This is a case study of Nike - how it evolved, their owners, company profile, brands owned by nike, the culture of the brands, focus on going direct,Mrket of sneakers in 2018, how did nike brought sneakers, developing an app and my personal suggestions to grow nike more as a brand.

2. NIKE became world’s largest
manufacturing shoes unit.
Headquartered in Beaverton,
Oregon.
Nike employed 73000 people.
In 2017 Nike generated a
revenue of $34 billion globally.

3. • It sold majority of its
products under its
own name, but also
owned three other
brands.
• Company captured
half of the market.

4. h
Nike Focus On Going Direct
Nike’s portfolio of four apps were :-
• Nike app
• Nike Run App
• Nike Trainer club
• SNKRS
• NikePlus membership.
• Service Mode.
Sneaker Culture
• Converse began making athletic
shoes in 1915.
• In 1970,sneaker brand began
their modification process.
• In 200,footwear brands
collaborated with designers.

5. The market for sneakers in 2018
• In 2018,their was a high demand for athletic footwear.($50 Billion)
• Internet played an important role.
How Nike brought its sneakers in market
• They produced products according according to customers preference.
• Right balance between demand and supply(explore, invest and scale).
• The sneakers team was well informed about the product to be launched in advance.

6. From whom did Fari’s got inspiration to create SNKRS App
 The energy of people waiting in line at his festivals. That motivated him to start Virgin
Mega, a mobile platform designed to engage communities while they waited in line
for certain events or product launches.
Nike Vision
Nike believe there is an opportunity to totally reinvent how we
bring products to his market – to serve them in a very different
way than we have before.

7. SNKRS
shock drop
SNKRS cam.
SNKRS
stash
SNKRS
gesture
unlock
The Champaign for
Kendrick’s tour
The art of
Champions
Campaign
SEASON 1 SEASON 2