BIS report présentation

1. (Nike, 2018) 2580543 Qin Sun

2. Abstract
In recent years, sportswear brands have become increasingly
popular. In today's world everyone follows fashion. Fashion can
be seen everywhere, appearing frequently in newspapers and
media. Different people have different definitions of fashion.
Some people believe that fashion means simplicity and should be
frugal. However, some people think that fashion is about
showing a different feeling. Of course, we must pursue quality
while pursuing fashion. Quality and beauty are shaped by artistic
techniques. The Nike brand includes quality and fashion. Nike is
so successful because of its good advertising. This article mainly
introduces information from Nike.
Keywords: fashion, beauty, quality，Nike.

3. Introduction
• In 1972, Nike was founded in Oregon by Phil Knight and Bill Bowerman.
The Nike brand is a very famous sports brand in the world. Nike produces
clothing, footwear, sports equipment, etc. Nike's design logo is particularly
good-looking, which means lucky and correct in China. Nike brand
represents the top of the sports fashion world. And the Nike brand has many
well-known star endorsements, such as Michael Jordan and Kobe Bryant.
Nike designs unique products, and in order to meet the needs of the public, it
produces shoes that are suitable for different people. (Kincade, 2012) Nike is
not only a brand, but also the painstaking efforts of all employees to achieve
today's results. Nike products are very popular, not only in Europe, but also
among Chinese young people, especially Chinese college students.
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4. Body of the report
• In 1908, a shoe factory was built in Lyn, Massachusetts. Instead of making
shoes individually, every step of the factory was made by a professional. The
production line was formed. Nike owns Converse, which is also a popular
shoe. Nike's best-selling shoes are Air Force shoes. Nike is also a company
that has been severely affected by the epidemic, and many stores have
closed. But compared with peers, the situation is better. According to the
data, Nike's stock price is up nearly 30% in 2020. On December 11, 2019,
the 2019 annual "World's Top 500 Brands" was announced, and Nike ranked
6th

5. Conclution
• Nike is the most representative enterprise in modern society. Both the
appearance and quality of Nike products have greatly demonstrated
the uniqueness of this product. The Nike brand is very popular
among young people. Such as Nike's AJ series. Nike originally
meant the Greek goddess of victory in English. The reason for Nike's
real success is that Nike understands marketing. Although Nike was
more affected by the outbreak, its stock is still in a stage of steady
growth. Of course, it would be better if the Nike brand could bring
the price down. Nike still has a long way to go, so Nike needs to
broaden its vision and market its products to broad markets.
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6. Bibliography
Nike. (2018, February 18). Nike. Retrieved from Google:
https://i1.wp.com/sportsfinding.com/wp-content/uploads/2020/02/nike-
swoosh-wikipedia.jpg?w=580&ssl=1
Kincade, H. P. (2012, December 12). Historical Analysis of Apparel
Marketer’s Strategies: Evidence from a Nike Case. Retrieved from
tandfonline:
https://www.tandfonline.com/doi/abs/10.1080/20932685.2010.10593070?j
ournalCode=rgfm20