campaigns
• JUST DO IT
• DREAM CRAZY
• FIND YOUR GREATNESS

8. JUST DO IT!
• NIKE’S FIRST CAMPAIGN WAS
‘JUST DO IT’ WHICH STARTED IN
1988. IT TOOK THEIR REVENUE
FROM $877 MILLION TO $9.2
BILLION. AND LATER ON IT
BECAME THEIR TAGLINE.
• THROUGH THIS CAMPAIGN NIKE
INVIGORATED PEOPLE TO
PURSUE THEIR DREAMS.

9. DREAM CRAZY!
DREAM BEYOND LIMITATION
• THOUGHT: ‘IT’S ONLY CRAZY
UNTIL YOU DO IT.’
• IN THIS CAMPAIGN NIKE
FEATURED SOME INCREDIBLE
DIFFERENTLY ABLED ATHLETES
WHOSE PASSION OUTWEIGHED
THEIR FEARS. LIKE:
 ISAIAH BIRD
 MEGAN BLUNK

10. FIND YOUR GREATNESS!
GREATNESS IS NOT IN ONE
SPECIAL PLACE OR IN A
SPECIAL PERSON, IT’S
WHEREVER SOMEBODY IS
TRYING TO FIND IT.

11. Brand Ambassadors
Who is a brand ambassador?
A brand ambassador is a person who is hired by an organization to
represent a brand in a positive light and by doing so help to increase brand
awareness and sales.

12. Brand Ambassadors
Cristiano Ronaldo
Portuguese Football
Player
Serena Williams
US Tennis Player
Virat Kohli
Indian Cricket Player

13. Nike has moved beyond selling shoes and sports
apparel, but is now selling a lifestyle.

14. ‘When your words can boom you,
it can doom you as well.’
NIKE’S CONTROVERSIAL
COLIN KAEPERNICK
AD CAMPAIGN

16. NIKE is no stranger to controversy
Kaepernick has been a polarizing
figure since 2016, when, as a
player for the San Francisco
49ers, he refused to stand
during the national anthem.

18. Nike’s share price fell by 2% on
Tuesday as the response ranged
from people burning trainers and
cutting the Nike logo from their
socks to threatening a complete
boycott of the brand.

21.  The protest was intended to draw attention, he said,
to police killings of African Americans and other
injustices.
 People accept Nike hired Kaepernick was not a
controversy but a protest for right thing.