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Introduction
• Founded in 1965 by Philip Knight
• Originally known as Blue Ribbon Sports
• Became Nike in 1971
• Shoes designed by and ...
“To bring inspiration and innovation
to every athlete* in the world.”
– Bill Bowerman
(co-founder of Nike)
MISSION STATEME...
TARGET MARKET
• Footwear
• Apparel
• Equipment
• Accessories
• Services
• Basketball
• Running
• Football
• Women’s Fitnes...
In Today’s World…
Market Share Globally Market Share in the United States
How does nike achieve
these numbers ?
Holistic
Marketing
Approach
Focus on Quality
Performance
Advertising
Delivering Value
What sets them apart?
Delivering Quality
Using Innovation and
Technology to produce
• Shoes
• Accessories
• Workout Essentials
• Clothing
Promotions
&
Programs
• TV commercials
• Celebrity endorsement
• Print advertisements
• Strong social media
• Nike+ Immersive
events
LeBron James
Acquired
Umbro in
2007 and went
on to make a
big name in
football.
Changed
the way
golfer’s
dress.
THE
FIVE
HOUR
NIKE
COMMERCIAL
THE LIVESTRONG CAMPAIGN
• Teamed up with Lance Armstrong
• Message of Survival
SUMMARY
THE
END
DISCLAIMER
This presentation has been created
by Mr. Aditya Ratnaparkhi ,Manipal University Jaipur,
during a Marketing Man...
Nike Marketing Presentation
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Nike Marketing Presentation

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Analyzing Nike's products and promotional strategies.

The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc

Published in: Marketing
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Nike Marketing Presentation

  1. 1. Introduction
  2. 2. • Founded in 1965 by Philip Knight • Originally known as Blue Ribbon Sports • Became Nike in 1971 • Shoes designed by and for athletes • Pyramid of Influence • Cult following in USA • Marketing Campaigns with Athletes
  3. 3. “To bring inspiration and innovation to every athlete* in the world.” – Bill Bowerman (co-founder of Nike) MISSION STATEMENT
  4. 4. TARGET MARKET • Footwear • Apparel • Equipment • Accessories • Services • Basketball • Running • Football • Women’s Fitness • Men’s Training
  5. 5. In Today’s World… Market Share Globally Market Share in the United States
  6. 6. How does nike achieve these numbers ?
  7. 7. Holistic Marketing Approach Focus on Quality Performance Advertising Delivering Value
  8. 8. What sets them apart?
  9. 9. Delivering Quality
  10. 10. Using Innovation and Technology to produce • Shoes • Accessories • Workout Essentials
  11. 11. • Clothing
  12. 12. Promotions & Programs
  13. 13. • TV commercials • Celebrity endorsement • Print advertisements • Strong social media • Nike+ Immersive events LeBron James
  14. 14. Acquired Umbro in 2007 and went on to make a big name in football.
  15. 15. Changed the way golfer’s dress.
  16. 16. THE FIVE HOUR NIKE COMMERCIAL
  17. 17. THE LIVESTRONG CAMPAIGN • Teamed up with Lance Armstrong • Message of Survival
  18. 18. SUMMARY
  19. 19. THE END
  20. 20. DISCLAIMER This presentation has been created by Mr. Aditya Ratnaparkhi ,Manipal University Jaipur, during a Marketing Management internship under Prof. Sameer Mathur, IIM Lucknow.

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