- The document provides a sample report on business strategy for Primark, a UK fashion retailer. It covers various topics related to strategic planning and analysis for Primark.
- The report includes a strategic planning process outline, analysis of Primark using SWOT and PESTEL frameworks, discussion of growth strategies like BCG matrix, and stakeholder analysis using MENDELOW matrix.
- Key points covered are the strategic planning steps of mission/objectives, environmental scanning, strategy formulation, implementation and evaluation. SWOT analysis identifies Primark's strengths in affordable fashion and weaknesses in working conditions. PESTEL examines factors like politics, economics and technology that impact Primark.
This project contains a detailed evaluation of the business models of Zara and GAP in the e-commerce clothing retail space. The two companies have been compared and analyzed on the basis of total revenues, e-commerce presence, social media marketing process, new product introduction and product variability, followed by a detailed study containing SWOT analysis and the correlation of e-commerce with supply chain activities
Case Corporate Excellence
Spain’s fast fashion retailer Zara and its owner Inditex Group have revolutionised the industry, Zara became one of the few Spanish brands recognised globally. But is it a socially responsible brand?
Implementing CSR means integrating social, labour and human rights concerns into the management of the company in such a way that the Company’s policies, strategies, procedures and business models are developed in line with these concerns. In the case of Zara, the CSR strategy should provide an answer to the following important question: what kind of society do we want to build and what is the role of companies in this society?
This project contains a detailed evaluation of the business models of Zara and GAP in the e-commerce clothing retail space. The two companies have been compared and analyzed on the basis of total revenues, e-commerce presence, social media marketing process, new product introduction and product variability, followed by a detailed study containing SWOT analysis and the correlation of e-commerce with supply chain activities
Case Corporate Excellence
Spain’s fast fashion retailer Zara and its owner Inditex Group have revolutionised the industry, Zara became one of the few Spanish brands recognised globally. But is it a socially responsible brand?
Implementing CSR means integrating social, labour and human rights concerns into the management of the company in such a way that the Company’s policies, strategies, procedures and business models are developed in line with these concerns. In the case of Zara, the CSR strategy should provide an answer to the following important question: what kind of society do we want to build and what is the role of companies in this society?
Read this Sample Assignment on Business Strategy of an Organization written by an expert writer of Instant Assignment Help. We offer assignment samples on various subjects to the students without charging any cost. Our sample helps the scholars in improving their assignment writing skills. If you are facing any assignment related problem then contact us for the best assignment help and score top grades. We are the leading assignment writing service provider which caters the academic requirements of the students. Place your order now and avail our exciting offers and discounts.
This report provides an analysis regarding the identification and evaluation of the strategies that H&M might adopt for increasing its investments and growth by utilizing BCG model and for prioritizing the investments by exploiting GE McKinsey, Ashridge model and the analysis from the strategic review. Moreover, for the growth of the company, among the available frameworks, the one of Blue Ocean Strategy was implemented because a free space of innovation was identified. Furthermore, H&M’s internationalization opportunities were found by assessing the attractiveness of the market through PESTEL analysis, CAGE framework and competitive characteristics. Finally, the report provides a detailed analysis for areas of internal improvements, what the company should plan for developing them and how is going to supervise the process.
Technology and innovation make significant influence in today’s market and it has become the basic requirement for any organization to make the survival of any industry. Therefore, organizations try to implement technology advancements with innovation in order to protect their market position for long time. This report is based on one of famous case analysis of Eastman Kodak Company. Even the Kodak has competitive market position in traditional photography film industry; they lost their market position with digital transformation of photography.
Report explains the Kodak case with reference to the selected three strategic perspectives such as Blue ocean strategy, strategy as narrative and transient advantage. Each of these strategies discuss with three initiatives. Three initiatives such as: academic review of the theory, implication to the case study and recommendations for future improvements. Finally, it explains the conclusion and recommendations of the case analysis.
In this report we will discuss about Phase– Introduction, Introduction of a Company, Brief History, International / National Introduction, Vision, Mission, Core Values, Goals, Nature of Business, Type of Ownership, Identify Key Players and Roles, Organizational Hierarchy, Location(s) of Facility, Number of Technical Employees, Products / Services (single product), Phase– EXTERNAL ANALYSIS, Natural Environment:, Natural Resource Coca Cola need, Present and Future needs of Natural Resources, International Arrangement of Water, Issues they face during arranging and managing, Task Environment: Porter’sForces Model, When (situation), Why (objective / reasons), How (process), who (participants), Issues faced, In what format they collected the data of Porter’s Analysis, What benefits they get from conducting PORTER’s Analysis, Societal Environment: PESTEL Analysis, Phase– Internal Analysis: Organizational Perspective, Vision / Mission / Core Values (discuss separately), Vision, Mission, Core Values, Organizational Policies, CLIMATE CHANGE POLICY, CODE OF BUSINESS CONDUCT(INTEGRITY IN THE COMPANY), GUIDANCE FROM CORE COMPLIANCE OFFICER, ENVIRONMENTAL POLICY, HUMAN RIGHTS POLICY, POST-CONSUMER PACKAGING WASTE MANAGEMENT POLICY STATEMENT, Organizational Culture, How Policies and Core Values are helping in developing culture in their organization (examples), What Factors are Influencing their culture and How, Through what method(s) keep the culture alive, Organizational Structure, Degree to which organizational design elements exit in company structure , Core competencies, What are the company-wide core competencies, Which and How capabilities are linked with each core competency, Which and How resources are linked with each capabilities, On the basis of market analysis (Phase ), evaluate each core competency through Criteria Matrix, Coca - Cola Porter's Value Chain Analysis, Inbound Logistics, Operations, Outbound Logistics, Sales and Marketing, Service, Strategic Objectives, WE FOCUSED ON DRIVING REVENUE AND PROFIT GROWTH, WE INVESTED IN OUR BRANDS AND BUSINESS, WE BECAME MORE EFFICIENT, WE SIMPLIFIED OUR COMPANY, Current Strategies (to achieve above objective) (combination of strategies / single strategy for each objective), Corporate Level Strategies, Business level strategies, Functional level strategies, Financial Strategies, Identify Rival Firms: PepsiCo, PepsiCo’s Strengths (Internal Strategic Factors), PepsiCo’s Weaknesses (Internal Strategic Factors), Opportunities for PepsiCo (External Strategic Factors), Threats Facing PepsiCo (External Strategic Factors), Objectives of PepsiCo, PepsiCo’s Generic Strategies, SWOT Analysis , Phase– Gap Analysis & Recommendations, External Analysis, Internal Analysis
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
The slide is mainly related to the PESTLE analysis of America. It is useful in setting up of business. We are analyzing every aspect which can create an impact on the business.
This slide is about PESTEL analysis. In this slide professionally discuss on PESTEL analysis. Briefly, analyse about PESTEL so one can easily understand and easily implement on the desired area.
Unit 10 Assignment Management policy and StrategyPretend you a.docxmarilucorr
Unit 10 Assignment: Management policy and Strategy
Pretend you are a business strategy consultant hired by this company executive team. Your goalis to present this new strategic plan to the board of directors
3-4 short bullets per slide one to ten word bullets
12 or more slides
Use notes section of each slide to further describe each bullet presented using, APA citations, format & style
Modify a fortune 1000 company’s strategic planning mode to include an entrepreneurial mode. Creat a new grand strategy for long term growth.
Final Assignment: The Strategic Plan Presentation
The Final Assignment is your opportunity to bring all your learning together. This Strategic Management Plan presentation is an in-depth case study analysis of the company of your choice. Click here for Final Project Guidelines which are also available in Doc Sharing.
You may choose either a large, well-known Fortune 1,000 company that has information readily available, or a smaller company in your city or town which has information in the local press (the larger company may be easier). Pretend that you are a business and strategy consultant hired by one of your chosen company’s executives to present the new strategic plan to the Board of Directors (BoD).
You will create this Assignment in a PowerPoint presentation format. Use a bulleted list for each slide (page) and support the bulleted ideas in the Notes section of the slide. Use APA format and citation style in the notes description section. Do include a references page at the end of the presentation for the outside sources you used and integrated in the presentation itself. In addition, follow the Final Project Guidelines.
Final Project Guidelines
· Introduction
· Company Background
· Company Vision and Mission Statements
· Leadership and Organizational Culture
· Corporate Social Responsibility, Business Ethics, and Policies Empowering Action
· External Analysis (Opportunities and Threats) and Global Environment
· Internal Analysis (Strengths and Weaknesses), Strategic Control and Continuous Improvement
· Innovation and Entrepreneurship
· Strategic Analysis and Choice
· Generic and Grand Strategies
· Long-Term Objectives and Strategies
· Short-Term Objectives, Functional Tactics, and Implementation
· Restructuring, Reengineering and Refocusing
· Conclusion
Assignment Checklist:
· Develop a strategic plan.
· Modify a Fortune 1000 company's strategic planning mode to include an entrepreneurial mode.
· Create a new grand strategy for long term growth.
· Create presentation in PowerPoint format.
· Submit to the Unit 10: Final Assignment Dropbox.
For additional Assignment details see Rubric below.
Unit Ten: The Strategic Plan
MT460 Management Policy and Strategy
Final Assignment: Fortune 1000 Company
Learner: <enter your name>
Notes:
1
Introduction
Company Background
Company Vision & Mission Statements
Leadership and Organizational Culture
Corporate Social Responsibility, Business Ethics, and Policies Empo ...
Read this Sample Assignment on Business Strategy of an Organization written by an expert writer of Instant Assignment Help. We offer assignment samples on various subjects to the students without charging any cost. Our sample helps the scholars in improving their assignment writing skills. If you are facing any assignment related problem then contact us for the best assignment help and score top grades. We are the leading assignment writing service provider which caters the academic requirements of the students. Place your order now and avail our exciting offers and discounts.
This report provides an analysis regarding the identification and evaluation of the strategies that H&M might adopt for increasing its investments and growth by utilizing BCG model and for prioritizing the investments by exploiting GE McKinsey, Ashridge model and the analysis from the strategic review. Moreover, for the growth of the company, among the available frameworks, the one of Blue Ocean Strategy was implemented because a free space of innovation was identified. Furthermore, H&M’s internationalization opportunities were found by assessing the attractiveness of the market through PESTEL analysis, CAGE framework and competitive characteristics. Finally, the report provides a detailed analysis for areas of internal improvements, what the company should plan for developing them and how is going to supervise the process.
Technology and innovation make significant influence in today’s market and it has become the basic requirement for any organization to make the survival of any industry. Therefore, organizations try to implement technology advancements with innovation in order to protect their market position for long time. This report is based on one of famous case analysis of Eastman Kodak Company. Even the Kodak has competitive market position in traditional photography film industry; they lost their market position with digital transformation of photography.
Report explains the Kodak case with reference to the selected three strategic perspectives such as Blue ocean strategy, strategy as narrative and transient advantage. Each of these strategies discuss with three initiatives. Three initiatives such as: academic review of the theory, implication to the case study and recommendations for future improvements. Finally, it explains the conclusion and recommendations of the case analysis.
In this report we will discuss about Phase– Introduction, Introduction of a Company, Brief History, International / National Introduction, Vision, Mission, Core Values, Goals, Nature of Business, Type of Ownership, Identify Key Players and Roles, Organizational Hierarchy, Location(s) of Facility, Number of Technical Employees, Products / Services (single product), Phase– EXTERNAL ANALYSIS, Natural Environment:, Natural Resource Coca Cola need, Present and Future needs of Natural Resources, International Arrangement of Water, Issues they face during arranging and managing, Task Environment: Porter’sForces Model, When (situation), Why (objective / reasons), How (process), who (participants), Issues faced, In what format they collected the data of Porter’s Analysis, What benefits they get from conducting PORTER’s Analysis, Societal Environment: PESTEL Analysis, Phase– Internal Analysis: Organizational Perspective, Vision / Mission / Core Values (discuss separately), Vision, Mission, Core Values, Organizational Policies, CLIMATE CHANGE POLICY, CODE OF BUSINESS CONDUCT(INTEGRITY IN THE COMPANY), GUIDANCE FROM CORE COMPLIANCE OFFICER, ENVIRONMENTAL POLICY, HUMAN RIGHTS POLICY, POST-CONSUMER PACKAGING WASTE MANAGEMENT POLICY STATEMENT, Organizational Culture, How Policies and Core Values are helping in developing culture in their organization (examples), What Factors are Influencing their culture and How, Through what method(s) keep the culture alive, Organizational Structure, Degree to which organizational design elements exit in company structure , Core competencies, What are the company-wide core competencies, Which and How capabilities are linked with each core competency, Which and How resources are linked with each capabilities, On the basis of market analysis (Phase ), evaluate each core competency through Criteria Matrix, Coca - Cola Porter's Value Chain Analysis, Inbound Logistics, Operations, Outbound Logistics, Sales and Marketing, Service, Strategic Objectives, WE FOCUSED ON DRIVING REVENUE AND PROFIT GROWTH, WE INVESTED IN OUR BRANDS AND BUSINESS, WE BECAME MORE EFFICIENT, WE SIMPLIFIED OUR COMPANY, Current Strategies (to achieve above objective) (combination of strategies / single strategy for each objective), Corporate Level Strategies, Business level strategies, Functional level strategies, Financial Strategies, Identify Rival Firms: PepsiCo, PepsiCo’s Strengths (Internal Strategic Factors), PepsiCo’s Weaknesses (Internal Strategic Factors), Opportunities for PepsiCo (External Strategic Factors), Threats Facing PepsiCo (External Strategic Factors), Objectives of PepsiCo, PepsiCo’s Generic Strategies, SWOT Analysis , Phase– Gap Analysis & Recommendations, External Analysis, Internal Analysis
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
The slide is mainly related to the PESTLE analysis of America. It is useful in setting up of business. We are analyzing every aspect which can create an impact on the business.
This slide is about PESTEL analysis. In this slide professionally discuss on PESTEL analysis. Briefly, analyse about PESTEL so one can easily understand and easily implement on the desired area.
Unit 10 Assignment Management policy and StrategyPretend you a.docxmarilucorr
Unit 10 Assignment: Management policy and Strategy
Pretend you are a business strategy consultant hired by this company executive team. Your goalis to present this new strategic plan to the board of directors
3-4 short bullets per slide one to ten word bullets
12 or more slides
Use notes section of each slide to further describe each bullet presented using, APA citations, format & style
Modify a fortune 1000 company’s strategic planning mode to include an entrepreneurial mode. Creat a new grand strategy for long term growth.
Final Assignment: The Strategic Plan Presentation
The Final Assignment is your opportunity to bring all your learning together. This Strategic Management Plan presentation is an in-depth case study analysis of the company of your choice. Click here for Final Project Guidelines which are also available in Doc Sharing.
You may choose either a large, well-known Fortune 1,000 company that has information readily available, or a smaller company in your city or town which has information in the local press (the larger company may be easier). Pretend that you are a business and strategy consultant hired by one of your chosen company’s executives to present the new strategic plan to the Board of Directors (BoD).
You will create this Assignment in a PowerPoint presentation format. Use a bulleted list for each slide (page) and support the bulleted ideas in the Notes section of the slide. Use APA format and citation style in the notes description section. Do include a references page at the end of the presentation for the outside sources you used and integrated in the presentation itself. In addition, follow the Final Project Guidelines.
Final Project Guidelines
· Introduction
· Company Background
· Company Vision and Mission Statements
· Leadership and Organizational Culture
· Corporate Social Responsibility, Business Ethics, and Policies Empowering Action
· External Analysis (Opportunities and Threats) and Global Environment
· Internal Analysis (Strengths and Weaknesses), Strategic Control and Continuous Improvement
· Innovation and Entrepreneurship
· Strategic Analysis and Choice
· Generic and Grand Strategies
· Long-Term Objectives and Strategies
· Short-Term Objectives, Functional Tactics, and Implementation
· Restructuring, Reengineering and Refocusing
· Conclusion
Assignment Checklist:
· Develop a strategic plan.
· Modify a Fortune 1000 company's strategic planning mode to include an entrepreneurial mode.
· Create a new grand strategy for long term growth.
· Create presentation in PowerPoint format.
· Submit to the Unit 10: Final Assignment Dropbox.
For additional Assignment details see Rubric below.
Unit Ten: The Strategic Plan
MT460 Management Policy and Strategy
Final Assignment: Fortune 1000 Company
Learner: <enter your name>
Notes:
1
Introduction
Company Background
Company Vision & Mission Statements
Leadership and Organizational Culture
Corporate Social Responsibility, Business Ethics, and Policies Empo ...
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docxwillcoxjanay
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
MBA 599 – Strategic Management Case Project This capsto.docxwkyra78
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 599 – Strategic Management Case Project This capsto.docxtienboileau
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docxmarilucorr
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
MT490 Experiential Learning
490RETAIL.COM PROJECT
The 490Retail.com project offers students an experiential learning opportunity in Management Consulting. The object of this project is to culminate the 6 course outcomes through the process of analysis, synthesis, and evaluation of various business topics. Throughout the duration of this project, you will be part of
a team of students that engage in experiential learning using applied research, leadership, critical thinking, analysis, reasoning abilities, desktop publishing, and teamwork professional competencies. Such business competencies are demonstrated through the execution of real world management consulting projects. If you choose to pursue the 490Retail.com Project as your experiential learning journey to culminate the course outcomes, you will work on a small team that meets regularly to produce the business communications so that you may demonstrate your expertise in the business discipline related to each of the course outcomes.
As part of this experiential learning journey, your team is part of an organization named 490Retail.com. All of the work your team develops over the next 10 weeks will be in the name of the 490Retail.com organization. The following project manual will explain the requirements you are obligated to meet over the next 10 weeks. If you have any questions, work with your team to communicate them to your course instructor. Since this is a team project, you must work cohesively to communicate with the course instructor each week to ensure the success of the project, your team, and your own interests. The following manual will explain what you must do to earn grades for each course outcome. A chart outlines the deliverables due in each dropbox each week for this team project.
INTRODUCTION
You are reading this handbook because you are registered for the MT490: Experiential Learning course. By this time in your academic journey, you have taken and passed the majority of required core and elective courses in your degree plan. All that you have learned throughout your academic journey has prepared you to thrive in the professional business environment. Here, in this course, is where you will be required to demonstrate the professional competencies you have developed in a reality based work setting. This handbook has been designed by the faculty and administration of the University, in conjunction with business and industry partners, to help guide your experiential learning journey throughout this course.
What is your role as an experiential learner? Your role is to actualize what you know, what you think you know, and to realize what you still need to learn; which is entirely different from the traditional classroom experience where students are dictated what they should know, and how to learn it.
· The experiential learner uses current knowledge, skills, abilities, and behaviors and applies them in specific practical situations to solve problems and ...
MBA 705 Final Project Guidelines and Rubric Overview .docxalfredacavx97
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat .
Insights and Trends: Current Portfolio, Programme, and Project Management ...CollectiveKnowledge
2012 PWC's third global survey on the current state of project management. New study is starting now and will be release somewhere this year (2014). Meanwhile, this is only 2 years old, so quite relevant. A total of 1,524 respondents from 38 countries and within 34 industries shared their insights
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Strategy Planning and Deployment Process Training ModuleFrank-G. Adler
The Strategy Planning and Deployment Training Module v6.0 includes:
1. MS PowerPoint Presentation including 97 slides covering our Strategy Planning and Deployment Process using Strategy Maps and Hoshin Kanri, including Introduction to Strategy Planning, Organizing the Process, Current State Analysis (CSA), Strategic Vision Elements, Strategic Breakthrough Objectives, Strategy Maps, Strategic Initiatives and Tactics, Strategy Deployment Matrix, and Strategy Implementation and Review.
2. MS Excel Templates for Annual Planning, Criticality Analysis, Force Field Analysis, Radar Gap Analysis Chart, Strategy Grid Alignment Matrix, Strategy Grid Correlation Matrix, Project Selection Matrix, Bowling Chart, and Strategy Implementation Review Table.
3. MS Word Current State Analysis (CSA) Questionnaire
4. MS Excel Hoshin Kanri Strategy Deployment X-Matrix Template
This Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Strategy Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Strategy Toolkit. It includes all the Frameworks, Analysis Tools & Document Templates required to excel in a Strategy position and define & implement a winning Strategy for your organization. This Slideshare presentation is only a small sample of our Toolkit. You can download the entire Toolkit at www.slidebooks.com
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
MBA 705 Final Project Guidelines and Rubric Overview AbramMartino96
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat ...
Unit Ten The Strategic Plan MT460 Management Policy and Strat.docxdickonsondorris
Unit Ten: The Strategic Plan
MT460 Management Policy and Strategy
Final Assignment: Fortune 1000 Company
Learner: <enter your name>
Notes:
1
Introduction
Company Background
Company Vision & Mission Statements
Leadership and Organizational Culture
Corporate Social Responsibility, Business Ethics, and Policies Empowering Action
External Analysis (Opportunities and Threats) and Global Environment
Internal Analysis (Strengths and Weaknesses), Strategic Control, and Continuous Improvement
Innovation and Entrepreneurship
Strategic Analysis and Choice
Generic and Grand Strategies
Long-Term Objectives and Strategies
Short-Term Objectives, Functional Tactics, and Implementation
Restructuring, Reengineering, and Refocusing
Conclusion
Strategic Plan Agenda
Notes:
2
Introduction
Notes:
3
Company Background
Notes:
4
Company Vision and Mission Statements
Notes:
5
Leadership and Organizational Culture
Corporate Social Responsibility, Business Ethics, and Policies Empowering Action
External Analysis (Opportunities and Threats) and Global Environment
Internal Analysis (Strengths and Weaknesses), Strategic Control, and Continuous Improvement
Notes:
9
Innovation and Entrepreneurship
Notes:
10
Strategic Analysis and Choice
Generic and Grand Strategies
Long Term Objectives and Strategies
Notes:
13
Short-Term Objectives, Functional Tactics, and Implementation
Notes:
14
Restructuring, Reengineering, and Refocusing
Notes:
15
Conclusion
Notes:
16
Pearce, J. A., & Robinson, R. B. (2013). Planning for domestic & global competition. (13th ed.). New York, NY: McGraw-Hill/Irwin.
References
Notes:
17
Final Assignment Grading Rubric
Course: MT460 Unit: 10 Points: 125
Copyright Kaplan University
Unit 10 Final Assignment: The Strategic Plan Presentation
The Final Assignment, due in Unit 10, is your chance to bring it all together. This Strategic
Management Presentation is an in-depth case study analysis and strategy for the company of your
choice. Final Assignment Guidelines are also available in Doc Sharing.
You may choose either a large, well-known Fortune 1,000 company that has information readily
available, or a smaller company in your city or town which has information in the local press (the
larger company may be easier). Pretend that you are a business and strategy consultant hired by
one of your chosen company’s executives to present the new strategic plan to the Board of
Directors (BoD).
You will create this project in a PowerPoint presentation format. The Final Assignment PowerPoint
template is available in Doc Sharing. Use a bulleted list for each slide (page) and support the bulleted
ideas in the Notes section of the slide. Use the current APA style and format in the Notes description
section of the slide. Include a References page at the end of the presentation for the outside sources
you used an ...
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It is rightly said that different types of leadership and management cause huge impact upon the performance of employees. Read this sample report to analyse the theoretical aspect of motivation and leadership for the business unit and how it will affect the performance level of employees.
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Travel and tourism is one of the famous and popular industries among the people. Read this document report to know about current structure of travel and tourism sector and all their external and internal factors.
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Proper Management Activities can be accomplished by resourceful planning and suitable implementation. Read this document to know more about various task involved in managing activities to achieve targets.
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Case study on inter-cultural communication related problems in Nordic subsidiary with the causes and consequences of linguistic and cultural barriers to inter-cultural communication in Japan.
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Primark Business Strategy Analysis - Assignment Desk
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tier submission grades.
A
Sample Report
On
Business Strategy
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tier submission grades.
TABLE OF CONTENTS
Table of Contents.........................................................................................2
INTRODUCTION.............................................................................................4
TASK 1...........................................................................................................4
a) Steps of strategic planning process.......................................................4
b) Produce a 2-page informational promotional brochure about the role of strategy and issues
involved in Strategic Planning....................................6
c) The utility and application of BCG (Boston Consultancy Group) as a strategy planning
technique for managers................................................9
TASK 2.........................................................................................................11
a) How SWOT analysis help in carry out the organizational audit .......................................... 11
• Primark is also a part of ethical trading initiatives (ETI) that mainly focuses on the
rights of their staff and workers................................................................................................ 12
b) Carry out environmental audit for Primark using PESTEL framework............................... 12
c) Significance of stakeholder analysis by using MENDELOW matrix .................................. 14
TASK 3...........................................................................................................16
a) Difference between vertical and horizontal integration when used by managers as a
substantive growth strategies .................................................................................................... 16
b) Selecting an appropriate future strategy for the client company.......................................... 17
TASK 4...........................................................................................................18
a) Three roles and responsibilities and three business activities that are necessary for
implementation of strategy and highlight which human, financial and material resources are
indispensable during strategy implementation.......................................................................... 18
b) Gantt chart as proposed time line for agreed strategy targets............................................... 19
REFERENCES.................................................................................................21
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Illustration Index
Illustration 1: Strategic planning process.........................................................................................5
Illustration 2: Mintzberg 5 P's strategy............................................................................................7
Illustration 3: SWOT analysis........................................................................................................12
Illustration 4: PESTLE Analysis....................................................................................................14
Illustration 5: MENDLOW Matrix................................................................................................16
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INTRODUCTION
In the contemporary scenario, it is effective for the business organization to devise proper
business strategy that would help them in gaining competitive edge in the external environment
and within the industry (Antony, 2006). However, it is also required to seek the position within
the competitive environment which assists the enterprise in generating sustainable competencies
to survive with the competitors. For the present scenario the chosen organization is Primark
which is one of the renowned fashion retailers in the UK market. The company focuses on
devising effective business strategy by measuring their internal as well as external environment
so that they can succeed in the competitive market. The present will also focuses on analyzing
company vision, core competencies etc. so that they can focus on strategic planning process.
However, the report also emphasizes on formulating the strategy and even understanding various
approaches for selecting and implementing an appropriate strategy.
TASK 1
a) Steps of strategic planning process
In the present competitive scenario it is not beneficial for the large organization to engage
in the methods like budget orientated planning and forecast based planning (Azar, 2011). The
enterprise must focus on strategic planning process that mainly focuses on defining the mission
or objectives, assessing internal as well as external environment so that they can easily devise the
5. • Get International Business Strategy Assignment from Assignment Desk and assure top-
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strategy and implement it. Working as a strategy consultant in the business consultancy firms,
they are responsible for measuring their client's vision, mission as well as core competencies that
would assist them in enabling strategic planning process (Burke and Schreiber, 2004). The
different steps of strategic planning process include:
Mission & Objectives- The first step in the strategic planning process include describing the core
mission and vision of the company (Burlton, 2010). Mission as well as vision is defined as
unchanging values of the firm. They are also termed as visionary goals and objective of firm that
direct the company in grabbing future opportunities. For instance, the Vision of Primark
Company is to supply superior quality fashionable and affordable prices products to their
customers by focusing on new promotional techniques. However, the Mission of Primark
clothing is to provide products at the low costs as compared to their rival companies which will
further help in staying at the competitive position.
Environmental scanning- Another step in strategic planning process includes scanning the
internal and external environment under which Primark company operates their operations. For
this, consultant focuses on analyzing SWOT of the company (Butler, 2012). However, they can
also measure the external environment by using PESTLE framework that will assist them in
measuring different factors that directly or indirectly affect the business in formulating the
strategy.
Strategy Formulation- After analyzing both the environment, environment strategy consultant of
consultancy firm will focus on devising the strategy. Consultant must focus on matching Primark
strength with the opportunities which have been identified (Cinquini and Tenucci, 2010).
Strategy implementation- After formulating the strategy, consultant would focus on
implementing the framed strategy within Primark firm so that they can easily accomplish the
goals and objectives. While, implementing the strategy consultant must focus on proper budgets
and procedure to implement the strategy within the organization (Edwards and Ellison, 2009).
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Evaluation and control- The last step of planning process enables that, consultant while
implementing strategy for the client company must review and monitor the successful
implementation of the strategy.
b) Produce a 2-page informational promotional brochure about the role of strategy and issues
involved in Strategic Planning
The role of strategy includes:
The main role of strategy is to enable proper framework of the operational plan of Primark so
that they may attain competitive edge over their rival companies (Figge and et. al., 2002).
Strategy also plays an essential role in enhancing the effectiveness of organization by
accomplishing their objectives and goals.
Mintzberg five P's strategies are:
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Plan- This focuses on Primark strategy as plan is to deliver quality and superior quality product
to their customers.
Ploy- Strategy may also act as the plotting against their competitors so that Primark can attain
competitive edge over their rival companies like Zara, H&M etc (Hahn, Kolk and Winn, 2010).
Pattern- It may be termed as the pattern and ploy to enhance the firm’s position by delivering
product that act as value for money.
Position- Manager may also focus on strategy as position assists the Primark to explore their
activities to attain higher position in the market.
Perspective- Last type of strategy include perspective under which strategy rely heavily upon
their culture and behavior of their customers (Ward and Lewandowska, 2008).
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Issues Involved in strategic planning:
Lack of leadership: When a plan is made in Primark Corporation and if the leader will not
support that plan then it will fail. Proper guidance from the senior authority helps employee to
work effectively and efficiently (Liu and Wang, 2010).
Cultural context: Primark has to generate a familiar culture for employees. A good culture will
help the employee to work properly.
Two problems in strategic planning include:
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Needs of the customers: When formulating the strategic plans for Primark, the most crucial
component is to consider the needs and the prospect of market customers that is what type of
clothing apparels they require (Rajala and et. al., 2012).
The customers are the one who purchases fashionable and stylish apparels of Primark.
Portfolio analysis: When formulating the strategic plans for Primark, another problem arises is
of analyzing the portfolio of Primark. They must measure the business portfolio on the ground of
their market portion and the financial investment.
Two different planning technique used by Primark:
Strategic Plan: Strategic plans should be created at Primark. These plans should include
organizational goals and opportunities which they must achieve to succeed in the market (Allen
and Raynor, 2004).
Program evaluation and review technique (PERT): It can be considered as a route map for a
specific task at Primark. It determines the critical activities on which different activities depends.
c) The utility and application of BCG (Boston Consultancy Group) as a strategy planning
technique for managers
There are several types of strategy planning techniques for the manager of Primark group,
these techniques help in processing strategic business plan. All the techniques like BCG; SPACE
matrix etc. would support the company in analysing their market share with the market growth
(Chaiprasit and Swierczek, 2011). However, it also assists the manager in determining place of
Primark among their rivalries in the fashion industry. BCG (Boston Consultancy Group) growth
matrix helps the reputed brand in distributing and allocating diverse resources effectively so that,
brand can concentrates on generating their market share. With the help of growth share matrix,
Primark can also determine total cash generated and consumed by the company (Kennerley and
neely, 2003).
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Cash cows: Cash cows category emphasis on making more cash than the total amount used by
the company. However, Primark would spend less in market as low investment in the fashionable
industry would get wasted as the fashion industry keeps on changing which results in changing
taste and preferences of market customers. Therefore, by attaining low growth in the market
Primark will not able to invest huge amount in the market (Arnold, 2004).
For instance; Primark must focus on introducing the low price range of their fashionable
products to target the audience.
Dogs: In this matrix, Primark hardly generates cash to grasp or hold its market share in the UK
market. At this stage or matrix, Primark possess low market share and low development rate
which results in neither generating nor consuming any cash (Moon, 2010).
For instance; under this stage it must eliminate some part of their assets and inflow the cash by
enabling divestment and liquidation retrenchment strategy. This will result in holding the market
share within the UK market.
Question marks: In question phase, Primark would broadly grow by investing high amount of
cash but as the company has low market share this would not result in generating any cash. Thus,
Primark should increase their market share by divesting quickly. For example, under this stage
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Primark company may expand their activities by entering into the new marketplace. However,
through investing the amount in increasing the market share it will outcome in generating cash.
Stars: In stars category, company generally have high market share with high market growth. In
the contemporary scenario, Primark has managed themselves under star category of BCG matrix
by increasing their market share by opening their stores in US and ensuring continuous growth
with recording profit of £298 million in the year 2014 (How can the BCG Matrix be applied to a
high street retail business, 2015).
For example, Primark has managed themselves under star category of BCG matrix by
increasing their market share by opening their stores in US and ensuring continuous growth with
recording profit of £298 million in the year 2014.
TASK 2
a) How SWOT analysis help in carry out the organizational audit
As an experienced strategy consultant of the consultancy firm, it is required to carry out
an organizational audit by analyzing their strength, weakness, threats and opportunities of the
client that will assist them in formulating the new strategy (Antony, 2006). SWOT technique
help in determining the distinctive competencies and assets of the firm that act as strength for
Primark Company. However, it also determines weaknesses as well threats of the company so
that manager can overcome them while formulating the strategy.
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Strength
• Primark has 161 stores around the world with 125 stores located only in the UK.
• Company also offers superior quality stylish products in the affordable prices. Company
provides diverse range of apparels to all age people (Azar, 2011).
Primark is also a part of ethical trading initiatives (ETI) that mainly focuses on the rights of their
staff and workers.
Weaknesses
• Low advertising expenditure as compare to their rival companies.
• Inadequate working condition.
• Being a part of ETI, it has been witnessed that the company is engaged in child labor
practices for producing the goods.
Opportunities
• Expansion in the international market.
• People are focusing on using high quality products.
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• Producing low price products for target niche segment customers (Burke and Schreiber,
2004).
Threats
• High competition with the international brands like Zara and H&M
• Increasing level of promotion also act as major threat for Primark.
• Many competitors offer similar products at low costs also act as threat for Primark.
b) Carry out environmental audit for Primark using PESTEL framework
With the help of using PESTEL framework, consultancy firm can easily measure the
external factors that exist within the retail industry so that they can carry out environmental audit
for their client company so that they can easily formulate the strategy (Burlton, 2010). The
PESTEL framework includes:
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Political Factor: Primark company has its stores around the world in different countries which
follows the rules and regulations to sustain in different economy. For instance, to open store in
the US market, Primark need to follow their government policies and tax rate. Thus, increase or
decrease tax rates within the US economy will affect the pricing of Primark products
Economical factor mainly include interests rates, taxation charges, economic growth, inflation
rates etc. all these factors primarily affects Primark retailer to expand their business activities in
different countries. For example, if UK economy is constantly growing then it may result in
enabling high purchasing power of the customers that result in purchasing high price quality
products of Primark
Social factors mainly include modification in taste and preferences of customers, change in
sociology and cultural change etc. however, continuous change in the trends and fashion of
customers will heavily impact the manufacturing process of Primark. For instance, young people
tend to purchase stylish apparels along with the change in fashion thus, it will affect the
production process of Primark.
Technological Factor In the contemporary scenario, technology is upgrading which directly
benefit Primark company in decreasing the monetary value which is associated with the
advertising and publicity of their clothing products. By adopting technology, Primark group can
easily make an online horizontal surface to promote their products among various customers
residing in the international market
Environmental factor must focus on minimizing the activities that commit environmental
issues. Though to protect the environment or surrounding in which Primark operates, the
organization should focus on introducing paper bags.
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Legal factor enables that Primark company to focus on complying with the different legal laws
and legislation that are framed by the government. For instance, they must focus on consumer
protection laws that will preserve the rights of consumers who purchase their products
c) Significance of stakeholder analysis by using MENDELOW matrix
The significance of stakeholder analysis while formulating the new strategy is that:
It helps the Primark manager in accumulating the information in respect with the most coercive
stakeholders within or outside the Primark that will affect the overall operations of the company
(Allen and Raynor, 2004).
However, with the help of MENDWLOW model, Primark manager must analyze the interest and
power of different stakeholders. Another significance of stakeholder analysis is that while
formulating strategy it will assist in deciding the requirement and preferences of the target
customers so that they can render stylish and classy apparels to their customers.
For analyzing the key stakeholders, MENDELOW has proposed a matrix (Chaiprasit and
Swierczek, 2011). This matrix assists the strategy consultant in analyzing the stakeholders and
their level of interest and power within the organization while formulating the strategy.
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Some Examples.
Matrix A – Minimum efforts
Customers- They are the key stakeholder of Primark for whom organization renders variety of
grocery and fashionable products. They render minimum efforts within the organization.
Matrix B – keep informed
Shareholders- They are the one who invest their capital within the firm by purchasing their
shares. They need to be informed regarding financial performance of the company.
Matrix C – Keep satisfied
Governmental agencies- They are other stakeholder that need to be satisfied as they are the one
who monitors the action the company.
Matrix – D Key Player
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Owners- they are the key players that direct and run the Primark operations so that customers ca
get quality products according to their requirement.
Trade Union- They are termed as the association that may influence or affect the behavior of
other employees within the premises.
Employees- Another stakeholder that are also known as key player include employees that
mainly renders services within the Primark. They are directly in contact with the customers that
influences them to purchase their products.
TASK 3
a) Difference between vertical and horizontal integration when used by managers as a
substantive growth strategies
For attaining the substantive growth strategy, Primark manager must focus on two
different substantive growth strategies that is vertical and horizontal integration. Both the
strategies are distinct from each other which are under horizontal integration. Primark brand gets
merged up with similar company producing identical fashionable products (Kennerley and neely,
2003). However, in the vertical integration Primark focuses on acquiring another firm that are on
the different stage on the same production. For instance, Primark acquire the firm from whom
they purchase the raw material to manufacture fashionable apparels. Other example is acquiring
the company or authorised stores who sell Primark products to the customers. Difference
between both the strategies includes:
Horizontal Integration Vertical Integration
Under this, Primark acquire or merge up with
the firm whose products are identically same.
Under this, Primark acquire the firm that exists
at different stage in production of clothing
apparels.
This growth strategy focuses on increasing the
overall size of the business operation.
Vertical integration focuses on strengthening
the supply chain (Arnold, 2004).
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The consequences of using horizontal
integration are to eliminate the competition
from the fashion retail market and enhance the
market share.
The consequences of vertical integration results
in reducing the wastage and cost associated
with the production
Primark mainly adopt horizontal integration
strategy to exercise their control in the market
(Moon, 2010).
While, vertical integration strategy is being
used to control the fashion industry.
Conclusively, it can be stated that in the future Primark may focus on the horizontal
integration as this will assist the Primark in increasing the size of company. However, Primark
may acquire the firm from whom they purchase the raw material to manufacture fashionable
apparels. Thus, it will result in lowering or reducing the cost of production that directly affect the
prices of products.
b) Selecting an appropriate future strategy for the client company
In the contemporary scenario, for raising the profit boundary of Primark and creating
huge sales of stylish and fashionable clothing apparels for men and women, strategic consultant
of consultancy firm must select an appropriate future strategy.
They must focus on adopting future market entry strategy that is Merger and Acquisition (M&A)
for their client company. However, the market entry strategy that is M&A will be practicable or
viable for Primark Company. By adopting this future strategy, Primark can easily increase their
market share and also assists in enhancing their brand name among different countries (How can
the BCG Matrix be applied to a high street retail business, 2015).
For instance, to enter in the developing markets, they must merge or acquire the
competitors within the marketplace i.e. Primark can acquire local brand to enter in the market.
Therefore, it will reduce the costs which are associated with the production and selling of
fashionable and branded apparels in the developing countries.
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TASK 4
a) Three roles and responsibilities and three business activities that are necessary for
implementation of strategy and highlight which human, financial and material resources are
indispensable during strategy implementation
Three roles and responsibilities for implementing the strategy-
Monitoring the strategy: The main responsibility of Primark manager is to supervise or observe
the merger and acquisition strategy so that they can successfully acquire the firm. Monitoring the
plan of action also help Primark Company in monitoring the mistake or the deviations that
primarily exist while utilizing the strategy (Burke and Schreiber, 2004).
For example: Primark manager focuses on the merger and acquisition strategy for attaining the
market share thus, while implementing the strategy they must monitor all the activities that need
to be done while merging with another company. Thus, manager would monitor that all the
documents related with the merger has been signed and approved or not.
Program of Activities: Activities of the company related with merger and acquisition can be
programmed in a sequential manner so that, desired outcome can be accomplish easily.
For example: while implementing the strategy within the organization manager must focus on
the activities that are lined up and are performed in the series so that it must result in successful
implementation of the strategy.
Communication: Proper implementation of strategy also ensures that Primark manger must
properly communicate the activities and strategy at different level of management so that,
misconception of information must be minimized. Therefore, it is consider as the main
responsibility of personnel at the time of implementing the strategy (Cinquini and Tenucci,
2010).
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For example: Primark manger while implementing the merger and acquisition strategy they must
communicate to their employees so that employees may easily resist the change in the effective
manner.
Additionally, there are different resources that are human, financial and material
resources which are indispensable during strategy implementation. Firstly, human resources are
considered as the crucial aspect of the company that carry out all the activities and project within
Primark. (Edwards and Ellison, 2009). However, financial resources are also considered as
indispensable resource of Primark Company because the firm is required to put working
investments for manufacturing or producing the fashionable and stylish apparels so that they can
succeed in the competitive marketplace.
b) Gantt chart as proposed time line for agreed strategy targets
Activi
ties
Task Name Duration Start Finish Predecessors
1 Market research 28 days Mon 16-11-15 Wed 23-12-15
2
Determining market
entry strategies
18 days Mon 16-11-15 Wed 09-12-15
3
Analyzing different
strategies
15 days Thu 24-12-15 Wed 13-01-16 1,2
4
Selecting the
appropriate strategy
12 days Thu 14-01-16 Fri 29-01-16 3
5
Legal proceeding to
merge with the
company
6 days Mon 01-02-16 Mon 08-02-16 4
6
Implementing the
strategy
28 days Tue 09-02-16 Thu 17-03-16 5,4
7
Evaluation of
strategy
11 days Fri 18-03-16 Fri 01-04-16 6,2
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CONCLUSION
Conclusively, it can be concluded that in the contemporary environment, framing effective
business strategy is essential for Primark brand so that, they can easily accomplish the stated
objectives of the company. The above report also measures strategic position of the
acknowledged fashionable brand with the help of conducting organizational and environmental
audit. However, the report also suggested that market entry and substantive growth are different
alternative strategies which will support Primark group in the future situations.
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REFERENCES
⚫ Allen, D. and Raynor, E. M., 2004. Preparing for a new global business environment:
divided and disorderly or integrated and harmonious?.Journal of Business Strategy.25
(5).pp.16 – 25.
⚫ Antony, J., 2006. Six Sigma: a strategy for supporting innovation in pursuit of business
excellence–invited paper. International Journal of Technology Management. 37(1-2). pp. 8-
12.
⚫ Arnold, M. 2004. The mirage of global markets: how globalizing companies can succeed as
markets localize. 2nd ed. FT Prentice Hall.
⚫ Azar, O. H., 2011. Business strategy and the social norm of tipping. Journal of Economic
psychology. 32(3). pp. 515-525.
⚫ Burke, M. D. and Schreiber, S. L., 2004. A Planning Strategy for Diversity‐Oriented
Synthesis. Angewandte Chemie International Edition. 43(1). pp.46-58.
⚫ Burlton, R., 2010. Delivering business strategy through process management. In Handbook
on Business Process Management. 2. pp. 5-37.
⚫ Butler, D., 2012. Business development: a guide to small business strategy. Routledge.
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